Marketing Quotes June 2011

8/3/2019 Marketing Quotes June 2011

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101Marketing

Quotes@HubSpot


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SETH GODINKEYNOTE SPEAKERAUTHOR OF PERMISSION MARKETING

If you wait untilthere is anothercase studyin your industry,you will betoo late.

Image Credit: Kristoffer M.C.


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People share, read andgenerally engage more withany type of content whenits surfaced through friends& people they knowandtrust.

MALORIE LUCICHFACEBOOK SPOKESPERSON

Image Credit: Fr. Stephen, MSC


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CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS

No matter what, the very first piece ofsocial media real estateId start with is a blog.

Image Credit: Colette Cassinelli


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DAVID MEERMAN SCOTTMARKETING STRATEGISTAUTHOR OF THE NEW RULES OF MARKETING AND PR

Instead ofone-way interruption,Web marketingis about deliveringusefulcontentat just the precisemoment that

a buyer needs it.

Image Credit:By SeLmAn pInArLI


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Image Credit: FishTech

Increasingly, the mass

marketing is turning intoamassofniches.CHRIS ANDERSONAUTHOR OF THE LONG TAIL


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GUY KAWASAKIFORMER CHIEF EVANGELIST, APPLE

CO-FOUNDER, ALLTOP.COM

When you enchant People, your goal is not to make money from them or to get themto do what you want, but to fill themwith greatdelight.

Image Credit: Purple Phoenix


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The next time you heara social media myth, question it. Askfortheproof,and ask out loud.DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT


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Bring the best of your authenticselfto every opportunity.

JOHN JANTSCHAUTHOR OF DUCT TAPE MARKETING

Image Credit: snre


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DARREN ROWSEFOUNDER, PROBLOGGER

There are no magic wands,no hidden tricks,and no secret handshakesthat can bring youimmediate success,but with time,energy,anddeterminationyou can get there.

Image Credit: Hryck!!


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TONY HSIEHCEO, ZAPPOS.COM

Your culture is your brand.

Image Credit: TerryJohnston


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LAURA FITTONFOUNDER, ONEFORTY.COM

Focus on the core problem your business solves & put outlots ofcontent&enthusiasm,& ideas about how to solve that problem.

Image Credit: Machine Project


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You cant just askcustomers what

they want andthen try to givethat to them.By the time you get itbuilt, theyll wantsomethingnew.

Image Credit: Kevin N. Murphy

!!

!

STEVE JOBSCEO, APPLE


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TIM OREILLY & SARAH MILSTEINCO-AUTHORS OF

THE TWITTER BOOKImage Credit:

LarimdaME

The biggestmistakewe see companies make when they first

hit Twitter is to think about it as a channel to push out information.


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Dontbeafraidto getcreative and experiment with your marketing.MIKE VOLPECHIEF MARKETING OFFICERHUBSPOT


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I C di F hi G ill


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TWEETQUOTE!

Make the customertheheroof yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS

Image Credit: Fotographia Guerilla


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the Internethas turned whatused to be a

controlled, one-way messageinto a real-timedialoguewithmillions.

DANIELLE SACKSWRITER, FAST COMPANY

Image Credit: Bethan


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In todaysinformation ageof Marketing and

Web 2.0, acompanyswebsite is the

keyto

their

entirebusiness.

Image Credit: Bethan

MARCUS SHERIDANAUTHOR OF THE SALES LIONBLOGMARKETING SPEAKER


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DANAH BOYDSOCIAL MEDIA RESEARCHER

MICROSOFT

The way you can understandall of the social mediais as the creation of

anewkindofpublicspace.

Image Credit: ghirson

Image Credit: AJC1


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NANCY DUARTE

PRESIDENT AND CEO, DUARTE DESIGN

TWEETQUOTE!

Presentationsare the mostamazing persuasion

tool available inorganizations today.

g

!!I

mage Credit JasonRogers


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D

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Image Credit: xJasonRogersx

GAIL GOODMANPRESIDENT & CEOCONSTANT CONTACTWhat makes content engaging is

relevancy. You need to connectthe contact information with the content information.


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Image Credit: questin


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GARY VAYNERCHUKAUTHOR OF THE THANK YOU ECONOMY

More contact means more sharing ofinformation, gossiping, exchanging,engagingin short, more wordofmouth.

g q


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MATT CUTTSGOOGLE

Thinkabout

what

a user is going to type.

Image Credit: TheGiantVermin


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For corporate marketers,podcasting is low-hanging fruit.

PAUL GILLINAUTHOR OF THE NEW INFLUENCERS

Image Credit: Pedro Moura Pinheiro


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STEVE GARFIELDVIDEOGRAPHER AND VIDEO BLOGGERAUTHOR OF GET SEEN

Video is justone part of a marketing plan.It fits certainmessages & people better than others.

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ANDREW NACHISON FOUNDER, WE MEDIA

Institutions thatonce had to gothrough mediato deliverinformation arenowthemselvesmedia.

Image Credit: chris.corwin!

B f


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Before you createany more great

content, figure outhow you are goingto marketitfirst.

JOE PULIZZI & NEWT BARRETTAUTHORS OF GET CONTENT GET CUSTOMERS

Image Credit:cadfael1979!

If you have more money than brains


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If you have more money than brains,you should focus on outboundmarketing. If you have more brains

than money, you should focus oninboundmarketing.

GUY KAWASAKIFORMER CHIEF EVANGELIST, APPLECO-FOUNDER, ALLTOP.COM

Image Credit: RangerRick!


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People shop and learn

in a whole new waycompared to just a fewyears ago, so marketers needto adapt or risk extinction.

BRIAN HALLIGANCO-AUTHOR OF INBOUND MARKETING CHIEF EXECUTIVE OFFICER, HUBSPOT

D! Image Credit:!notashamed


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D!!!!!!!!!!

BRIAN REICH & DAN SOLOMONAUTHORS OF MEDIA RULES!

Understand why and howyour audience uses technologyand then start trying to alignyour communications efforts.

notashamed!


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Audiences everywhere are tough. They dont have time to be bored or brow beaten by orthodox, old fashioned advertising. CRAIG DAVISJ. WALTER THOMPSON


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Image Credit: Sidereal!

The attention economy is notgrowing, which means we have to

grab the attention that someoneelse has today. BRENT LEARY

CO-FOUNDER, CRM ESSENTIALS

! Image Credit:!Jeremy Brooks


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GEOFFREY MOOREAUTHOR OF DEALING WITH DARWIN

We have embarkedupon the worldslargest and longest

cocktail party, and everyissueimaginable is up for grabs.

Jeremy Brooks!


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DAVID MEERMAN SCOTTMARKETING STRATEGISTAUTHOR OF THE NEW RULES OF MARKETING AND PR

Social media are tools.Real time is a mindset.

Image Credit: stockerre!


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Increasingly, search is our mechanismfor how we understand ourselves,our world, and our place within it.

JOHN BATTELLEFOUNDERFEDERATED MEDIA PUBLISHING

Image Credit: !MicMacPics1!


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Either write something worth reading ordosomething worth writing about.BENJAMIN FRANKLIN Image Credit:!lhalstead!


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Search, a marketingmethod that

didnt exist adecade ago,provides the mostefficientandinexpensivewayfor businesses tofind leads.

JOHN BATTELLEJOURNALISTFOUNDER, FEDERATED MEDIA

PUBLISHING

!


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LARRY WEBERAUTHOR OF MARKETING TO THE SOCIAL WEB

For the past 10years, corporationshave been trained

that they should useall the differentmedia... But theInternetisbecomingtheumbrella.

Image Credit:! Unlimited!

!!!


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AARON WALLAUTHOR OF THE SEOBOOK BLOG

Doing well with bloggingis not about writing one keypost, it is about performing dayafter day and helping a fewpeople at a time.


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You cantexpectto just write andhave visitorscome to youthats toopassive.

Image Credit: Aunt Owwee!

ANITA CAMPBELLFOUNDER & CEO,SMALLBIZTRENDS.COM

Image Credit:!winterofdiscontent!


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JOE PULIZZI & NEWT BARRETTAUTHORS OF GET CONTENT GET CUSTOMERS

Word-of-mouthmarketing hasalways been

important.

Today, its moreimportant than

ever because of thepower of the Internet.


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CHRIS BROGAN & JULIEN SMITHAUTHORS OF TRUST AGENTS

In a way, the Web is likeyour Hollywood agent:

It speaks for you wheneveryoure not around to comment.

Image Credit:!gavinj1984!

Image Credit:!CarbonNYC!


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For business,our Internet loveaffair was a giftfrom the gods.GARY VAYNERCHUKAUTHOR OFTHE THANK YOU ECONOMY

CarbonNYC

! !Image Credit:!Mylla!


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Corporations must answerquestions about why they

should be in theblogosphere.Small businesses need to

answer questions aboutwhy they shouldnt.

PAUL GILLINAUTHOR OF THE NEW INFLUENCERS

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Good contentshould be at theheart of yourstrategy, but it is

equally important tokeep the displaycontext of thatcontent in mind as

well.

Image Credit: Lee Ann L.!

TIM FRICKAUTHOR OF RETURN ON ENGAGEMENT


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No matter what orwhom were talkingabout, from moviesto chiropractors tobooks to financialplanners, theconsumer hankersafter specialization.

SUSAN FRIEDMANNAUTHOR OF RICHES IN NICHES

Image Credit: jaqian!


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The right people to start

video blogging are thosewith a passion to tell a story.

STEVE GARFIELDVIDEOGRAPHER AND VIDEO BLOGGERAUTHOR OF

GET SEEN


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I am all for conversations.But you need to have a message.RENEE BLODGETTPRESIDENTBLODGETT COMMUNICATIONS

Image Credit: Daniel Y. Go!


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DAVID ARMANOEXECUTIVE VICE PRESIDENT,EDELMAN DIGITAL

When youve gotpeople commentingon your stuff or callingyou out or challengingyouyou have to beprepared to guardyourself from being

something that isntyou.

Image Credit: Artz!!


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To trust agents,hyperlinks are the

twenty-first-centuryequivalent of thename-dropper.

CHRIS BROGAN & JULIEN SMITHAUTHORS OF TRUST AGENTS

!!!Image Credit:!Mac Babs - Brbara Bessa.!


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Good-bye, Broadcast.Hello, Conversation.SHEL ISRAELCO-AUTHOR OF NAKED CONVERSATIONS

Image Credit:!Nisha A!


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Marketers need to build digitalrelationships and reputationbefore closing a sale.CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS

!!!

Image Credit:!By PinkMoose!


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as youve noticed,people dont want tobe sold.What people do want isnews and informationabout the things they

care about.LARRY WEBERAUTHOR OF MARKETING TO THE SOCIAL WEB


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You want to invent new ideas,

not new rules. Image Credit:!doug88888!

DAN HEATHMARKETING SPEAKERCO-AUTHOR OF MADE TO STICK

!


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Businesses should followand learn from others

successes and failuresin order to betterunderstand and predict

their own.

TWEETQUOTE!Image Credit:!

Menina Ded!

BEN MEZRICHAUTHOR OF THE ACCIDENTAL BILLIONAIRES


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Image Credit: Artiii!

Companies arelearning that itsmuch better to offercustomers a place

to give directfeedback at theirvirtual doorstepthan to ignorecomplaints and letthem crop upeverywhere.BRIAN REICH & DAN SOLOMONAUTHORS OF MEDIA RULES!


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Effectiveengagement is

inspired by theempathy thatdevelops simply

by being human.

Image Credit: !EUSKALANATO!

BRIAN SOLISPRINCIPAL, ALTIMETER GROUPAUTHOR OF ENGAGE!

F


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FromsixdegreestoFriendster

toFacebook,socialnetworkinghasbecomeafamilia

randubiquitouspartoftheInternet.

Image Credit: !Franco Folini!

DAVIDKIRKPATRICKAUTHOROFTHEFACEBOOKEFFECT


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DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT

Marketing isnt magic.There is a science to it.


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The future of business

Image Credit: greek


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The future of businessis social.

BARRY LIBERTAUTHOR OF SOCIAL NATIONCEO, MZINGA

Keep your eye out for


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Keep your eye out forhot topics and trends.

The media is constantly

looking for timely stories.

Image Credit: motograf!

JIM KUKRALMARKETING SPEAKERAUTHOR OFATTENTION!


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I can take whatI learned from

writing articles,educate a newaudience witha new channel,and leapfrogothercompanies

who arentembracing thisnow.

Image Credit: John Vetterli!

BRIAN J. CARROLLCEO, INTOUCH


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Recognize thatgiveaway itemsserve as silent

ambassadors,reinforcing yourExpert Identitychoose themcarefully!SUSAN FRIEDMANNAUTHOR OF RICHES IN NICHES


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one way to

sell a consumersomething in thefuture is simply

to get his or herpermission inadvance.

SETH GODINAUTHOR OF PERMISSION MARKETING

In this age of


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In this age ofmicrobloggingand two-secondsound bites,almost no onehas the attentionspan, or time, toread more than afew sentences.

TIM FRICKAUTHOR OF RETURN ON ENGAGEMENT


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What we really need isa mindset shift that willmake us relevant to

todays consumers, amindset shift fromtelling & selling to

building relationships.

JIM STENGELFORMER GLOBAL MARKETING OFFICER PROCTER & GAMBLE


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102/103There is no black magicto successfully attractingcustomers via the Web.

RAND FISHKINFOUNDER, SEOMOZ


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Marketing Quotes June 2011

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