Marketing Quiz 1 May
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Transcript of Marketing Quiz 1 May
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n this post we are sharing 4th set of Marketing Awareness Model Practice Paper for SBI PO
exams. These qi! also sefl for "arios other exams. If #o like this set then please
recommend this we$site to other as well % &on't forget to share this post. ()ead *rd Set
+ere,
Q.1. Factors which infuence the buyer behavior are_____(1) Personal factors
(2) Social factors
(3) Cultural factors
(4) Psychological factors
(5) All of these
Q.2. In product concept, the prot is earned through _____
(1) Satisfaction of Consumer
(2) Promotion
(3) Quality of product
(4) 1 and 2(5) one of these
Q.3. pecia!ty product" #eans _____
(1) e!s paper
(2) Petrol
(3) Car
(4) 2 and 3
(5) one of these
Q.$. %&a#p!e o' (epart#enta! stores is)are _____
(1) "ig #a$aar
(2) %eneral store
(3) Sho! rooms
(4) 1 and 3
(5) one of these
Q.*. a!es and distribution is a part o' _____
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) All of these
Q.+. First step in buying process _____
(1) pro#lem recognition(2) product purchase
(3) Post purchase #eha&iour
(4) "uyer #eha&iour
(5) one of these
Q.. - #eans_____
(1) Supply chain mar'eting
(2) Supply chain mar'et
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(3) Supply channel mar'et
(4) Supply channel manager
(5) Supply chain management
Q./. Intangib!e 'eatures o' a product is)are _____
(1) alue
(2) taste(3) Smell
(4) 2 and 3
(5) one of these
Q.0. Internet #areting co#es into_____
(1) eta mar'et
(2) ar'et space
(3) ar'et place
(4) 2 and 3
(5) one of these
Q.1. ypes o' buyer behaviour is)are(1) Comple* #eha&iour
(2) &ariety see'ing #eha&iour
(3) +a#itual #uying #eha&iour
(4) All of these
(5) one of these
Q.11. 4- stand 'or_____
(1) ariety channel mar'eting
(2) alue channel management
(3) alue chain management
(4) ariety chain management
(5) All of these
Q.12. 5ast stage in 65- is_____
(1) %ro!th
(2) Pee'
(3) ,ecline
(4) -ntroduction
(5) aturity
Q.13. (7 stand 'or_____
(1) ,aily sale report
(2) ,aily selling record
(3) ,irect selling report(4) ,irect sale record
(5) one of these
Q.1$. 8overn#ent universities co#e under_____
(1) Consumer mar'et
(2) -ndustrial mar'et
(3) %lo#al mar'et
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(4) on.pro/t mar'et
(5) All of these
Q.1*. 9 8uarantee co#pany taing a responsibi!ity", is what ind o'
#areting_____
(1) 0*change concept
(2) Product concept(3) Accounta#le mar'eting
(4) e.acti&e mar'eting
(5) Pro.acti&e mar'eting
Q.1+. :ans in'or#ing custo#ers about !oan taen by the# is)are_____
(1) e.acti&e mar'eting
(2) Pro.acti&e mar'eting
(3) Accounta#le mar'eting
(4) Product mar'eting
(5) one of these
Q.1. argeting strategies is)are_____(1) Standardi$ation
(2) ocus
(3) ,ierentiation
(4) All of these
(5) 1 and 2
Q.1/. Father o' #anage#ent is_____
(1) Philip otler
(2) 6 7aylor
(3) +enry ayol
(4) c.%arthy
(5) one of these
Q.10. areting activity is associated with _____
(1) Plant
(2) Company
(3) actory
(4) Consumer
(5) one of these
Q.2. 6o!itica! parties co#e under which environ#ent
(1) icro en&ironment
(2) acro en&ironment
(3) ,emographic en&ironment(4) Single en&ironment
(5) one of these
Q.21. otivation is a _____
(1) Personal factor
(2) Psychological factor
(3) Social factor
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(4) 1 and 2
(5) one of these
Q.22. 5i'e ty!e co#es under _____
(1) Psychological factor
(2) Personal factor
(3) Social factor(4) Cultural factor
(5) one of these
Q.23. -!ient #eans _____
(1) Consumer
(2) Customer
(3) Professional Customer
(4) Permanent Customer
(5) All of these
Q.2$. I' consu#er wants to now about the services which are going to be
de!ivered by the ban, it is ca!!ed;(1) e.acti&e mar'eting
(2) ,irect mar'eting
(3) Accounta#le mar'eting
(4) 1 8 2
(5) one of these
Q.2*. 9 van with co#pany poster is)are ;
(1) Ad&ertisement
(2) Pu#licity
(3) Pu#lic relation
(4) 1 and 2
(5) one of these
ANSWER WITH EXPLANATION :-
Q1(5)
Q2(3) -n product concept the main focus is on 9uality of product so pro/t earn #y 9uality of
product
Q3(4) Specialty product !hich customers purchase from special shop li'e car 8 petrol
Q4(1) "ig "a$aar is already di&ided into dierent departments li'e cloths: electronics:
grocery etc
Q5(3) -n 4P;s sales and distri#ution come under place heading
Q(4) Product ha&ing intangi#le attri#utes or feature li'e taste and smell !hich can feel
only
Q?(2) ar'et space concept of mar'et related to internet mar'et
Q1@(4)
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Q11(3)
Q12(3) ,iminish is the last step #ecause e&ery product ha&ing it decline at last
Q13(1)
Q14(4) %o&ernment uni&ersity !or' for nominal social !elfare or nominal pro/t: it comes in
non pro/t mar'et
Q15(3) Accounta#le mar'eting is that mar'eting in !hich company or its employee ta'ethe responsi#ility of
product performance mar'et
Q1
