MeublesMeubles lao space bachao

Introduction• As India’s population is ever growing, the living

space per person is getting lower and lower. Also people are adopting western culture day by day, they are moving towards nuclear family. So they cant afford big spaces to live. But human nature is that they want everything. So we are providing space saving furniture so that they can get all the furniture at their place at an affordable price with luxurious look.

Mission

Our mission is to become worlds biggest company of space saving furniture and provide comfortable living to each individual.

Our products

• We are basically dealing with space saving furniture. We offer customizable and luxurious looking furniture which saves a lot of space in your home or at your office and are multifunctional. Some of these furniture are:

• Wall beds• Murphy beds• Customizable dining tables• Customizable coffee/center tables• Sofas with great storage• Furniture according to the need of the customer

Wall bed

Murphy bed

Coffee table converted to dining table

SWOT analysis

StrengthsWide range of products

Limited competitionHigh gross marginsAbility to sell online

OpportunitiesOpening up additional showroomsAffiliate relations with the vendors

Continued expansion for online sales

WeaknessesCompetitors can bring similar

products quicklyHigh transportation cost

ThreatsIncrease in price of inputs

Increase in competition in marketChanges in government regulations

SWOT

Ansoff matrix

penetrationProduct

development

Market developmen

tdiversificati

on

Exis

ting

mar

ket

New

m

arke

t

Existing product

New product

STP

Segmentation

Geographical

demographic

Target

Urban areasYoung

families

Positioning

Medium range and durable

furniture

Target customersOur target customers will be• Young families with 1 or 2 childrenIt will have space for their children to play and will also have storage for tidiness• Single adults• Dormitories/hostels/paying guest• DevelopersIt will help the developers to make their apartment look bigger and more function

Pricing

• The standard margins of furniture industry is 25% to 30%.

• Our pricing for product will vary from customers to customers as we will provide them with different solutions

• Cost of our wall bed(king size) is Rs 36000 per piece

• Adding our margin of 25% (on cost) is Rs 9000• So the price of our product will be Rs 45000

Unique selling proposition

• Our furniture will have luxurious look• We will provide an space planner for the

customers to have the best solution possible• Our products will be customizable• It will save a lot of space• It will have a long durability• They will be easy to handle• Delivery time will be minimal

Marketing strategies• First of all we will have our own website where we

will showcase our products and customers can purchase from that site also

• We will use the power of Digital media• We will give advertisement on youtube and

facebook. We will create hype in social media by providing various deals on our products

• We will give advertisement in various other websites such as real estate sites and various other.

• We will be supplying our furniture to various retailers and will provide them with good incentives so that they are interested in selling our products.

• We will also sell our products through other furniture websites such as urban ladder and pepper fry

• We will give our ads in newspaper • We will give pamphlet containing our product

information and also our contact details with the newspaper. We will be providing a flat 15%discount on the showcase of that pamphlet.

• Customers will get various deals during early days of our product. They will get 15% discount on first purchase and also a 10% discount coupon which they can redeem in their next purchase of our products.

Our competitors• As we are creating a new product so we have a very

limited competitors at present.• One of the main competitors is ekseption.in which is

based in Mumbai. • Our advantage over it will be that it imports these

products so their price is too high which is not affordable by everyone. We will manufacture the product here so our price will be comparatively very low.

• Other competitors are• Spacesavingfurniture.com which is situated in Chennai• Invisiblebed.com

Cost of productMaterials Amount (in RS) per sqft25mm ply 190Laminate 180Labor 300Other expense 50Total 720Hydraulics RS 600 per piece

Initial capitalFurniture RS 100000Working capital for 1st month Rs 1015000Website development Rs 50000Advertisement Rs 100000Total Rs 12,65,000

Working capitaloverhead Cost per month( in Rs)Factory rent 100000Godown cum office rent 150000Staff salaries 50000Miscellaneous 10000Website maintenance 5000

Raw materials procurement 800000Total working capital required Rs 10,15,000

ForecastExpected sale per month(1st month)

15 units

Average price per product Rs 35000Total sales in first month Rs 525000

Thank you

• Jay kamdar• Akshay surana• Pranay kumar

• Pradyuman mishra• Nishant singh• Sayantan basak• Sushovan saha