MARKETING REPORTMARCH 5, 2009

MARKETING STATUS REPORT March 5, 2009

Marketing Strategic Plan Concept development Master Marketing Calendar Completed Keep it on campus In creative Foundation Hot Dog Caper theme In creative Admin meeting packets updates to web Ongoing Web Reports Completed Newsletter Redesign In creative Newsletter – Completed Board Insights - Completed Foundation News Completed Campus Map requests ongoing Campus Map/new concept (partnership w/ Visitor Ctr.) Concept development Lobby directional sign Waiting for input Website for Secure docs/disaster recovery docs (cppfaccess.com) Complete Real Estate Fair Oaks Website updates Complete Email blast for Kellogg tract and Fair Oaks – 2 left Complete Kellogg Tract/Fair Oaks flyer campus-wide Complete Fair Oaks brochure updates Ongoing Fair Oaks Site Map Update Ongoing Dining Services Pura Vida Menu updates Waiting for input Spring Break Hours of Operation Waiting for input Dining Emergency Map updates Waiting for input Campus Center branding Concept development Campus Center Budget Deals Complete Starbucks Perfect Pairing Waiting for approval Los Olivos St Patrick’s Day luncheon marketing and photo shoot In creative Los Olivos Mardi Gras luncheon marketing and photo shoot Complete Round Table Combos menu In creative Round Table Pizza Delivery On hold Campus Center Employment Kiosk signage In creative Vista Store Branding Waiting for input Update Green Campaign brochure Waiting for input Los Olivos Catering Brochure re-design Waiting for approval NACUFS Loyal Horton Contest Waiting for input Bookstore Spring Buyback In creative Club Grad Preview marketing and photoshoot Complete Finals Week Sale In creative Grad Fair ‘09 In creative MAC Fest Waiting for input Ipod /Apple products Promotion, Flyers, Banners, Email Blasts Complete Updates for Faculty Resources Webpage Complete Computer Page Updates Complete Computer Department marketing Ongoing

Foundation Housing at the Village Spring Housing Campaign In creative Summer Conference Housing Brochure-Marketing Plan/web Complete Interactive Model-University Village Web Site In Creative Kellogg West/Kellogg House “After” shot of guest room Complete Catering Menu updates and printing (100 KW, 75 KH) Complete Kellogg West Hotel Marketing Plan Ongoing Premiere Club Press Release In creative SCRIPPS flyer Waiting for input KW email blast Ongoing KHP and KW reply to information requests In creative Financial Services Financial Facts Complete Financial Services Website Updates Complete Bronco Card/Gift Card Brochure In Creative Employment Services New website Waiting for input UNIT REPORTS:

1. Hospitality Services a. Kellogg West/Kellogg House b. Los Olivos c. Cash Operations d. Bronco Bucks/Gift Card

2. Public Relations

3. Human Resources

4. Bookstore

5. Real Estate

6. Foundation Housing at the Village

7. Financial Services

8. Farm Store

3D Leadership Advancement Alumni Affairs ASI Athletics BESMART Bronco Fusion Cal Poly Credit Union Career Center Children’s Center College of Agriculture College of Engineering College of Science CTTi Cultural Centers Disability Resource Center Faculty Staff Café Fall Conference Founders Day Graduation Hot Dog Caper International Center Matt Myers Run Office of Student Life Orientation Services Poly Post Games Procurement Public Safety Research and Sponsored Programs Rose Float Sororities and Fraternities Staff Council Stop Violence Office Summer Bridge Program Theatre Department Unity Luncheon University Housing Service Visitors Center

Your continued loyaltyto Bronco Bookstore makes many

campus programs a reality.

The Bookstore is a non profitorganization that supports

campus programs and services.All revenues in excess of operating

expenses are returned to theuniversity to help pay for campus

and student programs and services.

The Foundation also employs over600+ Cal Poly students!

Some of the ways your purchases oncampus go back to you in thesupport of campus programs

and services such as these:

DO IT ON DO IT ON C MPUS! C MPUS!

BRONCO WAY

Show your support ... Do it On Campus!

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly Hits Jan -

Feb 09

Total Hits Jan - Feb

2008

Change in Hits (2009 vs. 2008) Same period

Foundation 6,405 6,001 12,406 - 20,010 = -7,604Human Resources 1,863 1,300 3,163 - 2,387 = 776Financial Services 2,254 2,028 4,282 - 6,518 = -2,236Bronco Bucks 943 734 1,677 - 1,453 = 224

Gift Card 62 60 122 - 133 = -11Bronco Bookstore 27,755 8,430 36,185 - 35,017 = 1,168

Dining Services 2,004 1,684 3,688 - 2,446 = 1,242

CCMP* 428 322 750 - 734 = 16

BSC 432 306 738 - 599 = 139

Los Olivos 1,270 1,218 2,488 - 1,836 = 652University Village 6,139 5,575 11,714 - 9,743 = 1,971Housing Assistance 479 898 1,377 - 1,107 = 270Innovation Village 128 108 236 - 128 = 108

Kellogg West 3,401 3,047 6,448 - 6,416 = 32Kellogg House 1,145 919 2,064 - 3,224 = -1,160Total Hits (Monthly) 54,708 32,630 0 0 0 0 0 0 0 0 0 0 87,338 - 91,751 = -4,413

FAIR OAKS 2795 1102 3897 N/A 3897

MeetAtTheVillage 209 209 209TOTAL - ALL WEBSITES -307

2009 Foundation Websites - Web Usage Report(January 1, 2009 - End of February 2009)

Page Thumbnails

FAIR OAKS HTML EMAIL

FAIR OAKS & KELLOGG TRACT HOMES EMAIL

*This flier does not constitute an offer to sell, which will not exist until a sales contract is executed with the selected individual buyer who meets the employee requirements and those require-ments of a lending institution providing purchase funds financing as applicable. Some information contained herein has been provided by third parties and is believed to be accurate but no warranties or representation for its accuracy is made or implied. All terms and conditions including square footages, features, amenities, prices are subject to change without prior notice. All properties subject to ground lease terms.

Randy Wallace

909-979-5555rwallace@csupomona.edu

Contact:

FairOaksHousing.com

Outstanding Claremont School District Available homes priced at $289,990 Close to shopping, dining, schools and Metrolink 34 stylish homesKids can walk to Sumner Elementary School Up to 3 bedrooms & 2.5 baths 1,548 sq. ft. Two-car attached garage Outdoor BBQs and community “Tot Lot”

DON’T MISS OUT!DON’T MISS OUT!TIME IS RUNNING OUTTIME IS RUNNING OUT

ONLY

1 UNITLEFT

Owned by Cal Poly Pomona Foundation, Inc., Developed for:

1) Faculty & Staff at any University, College, or School District 2) California State, County & City Employees, 3) Health Care Providers, 4) Fire, Police, & other Government Employees 5) Cal Poly Alumni

* 34 New Two-Story Townhomes * 2-Car Attached Garages * 3 Bedrooms * 2.5 Bathrooms * 1548 SqFt * 70K Silent 2nd for CSU Faculty & Staff

* No Mello Roos * 2009 Tax Advantages

UNHEARD OF 3 YEAR BUYBACK OPTION

Models Open: Fri, Sat, Sun & Mon10am - 5pm or by appointment141 E. Foothill Blvd., Pomona, CA 91767(909) 596-6019

141 E. Foothill Blvd., Pomona, CA 91767

Features:

TOUR

$289,990$289,990PRICED AT

*This flier does not constitute an offer to sell, which will not exist until a sales contract is executed with the selected individual buyer who meets the employee requirements and those require-ments of a lending institution providing purchase funds financing as applicable. Some information contained herein has been provided by third parties and is believed to be accurate but no warranties or representation for its accuracy is made or implied. All terms and conditions including square footages, features, amenities, prices are subject to change without prior notice. All properties subject to ground lease terms.

The Cal Poly Pomona Foundation Inc. is proud to announce a limited time housing opportunity to the faculty and staff members at Cal Poly Pomona.

CAL POLY FACULTY AND STAFF MEMBERS

Randy Wallace | 909-979-5555 rwallace@csupomona.edu

Contact:

New carpet and tile flooring Fireplace in the living room Glass slider door to back yard New light fixtures and plumbing fixtures Newly painted interior and exterior Washer and dryer hookups Energy efficient double pane windows

New countertops, cabinets and appliances in kitchen including a refrigerator Attached two car garage Freshly landscaped front and back yardsSome with mirror closet doors Some with brand new roof

These cute 3 to 5 bedroom homes feature:

CPPHousing.com

ESPECIALLY DEVELOPED FOR

614 Tangier Place 676 Albona Place 2911 Valley Blvd.

POMONA, CA 91768NOW AVAILABLE FOR MOVE IN

FAIR OAKS WALK I 141 E. Foothill BlvdPomona, CA 91767

ONLY 2 UNITS LEFT!

FAIR OAKS TOUR

Available homes priced at $289,990 Close to shopping, dining, schools and Metrolink 34 stylish homes Up to 3 bedrooms & 2.5 baths From 1,548 to 1,741 sq. ft. Two-car attached garage Outdoor BBQs and community “Tot Lot” Kids can walk to Sumner Elementary School Outstanding Claremont School District

$220,000

$289,990

KELLOGGTRACT

PAYMENTS AS LOW AS $827 per month at 5.5% P&I

$70$70,000 000 DOWNPAYMENT ASSISTANCE

OFFERED ON HOMES

DON’T MISS OUT!

TIME IS RUNNING OUT

4 HOMES AVAILABLE

*632 Tangier is not rehabbed and will be sold in its present condition from a faculty/staff member.

632 Tangier Place*

(SILENT SECOND)

Faculty Staff Housing & Fair Oaks Housing Promotion

8

APPLE PROMO HTML EMAIL

NEW BOOKSTORE COMPUTER ONLINE ORDERING HTML EMAIL

RETAIL: $ 999

899NOW

*$

MacBook SALE

MB881LL/AMODEL

Questions? Bronco Bookstore Computer Dept.

Ext: 3280 or 909-869-3280

Hurry While supplies lastHurry While supplies lastHurry While supplies lastHurry While supplies last!! !!

• 13.3” Glossy TFT Display 1280x800 • NVIDIA Geforce 9400M 256MB DDR2• 2GB (2x 1GB) DDR2-667 SDRAM • 120GB 5400 RPM Serial ATA Drive• 8X DVD±R DL/DVD-RW SuperDrive • Built-in iSight Camera & microphone• Two USB 2.0 Ports, One 400 FireWire • Airport Extreme (802.11n) built-in• Bluetooth 2.0+EDR Built-in • FREE HP Deskjet F4280*• Up to 4.5 Hrs Battery Life • 5.0 pounds

2.0 GHz Intel Core 2 Duo (2x 2.0 GHz) 1066MHz FSB

WWW.BRONCOBOOKSTORE.COM

Apple

NOW AVAILABLE IN-STOREOR ONLINE AT

BRONCOBOOKSTORE.COM

NOW AVAILABLE IN-STORENOW AVAILABLE IN-STOREOR ONLINE ATOR ONLINE AT

BRONCOBOOKSTORE.COMBRONCOBOOKSTORE.COM

*call for details

899NOW

*

1,249$

MacBook Pro

RETAIL: $2299MB134LL/AMODEL

$

$

RETAIL: $1199MB404LL/AMODEL

NOW*

•15.4” TFT Display 1440x900 • 250GB Serial ATA Drive • 2GB (2X 1GB) DDR2-667 SDRAM • 8X DVD± RW DL/24X CD-RW SuperDrive • Built-in iSight Camera and microphone • NVIDIA GeForce 8600M GT w/ 512MB GDDR3 memory• DVI Out • Optical Digital Audio • Two USB 2.0, One 400 FireWire, and One 800 FireWire port • Express Card/34 Slot • Air-port Extreme(802.11n) and Bluetooth 2.0+EDR built-in • Up to 5 hours Battery Life • 5.4 pounds (Model: MB134LL/A)

• 13.3” Glossy TFT Display 1280x800 • 250GB SATA 5.4K RPM Drive • 2GB (2X 1GB) DDR2-667 SDRAM • 8X DVD± RW DL/24X CD-RW SuperDrive • Built-in iSight Camera and microphone • Intel Graphics Media Accelerator X3100 with 144MB shared memory • Two USB 2.0 ports • One FireWire 400 port • Airport Extreme (802.11n) and Bluetooth 2.0+EDR builtin • Up to 4.5 hours Battery Life • 5.0 pounds

2.5 GHz Intel Core 2 Duo (2x 2.5 GHz) 800MHz FSB

2.4 GHz Intel Core 2 Duo(2x 2.4 GHz) 800MHz FSB Black

MacBook

185 NOW

RETAIL: $2298GB iPod TouchMODEL

Software included in MacBook and MacBook ProMac OS X v10. 5 Leopard (includes Time Machine, Spotlight, Dashboard, Mail, iChat AV, Safari, Address Book, QuickTime, Quick Look, Spaces iCal, DVD Player, Photo Booth, Front Row, Xcode Developer Tools), iLife ’ 08 (includes iTunes, iPhoto, iMovie HD, iDVD, iWeb, GarageBand)

Mac iPod

*Prices subject to change without notice, while supplies last, limited to supply on hand In-store only, not available online.

iPod Nano 8GB NOW $139

Retail: $149

iPod Nano 16GB NOW $185

Retail: $299

BroncoBookstore.com

Hurry While supplies lastHurry While supplies lastHurry While supplies lastHurry While supplies last

*

!!

TouchiPod

Questions? Bronco Bookstore Computer Dept.

Ext: 3280 or 909-869-3280

SaleSale

iPod Classic 120GB NOW $229

Retail: $249

New MacBook Pro(Model MB470LL/A) NOW $1799

Retail: $1899

!!

COMPUTER DEPARTMENT PROMOTIONAPPLE SALE - ONLINE ORDERING

1

NEW COMPUTER ONLINE ORDERING ON BOOKSTORE WEBSITE NEW BOOKSTORE COMPUTER ONLINE ORDERING CATALOGS

COMPUTER DEPARTMENT PROMOTIONAPPLE SALE - ONLINE ORDERING

2

BANNERS

COMPUTER DEPARTMENT PROMOTIONAPPLE SALE

3

CLUB GRAD FAIR PREVIEW PHOTOS

TUESDAY, FEBRUARY 24, 2009 10:00 AM—3:00 PM BRONCO BOOKSTORE ATRIUM

CAL POLY POMONA CLUB MEMBERS: YOU ARE INVITED TO

ATTEND THE 1ST ANNUAL CLUB GRAD FAIR PREVIEW…ARRANGED EXCLUSIVELY FOR YOU!

CAMPUS-WIDE GRAD FAIR ‘09 IS APRIL 28 & 29

GRADUATING CLUB MEMBERS: GET A JUMP ONCOMMENCEMENT SEASON BEFORE EVERYONE ELSE!

Questions?damatheson@csupomona.edu

or call 909-869-3273

CUSTOM SASHES!Club Leaders: Place your orders early. Custom requests placed during regular Grad Fair may not arrive in time for Commencement.

GRADUATION ANNOUNCEMENTS!CLASS RINGS!

-

‘09

FINALLY, AN EVENT

THAT’S ALL ABOUT YOU!

EVERYTHING YOU NEED FOR THEBIG DAY, UNDER ONE ROOF!

RAD FAIR 0 G 9BRONCO BOOKSTORE

‘

APRIL 28-29

10:00 am - 6:00 pm

BOOKSTORE ATRIUM

www.BroncoBookstore.com

HTML EMAILS

GRAD FAIR PREVIEW AND GRAD FAIR EVENT PROMOTION

4

Are you 21 years of age or have you completed 36 units and

do you need housing for the spring quarter? The University

Village currently has a few available spaces and is accepting

applications for spring quarter.

909-869-4242 CALL

SPACES FOR SPACES FOR SPRING QUARTER AVAILABLESPRING QUARTER AVAILABLE

TO APPLY

CPPVillage.com

SPACES FOR SPACES FOR SPRING QUARTER AVAILABLESPRING QUARTER AVAILABLE

APPLY TODAY

HTML EMAIL

HTML EMAIL

SUMMER CONFERENCING

$ON A SHOE STRING BUDGET

/DAY *

STARTING AT

*Starting price for accommodations only.

Additional costs may apply. Call for details.

909.869.4242

Meet At TheVILLAGE

For Your Next Conference

No matter what size you are, you’re the right size for us.If you’re planning an event this summer for 5 to 250 , look no further! The Village can easily accommodate your group!

Comfortable accommodations. Affordable pricing. Best location. The perfect fit.Our comfortable apartments are priced right. Located directly at Cal Poly Pomona University, University Village offers a convenient place to stay that is within walking distance to all campus services and just far enough away from the hustle and bustle of college life.

Close enough, yet far way from it all.University Village is centrally located to Southern California and recreation areas, the Village is the perfect place for your group to stay and meet. We offer both double and single occupancy rooms in our fully furnished apartments.

We have the amenities you need.All apartments feature phone, cable and Ethernet ports with internet access. WiFi is available in the Community Center and pool areas. The Community Center features comfortable and moveable furniture to be configured in a way to meet your groups needs.

Our laundry is state of the art … go online to check availability or see if your load is done! Cal Poly Pomona just minutes away from your front door! Shuttles run every 15-20 minutes, making them a great and green choice of transportation.

We meet your meeting needs.The Village conference room can accommodate up to 20 people and is the perfect place to hold meetings. The room features multimedia connection capability, use of a projector per request and a central location that is both convenient and private. Additional meeting space is available on campus in various locations.

Relax at the end of the day.Guests can take advantage of our Recreation Center located in the heart of the Village. With large, comfy couches, big screen TV, and pool table, the Recreation Center is the perfect place to put your feet up and enjoy a movie or a nice conversation with colleagues. With your apartment key you have FREE access to the center 24/7. Impromptu meetings are made easier with free WiFi, a 24- computer lab, and alternative meeting rooms. Additional costs may apply. Call for details.

909.869.4242easier with free WiFi, a 24- computer lab, and alternative meeting rooms.

MeetAtTheVillage.com

University Village & MeetAtTheVillage.com Promotions

5

BOOKSTORE ATRIUM

CAMPUS CENTER

University Village & MeetAtTheVillage.com Promotions

6

FACULTY STAFF HOUSING - WEBSITE REDESIGN

FAIR OAKS MARQUEE AD

Faculty Staff Housing & Fair Oaks Housing Promotion

7

Black History Month Email & Website Banners

BLACKHISTORYMONTH

Fresh Garden Salad with Assorted DressingsSpicy Chipotle ColeslawHerb-Roasted Fingerling Potato SaladFresh Sliced Seasonal Fruits

Slow-Cooked Smokey Santa Maria Style Tri TipTangy Honey Barbeque Chicken WingsTraditional Macaroni and CheeseBoston Bacon Baked BeansSamuel Adams Beer-Battered Green BeansFresh Baked Jalapeno Corn Bread

Freshly-Baked Apple PieKey Lime PieCherry Cobbler

Cold Food Presentation

Hot Food Presentation

Dessert

Black History MonthLuncheon

February 23rd - 11:30am -1:30pm

CALL Cori Soderberg

909-869-2251FOR RESERVATIONS

$7.50/person(Cash)

$7.00 /person(Bronco Card)

At Kellogg West

KelloggWest.org

HTML EMAIL

WEBSITE BANNER

9

KW WEBSITE

BANNERS

Bridal Fair Promotion

10

HTML EMAIL

WEB BANNER

Super Bowl Sunday Promotion

11

ROOMS

ROOMS

12

HTML EMAIL

WEB BANNERS Dining Website

Mardi Gras Promotion At Los Olivos

Sautéed Catfish with Okra and Pecan ButterTurkey Jambalaya Confetti Rice w/ Soy Chicken & Sweet Corn (vegetarian) Red Beans & Rice Spicy Chicken Wings & Drummettes with Dipping SauceLouisiana Style Shrimp & Sausage RagúApricot Cornbread w/ Candied Bacon & Ice Cream (Self Serve) Warm Pecan Pie w/ Whipped Cream Bread Pudding w/ Whiskey Sauce Sweet Corn “Calas” w/ Cinnamon Sugar Pizza, Salads & much more!

DoorCash Price

$7.50

FEB 24 11AM-1:30PM

BroncoBucks $7.00

LLUNCHEON

LOS OLIVOS

CPPDining.com

Foundation Website

13

NEW 2 SERVING STATIONNDMardi Gras Luncheon Event Photos

14

HTML EMAIL

WEB BANNERS Dining Website

Soul Food Luncheon At Los Olivos

Foundation Website

FOODFOOD

Deep Fried Chicken

Pork Spare Ribs w/ molasses

BBQ Sauce

Cajun Oven Baked Macaroni & Cheese

Mashed Potatoes

Wild Rice Pilaf

New Orleans Pasta

Collard Greens w/ bacon drippings & tomatoes

Smoked Red Beans seasoned w/ Andouille Sausage

Potato Salad

Peach, cherry, and apple cobbler

Jalapeno Cornbread muffins w/ honey butter

MENU

Feb. 511:00 - 1:30pm

LUNCHEONLUNCHEON

Pricecash$7.50

bronco bucks$7.00

15

Soul Food Luncheon Event Photos

16

Student on a Budget Campaign

.95STUDENT ON A BUDGET

AT CAMPUS CENTER

c

¨

17

Starbucks Oatmeal Promotion

18

Round Table Valentine Promotion

19

Pepsi “GO GREEN” Recycling Program

20

NORM J. PRIEST SCHOLARSHIP AWARD WINNERSKEN FISHER ,KERRIE KROL AND JOSEPH TAGORDA PRESENT AWARDS TO WINNERS

21

ENGINEERING FAIR - FOUNDATION PROMOTION

22