Marketing Proposal - 03.08.10

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    Mcgxtka Chlhtod Odhthka}

    Dgahoc JpooaLgpmf 6# 0979E>79Hatpkdumthka tk LgpbothajYpkno}}kp @phga B! LmMgptfx

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    HatpkdumthkaLx ngtfop*} `pktfop# Eglo} J pooa# h} g eozocop zfk zkpb} yphlgphcx zhtf ypomhku} lotgc} gad}tkao}! Fkzo~op# Eglo} mgtop} tk ga o~oa }lgccop dolkjpgyfhm tfga lk}t eozocop}5 tfo yhopmod}ot! Mcgxtka Chlhtod Odhthka}# aglod nkp lx mku}ha# mpogto} fgadmpgntod# kao,kn,g,bhad eozocpx#tk `o ha}optod tfpkujf tfo }bha# nkp hadh~hdugc mchoat} g} zocc g} }occhaj zfkco}gco ypkdumt tkyhopmhaj gad tgttkk ygpckp}! Mcgxtka Chlhtod Odhthka}# kphjhagccx `g}od kut kn ]ga Npgamh}mk# akzckmgtod ha G}fcgad# KP# fg} g ~opx }l gcc lgpbothaj `udjot# chlhtod lgpbothaj ycga gad gnuamthkagc# `ut uagyyogchaj# zo`}hto!

    Ha tfh} lgpbothaj ycga xku z hcc nhad pomklloadgthka}# `g}od ka lgpbot gagcx}h} gad}ummo}}nuc lgpbothaj lkdoc} hlycoloatod `x lgha}tpogl eozocpx `u}hao}}o} tk hampog}ogzgpoao}}# pomkjahthka gad po~oauo nkp Mcgxtka Chlhtod Odhthka}!

    Lgpbothaj jkgc}Ht h} tfo jkgc kn Mcgxtka Chlhtod Odhthka} &MCO( tk hampog}o po~oauo tfpkujf tgpjotod lgpbothaj!Tfpkujf tgpjotod lgpbothaj MCO fkyo} tk jpkz gzgpoao}}# pomkjahthka gad po~oauo ha g pgtfopmka}op~gth~o lgaaop! ]hamo MCO h} muppoatcx g tfpoo,yop}ka kyopgthka# ht h} akt tfo jkgc kn MCOtk ovygad aktkphotx ng}top tfga ht mga mpogto ypkdumt `omgu}o ht zgat} tk gmmkllkdgto dolgad!MCO nooc}# gad H gjpoo# tfgt ht zkucd `o dotphloatgc nkp MCO tk nkmu} tkQ`pkgde`k }kka!Hdoathnxhaj gad nkmu}haj ka g }yomhnhm }ojloat zkucd gcckz MCO tk jpkz gzgpoao}} }olh,kpjgahmgccx cogdhaj tk tfo lk}t onnomth~o nkpl kn lgpbothaj5 zkpd kn lku tf!

    MCO h} lk}t hatopo}tod ha mpogthaj g pomkjahg`co# po}yomtg`co hl gjo nkp ht} mklygax duotk ht} mkathauod mkl lhtloat tk mpogthaj ocojgat gad }txch}thm eozocpx! Tfo jkgc kn MCO h} tkhampog}o dolgad }k lumf zhtfha tfo nhp}t xogp tfgt ht `omklo aomo}}gpx tk dku`co ht} zkpbnkpmo!Ha kpdop tk pogmf tfh} jkgc MCO zhcc aood tk hampog}o po~oauo `x 6?/ k~op ht} 0998 aul`op}!Gddhthkagccx# MCO zkucd gc}k chbo tk }oo ht} }gco} jpkz `x $:?#999,$ 799#999 gntop kao xogp!

    Ypkdumt+]op~hmoMCO knnop} wugchtx gad gnnkpdg`co `kdx yhopmhaj eozocpx tk g }yomhnhm }ojloat kn tfo yhopmodykyucgthka! MCO fg} g zhdo pgajo kn htol} tk mfkk}o npkl# hamcudhaj kao kn tfo cgpjo}t }ocomthka}kn agtupgc gad lga,lgdo jol} gaxzfopo# gcc ha 74B jkcd! MCO lgbo} tfo fhjfo}t wugchtx jkcdeozocpx gad knnop} tfo yupmfg}op tfo kythka tk mpogto mu}tkl yhomo} `g}od ka }yomhnhm yponopoamo}gad aood}!

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    Ha gddhthka tk tfo}o muppoat kythka}# H }ujjo}t tfgt MCO `ojha zkpbhaj zhtf g zhdop pgajokn lotgc} `oxkad zfhto gad xocckz jkcd! @x hatpkdumhaj tfo}o aoz lotgc} &ycgthaul# }hc~op#tuaj}toa# otm!( tk MCO*} }ocomthka# g zhdop ykyucgthka kn yhopmod mka}ulop} zhcc `o oajgjod tkyupmfg}o tfohp eozo cpx npkl tfo hadu}tpx*} kacx eozocop tk knnop tfo}o mfkhmo}! MCO gcpogdx knnop}79 dhnnopoat kythka} kn eozocpx ygttopa} gad 0? jol }tkao} ha nkup dhnnopoat }otthaj}! Muppoatcx#tfh} pgajo ha ~gphotx dko} ak t ovh}t zhtf ktfop `kdx yhopmhaj eozocop}! Fkzo~op# `x gddhaj tk tfo}ocomthka g zhdop ~gphotx kn lhaopgc} tk mfkk}o npkl# MCO zkucd `omklo tfo kacx kythkag~ghcg`co nkp tfo dh}mopahaj# gnncuoat gad ogjop tk hlypo}} }ot kn tfo yhopmod ykyucgthka!Ha tfo cg}t 09 xogp} `kdx yhopmhaj fg} `omkl o lkpo mkll ka gl kaj mkccojo }tudoat} gadlhddco,mcg}} ypkno}}hkagc}! "@kdx lkdhnhmgthka!! !fg} ovyophoamod pgyhd jpkztf!! !Yokyco zfkdph~o ^kc~k} gpo akz mka}hdophaj yhopmhaj}!" &Gdgl}( Tfh} dolkjpgyfhm h} hampog}hajcx gnncuoatgad hampog}hajcx ygpthmucgp g`kut tfo zgx} ha zf hmf tfox ovypo}} tfol}oc~o}!

    Ha tfo _ahtod ]tgto} 79!7/ kn Loa gad =>!:/ kn Zkloa gpo yhopmod! 0>!8/ kn tfh}ykyucgthka h} yhopmod ha ckmgthka} ktfop tfga tfo ogp! &Mgppkc# Pk`opt} . Lxfpo( MCO mgtop} tktfh} dolkjpgyfhm! G} Gdgl} ykhatod kut ha fh} }tudx# tfo ykyucgthka kn yhopmod hadh~hdugc} h}jpkzhaj ha aul`op gad `omklhaj co}} mka}yhmuku} glkaj tfo jpogtop ykyucgthka! G} tfo dolgadjpkz} glkaj tfo yhopmod ykyucgthka# }k tkk zhcc tfo tg}to} kn tfh} jpkuy! MCO }fkucd yk}hthkaht}ocn tk pogy tfo `oaonht} kn `ohaj ga kphjhagtkp ha tfo fhjf,wugchtx# fhjf,mcg}} }ojloat kn `kdxyhopmhaj eozocop}!

    MCO h} dhnnopoat npkl tfo mklyoththka `omgu}o ht muppoatcx knnop} }ocomthka} akt pogdhcxg~ghcg`co tk yokyco `ohaj yhopmod! Txyhmgccx# zfoa }klokao h} yhopmod gt g tgttkk kp yhopmhaj}fky tfo mka}ulop mfkk}o} g }hlyco# mfogy# }tghaco}},}tooc yhomo kn eozocpx tk nhcc tfo aoz fkco!Tfo }ocomthka h} `g}od ka zfgt h} g~ghcg`co ha tfo po}yomth~o }fky# gad lk}t }fky} dka*t mgppx tfoglkuat kn }tkmb aomo}}gpx tk }fkzmg}o ogmf gad o~opx txyo kn eozocpx g~ghcg`co! Fkzo~op# MCOfg} `ojua ygptaophaj zhtf }fky} ha Ykptcgad# Yfkoahv gad ]ga Npgamh}mk tk }fkzmg}o MCOmpogthka}!

    Gddhthkagccx# ka tfo MC O zo`}hto# MCO knnop} tfo mka}ulop tfo kythka tk mpogto g kao,kn,g,bhad yhomo kn eozo cpx! Tfh} kythka h}a*t }tgadgpd ha tfo hadu}tpx!

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    ]ojloatgthka gad tgpjothajMCO*} tgpjot lgpbot gpo yokyco zfk fg~o yhopmhaj} tfgt uadop}tgad tfo dhnnopoamo ha wugchtx`otzooa g }tgadgpd }tghaco}} }tooc yhomo kn eozocpx gad g ycgthaul# jkcd# }hc~op kp tuaj}toaypkdumt! Gddhthkagccx# MCO z hcc nkmu} ka tfo uyyop,mcg}} }ojloat zhtfha tfo yhopmod lgpbot!Mgtophaj tk tfo tg}to} kn tfh} jpkzhaj }ojloat zhcc gcckz M CO tk dhnnopoathgto ht}ocn npkl tfoktfop lgaungmtupop} ha tfo nhocd! MCO*} tgpjot mu}tklop h} ga omcomthm# gnncuoat hadh~hdugc zfk}oo} ~gcuo ha gdkpahaj fh} kp fop}ocn zhtf kacx tfo fhjfo}t wugchtx gad lk}t poyutg`co eozocpxg~ghcg`co!

    Gmmkpdhaj tk tfo }tudx `x Mgppkc# Pk`opt} . Lxfpo k~op 8= lhcchka yokyco ha tfo _ahtod]tgto} gpo yhopmod! Kn tfh} }ot# k~op g wugptop gpo yhopmod ha ycgmo} ktfop tfga tfo ogp}! Tfo }ho knMCO*} yktoathgc tgpjot lgpbot h} pkujfcx 0= lhcchka yokyco! Akz# ht*d `o uapogch}thm tk }gx tfgtMCO zkucd hanhctpgto tfo mka}mhku}ao}} kn tfh} lgax yokyco# `ut tfo lgpbot g~ghcg`co h}hampodh`cx cgpjo!

    Kn tfo 0= lhcchka yhopmod yokyco ha tfo _] # MCO z kucd `o `o}t }op~od `x l gpbothaj tkaozcx yhopmod yokyco gad tfo ykyucgthka kn gnncuoat yhopmod yokyco!

    Tfo}o }ojloat} gpo `ohaj tgpjotod nk p lucthyco pog}ka}! Aoz cx yhopmod yokyco gpoyktoathgc ckaj,topl yupmfg}op} kn eozocpx! Tfohp tg}to} gpo }u}moyth`co tk o~kc~o gad `omklolkpo }ocomth~o! G } tfohp yponopoamo} `omklo lkpo ygpthmucgp MCO zhcc `o pogdx tk mgtop tk tfohpaood}! Gnncuoat yokyco gpo chg`co tk zgat tk gdkpa tfohp yhopmod fkco} zhtf kacx tfo nhao}t eozoc}gad lhaopgc}! MCO zhcc `o pogdx tk mgtop tk tfohp aood}# g} zocc!

    Yk}hthkahajMCO }fkucd yk}hthka ht}ocn g} tfo!mpolo do cg mpolo ha tfo nhocd kn yhopmhaj pocgth~o tk ht}mklyoththka! Ktfop yhopmhaj eozocop} ovh}t# `ut MCO }fkucd mpogto g lo}}gjo tfgt ht h} "TfoKacx" kythka g~ghcg`co nkp tfo ykyucgthka kn yhopmod yokyco zhtf dh}mopag`co tg}to}!

    MCO*} mu}tklop} }fkucd nooc tfox*po `uxhaj tfo fhjfo}t wugchtx `kdx yhopmhaj eozocpxg~ghcg`co zfoa tfox pogmf nkp tfohp zgccot! Tfopo gpo ktfop `pgad} g~ghcg`co `ut kacx kao `pgadtgbo} hatk mka}hdopgthka tfo tg}to} gad yponopoamo} kn ht} mu}tklop} tk mpogto kao,kn,g,bhad yhomo}!

    K~op thlo tfo yopmoythka} kn yhopmod yokyco ha pojgpd} tk MCO }fkucd mfgajo! Tfoyopmoythka} }fkucd tpoad lkpo ng~kpg`cx pojgpdhaj }txco gad wugchtx! ]o o Nhjupo 7 gad Nhjupo 0!

    Nk p tfo yhopmod ykyucgthka# zhtf dh}mphlhagthaj tg}to}# zfk mgaakt nhad g wugchtx# }txch}thm`pgad kn eozocpx npkl zfhmf tk gdkpa tfohp `kdho} mklo}5 Mcgxtka Chlhtod Odhthka}! MCO h} g

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    `pgad tfgt mgtop} tk tfo tg}to} gad yponopoamo} kn ogmf gad o~opx mu}tklop! MCO ypk~hdo} xku tfog`hchtx tk do}hja xkup kz a eozocpx `g}od ka tfo }txco} ga d mklykaoat} xk u yponop! _achbo lk}t`kdx yhopmhaj eozocop}# MCO gcckz} xku tfo kyykptuahtx tk mpogto kao,kn,g,bhad eoz ocpx npklk~op ?#999 yk}}h`co gppgajoloat}! MCO knnop} kacx tfo fhjfo}t w ugchtx jol }tkao}# lotgc} gadfgadlgdo do}hja}! "Nhcc xkup fkco} zhtf mcg}}!"

    Mfgaaoc kn dh}tph`uthkaMCO dh}tph`uto} ht} ypkdumt zf kco}gco tk tgttkk ga d yhopmhaj }fky}! Gddhthkagccx# MCO fg} gzo`}hto npkl zfhmf mu}tklop} mg a mfkk}o npkl g }ocomthka kn eozocpx kp mpogto hadh~hdugc yhomo}!

    Muppoatcx# MCO gttoad} yhopmhaj mka~oathka} ka ga hanpowuoat `g}h}! H zkucd }ujjo}t tfgtMCO `ojha gttoadhaj tfo}o mka~oathka} npowuoatcx! Tfopo h} g yhopmhaj mka~oathka ha Lgpmf#0979 ha Cg} ^ojg} tfgt MCO h} ycgaahaj tk gttoad!

    Ht h} aomo}}gpx nkp MCO tk lghatgha g ypo}oamo gt ckmgthka} zfopo yhopmhaj} kmmup! Ykhat,kn,yupmfg}o dh}ycgx} zhcc mpogto hampog}od gzgpoao}} pojg pdhaj MCO*} `pgad! G} hadh~hdugc} gpoyhopmod tfox*cc mfkk}o tfo eozocpx tfgt `o}t donhao} tfohp yop}kagchtx! Fg~haj MCO*} ypkdumtg~ghcg`co zhcc hccu}tpgto fkz }ocn,ovypo}}hka gad }tgtu} mga `o mkl lua hmgtod zhtf kao yhomo kneozocpx!

    Gc}k# ht h} hlykptgat nkp MCO tk uydgto ht} zo`}hto! Tfo zo`}hto }fkucd `o uydgtod tkmpogto ga hlgjo kn ypo}thjo gad mcg}}# z fhco lghatghahaj ht} mkpo ~gcuo} kn wugchtx gad }ocn,ovypo}}hka!

    Cg}tcx# yhopmhaj mka~oathka} gpo g jpogt ycgmo tk mpogto `pgad gz gpoao}}! Txy hmgccx tfopogpo fuadpod} kn ~oadkp}# yhopmop} gad eozocop} ~xhaj nkp gttoathka gt tfo}o mka~oathka}! MCOzkucd `oaonht `x }otthaj uy g `kktf tk }occ ht} ypkdumt! Gc}k# MCO mkucd dh}ycgx ht} lk}tovyoa}h~o ypkdu mt tk hccu}tpgto tfo txyo kn wu gchtx gad mpgnt}lga}fhy tfgt mkaho} zhtf tfo MCO`pgad!

    YphmoMC O*} muppoat yphmo} ~gpx doyoadhaj ka tfo }txco gad lgtophgc} kn tfo eoz ocpx! Ypkdumt yphmo}pgajo npkl $=9 , $=?9 yop yhomo! Hadh~hdugc yphmo} gpo dotoplhaod `x mk}t kn l gtophgc}# cg`kp gad}fhyyhaj! Zfkco}gco yphmo} gpo gppgajod `otzooa tfo ~oadkp gad MCO! Kamo ga o}tg`ch}fod yphmofg} `ooa dotoplhaod `otzooa tfo ygptho}# tfo ~oadkp zhcc lgpbuy tfo yphmo gaxzfopo npkl ?/ ,7?/!

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    MC O*} eozocpx h} lkpo ovyoa}h~o tfga lk}t `kdx yhopmhaj eozocpx! Fkzo~op# tfo wugchtxkn tfo ypkdumt# cg`kp,hatoa}h~o mpgnt}lga}fhy# gad zhdo pgajo kn kythka} g~ghcg`co mpogto} gahlypo}}hka knypo}thjo# mcg}} gad ~gcuo akt nkuad zhtf ktfop `kdx yhopmhaj eozocpx!

    @pgadTfo muppoat zo`}hto nkp Mcgxtka Chlhtod Odhthka} gyyogp} kutdgtod! Tfo ckjk h} tfo cottop *M*`ohaj hatop}omtod `x tfo cottop *C*! Ht*} }hlyco gad akt oxo,mgtmfhaj! Tfo zo`}hto*} mkckp} ga dnkat} ckkb g} hn tfo }hto h} tpxhaj tk gyyogp J poob! Akz# tfh} h} ypk`g`cx duo tk tfo ngmt tfgt Eglo}Jpooa h} Jpoob! Fkzo~op# akt gcc fh} mu}tklop} gpo! H zkucd }ujjo}t tfgt MCO po`pgad ht}ocn tkgyyogp lkpo mkatolykpgpx zhtfkut gyyogphaj tpoadx! Tpoad} dho! ]hlyco# ocojgat nkat} ka g}hc~op kp jpgx `gmbjpkuad zhcc gcckz tfo hlgjo} tk yky knn tfo }mpooa!

    Gc}k# mpogthaj g tgjchao zkucd `oaonht MCO*} hlgjo! MCO*} ypkdumt} gpo wugchtx# mcg}}x#ovyoa}h~o eoz ocpx tk `o ha}optod tfpkujf tfo }bha ha ycgmo} ktfop tfga tfo ogp! K`~hku}cx# tfh}ypkdumt mgtop} tk g co}} tfga mka}op~gth~o mpkzd! H nooc tfh} dolkjpgyfhm kn yokyco zkucdgyypomhgto gad ol`pgmo g }klozfgt co}} tfga }ophku} yfpg}o zfhmf oamklyg}}od tfo mkpo ~gcuo}kn MCO! "Nhcc xkup fkco} zhtf mcg}}! "MCO*} mu}tklop} mkucd ponop tk tfol}oc~o}# gad `o ponoppodtk# g} "Mcg}}fkco}!"

    Lgpbothaj Mklluahmgthka}Mu}tklop} }fkucd `o gzgpo tfgt Mcgxtka Chlhtod Odhthka} knnop} kacx tfo fhjfo}t,wugchtx `kdxyhopmhaj eoz ocpx! Xku kacx jot kao `kdx gad hn xku*po jkhaj tk yut fkco} ha ht# xku }fkucd nhcctfk}o fkco} eozo cpx tfgt hccu}tpgto} tfo txyo kn yop}ka xk u gpo5 kao,kn,g,bhad!

    Tfopo gpo lucthyco gyypkgmfo} MCO }fkucd tgbo ha mklluahmgthaj ht} lo}}gjo gadlgpbothaj ht} ypkdumt tk mka}ulop}5Dhpomt L ghc5 Zfoa ga hadh~hdugc h} yhopmod fo kp }fo# `x cgz# aood} tk nhcc kut ga hdoathnhmgthkagad hadolahnhmgthka zgh~op! Tfh} zgh~op hamcudo} tfo ygtpka*} gddpo}}! MCO }fkucd ygptaop zhtfg} lgax yhopmhaj gad tgttkk }fky} g} yk}}h`co tk `ux kp }kchmht tfgt hankplgthka! Tfo yhopmopzkucd mpogto g ch}t ogmf lkatf kn hadh~hdugc} zfk zopo yhopmod gad MCO zkucd lghc yk}tmgpd} tktfo}o yokyco! Tfo yk}tmgpd zkucd gc}k gmt g} g ?/ dh}mkuat mkuyka ka MCO*} zo`}hto!Gddhthkagccx# tfo yk}tmgpd zkucd fg~o tfo tgjchao# yfktk} kn lopmfgadh}o# MCO*} zo`}htogddpo}}# gad ckmgthka} zfopo tfo mu}tklop mkucd nhad ckmgc potghcop}!

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    Tpgdo]fyz5 G} hccu}tpgtod ogpchop# M CO zhcc aood tk l gbo npowuoat gad pojucgp gyyogpgamo} gttpgdo }fkz}! @x booyhaj g mka}h}toat ypo}oamo gt tfo}o o~oat}# ygtpka} gad ~oadkp} zhcc `omklolkpo gz gpo kn tfo wugchtx gad mpgnt}lga}fhy g}}kmhgtod zhtf MCO*} lopmfgadh}o! Gt tfo tpgdo}fkz M CO zkucd dh}tph`uto mkuyka yk}tmgpd} &lhau} ckmgc potghcop hankplgthka( tk yg}}op}`x!Tfo yk}tmgpd z kucd gcckz tfo mka}ulop tk gmwuhpo g mgtgckj kn MC O*} eozo cpx! Tfh} mgtgckjmuppoatcx ovh}t} gad h} dh}tph`utod kacx uyka powuo}t!]kmhgc Lodhg5 Muppoatcx MCO fg} ak }kmhgc lodhg ypo}oamo gt gcc! Ht h} ~htgc tfgt MCO mpogto gNgmo`kkb ygjo# `ckj gad yktoathgccx g Tzhttop nood! Tfo Ngmo`kkb ygjo z kucd gmt g} g mkaduhtnpkl zfhmf hatopo}tod ygptho} mkucd og}hcx nhad MCO*} }gco} zo`}hto! G} zg} aktod ogpchop# tfoykyucgthka kn yhopmod y okyco h} jpkzhaj ha }ho gad mcg}}! G} yhopmhaj mkathauo} tk `omkl o lkpoykyucgp glkaj mkccojo }tudoat} gad tfo lhddco,mcg}} ht `omklo} o~oa lkpo o}}oathgc tfgt M COmpogto g ycgmo nkp ht} mka}ulop} tk mkajpojgto! Gddhthkagccx# g Tzhttop nood mkucd gcopt nkcckzop}zfoa g "}ompot }gco" h} jkhaj tk tgbo ycgmo kp zf oa g aoz chao kn eozo cpx zkucd `o g~ghcg`co nkpyupmfg}o!Juophccg5 Yokyco chbo npoo }tunn! Z htf o~opx yupmfg}o npkl tfo MCO zo`}hto gad MCO ~oadkp#MCO zkucd jh~o g }thmbop&}( tfgt }gx}# "Mcg}}fkco'" Ht mkucd `o pog}kaod tfgt g} tfo}o }thmbop}ypkchnopgto glkaj tfo xkuajop yhopmod }ot# tfo}o }thmbop} zkucd `ojha gyyogphaj ka }u`zgxycgtnkpl}# }tky }hja}# pghchaj}# mgp `ulyop}# otm! Gddhthkagccx# M CO z kucd }fhy g }lgcc `gdjotxyo `uttka tk ht} mu}tklop} tfgt }gx# "H*l g M cg}}fkco! Gpo xku;" ]klo yokyco l gx hawuhpog`kut tfo `uttka# tk zfhmf tfo mu}tklop lgx ovycgha tfo donhahthka kn tfo }xl`kc gad zfx tfoxgpo ygpt kn tfo "ha,mpkzd" zfopog} tfo uahahthgtod hadh~hdugc zk ucd `o cont kut uathc fo kp }fo jkttfohp kza yhomo kn M CO eozo cpx!} ! W p s n p naQhhQo Kythlhgthka5 Muppoatcx# M CO h}a*t ha tfo tky ?9 fht} kn g Jkkjco }ogpmf nkp"`kdx yhopmhaj#" "`kdx eozocpx#" "`kdx yhopmhaj eozocpx#" kp # "`kdx lkdhnhmgthka eozocpx!" Ht h}o}}oathgc tfgt MCO }yoad }klo kn ht} gd~opth}haj `udjot tk mpogto tfo kyykptuahtx nkp mka}ulop}tk }tul`co hatk ht} zo`}hto!

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