marketing report on sahara india financial corporation

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A MANAGEMENT REPORT ON “A study on different aspects, which works as motivational factor For advisor to sale Financial Bonds & Policy of Sahara India Financial Corporation” A Report submitted in partial fulfillment of the requirement of MBA Regular Programme 2008-10 “Govt. Engineering College, Ajmer” 1

Transcript of marketing report on sahara india financial corporation

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AMANAGEMENT

REPORT ON

“A study on different aspects, which works as

motivational factor

For advisor to sale Financial Bonds & Policy of Sahara

India Financial Corporation”

A Report submitted in partial fulfillment of the requirement ofMBA Regular Programme 2008-10“Govt. Engineering College, Ajmer”

Under Guidance of: Submitted BY

R.K. Nehra Amit Kumar Joshi College no. 08MBA02

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ACKNOWLEDGEMENT

“Gratitude is the language of heart, when the language if from the heart, emotions

prevail and when emotions prevail words fails.”

At the dusk of this project, it gives me immense pleasure, extending my deepest sense

of profuse to gratitude towards my inspirations my faculty guide Mr. R.K. Nehra; it was under

his valuable guidance that I embarked upon this work. My gratitude and indebtedness to them

is beyond work.

At this stage it most impossible to ignore the co-operation and friendly attitude showed

over me by all the staff of Sahara India Financial Corporation who supports me into the

completion in my project.

I shall be inducted to sales manager Mr. R.K. Nehra for his guidance and giving me a

chance to do this project for the feasibility study.

Last but not the least; I would like to take this opportunity to thanks my entire faculty, my

friends and everyone who help me directly or indirectly during this entire span of project.

Amit Kumar Joshi

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PREFACE

It is a matter of great satisfaction and privilege to present before the esteemed readers this

report aimed at Study on different aspects, which works as motivational factor for advisor to

sale Financial Bonds & Policy of Sahara India Financial Corporation

This project report is a concrete form of the knowledge that was acquired during the summer

training. During the training, which is a part of full two year management course, a student gets

the opportunity to apply his/her theoretical knowledge in the corporate world, in short it

emphasizes on “learning by doing” the training paves the way for the student for his/her

successful entrance in corporate world of banking.

The area of work was to know about clearing process of the Sahara India along with various

banking operations which are performed by Sahara India Financial Corporation.

With the study, I made, I have tried my best to provide some fruitful results that would be of

great help to the organization.

PLACE: Sikar

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Executive Summary

Being a management trainee at Sahara India Financial Corporation, Fathpur my objectives of

study are:

• To know the avenues where investors want to invest.

• To know the purpose behind their investment.

• To know the market trend.

• To know their expectations regarding returns.

The study of knowing different views of investors for the investment avenues involves

Demographic background, Educational background, and Experience & Industrial background.

To give a strong base to my study I undertook a research at the Sikar region and used

schedule, Personal Interview of investors in determining the investment pattern. The research

gave findings to make conclusion.

Through this research, I have studied different aspects of investment such as:-

• In which sector investors prefer to invest?

• What is the main purpose behind their investment?

• What are the expectations regarding returns?

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Table of Contents

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Part A On-job- training Page

no.

1 Acknowledgement 2

2 Preference 3

3 Executive Summary 4

4 Introduction of Industry 6

5 Introduction of Organization 22

Part B Introduction of Project

1 Concept 28

2 Objective 29-30

3 Target/Achievements 31

4 RESEARCH METHODOLOGY

Research Aim

Research objective

Limitation of Study

41-46

444446

5 Fact & Finding 47

6 Analysis & interpretation 48

7 SWOT Analysis 56

8 Conclusion 57-59

8 Annexure/Questionnaire 60-61

9 Bibliography 62

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INTRODUCTION OF THE INDUSTRY

COMPANY‘S PROFILE

Sahara India- a corporate, which believe that quality, is never an accident it is a result of

planning, team work and a commitment of excellence. Sahara India Pariwar is a multi-business

conglomerate with diversified business interest that includes finance, real estate, media &

entertainment, tourism & hospitality, and service & trading.

Sahara India Pariwar

Year1978 in Gorakhpur, India

2009, headquarter in

lucknow India

Workers 3 12.05 lack

Dependents 15 78.50 lack

Asset 2000 Over 75,000 crore

Establishments 1 2105

No Trade union

No owner

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Important Points

The employees at Sahara India Pariwar greet each other by saying “Sahara Pranam”.

Every year, republic day and independence day is celebrated as Bharat Parv ( national

festival) and Sahara India Pariwar celebrates it as the biggest event of the pariwar( family).

Sahara India Pariwar has been the official sponsors of the Indian cricket team and Indian

hockey team.

Sahara India Pariwar in often referred as the world’s largest family.

910,000 workers/ employees and no trade union.

Its five star hostel ‘Sahara Star’ near Mumbai airport has the world’s largest pillar less

clear-to-sky dome of its kind.

Holds the Guinness world record for planning 125,256 trees by 1400 volunteers in 6 hours

and 35 minutes 0n 5th June 1988 at amby vally city.

Hold the record in India for 25%-50% hike in the gross salary of all of its employees at one

go.

Conducts mass marriage ceremony of 101 underprivileged girls every year.

Subrato Roy Sahara is also referred as “Saharasri”.

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Profit Sharing

SAHARA INDIA PARIWAR

OVERVIEW

Sahara India Pariwar is a major entity on the corporate scene having diversified business

interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer

Products, Manufacturing, and Services & Trading.

Quality is our essence and we, at Sahara India Pariwar , have always stressed on the

Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We

look forward to reaching the zenith and reaffirm our commitment to the process of sound

nation-building.

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CORE COMMITMENTS - OUR STRENGTH

Emotion

Discipline

Duty

No discrimination

Quality

Give respect

Self-respect

Truth

Collective Materialism

Religion

Absolute Honesty

What

A commitment of Sahara India Pariwar to the genuine needs and rights of anybody &

everybody - Be it to a depositor, newspaper reader, consumer.... all business associates and

Sahara India Family Members. 

Need 

India needs effective consumer protection and protection of workers' genuine rights. There are

various agencies, promising protection & action. But no external body can provide justice

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unless the company becomes 'QUALITY CONSCIOUS' WITH STRICTLY NO

DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its very dominating nature.

Motto 

We not only believe but practice NO DISCRIMINATION, JUSTICE & HIGH QUALITY - means

enthusiastic, productive performance of duty "KARTAVYA' towards the consumer', workers'

genuine satisfaction.

Aim 

To provide justice - be it a matter of the tiniest imperfection or injustice in our COMMITMENT -

products or services. direct or indirect, short term or long term.

Where 

Kindly rush your grievances/suggestions or any queries related to Sahara India Pariwar to the

nearest Sahara establishment and/or to:-

Sahara India Pariwar is a major entity on the corporate scene having diversified business

interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer

Products, Manufacturing, and Services & Trading.

Quality

Quality is our essence and we, at Sahara India Pariwar, have always stressed on the

Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We

look forward to reaching the zenith and reaffirm our commitment to the process of sound

nation-building.

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WE CHASE QUALITY, QUANTITY CHASES US

Core Commitments - Our Strength

Emotion

Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit,

from their point of view. EMOTION is THE KEY that generates the required energy and

enthusiasm for desired quality performance.

Discipline

The enthusiastic obedience of laws and orders, which are given by the rightful authority.

Duty

The enthusiastic obedience of laws and orders, which are given by our CONSCIENCE.

NO Discrimination

Never should we discriminate in any of our actions, reactions, attitudes, decisions,

conclusions, in any of our expressions while caring for the six health’s of other human beings,

namely physical, material, mental, emotional, social and professional health’s.

Quality

Results from honoring Rules, Regulations, Commitments, Values, Fairness, Performance of

Duties by honestly balancing one's own and others' reasonable point of view in the matters of

Material & Emotional aspects.

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Give Respect

To definitely make others feel important and respected by giving sincere regard to others'

feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.

Self-Respect

To develop a sense of respect for oneself in others' mind, i.e. to generate genuine & warm

feelings for oneself among others on a continuous basis.

Truth

Means total transparency in action, reaction, attitude and all other expressions and the

conviction to follow the right course.

Collective Materialism

Means to progress and prosper together for collective sharing and caring and not individually

or for a select group.

Religion

There is a religion higher than religion itself - it is NATIONALITY. We may practice our

religions in the confines of our homes, but outside, we should be Indians and only Indians.

'Bharatiyata' or Nationalism thus becomes our supreme religion. 

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Absolute Honesty

People generally manipulate and deceive for achieving their unreasonable desires and greed if

others do not or can not see, hear or understand. But we firmly believe that our mind inside

knows the truth and we should be absolutely honest to our mind inside and accordingly our

actions, reactions, directions, decisions and all our expressions should be present in all human

dealings.

PHILOSOPHY

SAHARA INDIA PARIWAR'S PHILOSOPHY - "Collective Materialism"

In any human relationship, it becomes imperative to take into consideration the materialistic

aspect of life - we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with

emotionalism, results in continuous collective growth for collective sharing and caring, that

gives an impetus to our philosophy - "COLLECTIVE MATERIALISM".

BHARTIYATA

There is a religion higher than religion itself - it is the INDIAN NATIONALITY. The swirl of the

Tricolor never fails to move a Sahara Worker. For we believe, it is the great feeling that

transcends all castes, creed and sects. Bharat Parva is Celebrated on every 26th of January

and 15th of August with a spirit and gaiety rarely seen. It comes from our heart.

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LEADERSHIP

My Biggest Achievement in Life “I’m very proud to be the Guardian of The

world’s Largest Family.

"Saharasri" Subrata Roy Sahara

Managing Worker & Chairman

Sahara India Pariwar

In business profit earnings and overall growth of business get the highest priority

and are certainly creditable, but ultimate credibility of business enterprise, particularly of larger

ones is in the utilization of profit, be it for best possible enlistment of its workforce and for

espousing Social, National Development causes or for rendering services to mankind as a

whole. Fulfilling the Qualitative aspect of utilization of profit, the world's largest family ‘Sahara

India Pariwar' is proud to have reached today new horizons of growth and development.

On the basis of our philosophy of Collective Materialism we have always given

importance to the fact that profit earning is the Quantitative aspect whereas the proper

utilization of profit is the Qualitative aspect. Ironically, we only recognize and get recognized by

the Quantitative aspect.

I, therefore earnestly appeal to one and all in Politics, Media, Business etc. that every

action, reaction, selection, appreciation or criticism should be oriented strictly towards the

Qualitative aspect. I appeal to anybody and everybody to accord top priority to Qualitative

aspect in anything and everything for peaceful, prosperous and progressive co-existence of

mankind anywhere and everywhere.

Today, I feel proud of the fact that I am the Guardian of the World's largest

family. Perhaps, I am the world's only person whose family is so vast, so disciplined, so

dedicated and so committed. Such a vast family as Sahara India Pariwar has a grand and

infinite future and I am sure that we will sustain our duty, consciousness, discipline and

dutifulness with a sense of dedication, as we have always done in the past, so that together we

could build an India full of energy and radiance.

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Structure of Sahara India Business:-

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SAHARAINDIA PARIWAR

Business

Finance Infrastructure & Housing

Media & Entertainment

Consumer Product

Manufactur-ing

Service & Trading

Para banking

Life Insurance

Mutual Fund

Hosing Finance

Hill City

Mega Quality Townships

Hotels

Hospitals

Residential & Commercial

Project

Entertainment Channel

Movie Channel

World

Cinema Production

Cinema Halls

Consumer Product &

Retail ChainJute Project

Handicraft Promotion

Sahara Next

Care House

Travel & Tourism

News

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Sahara India Life Insurance Company Ltd.

(First Wholly Indian Life Insurance Company in the Private Sector)

With Life Insurance Penetration in India at just about 22% of the Insurable population

and premium income of 2% of GDP, the group sees it as a very high growth sector of

Indian economy

Sahara India Life Insurance Company Ltd. (SILICL) is today the first wholly Indian-owned Life

Insurance Company in the private sector. We launched our operations on 30 October 2004

after being granted license to operate as a life insurer in India by Insurance Regulatory and

Development Authority on 6 February 2004.

The range of products:

Sahara Nidhi - Endowment (with profit)

Sahara Sampann - Money back (with profit)

Sahara Amar Jeevan - Deferred Annuity

Sahara Kavach – A pure term policy

Sahara Sanchay-R - Unit Linked plan

Sahara Swabhimaan - Unit Linked Pension Plan

Sahara Ankur – A unit linked policy for children

Sahara Samriddhi – Money back with profits

Sahara Sahyog - Micro Endowment Insurance Plan

Sahara Samooh Samyojana - Unit Linked Group Savings cum Insurance plan

Sahara Jamakarta Samooh Bima - Group Term Insurance Plan-Non-Par

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Sahara Assets Management Company Pvt. Ltd.

Sach Mein Mutual!

One of the fastest growing sectors in India with an average CAGR of 20% over the past

5 years.

With a view to offering its clientele a mutual fund that is truly mutual, Sahara Mutual Fund was

established in 2005. Our financial experts help hundreds of people to manage their mutual

fund investments, diversify their portfolios and reduce their investment risks.

Sahara Mutual Fund offers seven schemes, of which 3 are Equity schemes viz. Sahara

Growth Fund, Sahara Tax Gain, Sahara Madcap Fund and 4 are Debt-oriented schemes viz.

Sahara Income Fund, Sahara Short Term Fund, Sahara Liquid Fund and Sahara Gilt Fund.

Our Investment Advisors help our clientele create the perfect balance of returns, safety and

liquidity by assisting them to choose the right scheme, based on their risk profile and

investment goals.

At Sahara Mutual Fund, we take the onus for our performance by linking it to the fee we earn.

It is about building a long term relationship. One in which we remain 'Mutually Yours' over the

years. That's why we offer our clientele the Variable Pricing Option.

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Sahara Housingfina Corporation Limited

Every year in India all companies together disburse Rs. 33,000 crore (USD 7653 million)

loan with a growth rate of around 20%

Sahara Housingfinas Corporation Limited was founded in August 2002 with its registered

corporate office at Kolkata. SHCL commenced retail-lending business in May 2004 with

professionals from the industry and fully integrated on-line systems solution backed by strong

procedures and underwriting standards. Today we operate from four regions viz. Kolkata,

Lucknow, Hyderabad and Mumbai and have a branch each in Kolkata, Asansol, Siliguri,

Lucknow, Gorakhpur, Pune, Hyderabad, Vijaywada and Mumbai. We serve our clientele

through our attractive and competitive home loan schemes. Specially tailored schemes for the

allotees of Sahara City Homes are also being worked out. We are expanding our business by

increasing the number of business outlets.

Media & Entertainment:-

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Sahara India Pariwar’s foray into the field of media and entertainment began with the launch of

Sahara TV on 28 March 2000 with the 24-hour free-to-air Digital Hindi General Entertainment

Channel beamed across 66 countries. On 10th October 2004, the channel was rechristened

Sahara One Television with the launch of the First Indian Sangeet Awards held at the Royal

Albert Hall, London. Sahara One subsequently converted into a pay channel mode and is part

of the Sahara One bouquet of channels. Today, Sahara One Television reaches out to over

40 million Cable and Satellite Television homes.

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Consumer Products & Retail Chain:-

At present our product division offers a range of products of everyday use as well as objects of

desire through a chain of showrooms called 'Unique' in various locations of India. The number

of these showrooms is proposed to be increased to 6000. The products offered come under

three categories.

1. Sahara Select - Fashion & Lifestyle Products

2. Sahara Care - Daily Need Products &

3. Sahara Sports - Fitness & Leisure Products

Examples:-

Personal & Beauty Care

Home Care

Clothing

Jewellery & Watches

Accessories

Home Decor

House ware

Home Furnishings

Kids Products

Manufacturing & Service Trading:-

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Sahara India launch a new innovative projects as per as:

Araria Jute project: Production of handloom, handicrafts & hand-knitted carpets to bring forth

socio-economic development of the people of Araria.

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INTRODUCTION OF ORGANIZATION

Sahara India Financial Corporation Limited (SIFO)

INDIA'S LARGEST RESIDUARY NON-BANKING COMPANY IN THE PRIVATE SECTOR

WITH THE HIGHEST YEARLY DEPOSIT LEVEL

First RNBC to be granted a certificate of registration by the Reserve Bank of India.

Number of deposit accounts as on October -09 : 3.04cr

1508 Service Centers

Succeeded in inculcating the savings habit amongst the common man-middle/lower

middle/lower class of the society with even a minimum daily deposit of Re.1.

Contributing to the national economy for the overall development of the country, through

money invested in Government Securities, Banks & Institutions.

Compliance of 'KYC' and Anti Money Laundering standards of RNBC's issued by the

Reserve Bank of India.

Sponsor of Sahara Mutual Fund.

Co-promoter of Life Insurance business under the name and style of Sahara India Life

Insurance Company Limited.

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Registration by Reserve Bank of India

Sahara India Financial Corporation Limited is the first Residuary Non-Banking Company of the

country that has been granted Certificate of Registration by Reserve Bank of India in

conformity with directions applicable on Residuary Non-Banking Financial Companies

(RNBC’s).

Our Strong and Strict Fundamentals-

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Stringent Expense Control with the Cost of Fund including Interest Cost about 7% per

annum.

No Speculative Investment with total Investment in Equity at 0.85% of the Total Assets.

High-Class Quality Investment which restrict our Non-Performing Assets ratio to 0.04%

only.

Capital Adequacy Ratio of 28.96% while the statutory requirement is for 12% only.

Our Controls & Checks-

Customized Application software’s are being used to provide prompt, error free &

secure services to our Esteemed Depositors.

All Receipts & Payments are possible after a set of foolproof controls without any need

for human reconciliation.

Each & every payment, at all Service Centers is through a computer processed advice

issued from Command Office.

1493 Service Centers have online connectivity through a network of VSAT's making

communication fast & reliable.

"RESIDUARY NON-BANKING COMPANIES (RESERVE BANK OF INDIA) DIRECTIONS, 1987" WHICH ARE TOTALLY APPLICABLE ON SIFO.

The Direction: To invest and keep invested 100% of deposit liabilities along with interest

accrued thereon in high quality securities as specified/approve d by Reserve Bank Of India

(including Government Securities and/or Government Guaranteed Bonds and Fixed/Certificate

of Deposit of Scheduled Commercial Banks and/or Government Financial Institutions).

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Safety of the Invested Scraps: To keep scraps in safe custody with a nationalized

bank. Not even a single paisa withdrawal from its investments for its expenses or other use.

Withdrawals can only be possible for discharge of liabilities to the depositors.

Security for Depositors: All these securities are to be valued at their current market price

and the realizable value of all these assets should at any point of time be 100% or more of the

aggregate deposit liabilities along with interest accrued thereon. Thus there is a full cover for

all the depositors.

Authentication: The above pattern of investment is authenticated on a quarterly basis by

the statutory auditors and the auditors' certificate issued at the end of every March, June,

September & December, is submitted to the Reserve Bank of India within a specified time.

Various other returns as per statutory requirements are also furnished regularly.

Our Founder

Few men in history have made as dramatic a contribution to their country’s economic fortunes

as did the founder of Sahara India Financial Corporation, "Saharasri" Subrata Roy Sahara.

Fewer still have left behind a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the true genius of

Subrata Roy: The corporate visionary, the unmatched strategist, the proud patriot, the leader

of men, the architect of India’s capital markets.

But the role Subatra cherished most was perhaps that of India’s greatest wealth creator. In one

lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.

When Subatra Roy embarked on his first business venture, he had a seed capital of barely

Undaunted, Subatra Roy managed to convince a large number of first-time retail investors to

participate in the unfolding Sahara India story and put their hard-earned money in the Sahara

IPO, promising them, in exchange for their trust, substantial return on their investments. It was

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to be the start of one of great stories of mutual respect and reciprocal gain in the Indian

markets.

Under Subrata Roy extraordinary vision and leadership, Sahara scripted one of the greatest

growth stories in corporate history anywhere in the world, and went on to become India’s

largest private sector enterprise.

Through out this amazing journey, Subrata always kept the interests of the ordinary

shareholder uppermost in mind, in the process making millionaires out of many of the initial

investors in the Sahara stock, and creating one of the world’s largest shareholder families.

Sahara India Financial Corporation offers you products that fulfill your savings and

protection needs. Our aim is to emerge as a transnational Life Insurer of global scale and

standard.

Sahara India Financial Corporations an associate company of Sahara India Parvar. Sahara

India Financial Corporations is one of India’s leading private sector financial services

companies, and ranks among the top 3 private sector financial services and banking

companies, in terms of net worth. Sahara India Financial Corporations has interests in asset

management and mutual funds, stock broking, life and general bonds, proprietary investments,

private equity and other activities in financial services.

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Sahara India Parivar also has presence in Energy, Natural Resources, Media, Entertainment,

Healthcare and Infrastructure.

Products offered by the Sahara India Financial Corporation

1) Sahara Real Assets Bond

2) Sahara Star Plus

3) Sahara Minor

4) Sahara Super

5) Sahara 4 DS

6) Sahara FD

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PART – B

INTRODUCTION OF PROJECT

Concept

“A study on different aspects, which works as motivational factor for advisor to sale

Financial Bonds & Policy of Sahara India Financial Corporation.” Like what are the various

marketing issues related to the bonds products and how does it affect the occupation and

income level and how it is different from other bonds product with reference to related these

Company. This is the topic that I am going to concentrate during my 4 month SIP and OJT.

Here I am going to find out what type of customers are preferring the policies according to their

occupation and income level and also let me understand the efforts that an financial company

make to meet the customers’ demands/requirements as well as making reasonable business.

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OBJECTIVE OF STUDY

Objective of Internship at Sahara India Financial Corporation

The objective of the summer internship is to get the first corporate exposure which helps a

student in understanding the corporate culture. However taking up the on the job training with

Sahara India Financial Corporation has been not only a learning but also a cherishing

experience. The OJT was interesting as well as challenging in its own way. The following came

under purview of the OJT:

Understanding the concept of finance as an industry

Understanding the regulations of finance.

To know the organization culture.

To learn how to convenience the customer for buying the financial Bonds

To learn the process to fill up the form and the required documentation.

In an Asset Management Company what can be the objective for a trainee?

Yes, it has to do with sales. My OJT can be divided into Recruitment and sales.

The Sales task involves generating leads to recognizing the need of the plan suiting the

investor and finally helping him/her in meeting their financial objective. Finally converting the

lead and getting the form filled by the customer.

Identifying: Identifying the customer base for financial plan contacting the customers

and fixing up meetings with the eminent corporate heads and customers.

Relationship Building: This is building relationship with the customers.

Setting Financial Goals: By discussing the financial goal of the customer their financial

goals can be set and achieved.

Choosing the appropriate Plan: After discussing the Financial Goals the appropriate

plan is chosen depending on the investment objective and tenure of the investor.

Closing the Deal : After the above mentioned steps the following things are done :29

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The customer is shown the Fact sheet showing the past record and performance of the

Plan.

The customer is informed about the statement he would receive and the process of

redemption, additional investment and Switch facility etc.

Master Form: The deal is finally closed by completing and signing the form and

attaching the documents required.

Once all this is complete the forms are submitted at the Office at OM and the

acknowledgement is handed over to the customer.

My job starts from the first step and ends at the last. There are certain points to be taken care

of:

I try involving the Relationship Officer at the branch so that she can handle the

customers in my absence.

It is to be seen that the customer has to be guided about the fund suiting his

requirement.

The customer is informed of the entry and exit load depending on the plan opted for.

Target / Tasks

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The targets I had been given is to selling of financial policies worth Rs.1,00000 and one

recruitment per month and also make the customer aware about Financial and while doing so

selling the plans of Sahara India Financial Corporation’s well. I have achieved my target by the

end of my project, by training the staff members and not leaving a single lead unconverted.

The following are the targets or Tasks under my purview:

Understanding the concept of financial bonds as an investment avenue and analyzing the

guidelines issued by IRDA.

Following the targets set by the company for the sale of Identifying potential investors and

suggesting the various plans which would cater to their needs, while explaining to them to

position of the particular plan.

Full responsibility related to the application form, collection of documents from customers,

cheque and acknowledgement to be given to the customers.

ACHIEVEMENTS

I have completed all the targets given to me with the help of my company guide and the

faculty guide The following is a table showing the Bond & recruitment sold by me :

Personality Development

o Working under the guidance of Mr. R.K. Nehra has been a rewarding experience.

His knowledge of financial sector and his way of approaching the client is a

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S.No. month No. Of Bond &

recruitment

Amount

1. 45 day’s 6 Bond 15000 per Bond

Approx.

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teaching Institute in itself. Although his charismatic personality is difficult to be

acquired easily I have tried picking up points and learning from him.

o A Meeting and Contacting customer has helped me in developing confidence and

acquiring better presentation skill.

o The feedback of Mr. R.K. Nehra and the interaction with the customers has

surely given me a new light and motivated me to be more updated and emerge

as a better professional.

Corporate Exposure

Being a Trainee the SIP was moving a step ahead into the corporate world as a Professional

(as I already have work experience), the road ahead was not easy but the learning has been

enriching enough to forget about the hardships. The following was an achievement which

would go with me throughout my professional life:

The Sahara India Parivar is among India’s top ten private sector business houses on all major

financial parameters, with a market capitalization of Rs.15000 Crore, net assets in excess of

Rs.1937127.27Lac, and net worth to the tune of Rs.55,000 crores (US$ 14 billion)

Across different companies, the group has a customer base of over 05 million, the largest in

India. Through its products and services, the Sahara India Parvar touches the life of 1 in 50

Indians every single day. It has a business presence that extends to over 20000 towns and 4.5

lakhs villages in India, and 5 continents across the world.

The interests of the Group range from communications (Sahara India) and financial services

(Sahara Indian Corporation Ltd), to generation, Infrastructure and entertainment.

COMPETITORS

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Before financial bonds sector was opened to the private sector Financial Corporation was the

only Financial company in India. But after globalization there are number of financial bonds

companies in India.

Financial companies in India:

Aviva Financial

Birla Sun Life

HDFC Standard Bank

ICICI Bank

Kotak Mahindra Bank

Post Office Bonds

Reliance Capital

SBI Capital

Government Securities

Tata Financial Securities

GENERAL PROFILE OF AN ADVISOR

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DEFINITION

ADVISOR

“ADVISOR” OR “FINANCIAL ADVISOR” MEANS AN FINANCIAL AGENT LICENSED TO

ACT SUCH AS UNDER THE RELEVANT PROVISIONS OF THE FINANCIAL ACT AND WHO

HAS ENTERED INTO THE AGREEMENT WITH SAHARA.

“AGREEMENT” OR “ADVISOR AGREEMENT” MEANS THE AGREEMENT SEPARATELY

ENTER INTO BETWEEN EACH ADVISOR AND SAHARA.

DUTIES AND RESPONSIBILITIES OF THE ADVISOR

The financial bonds advisor, in addition and subject to to such duties and responsibilities

contained elsewhere in the manual or the agreement and the financial bonds law, shall:

Use his best effort, give his time and attention and exercise due skill and diligence for

the purpose of performing his function and to promote the interest.

Fulfill the minimum performance requirements prescribe from time to time.

Comply at all times with any instruction or guidelines that may be issued.

Visit relevant branch of ivl and the website / financial advisor portal.

Bear and pay all cost, charges and expenses incurred by him in the conduct of his

activities and excepts for the commission that he is entitled to under the agreement and

manual, ivl shall not be liable to reimburse to him any such costs, charges or expenses.

Use ethical and lawful means for performing his function to under the agreement and

manual, ivl shall not any time behave in a manner, which may cause any disrepute to or

effect the reputation or cause damage to the goodwill of ivl.

Hold forms, proposal forms, application, cheques, drafts, premium, monies, properties

or securities collected or received by the financial advisor on behalf of ivl from o

prospect or policyholder in trust for and on behalf of ivl.

Before we move on to searching it is an important to know the profile of the advisor.

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The general profile would be: -

Age: - 25-45

Smart appearance and sound health

Good market

High IQ and common sense

Drive and ambition

Money motivation

Ability to work under pressure

Prior sales experience

High energy level

Integrity and character

SOME BASIC QUESTION

NOW LET US HAVE A LOOK OVER SOME QUESTION, WHICH TICKLE OUR HEAD

BEFORE WE START ANYTHING

Why to recruit?

Who to recruit?

How to recruit?

Recruitment activities.

What to check while we are recruit.

Why to recruit?

Because we are supported to?

That the why to do this business

More recruit, more active advisors, more BDA

Who to recruit?

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1. Quality department has given some indicators in term of what are the common traits of our

successful advisors.

The commonalties were

AGE : Between 30-45

Education : Graduate

Family Income : Above 2lacs

2. High probability of success has been found in the following case

Tax / financial consultant’s CA.

Bonds and Mutual fund agent.

LIC agent Small business owner.

3. Average profile

Women

Students

VRS/ Retire person

4. Avoidable profiles

New to city

Income profile approx Rs1 lac p.a.

People who do not own their transport.

But in any case THE most Successful profile is the PERSON WHO HAS BEEN MANAGED

WELL BY YOU?

How to recruit?

Thing, which you should have while meeting the prospect.

BOP presenter

My market hundred

Advisor manual

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Copy of any certificate

MDRT certificate and

Stress on different profiles – Change your proposition as per the customer

Women- reward and recognition

Tax/Mutual fund/LIC Agent-reward and recognition such as CEO’s club.

CA’s foreign trips, preferential treatment in all aspect, don’t talk about

commission, stress on the extras.

Recruitment activities: -

Activity, which have done well in the recent past:

Jogger’s park

Tele calling set ups

Lead generation activities are some common activities

Things to check while recruiting

Energy- energy………. Always check the person energy

Check his environment his family locality

Check whether he can work on his own well these were thing of our knowledge and

interest but why would someone be interested in becoming an advisor to sahara

financial? What would be his role? Etc let’s see.

BE AN ADVISOR

Being an sahara india financial corporation can be an enriching and career option. It’s

opportunity to with an industry leader be in touch with the latest and finest financial practice

from around the globe grow with personally and professional.

Her are some of the benefits of being in sahara india financial corporation advisors.

Unlimited earning potential

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A clear career path

All round support through exclusive business advertising your own in house consultant

and world-class hailing.

WHAT DOES IT TAKE TO BE AN SAHARA INDIA ADVISOR?

At sahara india we believe that our ambassadors to customers. They are the key source of

business for the organization and are the continuing link with your clients. That is why we

take a lot of care in recruiting and developing our advisor forces, so that we continue to set

higher standard of living of quality in service and salesmen ship. To cater to the need of

knowledge-oriented market place, we look for graduates who are service, good

communication and enjoy meeting new people prior sales experience is an added benefit

some. Of the qualities we seek are

Self-motivation.

A master communication

A go-getter

A graduated

Training

At Sahara financial we understand the importance of training in a

dynamic business environment our advisor got through both generic and specific professional

program that help them remain well informed and knowledge about the company product in the

market. There is a further focus on soft skill such as communication, managing, and long-term

relationship and selling skill, which very relevant in a service.

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Business professional routing Sahara India also offers convent-

training option such as online and self-learning are also providing the organization. An 18-day

training schedule covers the mandatory irda training requirement and Sahara India product

training modular revision session ensure that the candidates thoroughly understand the course

content and are walk prepared for the licensing examination.

Theoretical is inter spersed with practical appointment setting with

potential customers, giving advisors a feel how their business will work from the very first day

sell through the unit manager and management provide continuous support to the advisor in

achieving independence towards garnering business.

CAREER

At Sahara financial career development is emphasized upon from the very day the advisor joint

the system. Through individual meeting with his or her manager, the advisor can various issue

related to the business development and career enhancement. Expectation from the

organization in term of chalking a career in the industry is also discussed.

Advisor can participate in this programmed, subject to certain criteria being fulfilled. Advisor

seminar program absorption into the management in another career enhancement option

provided at Sahara financial through advisor seminar program. This program help advisor build

full time career as a unit manager in the organization, offering great potential for managing a

team of advisor and personal development advisor seminar programmed is also available to

advisor

Who are able to meet the performance criteria within the stipulated time?

PROCESS TO BE FOLLOWED

1. Identify are to conduct survey so that we can get maximum of likely fc”. Fc is the

primary function underwriters who explain the plan and advise on the correct selection

that will meet the need of the customer. Fc should having good communication skill

and convincing power and above all have good social. So we have to search find out

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the area where we can find out the target customer that is fc to collect the information

of potential area we go though newspapers, magazine. So we can have knowledge of

all honing in the city. Than we select some area, which hold meetings, clubs, seminars

and public joints, we will go there with our whole team to brief the person the person

about the company and advisor though the presentation specters get the knowledge of

company and work of fc’s than we collect data from them. We also did survey of good

location so that we can catch more people. This survey give me information about

advertisement and some hint’s also we also target new graduate as are need to be in

job and perform better by work to bring in the business for company.

2. Identifying weather the prospect fit out profile or likely fc” by administering

questionnaire. After identify potential area we had to approach the person who fulfills

the mandatory as well as optional parameter of a fc, mandatory parameter include that

they do not have Sahara India agency and has social contact base of more than so

people after analyzing the field questionnaire we can able to judge best out of this best

and identify whether prospect fit our profile of ‘likely’ advisor with this.

RESEARCH METHODOLOGY

DATA COLLECTION

Data collection is a term used to describe a process of preparing and collecting business data -

for example as part of a process improvement or similar project.

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Data collection usually takes place early on in an improvement project, and is often formalized

through a data collection Plan which often contains the following activity.

1. Pre collection activity – Agree goals, target data, definitions, methods

2. Collection – data collection

3. Present Findings – usually involves some form of sorting analysis and/or presentation.

There are two methods of data collection which are discussed below:

DATA COLLECTION

PRIMARY DATA SECONDARY DATA

(Data collection techniques)

QUESTIONNAIRE INTERVIEW EXTERNAL INTERNET INTERNAL

SOURCE SOURCE

PRIMARY DATA

In primary data collection, you collect the data yourself using methods such as interviews and

questionnaires. The key point here is that the data you collect is unique to you and your

research and, until you publish, no one else has access to it.

I have tried to collect the data using methods such as interviews and questionnaires. The

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Unstructured

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key point here is that the data collected is unique and research and, no one else has access

to it. It is done to get the real scenario and to get the original data of present.

DATA COLLECTION TECHNIQUE

Questionnaire:

Questionnaire are a popular means of collecting data, but are difficult to design and often

require many rewrites before an acceptable questionnaire is produced. The features included

in questionnaire are:

Theme and covering letter

Instruction for completion

Types of questions

Length

Interview:

This technique is primarily used to gain an understanding of the underlying reasons and

motivations for people’s attitudes, preferences or behavior. The interview was done by asking

a general question. I encourage the respondent to talk freely. I have used an unstructured

format, the subsequent direction of the interview being determined by the respondent’s initial

reply, and come to know what is its initial problem is.

SAMPLING METHODOLOGY

Sampling technique:

Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study

was done in order to know the accuracy of the questionnaire. The final questionnaire was

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arrived only after certain important changes were done. Thus my sampling came out to be

judgmental and continent.

Sampling Unit:

The respondents who were asked to fill out questionnaires are the sampling units. These

comprise of kartavyayogis of corporate Marketing Sahara India Pariwar, who had attended the

personality development workshop.

Sampling Size: 100

SECONDARY DATA

All methods of data collection can supply quantitative data (numbers, statistics or financial) or

qualitative data (usually words or text). Quantitative data may often be presented in tabular or

graphical form. Secondary data is data that has already been collected by someone else for a

different purpose to yours.

Need of using secondary data:-

1. Data is of use in the collection of primary data.

2. They are one of the cheapest and easiest means of access to information.

3. Secondary data may actually provided enough information to resolve the problem being

investigated.

4. Secondary data can be a valuable source of new ideas that can be explored later through

primary research.

Limitation of secondary data:-

1. May be outdated.

2. No control over data collection.

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3. May not be reported in the required form.

4. May not be reported in the required form.

5. May not be very accurate.

6. Collection for some other purpose.

RESEARCH AIM

The aim of this study is to know about the “A study on different aspects, which works as

motivational factor for advisor to sale Financial Bonds & Policy of Sahara India Financial

Corporation” The project also aims to create awareness about financial Bonds.

OBJECTIVE

Primary objective:

A study on different aspects, which works as motivational factor for advisor to sale Financial

Bonds & Policy of Sahara India Financial Corporation

Secondary Objective:

To create the brand awareness for Fd’s in market.

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To create awareness regarding the investors knowledge about various investment

schemes.

To get the pulse of investor profile & portfolio.

To find new strategies for the company & search for developmental areas for more

development & progress.

RESEARCH APPROACH:

Survey with a structured schedule at different areas of Sikar City.

RESEARCH INSTRUMENT:

A structured schedule is followed at Sahara Financial employees & apart from that

information is collected from the respondents.

SAMPLE PLAN

Descriptive Research

Population Definition:

Element – Retail and Medium Net worth Investors.

Sample Frame – Sikar city.

Sampling Method – Simple Random Sampling.

Sample Size – 100

LIMITATION OF STUDY

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In this field lots of research has been taken place but the exact cause or problem could

not be targeted.

As far as the question of motivation of customer is concern the research are not

showing the real picture and the level of customer in SAHARA FINANCIAL has not

been disclosed, so there is the need of study of this title .

Some investors' previous experiences are very bitter so it is a tough task to motivate

them for further investments in Bonds.

Some people are having very reserved nature & are not so open so they do not like to

share their views regarding their investments & experiences.

People have become very fear for investments in Bonds after the continuous

fluctuations in the share market.

People they like to invest in LIC. Then to motivate them for investments in becomes a

critical task.

Investors like to invest in which company which gives surety of return, as so to convince

them for investment in continuing Bonds product of SAHARA INDIA FINANCIAL is a

challenging task.

Some investors like to invest in those products which are giving maximum return in

fewer premiums.

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FACT AND FINDING

In my project I found that

SAHARA INDIA FINANCIAL CORPORATION gives sound attention in solving each and

every query of investor.

I also found that they use different strategy to attract and motivate the customers.

I found they have very good plans and policies to motivate the customer.

Sahara India has very good sales force, which handles the customer easily.

Operation Department gives equal importance to each customer whether client is big or

small investor.

The employee of Sahara India very punctual and dedicated toward their work. They are

customer oriented and believe in providing customer satisfaction to their investment.

Branch manager keep on auditing the branch that whether they are working properly or

not.

They know if they provided proper customer care service to the investor it will help in

maintain long term relationship which will help in increasing the sale and growth of the

company.

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ANALYSIS & INTERPRETATION

I did Survey & collect Information from 100 people related my Project and after survey we

found result, which is as follows.

Question 1: - What are your preferred investment priorities?

Mutual Fund

Life Insurance

Bond’s & Debenture

Equities and Share Market

PPF Real Estate

FD’s

18 14 6 19 14 5 24

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Preferred investment priorities

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Interpretation:

The intention of the researcher here is to know about the investment pattern of the investors or

the instruments because the most preferred by the investors for the purpose of investment. We

come to know that the majority of the people belong to fixed deposits. In this group about 24%

of people have shown a great faith for the investment.

Investors also able to attract in mutual funds because they want some tax benefit and other

type of flexible investments and of course more returns.

Some people have most trust in govt. securities (Bonds, Debentures etc.), Post Office savings,

and real estate and in PPF because they are not enough aware about of the mutual funds and

new financial plans related financial market. In the FD’s, Post office savings and govt.

securities they get a constant rate of return and stability of their money and no risk of their

investment.

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Question 2: - Your annual income is between?

Attributes No. of person PercentageBelow 1 Lac 14 14%1 Lac – 2 Lac 40 40%2 Lac – 5 Lac 31 31%Above 5 Lac 15 15%Total 100

> 1 L a c

1 - 2 L a c

2 - 5 L a c

< 5 L a c

Interpretation:

There is no. of factors which drive the investor to invest in a particular type of investment.

Every person do some investment according to their source of income for prevent the future

uncertainties.

The study shows that among all these options related to different annual income people whose

annual income between 1 Lac – 2 Lac(about 40%) and between 2 Lac – 5 Lac(about 31%) are

mostly attracted by the saving features of a particular security. This is the main reason while

investing in financial bonds because in this income group most are having enough money for

investments so they are generally risk takers. Generally people whose annual income is below

than 1 Lac they are also attract in this bonds. But the person whose annual income is above 5

Lac (about 9%) they are more interested in high earning areas like property, commodity and

equity market.

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Question 3: - Are you aware about Sahara Financial plans?

Attribute No. of person Percentage

I Know 48 48%

I don’t know 26 26%

I know but I have not interest 26 26%

0 1 0 2 0 3 0 4 0 5 0 6 0

I k n o w

I d o n 't k n o w

I k n o w b u t i h a ve n o t i n t e r e s t

Interpretation:

Here the aim of the researcher is to find out the awareness of investment of the people who

are investing in financial bonds. So as to know about 48% investors invest their money in

financial bonds and they know about their investment so for keep this investment active they

give their premium on regular mode as they preferred in their policy bond.

Some (about 26%) don’t know about their next premium dues because their accountant or

C.A.’ keep them remind for paying premium.

About 26% investors don’t have any interest in this sector. Although they have some bonds

policies but for investment they prefer high returning areas like stock market and real estate.

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Question 4: - What feature of Sahara india inspired you to invest in Financial Bonds & Policy?

Attribute No. of person PercentageReturns 28 28%Flexibility 13 13%Liquidity 12 12%Tax benefit 25 25%Guarantee 22 22%

R e t u r n s

F l e x i b i l i t y

L i q u i d i t y

T a x b e n e fi t

G u a r a n t e e

Interpretation:

The intention of the researcher here is to know about the feature of Bonds that inspires an

investor to invest their money into this business. Most of the investors invest (approx 28%)

their money for getting returns keeping in mind the concept of time value of money. Investor

who invest their money they also want the option of flexibility in terms of payment and liquidity.

Tax benefit is also another option which attracts investor to invest in Bonds, because in today’s

time some life FD’s plans give all these things according the need of the customer.

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QUESTION 5: - How Do You Select A Company Or A Plan For Smart Investment?

Attributes No. of units Percentage

Brand Name 34 34%

Good Services 22 22%

High Returns 16 16%

Variety of options 15 15%

Advertisements 13 13%

brand name

good services

high returns

variety of options

advertisements

Interpretation:

As there are many things come under when a person go for such an investment. The aim of

the researcher is to know that which strategy of a company is most preferred by the people

and the study shows that the most of the people go for brand name (about 34%). They want to

join a big and popular name concern for safety and regular returns.

Investors least want to invest their money because of advertisement, because in this type of

phenomena they have more risk because of the high volatility.

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Question 6: - Which marketing strategy you preferred to get the knowledge

of the product of the company?

Bancassurance Advertising Direct Marketing Personal Selling

14 22 17 47

bancassurance

advertising direct marketing

personal selling

0

10

20

30

40

50

Interpretation:

The study shows that about 47% of the people preferred to get the knowledge of the product of

the company by personal selling or we can say that someone come to investor and give all the

information about his/her

investment portfolio. In other hand banc assurance, advertising and direct marketing also are

some tools by which investor get the knowledge about the relevant investment products. But at

the time of today in spite of all these other communication mix activities investor gives

preference to personal selling at the most.

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QUES 7: - Do You Think Is There Any Chances of Improvement in the Legal Proceeding and Documentation at the Time of Claim or Maturity?

ATTRIBUTE NO. OF UNIT PERCENTAGEYes 67 67%No 16 16%Can’t Say 17 17%Total 100

01020304050607080

yes no can't say

Interpretation:

This study shows us that 67% of the people think that there should have chances of

improvement in the legal proceeding and documentation at the claim or maturity. They think

that at the time of claim or maturity bonds company find out the various reasons to refuse

claim, because there has been a lot of time spent between commencement of policy and

maturity period. So they want flexibility about the legal proceedings.

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SWOT ANALYSIS

Strength

Good brand image

Having 30 year of experience

Good customer base

We well tanning management

Weakness

Sahara Financial Advisor base

Sahara Financial have few branch & franchisee branch

Sahara not be popular in South reason

Opportunity

In Financial Bond, policies & market investment like equities, debenture investments are

having a wide opportunity because they give wide opportunity for high return & investment.

Threats

In Financial Bond, policies & market investment like equities, debenture investments

having a threat that’s are a high risk in equities & low risk in bonds but they have low

Return.

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CONCLUSION

The Ground rules of Financial Investing

Moses gave to his followers 7 commandments that were to be followed till eternity. The world

of investments too has several ground rules meant for investors who are novices in their own

right and wish to enter the myriad world of investments. These come in handy for there is

every possibility of losing what one has if due care is not taken.

1. Assess yourself: Self-assessment of one’s needs; expectations and risk profile is of

prime importance failing which; one will make more mistakes in putting money in right

places than otherwise. One should identify the degree of risk bearing capacity one has

and also clearly state the expectations from the investments. Irrational expectations will

only bring pain.

2. Try to understand where the money is going: It is important to identify the

nature of investment and to know if one is compatible with the investment. One can lose

substantially if one picks the wrong kind of mutual fund. In order to avoid any confusion

it is better to go through the literature such as offer document and fact sheets that

mutual fund companies provide on their funds.

3. Don’t rush in picking funds, think first: one first has to decide what he wants

the money for and it is this investment goal that should be the guiding light for all

investments done. It is thus important to know the risks associated with the fund and

align it with the quantum of risk one is willing to take. One should take a look at the

portfolio of the funds for the purpose. Excessive exposure to any specific sector should

be avoided, as it will only add to the risk of the entire portfolio. Mutual funds invest with

a certain ideology such as the “Value Principle” or “Growth Philosophy”. Both have their

share of critics but both philosophies work for investors of different kinds. Identifying the

proposed investment philosophy of the fund will give an insight into the kind of risks that

it shall be taking in future.

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4. Invest. Don’t speculate: A common investor is limited in the degree of risk that he

is willing to take. It is thus of key importance that there is thought given to the process of

investment and to the time horizon of the intended investment. One should abstain from

speculating which in other words would mean getting out of one fund and investing in

another with the intention of making quick money. One would do well to remember that

nobody can perfectly time the market so staying invested is the best option unless there

are compelling reasons to exit.

5. Don’t put all the eggs in one basket: This old age adage is of utmost

importance. No matter what the risk profile of a person is, it is always advisable to

diversify the risks associated. So putting one’s money in different asset classes is

generally the best option as it averages the risks in each category. Thus, even investors

of equity should be judicious and invest some portion of the investment in debt.

Diversification even in any particular asset class (such as equity, debt) is good. Not all

fund managers have the same acumen of fund management and with identification of

the best man being a tough task; it is good to place money in the hands of several fund

managers. This might reduce the maximum return possible, but will also reduce the

risks.

6. Do your homework: It is important for all investors to research the avenues

available to them irrespective of the investor category they belong to. This is important

because an informed investor is in a better decision to make right decisions. Having

identified the risks associated with the investment is important and so one should try to

know all aspects associated with it. Asking the intermediaries is one of the ways to take

care of the problem.

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7. Find the right funds: Finding funds that do not charge many fees is of importance, as

the fee charged ultimately goes from the pocket of the investor. This is even more

important for debt funds as the returns from these funds are not much. Funds that

charge more will reduce the yield to the investor. Finding the right funds is important

and one should also use these funds for tax efficiency. Investors of equity should keep

in mind that all dividends are currently tax-free in India and so their tax liabilities can be

reduced if the dividend payout option is used. Investors of debt will be charged a tax on

dividend distribution and so can easily avoid the payout options.

8. Keep track of your investments: Finding the right fund is important but even more

important is to keep track of the way they are performing in the market. If the market is

beginning to enter a bearish phase, then investors of equity too will benefit by switching

to debt funds as the losses can be minimized. One can always switch back to equity if

the equity market starts to show some buoyancy.

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ANNEXURE

QUESTIONNAIRE

Survey Form:-

1. Which age group you belong?

a) 20-35 b) 36-45

c) 45-60 d) Above 60

2. Your annual income is between?

a) Below 1 lac b) 1 lac-2 lac

c) 2 lac-5 lac d) Above 5 lac

3. What is the investment goal?

a) You invest primarily for growth b) Primarily for income

c) For Tax saving d) for regular flow of income

e) Primarily for stability f) Protect your investment from loss

g) Increase the value of your investment over the long term

4. What is the fund’s investment strategy?

a) Sector oriented b) Diversified

c) Balanced d) Debt

e) Equity

5. Which type of fund you prefer?

a) Open ended b) Close ended

6. What are the fund’s fees or expenses?

a) Entry load b) Exit load

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c) Both d) Nil

7. You prefer to invest in?

a) SIP b) Lump sum

8. Is your investment decision get affected by any major event occurred like Q results,

budget?

a) Fully b) Partially

c) No effect d) Can’t say

9. You prefer mutual funds of traditional type or want some innovative in it like investing in

commodities, currency?

a) Yes b) No

10.While investing you prefer to take advice from?

a) From an expert b) Family

c) Friends d) Self

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BIBLIOGRAPHY

1. BOOKS/MAGAZINES:

Marketing Management by Philip Kotler

Marketing Management by Shrma,Kothari

Economic Times.

Data gathered from Broachers.

Interview of Brokers and customers.

Business World

2. WEBSITES:

http://www.sahara.co.in

http://www.sahara.org

http://www.managementhelp.org/search/management_help_search.html?

zoom_query=training+and+development

http://www.inc.com/magazine/19930201/3393_pagen_7.html

http://humanresources.about.com/od/trainingtrends/

Future_Education_and_Training_Trends.htm

http://humanresources.about.com/od/training/

Training_Development_and_Education_for_Employees.htm

www.google.com.

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