PRESENTED BY

Jafarali Nathani

INTRODUCTION Incorporated in 1925, Raymond Group is one

of India's largest branded fabric and fashion retailers. It is one of the leading, integrated producers of worsted suiting fabric in the world, with a capacity of producing 31 million meters of wool & wool-blended fabrics.

In addition, the Group also has business interests in readymade garments, designer wear, cosmetics & toiletries, engineering files and tools, prophylactics and air charter operations.

The Brand Trust Report, published by Trust Research Advisory, has ranked Raymond at 20th position among the most trusted brands of India.

Gautam Hari Singhania is an Indian businessman. He is the Chairman & Managing Director of the Raymond Group.

GROUP OF COMPANIES Raymond Ltd. Raymond Ltd. is among the largest integrated manufacturers of

worsted fabrics in the world. Raymond Apparel Ltd. Raymond Apparel Ltd. has in its folio some of the apparel brands in

India – Raymond Premium Apparel, Manzoni, Park Avenue, Parx & Notting Hill.

ColorPlus Fashions Ltd. ColorPlus is among the smart casual brand in the premium category

in India. Silver Spark Apparel Ltd. A garmenting facility in India that manufactures formal suits, trousers

and jackets. EverBlue Apparel Ltd. A denim garmenting facility in Dodaballapur near Bangalore (India). J.K. Helene Curtis Ltd. A player in the grooming, accessories and toiletries category. JK Files (India) Limited. A player in the Engineering Files & Tools segment and the largest

producer of steel files in the world.

PLACE The Group owns apparel brands like Raymond,

Raymond Premium Apparel, Manzoni, Park Avenue, Color Plus, Parx & Notting Hill. All the brands are retailed through ‘The Raymond Shop’ (TRS) - One of the largest network of over 550 retail shops spread across India and overseas, in over 200 cities.

Corporate Address: Mahindra Towers,

2nd Floor, B Wing,Pandurang Budhkar Marg,Worli, Mumbai - 400018. India.

Phone: +91 22 4034 9999. Online Address: www.raymond.in

www.jkhc.com

www.jkhelenecurties.in

SALES TEAM STRUCTURE

Trainee Field Officer & Sales Promoter's

Sales Officer (small territory in a city)

Area Sales Manager (for each state)

4 Regional Sales Manager

National Sales Manager

PRODUCT Worsted Raymond is the world's largest producer of worsted

suiting fabrics commanding over 60% market share in India. With a capacity of 31 million meters, it is among the few companies in the world, fully integrated to manufacture worsted fabrics, wool & wool blended fabrics.

Tailored Clothing: We manufacture suits, jackets and trousers through Silver Spark Apparel Ltd., a wholly owned subsidiary of Raymond Ltd.

Denim: Raymond UCO Denim is a Joint Venture between Raymond Ltd, India's largest textile and apparel major and UCO NV of Belgium. We produce and market specialty ring colour and stretch denim.

Jeans Wear : A state-of-the-art jeanswear facility 'Everblue Apparel Ltd.' has been set up in Dodaballapur, near Bangalore by Raymond.

Shirtings : To style the corporate world, we have set up another facility manufacturing formal shirts -'Celebrations Apparel Ltd.', in technical collaboration with a Japanese manufacturing company.

Woolen Outwear : Our production of woollen blankets started way back in 1925 at the Raymond Thane plant with woollen blankets and woollen fabrics.s

PROMOTION For promotion of company product,

various Media advertisement is being use such as

1. Newspaper advertisement .

2. Advertisement on television

3. Local display advertisement

4. Banners and hoardings on highways etc

This are the various means of advertisement use to promote the company’s product

Company created a tagline which attracted the customer towards there products:

“The Complete Man”.

AWARDS GIVEN TO COMPANY PERFORMANCE

The Business world Most Respected Company Award 2011 in the Apparel & Textile category.

Raymond has been ranked 20th in "The Brand Trust Report, India Study, 2011".

Images Fashion Awards 2009 - Most Admired Textile Brand of the Year.

Reader's Digest - Platinum Trusted Brand, 2008.

Lyrca Images Fashion Awards 2008 - Most Admired Textile Brand of the Year.

Lyrca Images Fashion Awards 2008 - Most Admired Suiting Brand of the Year.

CNBC Consumer Award 2007 - The Best Branded Readymade Garment and Textile.

PRICE

DISTRIBUTION CHAIN

The price of the product is different at each level of distribution.

The distributors sells goods to different wholesalers at the price at which he gets minimum 15% to 20% profit.

Similarly wholesaler earns 10% to 15% profit by selling goods to retailer.

And the retailer earns 5% to 10% profit on each product.

The consumers does not get any profit on product , but the consumers are being offered with various offers such as Discounts, various festivals offer, buy one and get one free offers, gift on monthly purchases.

RECOMMENDATION

Company should lower the price with the same quality of product.

Should open more retail shops in different local areas.

Should increase the media Advertisement.

Increase more products. Should create more employment

opportunity.

THANK YOU