Black and Mint Green Professional Marketing Trifold Brochure
Marketing Report - Mint Bar
Transcript of Marketing Report - Mint Bar
-
8/10/2019 Marketing Report - Mint Bar
1/18
-
8/10/2019 Marketing Report - Mint Bar
2/18
Principles ofPrinciples of
MarketingMarketing
New Product DevelopentNew Product Developent
Submitted To: Sir Ahsan Zubair
Submitted By: Asna Haneef ---------------- 7190Shumaila Kausar ------------ 7194
Aneela Khalid --------------- 7158
Umair Khaliq ---------------- 7181
Degree Title: MBASemester: nd
Majors: Ban!in" and #inan$e
Dated: %une 15& 011
-
8/10/2019 Marketing Report - Mint Bar
3/18
TTB!"B!"
##$$
%%#NT"NT#NT"NT
SS
Page & of '(
-
8/10/2019 Marketing Report - Mint Bar
4/18
%ompany )ntroduction:%ompany )ntroduction:************************************************************ ++
,ision:,ision:************************************************************************************************************** --
Mission:Mission:********************************************************************************************************** --
#bjectives:#bjectives:************************************************************************************************ --
!ine of Product:!ine of Product:**********************************************************************************--
Speci.c product:Speci.c product:******************************************************************************--
Target Population:Target Population:****************************************************************************//
S0#T nalysis:S0#T nalysis:**********************************************************************************//
Strengt1s:*************************************************************************/0eakness:************************************************************************/
#pportunities:*******************************************************************2
T1reats:****************************************************************************2
+ P3s:+ P3s:****************************************************************************************************************** ((
Product:****************************************************************************(
Price:********************************************************************************4
Place:********************************************************************************4
Promotion:**********************************************************************'5
Distribution %1annel:Distribution %1annel:**************************************************************'5'5
Procedure:Procedure:********************************************************************************************** ''''
)ngredients:********************************************************************''
Nutrition:************************************************************************'6
Departments:Departments:************************************************************************************ '6'6
7uman 8esource 978:****************************************************'6
8 ; D department:**********************************************************'&
Marketing Tools:**************************************************************'&
Marketing Tec1ni
-
8/10/2019 Marketing Report - Mint Bar
5/18
%ompany )ntroduction:%ompany )ntroduction:
%ompany Name:Refresh
!ogo:
Slogan:Beyond your expectation
%ompany pro.le:
#wners: 7190. Asna Haneef7194. Shumaia !ausar71"#. Aneea !haid71#1. $mair !hai%
Place of %ompany:
Refresh &ompany is currenty situated in'aisaa(ad (ut ser)ices of this company areaso pro)ided in*
1. !arachi.+. ,esha-ar.. /sama(ad.4. utan.
Date of starting:
-
8/10/2019 Marketing Report - Mint Bar
6/18
1stanuary +011
-
8/10/2019 Marketing Report - Mint Bar
7/18
,ision:,ision:=To be t1e best supplier of taste and creative
solutions* #ur own products designed to meet ande>ceed t1e satisfaction level of all class customer
e>pectations*?
Mission:Mission:=8efres1 %ompany will be t1e foremost consumer3s
product company in Pakistan* #ur commitment is to
continually care for needs of our customers@
consumers@ employees@ suppliers@ s1are1olders ; t1e
community in w1ic1 we live*?
#bjectives:#bjectives:=)n general t1e objective is always pro.t@ e>cept in
special cases w1ere presence or awareness may
supersede pro.t* 7owever our main aim is pro.t and
to satisfy all class customer t1roug1 our products and
make t1em our loyal customer and try to increase
loyalty of customers*?
!ine of Product:!ine of Product:
Mint bar Strawberry
pple candy
Speci.c product:Speci.c product:#ur speci.c product is mint bar wit1 t1e innovation
of mint Aavor*
-
8/10/2019 Marketing Report - Mint Bar
8/18
Target Population:Target Population:#ur company Target Population is to target
youngsters@ and company focuses more on t1e tasteof youngsters and designs suc1 products w1ic1
makes refres1@ t1e youngster customers*
S0#T nalysis:S0#T nalysis:
Strengths:
T1e taste of our product is best in cities*
Packaging system is very attractive andstandardied*
Price is low as compare to market*
Cuality is one of t1e best in market*
T1e working environment of our company is best*
Weakness:
#ur product is currently on local level*
!ack of brand awareness*
!ow working capital*
-
8/10/2019 Marketing Report - Mint Bar
9/18
Opportunities:
%1ances are t1ere to move to new market*
Best competitor strategy*
%1ances are t1ere to move at international level*
No direct competition9Mint bar
Threats:
New competitor in t1e market*
)nstability of Pakistani political system*
More ; more people becoming 1ealt1 conscious*
-
8/10/2019 Marketing Report - Mint Bar
10/18
+ P3s:+ P3s:
Product:#ur product is made of Mint bar and is t1e best
refres1ment ice cream in Pakistan*
/n2redients*Skimmed milk@ sugar@ butter@ cream@ dried egg yolk@
emulsi.er 9"+2'@ stabiliers 9carob gum@ carrageen
an@ natural Aavoring@ color 9beta carotene@
minimum 6& Mint li
-
8/10/2019 Marketing Report - Mint Bar
11/18
,rots*
5ross ,rot ar2in on 1 int Bar*Sales price: 8s* '-EG%ost of manufacturing eac1 bar: 8s* '5EGDiscount given to distributors: 8s* 'EG'55 J 9'-G''E'- K +-
3et ,rot ar2in on 1 int Bar*
T1is would include pro.t after ta>es@ 8s* &EG on eac1bar*Net incomeEnet sales revenue9'-G''G&E65 J '55 K &5
Place:Presently@ Mint bar is available in many cities* ll t1e
vendors 1ave t1is product so t1at all class customers
can purc1ase t1is ice cream easily at c1eap rates*
0e 1ave launc1ed our product in diLerent cities of
Pakistan including:
$aisalabad*
arac1i
Pes1awar
)slamabad
Murree
!a1ore Multan and
-
8/10/2019 Marketing Report - Mint Bar
12/18
Sargod1a*
Promotion:T1e promotional mi> consists of a blend ofadvertising@ sale promotion@ public relations@ personal
selling ; direct marketing tools* 0e are doing
advertisement of our product in t1e form of bill
boards@ television or in magaines etc*
Personal Selling and Television ds are introducedto aware t1e Target market of our new product*
Besides t1is@ we are advertising over internet ondiLerent websites like $acebook@ Msn@ andTwitter*
DistributionDistribution%1annel:%1annel:8efres1 1as its factory situated in $aisalabad* T1en
t1roug1 t1e factory all t1e iceGcream cartons are
transported to t1e distribution centre* T1en air
conditioned ="utectic vans? at t1e temperature of
+5o% transports t1e froen deserts to retailers w1o
sell t1em furt1er to t1e .nal consumers* 01en t1e
deserts are sold t1en t1e retailers order for more*
'actory
6istri(ution center
-
8/10/2019 Marketing Report - Mint Bar
13/18
Retaiers8ries
&ustomers
Procedure:Procedure:
$ollowing t1e procedure of mint bar t1roug1 t1is
procedure we made t1is product*
Ingredients:Skimmed milk@ sugar@ butter@ cream@ dried egg yolk@
emulsi.er 9"+2'@ stabiliers 9carob gum@
carrageenan@ natural Aavoring@ color 9betacarotene@ minimum 6& Mint li
-
8/10/2019 Marketing Report - Mint Bar
14/18
Nutrition: '55 ml '55g
pEportion
9+-g F /5ml
Departments:Departments:
Human Resource ( HR): Some "mployees are Permanent and some work
on daily basis
2- "mployees are permanent
/5 "mployees work on daily basis
Total "mployees are '&-
ll t1e "mployees are 1ardworking and diligent*
R & department:#ur company will be competitive ; innovative* 0e
will create innovation by introducing new Aavors*
8esearc1 and development department will makeeLective strategies for promotion of our product*
"nergy H kcalI 62( &25 '/2
"nergy HkgI ''+( '-&5 /(4
Protein HgI 6*4 &*4 '*(
%arbo1ydrates HgI 65 62 '6
#f w1ic1 sugars HgI '( 6+ ''
$at HgI 65 62 '6
#f w1ic1 saturates HgI '2 66 4*4
$iber HgI 5*- 5*/ 5*&
Sodium HmgI 2- '55 +-
-
8/10/2019 Marketing Report - Mint Bar
15/18
!arketing Tools:8efres1 company is using marketing tools for t1e
promotion of products t1roug1 bill boards@advertisement on T,@ magaines etc*
!arketing Techni"ues:T1e marketing tec1ni
-
8/10/2019 Marketing Report - Mint Bar
16/18
aretin2 essa2es* #ur Product is Oni and free of 1eavytensions after utiliing our product*
#inancial $nal%sis:T1ere are a number of separate performance .gures
and key ratios w1ic1 need to be tracked:
Net pro.t margin Qross pro.t margin 8eturn on investment
T1e above performance analyses concentrate on t1e
-
8/10/2019 Marketing Report - Mint Bar
17/18
%ustomer complaints G 1ow many customerscomplain about t1e products or services@ or t1eorganiation itself@ and about w1at
$uture Projections:$uture Projections:
0e want to be t1e top selling product companyby providing best of t1e best to our customers ata very reasonable price*
0e will work to increase our employees of 7uman8esource Department
0e will increase our .nance and investments ineac1 .scal year
0e will c1oose t1e best market for our product
and s1ift to t1e new market to increase our salesand to acknowledge our products to ourcustomers
Besides our Mint )cecream we will work to launc1our new products and introduce in t1e market
-
8/10/2019 Marketing Report - Mint Bar
18/18
%onclusion:%onclusion:
T1e product@ as per now@ we feel@ is more or less
perfect* )t is in t1e growt1 stage and t1us more
emp1asis 1as to be placed on promoting t1e product
and increasing brand awareness and brand recall
rat1er t1an trying to modify a product t1at is already
doing pectations@ objectives and
targets set by t1e company* !ongGterm suggestions
are suc1 t1at we feel 8efres1 %ompany s1ould look
into more Aavors as are available abroad* long wit1
t1at@ now t1at people are becoming 1ealt1 conscious@a diet product@ would surely bring interest into t1e
1ealt1 conscious*