MARKETING & PRODUCT GUIDE - Doing Business … & PRODUCT GUIDE PT10: DECEMBER 5, 2010 - JANUARY 1,...

MARKETING & PRODUCT GUIDE

PT10: DEC

EMBER 5, 2010 - JA

NU

ARY 1, 2011

ENJO

Y THE H

OLID

AYS

Table of ContentsGoals of the Promotion . . . . . . . . . . . . . . . 1Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Case Conversion . . . . . . . . . . . . . . . . . . . . . 2Promotional Sign Gallery . . . . . . . . . . . . . 3Shari’s Top Picks . . . . . . . . . . . . . . . . . . . . . . . 19Holiday Gift Packaging . . . . . . . . . . . . . . . . . 21

Holiday Block Piles . . . . . . . . . . . . . . . . . . . . . 23Advertising Overview . . . . . . . . . . . . . . . . 25goLOCAL - Ontario . . . . . . . . . . . . . . . . . . 29

goLOCAL VQA FSI Fixture . . . . . . . . . . . . . . . . . . 30

Ontario Superstars . . . . . . . . . . . . . . . . . . . . . . . . 31

Ontario Popular Pick . . . . . . . . . . . . . . . . . . . . . . 32

Promotional Fixture . . . . . . . . . . . . . . . . . . 33Promotional Fixture - Products . . . . . . . . . . . . . 34

Promotional Fixture - Featured Gift . . . . . . . . . 35

Mixed Drink Fixture . . . . . . . . . . . . . . . . . 37 OCB Fixture . . . . . . . . . . . . . . . . . . . . . . . . 42OCB End Aisle . . . . . . . . . . . . . . . . . . . . . . 43Premium/Specialty Beer Program . . . . . 45

Sold Space . . . . . . . . . . . . . . . . . . . . . . . . . 47Display Programs – Participating Products . . . 48

Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Community Shelf Extenders . . . . . . . . . . . . . . . . 53

Discovery Shelf Extenders . . . . . . . . . . . . . . . . . 53

Green Extender . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . . . . . 54

Limited Time Offers . . . . . . . . . . . . . . . . . . . . . . . 55

Value Added Program . . . . . . . . . . . . . . . . . . . . . 59

Bonus AIR MILES® Reward Miles . . . . . . . . . . . . 63

Bundling AIR MILES® Reward Miles . . . . . . . . . . 67

Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

Participating Stores . . . . . . . . . . . . . . . . . 69Display Table Merchandising . . . . . . . . 77

Shari’s Top Picks – NEW PRODUCTS

P10 End Aisles Ready-for-Business, Dec. 1, 2010

PT10: DECEMBER 4, 2010 - JANUARY 1, 2011

Trade C

opy O

nly

END AISLESPeriod 10 - Cocktail Recipe Books on Ends 1 - 10

See Page 4

Mandatory Period 10 early startAll stores MUST begin to convert Period 9 End Aisles to Period 10 End Aisles starting November 29. This change applies only to End Aisle displays and not other promotional programs. Please disregard previous instructions that indicated that an early change over to P10 end aisles was optional. The Period 10 signs will be shipped to stores early so that they are available for installation.

Period 10 Backer Cards should be on the display as of December 1. Period 10 Pricer Cards will feature Period 9 over Period 10 information. For the week of November 29 - December 4, the Period 9 side must be on display. On December 5th, the pricer cards should be flipped to reflect the Period 10 pricing/offers.

This change over of End Aisles is mandatory for all stores . All stores must have Period 10 End Aisle displays ready-for-business by Wednesday, December 1 . See Page 48

PRODUCT ENDORSEMENTSShari’s Top Picks

Shari Mogk-Edwards, Vice President Merchandising, is endorsing 15 products during Period 10 .

See Page 19

Mark-Down Signs

There are Save Backer Cards for Discretionary End Aisles (re-order# 11100-21) and Save blank Pricer Cards, bundled in 20’s (re-order # 11107-19)

See Page 6

HOLIDAY GIFT PACKAGING Pre-wrapped gifts

If the store runs out of holiday Featured Gift Vessels and they cannot be re-allocated from another store in your district, wrap the year round beer pails (+751602) or any vessels left over from past promotions that are suitable for holiday .

If the store runs out of the Holiday Wrap Kits, use the Year Round Wrap Kit +151688 to wrap gift vessels .

See 1 This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

Quest ionsCal l the Contac t Centre

at (416) 365 - 5932

French Language Services

These definitions were written in order to assist LCBO staff with the delivery of French-language services (FLS) at the store level.

Please refer to the store list to determine if your store is FLS designated.

LCBO FLS designated stores:These are LCBO stores located in one of 25 provincially designated FLS areas and chosen to deliver in-store French-language services. LCBO bilingual employees are available on location during business hours to provide service in a customer’s preferred language, either English or French. Also, designated stores should display bilingual operational and directional signs. Designated stores offer publications in both English and French. LCBO stores located in FLS designated areas:These are the remaining LCBO stores located in one of 25 provincially designated FLS areas. Although these stores are not mandated to deliver in-store French-language services, they should display Operational and directional bilingual signs. English and French language publications should be available on site.

LCBO stores located in non-designated areas:These are LCBO stores located outside one of 25 provincially designated FLS areas. These stores do not offer French-language services and display the English side of the directional signs. However, they might in certain cases offer publications in both languages.

Backer Card re-order# 11100-21

Pricer Cards re-order# 11107-19(package of 20)

Trade C

opy O

nly

Promotional Turn 10: Enjoy The Holidays2

Music

Period 10’s Enjoy The Holidays couldn’t get much more enjoyable than with this musical mash-up, full of all the joy and merriment of this festive season. From pop to country, Bing to Bublé, we’ve got it covered with a great mix of songs for everyone.

Case Conversion

The LCBO has implemented a new case weight reduction initiative. This very important packaging requirement addresses maximum carton weight specifications and has been put into effect to protect the health and safety of our workforce.

This initiative is part of LCBO’s commitment to improving the health and safety of our employees.

To meet this requirement, suppliers have reduced their case format from 12 bottles to 6 bottles.

Other changes underway include changing bottles to lightweight glass or to PET, which also has a great benefit to our environment.

Products in this guide that are affected by the Case Conversion will be listed with two LCBO#s. The second “New LCBO#” is the new case pack. For example:

LCBO# New LCBO# Description Size (mL) LTO Display Program125 217687 Canadian Club 1140 $1.00 Ea190 216929 smirnoff Vodka 1140 $1.25 Ea331 209213 Beefeater dry 1140 $1.25

Trade C

opy O

nly

Promotional Sign G aller y

all of the Promotional sign Components that are available for re-order have a re-order number.

if a sign component is missing or damaged call the Contact Centre (416-365-5932) and quote the re-order number.

thank you.

Trade C

opy O

nly

4 Promotional Turn 10: Enjoy The Holidays

Component

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

Ea - Generic Enjoy the holidays / sale Backercard 11090-50

1 Grey Goose/Bombay saphire 11100-012 smirnoff Vodka 11100-023 Bacardi superior 11100-034 Chivas / Wisers 11100-045 Crown Royal 11100-056 Baileys irish Cream 11100-067 absolut 11100-078 Canadian Club 11100-089 Calvet / alvar/ lindemans 11100-0910 latour / santa Rita / McWillams 11100-1011 appleton Estate V/X 11100-1112 Kittling Ridge / French Cross 11100-1213 stella artois 11100-1314 heineken 11100-1415 Coyotes Run / Wolf Blass / Folonari 11100-1516 smirnoff Mixed drinks 11100-1617 Malibu / Kahlua 11100-1718 Caramily / tequila Rose / amarula Cream 11100-1819 dan aykroyd / Girls night out 11100-1920 Mumm Cuvee / Moet &Chandon / Veuve Clicquot 11100-20salE sale Backercard 11100-21

Cocktail Recipe Book Customer Takeaway

Participating stores received copies of the Cocktail Recipe Book to merchandise in the holders on sold End aisles 1 through 10, in-section and on the Mixed drink Fixtures.

not available for re-order.

larger stores will receive a second shipment of books in P10.

Promotional Signs - End Aisles

For product information see page 48

End AislE BrochurE holdEr

AvAilABlE from cEntrAl supply

rE-ordEr# +690602

Trade C

opy O

nly

Marketing & Product Guide 5

Component Where to install sign Re-order Code Images

Hero DisplayBanner stand insert


hero display

2253* disaronno amaretto 750 ml* Case Conversion lCBo# 218008605881 disaronno amaretto 1140 ml

11102-41

Pricer Cards


hero display 11102-42

Thematic Banner Stand Insert


thematic Banner stand (store entrance)

this siGn REMains in PlaCE FRoM P9 to P10

11092-46

Tasting Bar / Backlit


install in the frame on the portable tasting bar.

some stores will be equipped with a backlit sign holder.


11092-51

Promotional Signs - at Store Entrance

NO CHANGE

NO CHANGE

Trade C

opy O

nly



Holiday Block pile Pole top signs

Dimensions18”

holiday Block Piles

thEsE siGns REMain in PlaCE FRoM P9 to P10

11095-63

Kit of six signs

Holiday Block pile Pole top signs

Dimensions18”

sparkling Wine Block Piles

discretionary display with product selected by the store Manager.

11105-51

Holiday Block pilePricer Cards

Dimensions8” w x 7” h

holiday Block piles


11095-64

all signs are packaged together

Mark Down Pricer Cards holiday Block piles &discretionary End aisle

11107-19

Bundled in 20’s

Promotional Signs - Holiday Block piles

NO CHANGE

NO CHANGE

Trade C

opy O

nly


Promotional Signs - Shari’s Picks

For more details see page 9

Component Where to install sign Re-order Codes Images

Shari’s Top Picks Signs thE siGn PaCKaGE Was shiPPEd in P9.

MoVE thE siGns to thE sECtions FEatURinG thE nEW PRodUCt sElECtion.

Round Signs• 12” diameter• 15 signs per bundle• 11092-74

7 7/8” Mounting Insert• Quantity 1• 11102-76


Foam Adhesive Blocks• Quantity 1• 11102-80

Shari’s PicksFeatured Product Shelf Talkers

Dimensions5” w x 4 “ h

With a regular shelf talker clip in front of the featured product in its regular on-shelf location and on the Promotional Fixture.

Fold the circle so it is perpendicular to the shelf.

to order a completeset of shelf talkersorder:11102-78 and11102-79

Trade C

opy O

nly


Promotional Signs - Exterior Signs


Exterior SignEnjoy the holidays

Banners:43” w x 87” h

Transparencies:28” w x 45” h


Banner: 11092-31

transparency: 11093-11

Exterior Signdog with Bow




Banner: 11092-32


Exterior SignCouple




Banner: 11092-33


HANG EXTERIOR SIGNS IN THIS ORDER

NO CHANGE

NO CHANGE

NO CHANGE

Trade C

opy O

nly



Show Cardsshari’s Picks / Enjoy the holidays



11092-01

Show CardsCouple / Enjoy the holidays



11092-02

Show Cardsdog / Enjoy the holidays



11092-03

SR Cling Vinyldeflate the Elephant


on Exit doors

Fls stores must display both versions.

English11108-08

SR Cling Vinyldeflate the Elephant


on Exit doors

Fls stores must display both versions.

French 11108-08

Promotional Signs - Show Cards / Nouveau / SR

NO CHANGE

NO CHANGE

NO CHANGE

Trade C

opy O

nly


Component Where to install sign Re-order Code Images (Front over Back)

Power Aisle BannersEnjoy / inspire



11091-11

Power Aisle Bannersindulge / Enjoy



11091-12

Power Aisle BannersEngage / Enjoy



11091-13

Power Aisle Bannersinspire / Enjoy



11091-14

Promotional Signs - Power Aisle Banners

NO CHANGE

NO CHANGE

NO CHANGE

NO CHANGE

Trade C

opy O

nly


Component Where to install sign Re-order Code Images (Front over Back)

Perimeter Bannerinspire / Brownies



11091-01

Perimeter BannerMartini / indulge



11091-02

Perimeter BannerEngage / holiday Bark



11091-03

Perimeter Bannerhot Chocolate / inspire



11091-04

Promotional Signs - Perimeter Banners

NO CHANGE

NO CHANGE

NO CHANGE

NO CHANGE

Trade C

opy O

nly


Promotional Signs - Perimeter Transparencies


Perimeter Transparency:inspire 28.5” w x 28.5” h


11093-01

Perimeter Transparency:Brownies 28.5” w x 28.5” h


11093-02

Perimeter Transparency:Martini 28.5” w x 28.5” h


11093-03

Perimeter Transparency:Engage 28.5” w x 28.5” h


11093-04

NO CHANGE

NO CHANGE

NO CHANGE

NO CHANGE

Trade C

opy O

nly



Mixed Drink Drum SignEnjoy these special giftsdimensions:48” w x 6 3/8” h


11094-16

Mixed Drink PosterEnjoy these special gifts

Dimensions:22” w x 39.5” h


11094-11

Mixed Drink Drum SignEnjoy these special giftsDimensions:48” w x 6.375” h

taKE doWn thE shaRi’s PiCK siGn and REPlaCE With thE nEW sPECial GiFts siGn

11104-16

Mixed Drink PosterEnjoy these special gifts

Dimensions:22” w x 39.5” h

taKE doWn thE shaRi’s PiCK siGn and REPlaCE With thE nEW sPECial GiFts siGn

11104-11

Promotional Signs - Mixed Drink

Continued

NO CHANGE

NO CHANGE

Trade C

opy O

nly


Promotional Signs - Ontario Wine

Continued


Superstars Kitincludes:• Backer cards x 2• shelf talkers• Pricer Cards• Recipe Cards


Cut case display at VQa Cube

Complete Kit:11108-01

shelf talkers only:11108-03

Popular Picks Kitincludes:• Backer cards x 1


Cut case display in ontario section

11108-02

VQA FSI Fixture• VQa goloCal Category

signs x 2,

• VQa cube centre sign x 1

• shelf talkers 5” W x 4”h Bundles of 4 x 2 per kit,

• VQa Recipe Cards - 200 per bundle x 1 bundle per kit


Complete Kit: 11098-04

NO CHANGETrade C

opy O

nly



Promo Fixture Sign - Shortshari’s top Picks

Dimensions:28” w x 6 3/8” h

Promo Fixture(above featured products)

11102-61

English over French

Promo Fixture Sign - Longshari’s top Picks

Dimensions:43” w x 6 3/8” h

Promo Fixture(above featured products)

11102-62

English over French

In-Section Brochuresone Pour. nothing More.

Dimensions:5” w 8” h

in section in the Extended shelf Brochure holder available from Central supply (+690644)

UsE thE BRoChUREs shiPPEd in P9

11092-64Bundle of 50

Promotional Signs - Promotional Fixture

Trade C

opy O

nly


Gift Packaging Signs

Description Where to install sign Re-order Code Images

Gift Card Merchandiser Inserts


GFt115two signs are kit togetherEnglish over French

95¢ Bag Hot Buttons thEsE siGns REMain in PlaCE FRoM P9 to P10

GFt114English over French

Clip re-order #nihK102

Promo Fixture Sign “Best dressed Gifts” Dimensions:28” w x 6 3/8” h


11092-67

English over French

Holiday Gift Centre and Convertible Gondola Sign“holiday Gifts”

Dimensions:47.5” w x 6 3/8” h


11098-85

English over French

Fabric Bag Shelf Talkers Shelf Talkers



11098-82 six signs (2 of each version) are kit together

Featured Gift Vessel Shelf Talkers



11098-83

Gift Card Shelf Talkers



11098-84

English over French

NO CHANGE

Trade C

opy O

nly


Holiday Merchandisers

Description Where to install Re-order Code Images

Holiday Fabric Bag Merchandiser - Large

(three compartments)


11095-34

Holiday Fabric Bag Merchandiser - Small

(two compartments)


11095-35

Metal Gift Merchandiser Inserts - LCBO

Dimensions:23.75” w x 66.75” h23.75” w x 6.5” h


11095-32two signs are kit together:• Red Banner insert• top sign

(English over French)

Metal Gift Merchandiser Inserts -VINTAGES

Dimensions:23.75” w x 66.75” h23.75” w x 6.5” h


11095-33two signs are kit together:• Purple Banner insert• top sign

(English over French)

Metal Gift Packaging Fixture

this FiXtURE REMains in PlaCE FRoM P9 to P10

niBs015

a limited supply of units are available for order.

Remember to also order the LCBO or the VINTAGES Insert for the unit, see above.

NO CHANGE

Trade C

opy O

nly


Promotional Signs - On-shelf

Continued

Sign’s Location Sign’s Message Component Specifications Re-order

on shelfPre-printedlimited time offer shelf talkers(152 Versions)

shelf talkers 5” x 4” 11107-01

on shelfPre-printedair Miles shelf talkers(140 Versions)


on shelfPre-printednew Product shelf talkers(27 Versions)


on shelfPre-printedBundling Bonus air Miles shelf talkers

(4 Versions)shelf talkers 5” x 4” 11107-04

on shelfPre-printediMaGE shelf talkers(Red Border, 20 Versions)


on shelfPre-printed Enjoy the holidays (61 versions)

Pricer Cards - 8” x 7” 11107-11

on shelfPre-printed Enjoy the holidays (Regular Program - 65 versions)

Extender strips - Pre printed - 12” x 2.5” 11107-12

on shelfPre-printed Enjoy the holidays (Community Program - 5 versions)


on shelfPre-printed Enjoy the holidays (discovery Program - 9 versions)


on shelfBlank shelf talkersEnjoy the holidays (1 version x 50 per bundle)

shelf talkers 5” x 4” - Blank 11107-15

on shelfBlank Pricer CardsEnjoy the holidays (1 version x 50 per bundle)

Pricer Cards - 8” x 7” - Blank 11107-16

on shelfBlank Extender stripsEnjoy the holidays (1 version x 15 per bundle)

Extender strips - Blank - 12” x 2.5” 11107-17

on shelf Pre-printed Green Extender insert - 1 version Extender strips - Pre printed - 12” x 2.5” 11107-18

Trade C

opy O

nly

Shari’s Top Picks

PRodUCt EndoRsEMEnt PRoGRaM

shari Mogk-Edwards, Vice President Merchandising, has selected 15 products to personally endorse during P10.

the program will be supported with an eight page pullout in the P10 Free standing insert and with a special sign package to draw attention to the participating product in store.

Reuse the signs shipped for P9 to promote these 15 products. Replacement signs can be ordered from the Contact Centre. Trad

e Cop

y Only


Shari’s Top Picks

Participating Products

LCBO# Description Size (mL) Price Offer

49189 the Glenlivet 15 year old in leather Box 750 $65.95

51953 Pol Roger Brut Champagne 750 $59.95

54353 stoneleigh Marlborough Pinot noir 750 $19.95

178384 Bruichladdich Classic 750 $79.95

184622 Belvedere limited Edition silver Bottle 750 $46.95

184689 jameson Reserve Gift Pack 3 x 200 $99.95

184754 Chivas Regal 12 year old Christian lacroix Edition 1500 $149.95

185512 Remy Martin Coeur de Cognac 700 $124.95

189886 Malibu snowflake 750 $23.45

211276 sinsations iced Cappuccino Martini 750 $16.95

317057 Masi Costasera amarone Classico 750 $38.95

390872 Wolf Blass Grey label shiraz 750 $35.00

395228 henry of Pelham select late harvest Vidal Vqa 750 $19.95 lto

600320 Grand Marnier limited Edition Bottle 750 $45.10

705418 El dorado special Reserve 15 year old Rum 750 $59.55

Components & Merchandising instructionsComponents Re-order Code Merchandising Instructions Images

Round Signs• 12” diameter• 15 signs per bundle• 11092-74



Foam Adhesive Blocks• Quantity 1• 11102-80

Move the 12” Round signs that were shipped and installed for P9 to the sections with the products endorsed in P10.

Featured Product Shelf Talkers

to order a completeset of shelf talkersorder: 11102-78 and11102-79

install with a regular shelf talker clip in front of the featured product in its regular on-shelf location. Fold the circle so it is perpendicular to the shelf.

Trade C

opy O

nly

Holiday Gift PackagingGift Packaging Merchandiser

insPiRinG and aFFoRdaBlE GiFt solUtions

all holiday gift packaging items were forced-out for P9 and they cannot be re-ordered from the warehouses.

Continue to merchandise the holiday Packaging through P10. Contact your district Manager if you need more holiday gift packaging items.

if Featured Gift Vessels cannot be re-allocated from another store in your district, wrap the year round beer pails (+751602) or any vessels left over from past promotions that are suitable for holiday.

if the store runs out of the holiday Wrap Kits (+224170) that were forced to participating Gifting stores for P9, use the year Round Wrap Kit +151688 to wrap gift vessels.Trad

e Cop

y Only


Instructions for wrapping Vessels

Featured Gift Preparation GuidelinesAlways pre-wrap the featured gift vessels with products chosen at the store Manager’s discretion (selected to reflect store’s demographics).

Consider:• Ontario VQA Wines• Icewine• Single Serving Premium Beers • One Pour Cocktails• Spirits

Do not sell the vessels without products.

Use the Holiday wrap kit (+224170) (cello bag, red fill, red ribbon). We recommend making 12 gifts at a time as there is enough fill in each wrap kit to prepare 12 vessels.

Write the following on the label with a thin black marker.

• Product Name(s),• Product LCBO#(s),• Product Price(s),• Vessel LCBO#,• Vessel Price,• Wrap Kit LCBO# (+224170)• Wrap Kit Charge ($3.50) and• Total Price

Affix the label to the gift with the ribbon Tie the ribbon with a simple bow.

Trade C

opy O

nly

Supplier Gift PacksHoliday Block Piles

1. Keep the block piles attractive and easy to shop from.

2. Merge block piles as inventory sells down. Ensure products reflect the block piles theme.

3. Use risers and dummy cases to keep products at a good reach level.

4. Ensure all products have a correct pricer card displayed in front of them.

5. Monitor block piles daily.

6. Visit the intranet portal to watch the holiday implementation video.

Trade C

opy O

nly


Mark down strategy

Product Managers will review gift packs sales on a weekly basis. Mark downs will be communicated through the SAM newsletters. To support the mark downs, all stores will receive “SAVE” signs • Backer Card• Blank SAVE Pricer Cards (bundle of 20)

Use the blank SAVE pricer cards to communicate the reduced prices.

Merchandising

Replace the pre printed pricer cards with the SAVE pricer cards on the block pile.

Once the block piles sell down, move the marked down products to the Sale End Aisle.

Use the SAVE Backer Card on the Sale End Aisle.

Holiday Block Piles

BAckEr cArd rE-ordEr# 11100-21

pricEr cArds rE-ordEr# 11107-19(pAckAgE of 20)

Trade C

opy O

nly

Adver tis ing

there is one newspaper Free standing insert (Fsi) being circulated during P10. this 40 page magazine features 39 products from all categories.

“shari’s Picks” will be inserted into the Fsi as 12 page shopping list for customers.

Radio advertisements will be aired from december 1 to 25 (Wednesday to saturday) in toronto and ottawa markets.

Trade C

opy O

nly


Advertising - Featured Products

Continued

Enjoy the holidays Free standing insert

The P10 FSI offers many products, entertaining, food, music and décor solutions in a magazine format to our customers for the holiday season. We hope the solutions will help our customers to plan their holiday dinner and New Year party, so they can have more time to relax and to celebrate the occasion with their family and friends.

The 40 page magazine features 39 products from all categories, and there will be another 12 page insert to feature the top 15 gifts from LCBO that are hand-picked by Shari Mogk-Edwards, our VP in Merchandising.

Drop DateDecember 11 and 12, 2010

Publications • Globe and Mail• Toronto Star• Ottawa Citizen• London Free Press• Hamilton Spectator• Windsor Star• Kingston Whig-Standard• Sudbury Star• Kitchener-Waterloo Record• National Post• Toronto Sun • Ottawa Sun

Trade C

opy O

nly


Advertising - Featured Products

Continued


LCBO# Description Size (mL) PriceSupport Program

9902 Courvoisier VsoP 750 $85.40 lto

31146 Mill street Coffee Porter 6 x 341 $12.55

45641 Beringer Founders Estate Pinot Grigio 750 $17.95 BaM

56796 heineken draught Keg 5000 $29.95

88070 Grolsch Premium lager 4 x 450 $12.85

91702 Red Knot Cabernet sauvignon 750 $18.05 95935 Grey Goose Vodka 750 $46.95 103267 young's double Chocolate stout 500 $3.50 107144 Eight Below luxury Vodka 750 $39.95 lto121749 taylor Fladgate 10 years old tawny Port 750 $34.95 122499 Beefeater 24 london dry Gin 750 $39.95 BaM134932 Voga sparkling Pinot Grigio 750 $17.75 144493 Montecillo Crianza la Rioja 750 $15.05 BaM157859 Caramilk Cream Cooler 4 x 270 $13.05 158212 Vice Vodka icewine 500 $35.95 160952 domaine jean Bousquet Malbec 750 $11.60 BaM166959 albert Bichot Bourgogne Pinot noir 750 $15.05 173526 Copper Moon Moonlight harvest Merlot 750 $9.50 187104 james oatly tic tok Chardonnay 750 $14.95 189994 Mille lire 750 $11.95 190025 G.h. Martel Champagne Brut Prestige 750 $39.95 192500 Flourish Merlot Pinot noir VQa 750 $10.95 195693 singleton of Glendullan 750 $45.95 BaM198010 nicolas laloux Cabernet sauvignon 1500 $16.95 204057 smirnoff Cranberry & lime 4 x 330 $9.45 210104 Kahlua Peppermint Mocha Coffee Flavoured liqueur 375 $15.95 219543 inniskillin late autumn Riesling VQa 750 $12.95 lto259721 Cotes du Rhone (Guigal) 750 $16.95 265678 Mumm Cuvee napa Brut Prestige 750 $28.15 280461 dom Perignon 750 $219.95 317057 Masi Costasera amarone Classico 750 $38.30 340570 Prosecco di Valdobbiadene 750 $13.55 499517 alize Red Passion 750 $25.30 lto551085 inniskillin Vidal icewine VQa 375 $49.95 lto551416 Cabo Wabo Reposado tequila 750 $80.30 569418 Mott's Clamato Caesar original 4 x 355 $10.75 573311 Godiva White Chocolate Cream liquor 750 $32.00 BaM602995 Pravda Vodka 750 $40.50 605048 Patron Xo Cafe tequila liqueur 750 $50.05 BaM

Trade C

opy O

nly


Trade C

opy O

nly

goLOC ALO ntario Wines

• VQa Fsi Fixture Products do not turn in P10

• ontario superstars• ontario Popular Pick

Trade C

opy O

nly


goLOCAL FSI Fixture

Product turn overview

The goLOCAL program is a dynamic initiative that features 4 VQA products every 2 periods.

The featured products are supported by a newspaper Free Standing Insert (FSI).

Participating stores

Refer to the Participating Stores Section of this guide.

The program is mandatory, the stores with the fixture must order the participating products.

Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates.

Key dates

Components Ship: November 1, 2010Install: November 8, 2010Takedown: January 2, 2011

Components

Go local sign Kit - Re-order# 11098-04• VQa goloCal Category signs x 2 per kit,• VQa cube centre sign x 1 per kit,• shelf talkers 5” W x 4”h Bundles of 4 x 2 per kit• VQa Recipe Cards - 200 per bundle x 1 bundle per kit


lCBo# description size139022 sandbanks Riesling VQa 750 ml

144873 henry of Pelham Cuvee Catherine Brut VQa 750 ml

183095 Colio lake & River series Moonlight White VQa 750 ml

75689 Wayne Gretzky Estates Cabernet Merlot VQa 750 ml

Merchandising instructions

1. Merchandise the participating products on the top shelf of the VQA gondola retrofitted fixture.

2. Install the goLOCAL Centre sign (with the Velcro microdots supplied) over the VQA medallion on the retrofitted end.

3. Install the goLOCAL Category Signs in the side bands on either side of the Centre Sign.

4. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location.

advertising

The goLOCAL Free Standing Insert was in the following publications on November 27/28, 2010• Globe & Mail• Toronto Star• Ottawa Citizen• Toronto Sun• Ottawa Sun• National Post• London Free

Press• Hamilton

Spectator

• Windsor Star• Kingston-Whig

Standard• Kitchener-

Waterloo Record

• Sudbury Star

NO CHANGE

Trade C

opy O

nly


Ontario Superstars

ontario superstars

Coyotes Run Cabernet Merlot VQALCBO# 26757 • 750 mL • $16.95

From an award-winning winery in Niagara, this deep ruby red wine with hints of spice is a festive complement to your holiday meal. Best served with grilled lamb and beef or savoury hard cheeses.

Henry of Pelham Cuvée Catharine Brut Rosé VQALCBO# 217505* • 750 mL • $29.95 * CASE CONVERSION LCBO# 4101

Pink and crisp with a clean finish, this versatile sparkling wine, a blend of Pinot Noir and Chardonnay, is ideal for your holiday menu. From appetizers to the main course, it’s a perfect match for salmon, seafood and lamb.

Component Where to install sign Re-order Code

Superstars Kitincludes:• Backer cards x 2• shelf talkers• Pricer Cards• Recipe Cards


Cut case display at VQa Cube

Complete Kit:11108-01

shelf talkers only:11108-03

Trade C

opy O

nly


Ontario Popular Pick

Popular Pick

Colio Extra Dry White B-I-B 306019 • 4000 mL

This excellent, dry white wine, with its clean, smooth taste, is the perfect complement to turkey, seafood and great conversation. LIMITED TIME OFFERValid until January 2, 2011

Was: $33.90Save: $3.00Now: $30.90

Component Where to install sign Re-order Code

Popular Picks Kitincludes:• Backer cards x 1


Cut case display in ontario section 11108-02

Trade C

opy O

nly

Promotional Fixture• shari’s top Picks• Featured Gifts

the Promotional Fixture is located near the entrance of the store (refer to the participating stores section).

the fixture either consists of1. two rounded End aisles or

2. one rounded End aisle (for featured gift items) and one section of Gondola shelving (for featured products).

Promotional FixtureStores with two ends and a Promo Table

(Featured Gifts would be merchandised on the Promo Table)

Promotional FixtureStores with two Ends and without a Promotional Table

Trade C

opy O

nly


Promotional Fixture

Shari’s Top Picks

Promotional Fixture - Featured Product section

All the participating products that the store currently lists should be merchandised on the fixture. Stores are not required to bring in the product for the promotion, but may do so at the Store Manager’s discretion; the 1-in/1-out rule does not apply for the duration of the promotion. Please support this program to the best of your store’s ability.

Fabric Bags should be merchandised on the top shelf of rounded End Aisles. Remove a selection of bags from their cellophane wrapping and merchandise with a featured product.

LCBO# Description Size (mL) Price Offer

49189 the Glenlivet 15 year old in leather Box 750 $65.95

51953 Pol Roger Brut Champagne 750 $59.95

54353 stoneleigh Marlborough Pinot noir 750 $19.95

178384 Bruichladdich Classic 750 $79.95

184622 Belvedere limited Edition silver Bottle 750 $46.95

184689 jameson Reserve Gift Pack 3 x 200 $99.95

184754 Chivas Regal 12 year old Christian lacroix Edition 1500 $149.95

185512 Remy Martin Coeur de Cognac 700 $124.95

189886 Malibu snowflake 750 $23.45

211276 sinsations iced Cappuccino Martini 750 $16.95

317057 Masi Costasera amarone Classico 750 $38.95

390872 Wolf Blass Grey label shiraz 750 $35.00

395228 henry of Pelham select late harvest Vidal Vqa 750 $19.95 lto

600320 Grand Marnier limited Edition Bottle 750 $45.10

705418 El dorado special Reserve 15 year old Rum 750 $59.55

Signs• Insert the “Shari’s Top Picks” Category Sign into the sign band on the fixture.• Insert the Fabric Bag shelf talker in the front slot of the Acrylic Fabric Bag Holder.• Install the pre-printed Shari’s Pick product Shelf Talkers in front of the participating

products.

Trade C

opy O

nly


Promotional Fixture

Featured Gifts

Promotional Fixture - Featured Gift section

For Full Details on Holiday Featured Gifts see the P9 Marketing & Product Guide, Featured Gift Section on page 35.

Fabric Bags should be merchandised on the top shelf of rounded End Aisles. Remove a selection of bags from their cellophane wrapping and merchandise with a featured product.

All vessels need to be wrapped with products. Wrap instructions on page 44.

LCBO # Product Size Price Where to Merchandise204115 Fabric Bag - single Bottle Candy Cane stripes - two Versions $4.95 top shelf204149 Fabric Bag - single Bottle Polka dots - two Versions $4.95 top shelf204156 Fabric Bag - single Bottle Red Felt with RicRac trim $4.95 top shelf202770 Fabric Bag - single Bottle Red Felt with snowflakes $4.95 top shelf142455 Fabric Bag - double Bottle Red Felt dot $6.95 Middle shelf203000 Bottle stopper snowflake $3.50 Middle shelf207506 Vessel Red Pail with dot decal $5.95 Middle shelf153726 Vessel Red tin with Beading - large $5.95 Bottom shelf153759 Vessel Red tin with Beading - small $4.95 Bottom shelf

Signs• Insert the “Best Dressed Gifts” Category Sign into the sign band on the Featured Gift

Rounded End Aisle.• Install the Fabric Bag shelf talker into the slot of the Acrylic Fabric Bag Holder.• Install the vessel Shelf Talkers on the middle and bottom shelves.

Vessels & Wrap

If the store runs out of Holiday Featured Gift Vessels and they cannot be re-allocated from another store in your district, wrap the year round beer pails (+751602) or any vessels left over from past promotions that are suitable for holiday.

If the store runs out of the Holiday Wrap Kits that were forced to participating Gifting Stores for P9, use the Year Round Wrap Kit (+151688).

Trade C

opy O

nly


Trade C

opy O

nly

Mixed Drink Fixture

take down the shari’s Pick Poster and drum sign. a new “special Gifts” Poster and drum sign will be sent to the store for P10.

mixEd drink postEr

rE-ordEr# 11094-11rE-ordEr# 11104-11

Trade C

opy O

nly


MiXEd dRinK Fixtures

Free standing permanent product merchandisers that are in the Power Aisle. Stores on the Mixed Drink program will have two units.

MiXEd dRinK Components

Install on the Mixed Drink Fixtures.

Description Component Re-order #

Enjoy these special Gifts - REUSE FROM P9 Mixed drink Posters - 22” x 39.5” 11094-11

Enjoy these special Gifts Mixed drink Posters - 22” x 39.5” 11104-11

Enjoy these special Gifts - REUSE FROM P9 Mixed drink drum signs - 48” x 6 3/8” 11094-16

Enjoy these special Gifts Mixed drink drum signs - 48” x 6 3/8” 11104-16

Holiday Cocktail Recipe BookletsMerchandise the Holiday recipe takeaways in the holders on the mixed drinks fixture. Enjoy these special Gifts

Select any number of these products to merchandise on BOTH fixtures at the Store Manager’s discretion.

LCBO# Description Format Price Size (mL)

3129 jack daniel's Whiskey tin $29.45 750

8623 inniskillin VQa Gift Pack with tote $29.95 2 x 750

37069 Veuve Clicquot Brut yellow label Gift Pack with ice jacket $65.15 750

49171 the Glenlivet 12 year old Gift Pack in leather Gift Box $48.95 750

49189 the Glenlivet 15 year old Gift Pack in leather Gift Box $65.95 750

83139 henry of Pelham Cuvée Catherine Brut Rose Gift Pack with thermal tube $34.95 750

84186 avantgarde Pinot Grigio special Bottle $14.95 750

99010 arbor Mist Winterberry Merlot seasonal Purchase $7.45 750

127852 taylor Fladgate late Bottled Vintage Port Gift Pack with two glasses $24.95 375

128728 Casillero del diablo two Pack $25.95 2 x 750

128801 Reif Estate two Pack $26.95 2 x 750

Mixed Drink Fixtures

Trade C

opy O

nly



Continued


128868 Mezzomondo two Pack $18.95 2 x 750

157917 Canton Ginger liqueur seasonal Purchase $59.95 750

184622 Belvedere limited Edition silver Bottle $46.95 750

184697 absolut Vodka special Bottle - Glimmer $25.95 750

184754 Chivas Regal 12 year old Christian lacroix Edition $149.95 1500

185439 Bottega Fiasco Chianti Grappa seasonal Purchase $24.95 500

185512 Remy Martin Coeur de Cognac seasonal Purchase $124.95 700

187849 Moselland Riesling Purple Cat Bottle $9.95 750

187872 Möet imperial Gift Pack with ice Bucket $65.75 750

187898 Veuve Clicquot Brut yellow label Gift Pack with two flutes $83.90 750

187914 Bottega Pink VPd sparkling Rosé seasonal Purchase $21.95 750

187922 Bouchard Pére & Fils Macon two Pack $29.95 2 x 750

187930 Mumm Cordon Rouge Gift Pack with dinner jacket $59.95 750

187948 Masi Campofiorin and Masianco Gift Pack with Wine saver $34.95 2 x 750

188078 Ruffino lumina Pinot Grigio & Chianti two Pack $27.90 2 x 750

188136 oK Prosecco del Veneto iGt special Bottle - aluminum $6.00 200

188151 Britz Procecco iGt Gift Pack $5.55 200

188904 two oceans Gift Pack with neoprene Bag $21.95 2 x 750

188912 obikwa sauvignon Blanc & shiraz Gift Pack with Cooler Bag $19.95 2 x 750

189886 Malibu snowflake Bottle $23.45 750

189969 angels select Four Pack $39.95 4 x 375

189977 Colio lake & River Cabernet Franc Gift Pack with scarf $24.95 750

189985 Girls' night out Chardonnay Gift Pack with Evening Clutch $24.95 750

189993 open VQa Gift Pack with tote $26.95 2 x 750

190009 santa Carolina Resv Carmenere & sauv. Blanc two Pack $23.90 2 x 750

190017 no. 99 Wayne Gretzky Estates two Pack $29.95 2 x 750

190066 fuZion alta two Pack $18.95 2 x 750

195628 20 Bees late harvest Vidal & sparkling Wine two Pack $24.95 375 & 750

210674 Vice Gift Pack with Chiller Bag $39.95 500

Enjoy these special Gifts (continued)

Trade C

opy O

nly



Continued


444174 amarula tin $26.95 750

534966 Colio Estate lily sparkling VQa Gift Pack with two glasses $24.95 750

588939 President special Moments Gift Pack with glasses $19.95 750

589929 Moselland aRs Vitis Riesling ERdEn Winter scene $9.95 750

590000 Cesari amarone & Mara Ripasso Gift Pack with olive oil $59.95 2 x 750

593533 jazz Vodka seasonal Purchase $29.95 750

600320 Grand Marnier limited Edition Red Bottle $44.45 750

603209 stlichanaya Elit Vodka seasonal Purchase $69.95 750

621391 jackson-triggs Proprietor's Reserve VQa Gift Pack with tote $31.95 2 x 750

621458 Bottega Gold sparkling Prosecco seasonal Purchase $21.95 750

699173 Kittling Ridge White Zinfandel & Vidal Gift Pack with tote $19.95 2 x 750

898478 Freixenet Cordon negro Gift Pack with two flutes $19.45 750

898882 Kittling Ridge icewine & Brandy Gift Pack with two glasses $29.95 375

Enjoy these special Gifts (continued)

Trade C

opy O

nly

O ntario Craf t B eer• Fixture

Products turn Quarterly

• End aisle Products turn every Period

Trade C

opy O

nly


Program details

Merchandising the OCB Fixture is a year round program and implementation is mandatory for all participating stores.

Direct any inquiries about the fixtures to the Beer and Cider department at 416-365-5879.

Key date

Install Date: December 5, 2010End Date: February 27, 2010

Components

Preprinted Shelf Takers: Re-order# OCB008


LCBO# Item Price Size Brewery Contact# Distributor Code

900654 Cameron's lager $16.95 9 x 341 ml Cameron's Brewing Co 905-848-8282 41364642 10W30 Brown ale $2.70 473 ml neustadt springs Brewery 519-799-5790 2191131508 Muskoka dark ale $2.65 473 ml Muskoka Cottage Brewery 705-646-1266 Warehouse627448 heritage tradition dark $12.95 6x341 ml heritage Brewing Co 613-257-7845 1893


Ontario Craft Brewers designated stores with Fixtures:1, 5, 10, 14, 15, 19, 115, 149, 163, 164, 185, 187, 217, 226, 242, 295, 325, 334, 346, 355, 360, 390, 417, 445, 495, 525, 542, 553, 590, 623

Ontario Craft Brewers designated stores with Category Signage:1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185, 187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 525, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, 776

Ontario Craft Brewers

Ontario Craft Beer Fixture

Trade C

opy O

nly


Ontario Craft Beer End Aisle

Program details

Merchandising the OCB End Aisle is a year round program and implementation is mandatory for all participating stores.

Direct any inquiries about the fixtures to the Beer and Cider department at 416-365-5879.

Key date

Install Date: December 5 2010End Date: January 1, 2011

Components

Preprinted Shelf Takers: Re-order# OCB006


LCBO# Item Price Size Brewery Contact#:Distributor Code

90845 Winter ale $6.95 750 Great lakes Brewery 416-255-4510 192931104 tankhouse ale $12.55 6 x 341 Mill street Brewery 416-759-6565 1950186783 lemon tea Beer $2.65 473 Mill street Brewery 416-759-6565 1950


1, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 525, 528, 549, 556, 619, 623, 624, 630, 702

ocB End AislE BAckEr cArdnot AvAilABlE for rE-ordEr

Trade C

opy O

nly


Trade C

opy O

nly

Premium/Specialty Beer

install: december 5, 2010take down: February 26, 2011

Components

• Pre-printed Shelf Talkers - Reorder # OCB012

Products

LCBO # DescriptionSize (mL) Price*

58875 aventinus Wizen Eisbock ale 500 $4.25

66027 st ambroise Vintage ale 341 $4.95

92791 de Koningsnoeven - Quadruple trappist ale 750 $7.25

135194 southern tier Creme Brulee stout 650 $9.60

186973 Christoffel Winterse Bok 330 $3.25

186999 traquair jacobite ale 330 $2.80

187005 lava, smoked imperial stout 500 $5.80

188870 Box steam dark & handsome 500 $3.50

188888 solstice d’hiver 341 $3.00

194167 Meantime Coffee Porter 330 $3.15

198895 st. Bernardus aBt 12 330 $3.45

220194 Brooklyn Black Chocolate stout 4 x 355 $11.75

457663 Marston’s oyster stout 500 $3.45

684852 trafalgar Bock 650 $4.50

* Price Subject to Change

Merchandising instructions

Install on the end aisle dedicated to the Premium/Specialty Beer program.

Trade C

opy O

nly


Trade C

opy O

nly

Sold Space Programs• display Programs• support Programs

an electronic version (Ms Excel format) of these worksheets is available on the sales & Marketing Portal site. Follow the “quick link” published each week at the top of the sales & Marketing newsletter.

the Electronic version of the worksheets include:• Retail Price (as of publication date)• agent names

Mandatory Period 10 early start

all stores MUst begin to convert Period 9 End aisles to Period 10 End aisles starting november 29. this change applies only to End aisle displays and not other promotional programs. Please disregard previous instructions that indicated that an early change over to P10 end aisles was optional. the Period 10 signs will be shipped to stores early so that they are available for installation.

Period 10 Backer Cards should be on the display as of december 1. Period 10 Pricer Cards will feature Period 9 over Period 10 information. For the week of november 29 - december 4, the Period 9 side must be on display. on december 5th, the pricer cards should be flipped to reflect the Period 10 pricing/offers.

This change over of End Aisles is mandatory for all stores. All stores must have Period 10 End Aisle displays ready-for-business by Wednesday, December 1.

Trade C

opy O

nly

48

Display Location Flight LCBO#

NEW* LCBO# Description

Size (mL)

Support Programs

hero2253 218008 disaronno amaretto 750 Va605881 disaronno amaretto 1140 lto

195935 Grey Goose Vodka 750316844 Bombay sapphire london dry 750

2190 216929 smirnoff Vodka 1140 lto31757 smirnoff Vodka (P.E.t.) 750 Va38505 smirnoff Vodka 1750 lto

3117 Bacardi superior 750 Va141 Bacardi superior 114045898 Bacardi superior 1750

4 Premium7617 Chivas Regal 12 year old 750 lto893 Wiser's deluxe 750 lto1800 216689 Wiser's deluxe 1140 Va

4 standard893 Wiser's deluxe 750 lto1800 216689 Wiser's deluxe 1140 Va33928 Wiser's deluxe 1750 lto

51487 Crown Royal 750 lto10108 217950 Crown Royal 1140 lto114694 Crown Royal 1750 lto

65959 Baileys irish Cream 750 Va193490 Baileys irish Cream 1750 Va605956 Baileys irish Cream liquor 1140 Va

7110056 absolut Vodka 750236323 209221 absolut Vodka 1140 lto602763 absolut Raspberri Vodka 750 lto

8 Premium / standard

125 217687 Canadian Club 1140 lto34637 Canadian Club 1750 lto126466 Canadian Club Classic 750

Display Programs - Participating Products

Continued

Mandatory Period 10 early start

All stores MUST begin to convert Period 9 End Aisles to Period 10 End Aisles starting November 29. This change applies only to End Aisle displays and not other promotional programs. Please disregard previous instructions that indicated that an early change over to P10 end aisles was optional. The Period 10 signs will be shipped to stores early so that they are available for installation.

Period 10 Backer Cards should be on the display as of December 1. Period 10 Pricer Cards will feature Period 9 over Period 10 information. For the week of November 29 - December 4, the Period 9 side must be on display. On December 5th, the pricer cards should be flipped to reflect the Period 10 pricing/offers.

This change over of End Aisles is mandatory for all stores. All stores must have Period 10 End Aisle displays ready-for-business by Wednesday, December 1.

Trade C

opy O

nly

49

Display Location Flight LCBO#

NEW* LCBO# Description

Size (mL)

Support Programs

9 Premium38208 Calvet Medoc 750 Va458521 alvar Pinot noir VQa 750 lto458679 lindemans Bin 40 Merlot 750

9 standard78006 Gabbiano Chianti docg 750 lto145367 lindemans Bin 50 shiraz 750 lto226860 Wolf Blass yellow label Chardonnay 750 lto

1055533 latour Chardonnay 750253872 santa Rita Reserva Cabernet sauvignon 750 lto610683 Mcwilliams hanwood Estate shiraz 750 lto

11177808 appleton Estate V/X 750 Va331975 223529 appleton Estate V/X 1140 lto390260 appleton Estate V/X 1750

12 Premium157149 Peller Estates French Cross sauvignon Blanc B-i-B 2000558999 Kittling Ridge icewine & Brandy 375 Va322792 Peller Estates French Cross Red 1500 lto

12 standard322792 Peller Estates French Cross Red 1500 lto399428 jackson-triggs Unity sauvignon Blanc 1500 lto589051 Peller Estates French Cross Vidal Bib 4000

13123315 stella artois legere 500 lto487256 stella artois 6 Pk-B 1980 nt487264 stella artois 500 lto

1418 heineken lager 6 Pk-B 1980 lto56796 heineken 5l draught Keg 5000 Fsi337949 heineken lager 500

15

26740 Coyotes Run Unoaked Chardonnay VQa 750251876 Wolf Blass yellow label Cabernet sauvignon 750 lto395228 henry of Pelham select late harvest Vidal VQa 375 Fsi481838 Folonari Valpolicella Ripasso Classico 750 lto

16204040 smirnoff Blueberry & lemonade 1320 Va204057 smirnoff Cranberry & lime 1320 Fsi, Va204073 smirnoff Classic lemonade 1320 Va

17210104 Kahlua Peppermint Mocha Coffee Flavoured 375 Fsi477836 Malibu Coconut Rum 750 lto577957 Kahlua Coffee liqueur 750 lto

18159327 Caramilk Cream liquor 750 lto197400 tequila Rose liqueur 750 lto342246 amarula Cream 750 lto

1953827 dan aykroyd Cabernet Merlot VQa 750 lto134205 Girls night out Cabernet/shiraz VQa 750 Va200535 Konzelmann Chardonnay VQa 750 lto

20265678 Mumm Cuvee napa Brut Prestige 750482026 Möet & Chandon Brut Rosé 750563338 Veuve Clicquot Brut Champagne 750

nEW lCBo# = Case ConversionBaM = Bonus aiR MilEs® reward mileslto = limited time offerVa = Value add

Display Programs - Participating Products

Continued

Trade C

opy O

nly


Extender Location LCBO#

New LCBO# Description

Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R1 Vodka a 107144 Eight Below luxury Vodka 750 Fsi, lto y y

R2 Vodka B 149567 tag no. 5 Vodka 750 y y y y y

R3 Vodka C 604926 Prince igor Extreme Vodka 750 Va y y y y y y

R4 Vodka d 630780 skyy Vodka 1140 lto y y y y y y

R5 Vodka E 20362 Finlandia Vodka 750 lto y y y y y y

R6 Rum a 64659 Captain Morgan Private stock Rum 750 lto y

R7 Rum B 443903 havana Club anejo Reserva 750 lto y y y y y

R8 Rum C 500538 217653 Captain Morgan spiced Rum 1140 Va y y y y y y

R9 Rum d 2220 Bacardi Gold Rum 1140 lto y y y y y y

R10 Rum E 550715 Forty Creek Barrel select 750 y y y y y y

R11 Canadian Whisky a 195693 singleton of Glendullan 750 Fsi y y

R12 Canadian Whisky B 246603 Crown Royal limited Edition 750 lto y y y y y

R13 Canadian Whisky C 6445 Creemore springs Premium lager 473 y y y y y y

R14 Canadian Whisky d 10157 jameson irish Whiskey 750 lto y y y y y y

R15 Canadian Whisky E 189217 Gibson's Finest sterling Edition 750 y y y y y y

R16 scotch a 53694 alexander Keith's Red amber ale tC 473 y y y y y y

R17 scotch B 12385 Glenfiddich single Malt 12 year old 750 lto y y y y y y

R18 Gin a 122499 Beefeater 24 london dry Gin 750 Fsi y y y y y y

R19 liqueurs a 600981 hpnotiq liquor 750 lto y y y y

R20 liqueurs B 105601 southern Comfort 750 y y y y y y

R21 liqueurs C 1867 drambuie 750 lto y y y y y y

R22 liqueurs d 605709 Ramazzotti sambuca 1140 y y y y y y

Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many Extenders your store implements.

Trade C

opy O

nly




Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R23 Brandy a 61440 217463 hennessy Xo Cognac 750 y

R24 Brandy B 499517 alize Red Passion 750 Fsi, Va y y y y y y

R25 tequila a 173559 don julio Reposado tequila 750 y y y y

R26 ontario Blend a 135970 Pelee island Gewurztraminer 750 lto y y y y y y

R27 ontario Blend B 90860 Kittling Ridge Kingsgate sherry 750 y y y y y y

R28 ontario Blend C 593905 Kittling Ridge White Zinfandel/Vidal 1500 lto y y y y y y

R29 ontario non-VQa a 526228 jackson-triggs Prop Rsv Meritage

VQa 750 lto y y y y y

R30 ontario non-VQa B 326413 Pelee island Pinot Grigio VQa 750 lto y y y y y y

R31 ontario non-VQa C 234583 Cave spring Riesling VQa 750 nt y y y y y y

R32 ontario non-VQa d 140129 open Merlot VQa 750 lto y y y y y y

R33 ontario VQa a 565713 Reif Estate Cabernet/Merlot VQa 750 lto y y y

R34 ontario VQa B 107763 Pelee island Monarch Red VQa 750 lto y y y y

R35australia/new Zealand a

718940 Goats do Roam Red, Western Cape 750 lto y y y

R36australia/new Zealand B

106377 jacobs Creek shiraz/Cabernet 750 lto y y y y

R37australia/new Zealand C

572875 Peter lehmann Barossa shiraz 750 lto y y y y y y

R38australia/new Zealand d

169052 Carmen Reserva Carmenere 750 y y y y y y

R39 Usa a 214577 Mcwilliam's hanwood Estate Cabernet sauvignon 750 lto y y y y y y

R40 Usa B 293043 stoneleigh Marlborough sauvignon Blanc 750 lto y y y y y y

R41 Chile a 90399 yellow tail Bubbles Rose 750 lto y y y y

R42 Chile B 142711 Caliterra Bio sur Reserva Especial Carmenere 750 lto y y y y y y

R43 France Blend a 69914 latour Pinot noir 750 lto y

Shelf Extenders

Continued

Trade C

opy O

nly

52



Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R44 France Blend B 30072 Chateau timberlay 750 lto y y y y y y

R45 France south a 69294 Marques de Caceres Crianza Red 750 lto y y

R46 France south B 46946 taylor Fladgate late Bottled Vintage

Port 750 lto y y y y y y

R47France Bordeaux/Burgundy a

665430 a luze & Fils Chateau Bel air 750 lto y y y

R48 italy Central a 560524 lamberti santepietre P Grigio delle Venezie 750 lto y y

R49 italy Central B 269589 Rocca delle Macie Chianti Vernaiolo docg 750 lto y y y y y y

R50 italy north a 85316 Giovello Prosecco 750 lto y y y y y

R51 italy north B 589010 Mezzacorona Pinot Grigio trentino doc 1500 lto y y y y y y

R52 southern Europe a 538074 domaine hatzimichalis Cabernet

sauvignon 750 lto y

R53 southern Europe B 32656 Marques de Riscal Reserva 750 lto y y y

R54 Germany a 122689 henkell trocken 750 lto y y y y y y

R55 sparkling a 308056 Mumm Cordon Rouge Brut Champagne 750 lto y y y

R56 sparkling B 557934 Mcwilliam's hanwood Estate Chardonnay 750 nt y y y y y y

R57 ontario Beer a 91157 steam Whistle Premium Pilsner 500 st y y

R58 ontario Beer B 8854 215871 Gibson's Finest 1140 Va y y y y y y

R59 Beer 1 113183 Estrella damm lager 500 lto y

R60 Beer 2 21097 the Glenlivet 12 yr Malt 750 lto y y y y y y

R61 Beer 3 699009 sapporo Premium Beer 650 lto y y y y y y

R62 Beer 4 128348 Bud light lime 6pk-B 1980 lto y y y y y y

R63 Party Zone 1 29231 smirnoff ice 4-Pk-B 1320 lto y y y y y y

R64 Party Zone 2 39420 Rockstar 473 lto y y y y y y

R65 Party Zone 3 112938 Bacardi Classic Mojito 750 lto y y y y y y

Shelf Extenders

Continued

Trade C

opy O

nly


Community Shelf Extenders

Green Shelf Extender

Discovery Shelf Extender

Location LCBO#New LCBO# Description

Size (mL)

Support Program

C1 87015 lamb's White Rum (P.E.t) 1,750 Va

C2 189209 215889 Gibson's Finest sterling Edition 1,140 Va

C3 1230 Brights President dry sparkling 750

C4 54007 Red Guitar old Vine tempranillo Garnacha 750 lto

C5 534263 Beringer Founders Estate Cabernet sauvignon 750 lto

Location LCBO# Description Size (mL)Support Program

G1: Green Extender 668954 Banrock station Unwooded Chardonnay Carton 1,000 st

Location LCBO# Description Size (mL)Support Program

d1: Wines 1 228551 Cave spring Chardonnay VQa 750 nt

d2: Wines 2 114710 Feudo arancio Grillo 750 lto

d3: Wines 3 160994 trivento Fair trade Malbec 750

d4: BsM 1 699389 Magners original irish Cider 500 lto

d5: BsM 2 166090 jack daniel's and Cola tall Can 473 lto

d6: BsM 3 142521 Mudshake irish Cream 1080 lto

d7: spirits 1 71373 Finlandia Grapefruit Vodka 750

d8: spirits 2 15461 aberlour 12 year old single highland Malt 750

d9: spirits 3 480624 Woodford Reserve distiller's select Bourbon 750 lto

Shelf Extenders

Continued

Trade C

opy O

nly


LCBO# Description Size (mL)31427 stolichnaya Blueberi Vodka 750 34033 Fetzer sauvignon Blanc 750 34041 Fetzer Pinot Grigio 750 52795 Wild africa Cream liquor 750 65011 Wellington County dark 473 91157 steam Whistle Premium Pilsner 500 91660 Cookoothama Cabernet Merlot 750 144980 jameson 1780 12 year old 750 155598 Kahlua Mocha Coffee Flavoured liquor 750 156133 Moosehead light lime 6 Pk-B 2,046 157974 absolut Berri acai Vodka 750 184598 Kato sauvignon Blanc 750 185249 Mirassou Pinot noir 750 234617 Fetzer Zinfandel 750 258582 aberlour highland Malt 10 yr 750 291674 Fetzer Chardonnay 750 335901 the Glenlivet 18 year old single Malt 750 336974 Fetzer Cabernet sauvignon 750 341131 Fetzer Merlot 750 341602 Cono sur Pinot noir 750 540682 Plymouth Gin 750 582205 Chivas Regal 18 year old 750 601666 Malibu Mango Rum liqueur 750 602755 olmeca tequila Gold 750 602789 Wyborowa Exquisite Vodka 750 603050 the Glenlivet French oak Reserve 15 year old 750 631200 Mcguinness Blue Curacao 750 631432 Mcguinness Creme de Menthe White 750 668954 Banrock station Unwooded Chardonnay Carton 1,000 668970 Banrock station Cabernet sauvignon Carton 1,000 911396 Moosehead Beer 6 Pk-B 2,046

IMAGE Shelf Talkers

Trade C

opy O

nly


LCBO# New LCBO# Description Size (mL) LTO Display Program18 heineken lager 6 Pk-B 1980 $1.00 Ea125 217687 Canadian Club 1140 $1.00 Ea190 216929 smirnoff Vodka 1140 $1.25 Ea331 209213 Beefeater dry 1140 $1.25 893 Wiser's deluxe 750 $2.00 Ea1487 Crown Royal 750 $2.00 Ea1867 drambuie 750 $3.00 sE2220 Bacardi Gold Rum 1140 $1.00 sE6668 staropramen 500 $0.20 7617 Chivas Regal 12 year old 750 $3.00 Ea9902 Courvoisier VsoP 750 $5.00 Fsi10108 217950 Crown Royal 1140 $2.50 Ea10157 jameson irish Whiskey 750 $1.55 sE12047 newcastle Brown ale 500 $0.25 12385 Glenfiddich single Malt 12 year old 750 $3.00 sE18291 207514 Remy Martin VsoP 375 $5.00 20362 Finlandia Vodka 750 $1.00 sE21097 the Glenlivet 12 yr Malt 750 $3.15 sE29231 smirnoff ice 4-Pk-B 1320 $1.50 sE30072 Chateau timberlay 750 $1.00 sE32656 Marques de Riscal Reserva 750 $2.00 sE33928 Wiser's deluxe 1750 $3.00 Ea34579 Prince igor Extreme Vodka 1140 $1.00 34595 Patron silver tequila 750 $5.00 34637 Canadian Club 1750 $2.00 Ea38505 smirnoff Vodka 1750 $2.00 Ea39420 Rockstar 473 $0.30 sE39677 sleeman original draught 473 $0.20 46946 taylor Fladgate late Bottled Vintage Port 750 $1.00 sE53827 dan aykroyd Cabernet Merlot VQa 750 $1.00 Ea53967 smirnoff Grand Cosmopolitan 750 $1.00 54007 Red Guitar old Vine tempranillo Garnacha 750 $1.00 sE57851 Grolsch Blond 500 $0.25 61101 Peninsula Ridge Merlot VQa 750 $1.00 64659 Captain Morgan Private stock Rum 750 $2.00 sE65177 X-Rated Fusion liquor 750 $5.00 69294 Marques de Caceres Crianza Red 750 $1.50 sE69914 latour Pinot noir 750 $1.50 sE73791 Carlsberg 6 Pk-B 1980 $1.00 75200 Bacardi Breezer tropical orange smoothie 1000 $1.00 78006 Gabbiano Chianti docg 750 $1.00 Ea80127 sailor jerry spiced navy Rum 750 $1.00 Va80788 hochtaler B-i-B 4000 $4.00 85316 Giovello Prosecco 750 $1.00 sE90399 yellow tail Bubbles Rosé 750 $1.00 sE

Limited Time Offers

Continued

Trade C

opy O

nly


LCBO# New LCBO# Description Size (mL) LTO Display Program92338 nickel Brook organic lager 473 $0.20 94771 Forty Creek double Barrel Reserve Whisky 750 $5.00 105742 appleton Estate Extra 750 $4.00 106070 smirnoff Pomegranate Martini 750 $1.00 106377 jacobs Creek shiraz/Cabernet 750 $1.50 sE107144 Eight Below luxury Vodka 750 $5.00 sE, Fsi107763 Pelee island Monarch Red VQa 750 $1.00 sE112938 Bacardi Classic Mojito 750 $1.00 sE113183 Estrella damm lager 500 $0.20 sE114694 Crown Royal 1750 $3.00 Ea114710 Feudo arancio Grillo 750 $1.00 121822 Moosehead Cracked Canoe 6 Pk-B 2046 $1.00 122689 henkell trocken 750 $1.00 sE123315 stella artois legere 500 $0.15 Ea128348 Bud light lime 6pk-B 1980 $1.00 sE131391 smirnoff Vodka Pet 1.14l 1140 $1.25 131490 Muskoka Cream ale (W) 473 $0.20 135970 Pelee island Gewurztraminer 750 $1.00 sE136028 Pelee island Riesling dry VQa 750 $1.00 140129 open Merlot VQa 750 $1.00 sE140509 james Ready 5.5 6 Pk-tbc 2838 $0.55 142521 Mudshake irish Cream 1080 $1.00

142711 Caliterra Bio sur Reserva Especial Carmenere 750 $1.50 sE

144022 Red diamond Cabernet sauvignon 750 $2.00

144030 jackson-triggs Prop Reserve semi-dry Riesling VQa 750 $1.00

145367 lindemans Bin 50 shiraz 750 $1.50 Ea

145409 Chateau des Charmes Brut Methode traditionelle VQa 750 $2.00

146282 svedka Vodka 750 $1.00 157453 Molson Canadian 67 6 Pk-B 2046 $1.00 159327 Caramilk Cream liquor 750 $1.00 Ea166017 smirnoff ice tall Can 473 $0.50 166066 Captain Morgan long island iced tea 750 $1.00 166090 jack daniel's and Cola tall Can 473 $0.50 166116 jack daniel's and Cola 1420 $1.00 166124 jack daniel's lemonade 1420 $1.00 168617 Zirkova Premium Vodka 700 $1.00 169441 Frangelico 750 $2.00 178343 smirnoff Classic Caesar 1320 $1.50 181636 sobieski Vodka 750 $1.00 197400 tequila Rose liqueur 750 $2.00 Ea197996 nicolas laloux Cabernet sauvignon 750 $1.00 200535 Konzelmann Chardonnay VQa 750 $1.00 Ea

Limited Time Offers

Continued

Trade C

opy O

nly


LCBO# New LCBO# Description Size (mL) LTO Display Program207852 l'ambiance Red B-i-B 4000 $3.00 212175 linden Bay Pinot Grigio 3000 $2.05

214577 Mcwilliam's hanwood Estate Cabernet sauvignon 750 $2.00 sE

215509 harveys Bristol Cream sherry 1000 $1.00 219543 inniskillin late autumn Riesling VQa 750 $1.00 222885 Crown Royal Pre-Wrap Gift Box 750 $2.00 222893 Crown Royal Pre-Wrap Gift Box 1140 $2.50 226860 Wolf Blass yellow label Chardonnay 750 $1.50 Ea236323 209221 absolut Vodka 1140 $2.25 Ea240416 Montresor amarone 750 $3.00 246603 Crown Royal limited Edition 750 $2.00 sE251876 Wolf Blass yellow label Cabernet sauvignon 750 $2.00 Ea253872 santa Rita Reserva Cabernet sauvignon 750 $2.00 Ea255380 Pilsner Urquell 500 $0.25 269589 Rocca delle Macie Chianti Vernaiolo docg 750 $1.50 sE276170 Pelee island Blanc de Blanc Vidal Riesl. VQa 750 $1.00 280719 Gato negro Cabernet sauvignon 1500 $1.50 293043 stoneleigh Marlborough sauvignon Blanc 750 $2.10 sE306019 Colio Extra dry White B-i-B 4000 $3.00 Popular Pick 308056 Mumm Cordon Rouge Brut Champagne 750 $6.05 sE322792 Peller Estates French Cross Red 1500 $2.00 Ea326413 Pelee island Pinot Grigio VQa 750 $1.00 sE331975 223529 appleton Estate V/X 1140 $1.75 Ea340380 two oceans sauvignon Blanc 750 $1.00 342246 amarula Cream 750 $3.00 Ea373373 Pierre sparr Gewurztraminer 750 $1.00 377820 jackson-triggs Unity Merlot 1500 $1.50 392225 Robert Mondavi Private selection Cab/sav 750 $2.00 393405 Pelee island Monarch Vidal VQa 750 $1.00

395228 henry of Pelham select late harvest Vidal VQa 375 $2.00 Fsi, Ea

399428 jackson-triggs Unity sauvignon Blanc 1500 $1.50 Ea426601 Villa Maria Private Bin sauvignon Blanc 750 $1.50 433714 Pelee island Cabernet Franc VQa 750 $1.00 443903 havana Club anejo Reserva 750 $2.00 sE444174 amarula Cream liquor Gift tube 750 $3.00 458521 alvar Pinot noir VQa 750 $1.00 Ea469262 Gosser Beer 500 $0.15 477836 Malibu Coconut Rum 750 $1.50 Ea480624 Woodford Reserve distiller's select Bourbon 750 $3.00 481838 Folonari Valpolicella Ripasso Classico 750 $1.50 Ea485128 Pelee island Baco noir VQa 750 $1.00 487264 stella artois 500 $0.15 Ea488346 Whistler Premium Export lager 6 Pk-B 1980 $1.00

Limited Time Offers

Continued

Trade C

opy O

nly


LCBO# New LCBO# Description Size (mL) LTO Display Program497495 Cameron's Cream ale 9 Pk-B 3069 $0.80 526228 jackson-triggs Prop Rsv Meritage VQa 750 $1.00 sE530774 iceberg Vodka 1140 $1.50

534263 Beringer Founders Estate Cabernet sauvignon 750 $2.00

538074 domaine hatzimichalis Cabernet sauvignon 750 $1.50 sE

550798 tetley's English ale 4 Pk-C 1760 $0.50 560524 lamberti santepietre P Grigio delle Venezie 750 $1.00 sE565713 Reif Estate Cabernet/Merlot VQa 750 $1.00 sE572875 Peter lehmann Barossa shiraz 750 $2.00 sE577957 Kahlua Coffee liqueur 750 $2.00 Ea589010 Mezzacorona Pinot Grigio trentino doc 1500 $2.00 sE589036 Peller Estates French Cross Cabernet Merlot 4000 $3.00 589069 Peller Estates French Cross Red B-i-B 4000 $2.00 589556 Bodega norton Cabernet sauvignon 750 $2.00 593905 Kittling Ridge White Zinfandel/Vidal 1500 $2.00 sE600163 tanqueray no. ten Gin 750 $4.00 600981 hpnotiq liquor 750 $5.00 sE602763 absolut Raspberri Vodka 750 $1.00 Ea605865 Canadian Club Classic 1140 $3.00 605881 disaronno originale amaretto 1140 $3.00 Ea610683 Mcwilliams hanwood Estate shiraz 750 $2.00 Ea613497 Moosehead lager 473 $0.20 627257 Mott's Clamato Caesar original 12 Pk-B 4260 $1.50 630780 skyy Vodka 1140 $1.05 sE637710 jackson-triggs Unity shiraz 750 $1.00 665430 a luze & Fils Chateau Bel air 750 $1.00 sE669093 Concha y toro Frontera shz/Cab/sav 1500 $1.00 669465 Peller French Cross Pinot Grigio B-i-B 4000 $3.00 676130 Moretti Beer 6 Pk-B 2130 $1.00 676395 singha lager 6 Pk-B 1980 $1.00 698845 Mike's light 4 Pk-B 1320 $1.00 699009 sapporo Premium Beer 650 $0.25 sE699389 Magners original irish Cider 500 $0.25 718940 Goats do Roam Red, Western Cape 750 $1.00 sE

Limited Time Offers

Continued

Trade C

opy O

nly

59

LCBO#New LCBO# Description

Size (mL) VA Approved

VA Mother Carton #

67 smirnoff Vodka 750 Crown Royal 50 ml 3517348805 Forty Creek Barrel select Whisky 1750 Forty Creek double Barrel, 100 ml 6490468854 215871 Gibson's Finest 1140 Glenfiddich 12 yo 50ml 34168511494 small Cask Brandy 1140 Forty Creek Barrel select, 50 ml 89365112476 Prince igor Vodka (P.E.t) 1140 Prince igor Extreme, 50 ml 89331338281 schenley o.F.C.(P.E.t) 1750 Black Velvet Whisky 50 ml 89244853082 alberta Pure Vodka (P.E.t) 1750 Canadian Club Premium 341040114934 Golden Wedding (P.E.t) 1750 danfields Whisky 50 ml 892695177808 appleton Estate V/X 750 appleton Reserve 50 ml 524082189209 215889 Gibson's Finest sterling Edition 1140 sailor jerry Rum 50 ml 488114261768 Canada Gold Whisky (P.E.t) 1750 Forty Creek Barrel select 100 ml 897199287409 Cortel napoleon Vsop Brandy 750 Gift Box 897769604926 Prince igor Extreme Vodka 750 Eight Below Vodka, 50 ml 622332608794 Belvedere Vodka 1750 Belvedere silver 1.75 l 213025894014 El dorado demerara 5 year old Rum 750 El dorado Cream liqueur 50 ml 896118

LCBO# New LCBO# Description Size (mL) VA Approved

117 Bacardi superior 750 Cazadores Reposado 50 ml430 Walker's special old 1140 Wiser's deluxe 50 ml505 215343 Martini & Rossi sweet Vermouth Red 1000 disaronno 50 ml539 Black Velvet 750 Velvet Gift Bag1099 johnnie Walker Red label 750 Gift Box1206 Bacardi Gold Rum 750 Cazadores Reposado 50 ml 1800 216689 Wiser's deluxe 1140 Wiser's small Batch 50 ml2253 218008 disaronno amaretto 750 disaronno Rock Glass2311 217794 johnnie Walker Red label 1140 Money Clip2600 Martini Extra dry Vermouth White 1000 Bombay sapphire 50 ml5959 Baileys irish Cream 750 Bow6049 Pernod 750 Gift Box7187 Kwv Roodeberg 750 smirnoff Vodka 50 ml7880 johnnie Walker Black 12 yr 750 Money Clip8854 215871 Gibson's Finest 1140 Glenfiddich 12 yo 50 ml 12195 Grand Marnier 375 Bottle jacket13607 Baileys Caramel irish Cream liquor 750 Baileys Red Gift Bows14910 Bushmills irish Whiskey 750 Baileys original 50 ml14944 Marquis de Villard Brandy 750 amarula Cream liqueur 50 ml 18689 Kwv Chenin Blanc 750 smirnoff Vodka 50 ml

Value Add Program

Warehouse Applied

Value Add Program

Sales Representative Applied

Trade C

opy O

nly

60


22004 Kwv Cabernet sauvignon 750 smirnoff Vodka 50 ml

26286 Flor de Cana Grand Reserve 7 year old Rum 750 dooley's Mini

27185 de Valcourt X.o. aged 10 years Brandy 750 Gift Box28787 yellow tail shiraz/Grenache 750 Branded organza Bottle Bag31757 smirnoff Vodka (P.E.t.) 750 Crown Royal 50 ml31930 seagrams V.o. 1750 Crown Royal 100 ml

38208 Calvet Medoc 750 Grahams late Bottled Vintage Port 50 ml

39404 Mcguinness silk tassel 1750 Wiser's deluxe 50 ml x 2

44032 Calvet Reserve Red 750 Grahams late Bottled Vintage Port 50 ml

48611 Robert Mondavi Woodbridge Cabernet sauvignon 750 Woodbridge tumbler

50625 yellow tail Bubbles 750 Branded Box53140 havana Club dry 7 years old 750 Gift Box54866 Bulleit Bourbon Frontier Whiskey 750 Rocks Glass57893 lamb's Palm Breeze (P.E.t) 1750 Wiser's deluxe 50 ml x 261374 Bushmills Black Bush 750 Baileys original 50 ml61564 Royal Reserve (P.E.t) 1750 Wiser's deluxe 50 ml x 262513 Baileys Caramel irish Cream liquor 375 Baileys Gift Bows68254 yellow tail Pinot Grigio 750 Branded organza Bottle Bag74757 Freixenet Carta nevada sparkling 750 lindt Chocolate79301 Mezzomondo Pinot Grigio Chardonnay 750 Wine Glass Charm80127 sailor jerry spiced navy Rum 750 Gibson's sterling 50 ml 87015 lamb's White Rum (P.E.t) 1750 lamb's Black sheep 50 ml x 288591 Freixenet Cordon negro Brut 750 lindt Chocolate89177 215616 jack daniel's sour Mash 1140 Gentleman jack 50 ml

92296 Prospect Winery Chard VQa the Census Count 750 Gift Bag

92304 Prospect Winery Pinot noir VQa Fats johnson 750 Gift Bag

95315 Wiser's small Batch Whisky 750 Wiser's deluxe 50 ml103978 Baileys Coffee irish Cream liquor 750 Coffee Mug107169 Raynal napoleon Vsop 750 Gift Box111526 nederburg Paarl Cabernet sauvignon 750 amarula Mini 50 ml112441 Bacardi Black 1140 Bacardi 8 year old 50 ml112672 Wiser's special Blend (P.E.t) 1750 Wiser's deluxe 50 ml x 2115980 Prairie organic Vodka 750 Recipe Book125781 Mezzomondo Rosato 750 Wine Glass Charm125914 Russian Prince (P.E.t) 1750 Bacardi superior 2 x 50 ml129783 Warsteiner Premium lager 6 Pk-B 1980 Winter toque133439 Captain Morgan White Rum (P.E.t) 1750 Captain Morgan spiced 100 ml134205 Girls night out Cabernet/shiraz VQa 750 disco Ball lipgloss

Value Add Program


Trade C

opy O

nly


Value Add Program



134296 Bavaria Premium light 3000 Cooler Bag146936 Zonin sauvignon Blanc doc 750 stemless Wine Glass146944 Zonin Chianti docg 750 stemless Wine Glass

152587 Chateau saint-Germain 750 Grahams late Bottled Vintage Port 50 ml

158220 lamb's Black sheep spiced Rum 750 lamb's Black sheep Playing Cards

158303 Copper Moon Moonlight harvest Pinot Grigio 750 Gift Bag

158311 Copper Moon Moonlight harvest shiraz 750 Gift Bag159277 Mill street seasonal sampler Edition ii 2060 Environmentally Friendly shopping Bag162198 Petit Bistro syrah 750 stemless Wine Glass163451 Piat d'or Chardonnay 1500 Gordon's Gin 50 ml163469 Piat d'or Merlot 1500 Gordon's Gin 50 ml166025 Vex Electric lemonade 2046 Bottle opener169839 Vex in the City 2046 Bottle opener

173518 Copper Moon Moonlight harvest sauv Blanc 750 Gift Bag

173526 Copper Moon Moonlight harvest Merlot 750 Gift Bag180588 Freixenet Cordon negro Brut 1500 lindt Chocolate189209 215889 Gibson's Finest sterling Edition 1140 sailor jerry Rum 50 ml 192492 Flourish Riesling Vidal VQa 750 Flourish shopping Bag193490 Baileys irish Cream 1750 Baileys Bows204040 smirnoff Blueberry & lemonade 1320 Bottle opener204057 smirnoff Cranberry & lime 1320 Bottle opener204073 smirnoff Classic lemonade 1320 Bottle opener233742 217133 sauza Gold tequila 1140 hornitos296228 Calvados Boulard 750 Chocolate307330 samuel adams Boston lager 6 Pk-B 2130 16oz sam adams Glass313049 dr. Mcgillicuddy's Peach schnapps 750 Fireball 50 ml317057 Masi Costasera amarone Classico 750 Gift Box338012 hardys stamp series shiraz/Cabernet 750 Chocolate352369 Freixenet Cordon Rosado 750 lindt Chocolate368258 216903 Banff ice Vodka 1140 hornitos404723 Bombay sapphire london dry 1140 Cazadores Reposado 50 ml 410829 210740 amarula Cream 375 Keychains447235 harp lager 6pk-B 1980 Crown Royal 50 ml

448548 hardys stamp series Riesling/Gewurztraminer 750 Chocolate

451161 jose Cuervo Especial Gold tequila 750 Cuervo silver 50 ml461434 alberta springs 1750 Canadian Club Premium499517 alize Red Passion 750 designer Enviro Bag500538 217653 Captain Morgan spiced Rum 1140 Glassware

523431 Robert Mondavi Woodbridge Pinot Grigio 750 Woodbridge tumbler

Trade C

opy O

nly


Value Add Program



525188 Peroni nastro azzuro 6 Pk-B 1980 opener525261 Grand Marnier louis-alexandre 750 snifter Glass557975 Mount Gay Rum Extra old 750 Gift Box

563213 jackson-triggs Methode C.C. sparkling VQa 750 Chocolate

602359 yankee jim Genuine draft 6 Pk-C 2130 Cooler Bag602920 Flor de Cana Black label 5 year old Rum 750 Flor de Cana 7yo Mini605600 Grand Marnier 1140 Coffee Mug605790 Kahlua Coffee liqueur 1140 Ghirardelli hot Chocolate605956 Baileys irish Cream liquor 1140 Coffee Mug621623 yellow tail Cabernet sauvignon 750 Branded organza Bottle Bag625350 yellow tail Merlot 750 Branded organza Bottle Bag631218 Mcguinness Creme de Banane 750 Polar ice Vodka 50 ml631226 Mcguinness Creme de Cacao White 750 Polar ice Vodka 50 ml631390 Mcguinness Cherry Whisky 750 Polar ice Vodka 50 ml637389 dooley's original toffee Cream liquor 750 Recipe Booklet

Trade C

opy O

nly


LCBO#New LCBO# Description Size (mL) BAM

Display Program

42 Canadian Club 750 10372 seagrams 83 750 6471 216978 seagrams V.o. 1140 10984 alberta Premium 750 71412 216671 Wiser's special Blend 1140 101875 Martini & Rossi asti 750 46395 20 Bees Cabernet Merlot VQa 750 48706 205401 teacher's highland Cream 1140 1212443 Bertani Valpolicella Valpantena Ripasso 750 512989 silent sam Vodka 1140 1014977 sogrape Grao Vasco dao 750 415461 aberlour 12 year old single highland Malt 750 15 sE26740 Coyotes Run Unoaked Chardonnay VQa 750 5 Ea26880 harbour Estates sunrise Vidal/Chardonnay VQa 750 427128 Flat Roof Manor Pinot Grigio 750 527235 sauza Gold tequila 750 1231088 harp Premium lager 6 Pk-C 1980 433605 Chateau Puyfromage 750 534033 Fetzer sauvignon Blanc 750 6 st34041 Fetzer Pinot Grigio 750 6 st36434 20 Bees Riesling VQa 750 440196 luxardo sambuca dei Cesari 750 841889 lanson Black label Brut Champagne 750 1545641 Beringer Founders Estate Pinot Grigio 750 5 Fsi, BBaM45898 Bacardi superior 1750 15 Ea47290 Forty Creek Barrel select 375 450914 headstrong Pale ale 473 153199 Peller Estates ice Cuvee VQa 750 1053694 alexander Keith's Red amber ale tc 473 1 sE56580 Bouchard Pere & Fils Pouilly-Fuisse 750 858479 harbour Estates Midnight Cabernet/Merlot VQa 750 460004 deinhard Riesling dry 750 660590 harbour Estates Riesling VQa 750 461440 217463 hennessy Xo Cognac 750 30 sE64295 Cono sur shiraz 750 569336 trumpour's Mill Pinot Gris VQa 750 471373 Finlandia Grapefruit Vodka 750 5 sE71647 Polar ice Vodka (Pet) 750 872769 little Black dress Merlot 750 674393 Baileys irish Cream 375 678980 Vina Carmen Classic Cabernet sauvignon 750 589672 alianca Vista tr 750 689821 Girls night out Chardonnay VQa 750 690860 Kittling Ridge Kingsgate sherry 750 3 sE

Bonus AIR MILES® Reward Miles

Continued

Trade C

opy O

nly



Continued


Display Program

94052 Glenmorangie single Malt 750 1594094 domaine Pinnacle ice Cider 375 1099044 Chateau Bonnet 750 5103341 Canadian Club Pet 750 10105601 southern Comfort 750 12 sE110486 Wyndham Estate Bin 444 Cabernet sauvignon 750 10111781 Reif Vidal VQa 750 3112433 Bacardi Black 750 8119545 Uv Blue Raspberry Vodka 750 6121756 obikwa shiraz 1500 10122499 Beefeater 24 london dry Gin 750 20 Fsi, sE126466 Canadian Club Classic 750 12 Ea129874 Flat Roof Manor Merlot 750 5132506 Xoxo Pinot Grigio/Chardonnay 1500 5135566 Polar ice Vodka 750 8137810 Campo Viejo Reserva 750 8142331 amsterdam nut Brown ale 473 1142349 Klb Raspberry Wheat ale 473 1142513 Kittling Ridge Kingsgate Port 750 3143040 sauza hornitos Reposado tequila 750 15143321 Mezzomondo Rose sparkling 750 4144493 Montecillo Crianza la Rioja 750 10144584 Kourtakis Kouros Patras 750 4146548 Villa Maria Private Bin Pinot noir 750 8149567 tag no. 5 Vodka 750 8 sE157891 Rafale syrah 750 3159160 Rafale Cabernet sauvignon 750 3160952 domaine jean Bousquet Malbec 750 4160978 Callia alta Malbec 750 5160994 trivento Fair trade Malbec 750 5 sE162602 Chateau des Charmes Cab Franc Est Bottled VQa 750 4164731 Graffigna Centenario shiraz Reserve 750 8164756 Graffigna Centenario Pinot Grigio Reserve 750 8165241 leon Beyer Pinot Gris 750 5167551 Vineland Estates dry Riesling VQa 750 4169052 Carmen Reserva Carmenere 750 5 sE173559 don julio Reposado tequila 750 30 sE175000 Bacardi dragonberry 750 8187302 Muskoka Pilsner light (W) 473 1189217 Gibson's Finest sterling Edition 750 6 sE190363 Prince igor Vodka (P.E.t) 1750 15191296 sapporo 4 x 500 ml 2000 4192609 Fresh Merlot syrah VQa 750 5195693 singleton of Glendullan 750 15 Fsi, sE

Trade C

opy O

nly



Continued


Display Program

195826 Colle secco Montepuciano d'abruzzo 750 3200295 Bacardi Coco original Coconut Rum 750 8200402 Bacardi Razz original Raspberry Rum 750 8204560 highland Park 12 yr old single Malt 750 15218644 santa Rita 120 Cabernet sauvignon 750 6231571 seagrams 83 (P.E.t) 1750 15235663 Carmen Reserva Chardonnay 750 5248625 Carmen Reserva Merlot 750 5265678 Mumm Cuvee napa Brut Prestige 750 12 Ea291674 Fetzer Chardonnay 750 6 st295253 Beaulieu Vineyards Coastal savignon Blanc 750 4303792 trius Riesling VQa 750 4316844 Bombay sapphire london dry 750 8 Ea317016 inniskillin Cabernet Franc VQa 750 5329342 Prince igor Vodka 375 4335638 hardys stamp series Chardonnay/semillon 750 6341669 Remy Pannier Chardonnay sparkling 750 5348680 Bersano Barbera d'asti 750 4388900 Pilsner Urquell 6 Pk-B 1980 4390260 appleton Estate V/X 1750 15 Ea398552 Bacardi limon 750 8400754 iceberg Vodka 750 8410415 skyy Vodka 750 8454462 Banff ice Vodka 1750 17458679 lindemans Bin 40 Merlot 750 5 Ea459917 Peller Estates French Cross Blush 1500 5472555 j&F lurton les Fumees Blanches sauv Bl Vdp 750 5477885 Polar ice Vodka (P.E.t) 1750 15482026 Moet & Chandon Brut Rose 750 20 Ea530451 Pasqua Pinot Grigio Chardonnay delle Venezie 750 4534693 Kittling Ridge White Zinfandel/Vidal 750 3544668 Kwv Cabernet sauvignon/Merlot 750 3550715 Forty Creek Barrel select 750 8 sE573311 Godiva White Chocolate Cream liquor 750 10 Fsi582825 Peller Estates Family series Chardonnay VQa 750 4582833 Peller Estates Family series Cab Franc VQa 750 4587907 trius Merlot VQa 750 5589051 Peller Estates French Cross Vidal Bib 4000 10 Ea593855 astoria Prosecco la Robinia 750 4600999 appleton Estate V/X jamaica Rum 3000 20603191 leyenda del Milagro tequila Reposado 750 20605048 Patron Xo Cafe tequila liqueur 750 20605733 Forty Creek Barrel select Whisky 1140 10605758 Bolivar Coffee liqueur 1140 10

Trade C

opy O

nly



Display Program

605857 amarula Cream 1140 10605964 o'darby's irish Cream liquor 1140 15609875 Eastdell Black Cab VQa 750 5610972 White Cliff sauvignon Blanc (sacred hill) 750 5612903 niagara's Best Blonde Premium ale 6 Pk-B 2046 4615062 trumpours Mill Gamay noir VQa 750 5618546 Pierre sparr Riesling 750 4619288 hungaria Grande Cuvee Brut 750 4619403 Cookoothama Chardonnay 750 5620104 angels Gate sussreserve Riesling VQa 750 4623678 Carolans irish Cream 1140 14627265 yvon Mau Colomb Chard Vdp 750 3637595 Concilio Pinot Grigio trentino doc 750 4669473 Peller French Cross Pinot Grigio 1500 5909994 sleeman Cream ale 6 Pk-B 2046 4


Continued

Trade C

opy O

nly


Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL)

BAM Approved

BBAM Amount

BBAM Total

18144 sir Perry Pear Cider 500

1 1 4001565 sir Perry Berry 500

1610188 osborne solaz tempranillo Cabernet sauvignon 750

12 12 620922 osborne solaz shiraz tempranillo 750

1114918 Golden Wedding 750

8 8 48181 danfield’s limited Edition 21 yo 750

2 45641 Beringer Founders Estate Pinot Grigio 750 5 4 14 2 95935 Grey Goose Vodka 750 25 25 2 506741 Kronenbourg 1664 500 2 2 2 696989 Baltika #3 Classic Beer 500 2 2

3 6445 Creemore springs Premium lager 473 2 2

Option 1: Buy the two participating products at the same time and receive the BBAMOption 2: Buy two of the participating product at the same time and receive the BBAMOption 3: Buy three of the participating product at the same time and receive the BBAM

Trade C

opy O

nly


LCBO# New LCBO# Description

Size (mL) NT Approved

307 seagrams V.o. 750 2010 double Gold Medal - World spirits Competition

711 Fontana di Papa Colli albani 1000 in Canada over 30 years1016 Fontana di Papa Castelli Romani 1000 new Blend, Fuller, Richer1222 Wiser's special Blend 750 Wiserhood1511 Fontana di Papa Colli albani 1500 in Canada over 30 years1784 Grand Marnier 750 Recipe necktag3038 Fontana di Papa Castelli Romani 1500 new Blend, Fuller, Richer9274 207647 Chivas Regal 12 year old 1140 new low Price

27797 Ruffino il ducale igt. 750 Wine spectator 90 Pts. accolade

33308 Canada Gold Whisky 750 Canada Rocks with Canada Gold

37184 Fontana di Papa Castelli Romani 2000 new Blend, Fuller, Richer48140 Fontana di Papa Colli albani 2000 in Canada over 30 years58594 angels Gate Gewurztraminer Vqa> 750 accolades58628 Peller Estates Family series Cab/Merlot Vqa 750 jason Parsons Recipes64790 Pillitteri Unoaked Chardonnay Vqa 750 holiday in niagara91033 skinos Mastiha liqueur 700 skinos Cocktails111443 Chambord Royale 750 Recipe Booklet125351 Mcguinness Exotic Blueberry liquor 750 Recipe134155 Equifera Chardonnay Vqa 750 Feed the Children134163 Equifera Pinot noir Vqa 750 Feed the Children146787 Pillitteri Pinot Grigio Vqa 750 holiday in niagara189886 Malibu snowflake 750 Recipe

195669 Coyote's Run Five Mile Riesling P. Blanc Gewurzt VQa 750 2010 awards

207647 Chivas Regal 12yo scotch Whisky. 1140 new low Price228551 Cave spring Chardonnay Vqa 750 Recipe234583 Cave spring Riesling Vqa 750 accolades293662 henri Mounier Vs Cognac 750 Feed the Children349126 Pillitteri Gewurztraminer/Riesling Vqa 750 holiday in niagara349191 Pillitteri Cabernet/Merlot Vqa 750 holiday in niagara452615 herradura Reposado tequila 750 accolade460360 El jimador tequila Reposado Gold 750 accolade462432 Piper heidsieck Brut Champagne 750 accolade 91 pts Wine spec

487256 stella artois 6 Pk-B+ 1980 Win a dinner for 10 cooked by a personal chef

557934 Mcwilliam's hanwood Estate Chardonnay 750 Winery of the year award

Necktags

Trade C

opy O

nly

Participating Stores

Column Heading Key

hero display y = store participates in the program

sold End aislesnumber of sold End aisles and(P)remium or (s)tandard Flight

Backer Cards # of End aisle Backer Cards shipped

Regular and Community Extenders

number of Regular Extenders in store see sold space Program Extender section for participating extender locations.C = Community Extender Program

discovery & Green Extenders # of Extenders

Exterior Banners signs are not changing in P10Window showcards signs are not changing in P10Perimeter Banners signs are not changing in P10Perimeter transparencies signs are not changing in P10Power aisle Banners signs are not changing in P10

Promo Fixture Ends 1E= 1 Rounded End, 2E= 2 Rounded Ends 1G= 1 Gondola, 2G= 2 Gondolas

goloCal Fsi Fixture signs are not changing in P10

ontario Wine superstarsy = store receives the complete sign kit, orst = store only receives the shelf talkers

ontario Popular Picks y = store participates in the programMixed drink y = 2 fixtures

French language

a = lCBo stores located in Fls designated areas

B = lCBo Fls designated stores

see back/inside cover for definitionsTrad

e Cop

y Only



See Chart on Page 69 for codes.

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

c ove

ry E

xten

ders

BsM

Gr e

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

1 y 20 s 45 65 3 3 2E y y y2 10 1 st B3 8 P 15 40 1 y y4 8 P 15 40 3 y y y5 y 10 P 20 55 2E 1 y y y6 y 8 s 15 40 1G 1 y y y8 10 s 10 40 y y9 10 5 st y

10 y 20 P 40 55 3 3 1 y y 2 B11 y 8 s 15 40 1G y y12 8 P 15 40 y y13 5 20 5 1 y y14 8 s 15 40 3 1G y y y15 y 15 P 25 55 2E 1 y y 2 y16 1 st y y18 8 s 20 40 1 1 y y y19 y 15 s 25 65 3 2E 1 y y y20 y 10 s 15 55 1G 1 y y21 y 20 P 40 55 3 3 2E 1 y y 222 y 20 s 40 65 3 3 1 2E 1 y 223 y 15 s 30 50 2E 1 y 2 y24 8 s 20 40 3 y B25 y 8 P 20 45 3 2E 1 y y26 y 10 P 25 40 3 1G 1 y y27 y 15 s 25 45 1G 1 y y28 5 10 5 y29 10 5 y y30 5 15 5 st y31 y 20 P 25 55 3 2E y y 232 y 8 s 10 40 1G 1 st y34 y 15 s 25 50 2E y y35 y 15 P 20 40 3 2E 1 y y 236 y 15 s 20 50 3 3 2E 1 y y B37 y 8 P 15 40 1 y y38 y 15 P 30 55 2E 1 y y 2 B39 5 10 5 y40 y 20 P 25 40 3 3 1 2E 1 y y B42 10 5 st y43 y 10 s 15 40 1 y44 y 10 s 25 40 3 1 2E 1 y 245 8 s 15 40 1G 1 y46 10 5 st y47 10 s 15 40 1G 1 y48 10 st49 10 5 st B50 y 10 s 15 40 1 2E 1 y B

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

t y P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

51 st52 st y B53 5 5 1 st54 5 10 5 st y55 y 15 s 20 40 3 y B56 5 10 5 y57 y 20 s 25 60 3 2E 1 y y 258 8 s 20 40 1 y B59 y 10 s 15 40 3 1G 1 y60 y 10 s 15 45 3 1G 1 y y61 y 8 s 10 40 1G 1 y62 y 15 s 20 40 1 2E 1 y63 y 10 s 20 50 1G y y64 y 15 s 25 45 3 3 2E 1 y65 y 8 s 10 40 y66 10 5 st y B67 5 5 st y B68 y 15 s 25 40 1G 1 y69 5 10 5 st y70 8 s 20 40 1 1 st y71 5 5 st72 10 s 15 55 1G 1 y73 y 8 s 15 40 2E y74 y 10 s 15 40 1 y75 5 5 st y B76 3 5 st y B77 15 1 y B78 5 10 5 st y B79 y 8 s 10 50 1G y80 y 10 s 15 45 1G y81 5 15 5 st y B82 y 8 s 20 40 1 y83 20 5 2E 1 y y B84 5 5 1 st85 y 10 s 20 40 1 y86 y 8 s 20 40 1 y87 10 5 st y88 5 20 5 st y89 5 5 st y B90 y 10 s 15 40 1G 1 y91 5 15 5 st y B92 10 5 st y y93 y 10 s 15 45 2E y94 10 5 st y95 y 10 s 30 55 3 3 2E 1 y y96 5 5 st y

Trade C

opy O

nly



See Chart on Page 69 for codes.st

ore

#

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

97 10 s 25 40 2E 1 y98 5 5 st y B99 5 10 5 st y B

101 y 15 s 25 40 1G y y102 y 10 s 25 45 2E 1 y 2103 5 10 5 st y B104 10 5 st y y105 5 5 st y106 y 20 s 30 55 1 2E 1 y 2107 5 st y108 15 5 st y B109 5 10 5 st y110 5 15 5 1 st y111 5 5 st y112 10 5 st y B113 5 st y114 5 5 st y115 y 20 P 40 55 3 3 1 2E 1 y y 2116 5 st y117 10 5 st y B118 5 5 st y B119 5 st y120 st y121 5 st y B122 5 5 st y B123 10 5 st y B124 3 y125 y 10 s 25 40 2E 1 y B126 10 5 st y B127 10 5 st y128 10 5 st y y129 5 5 st y B130 y 15 s 25 50 1G 1 y131 5 5 st y132 y 10 s 25 40 2E 1 y 2 y133 10 5 st y134 3 5 st y B135 15 5136 5 10 5 st y137 10 5 st y138 5 st y139 10 5 st140 y 15 P 20 55 1G 1 y B141 10 5 st y142 10 5 st y143 y 8 P 25 40 1G 1 y y y

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

144 y 10 s 15 40 y145 y 15 s 30 40 1 2E 1 y 2146 5 5 st y147 5 5 st y148 y 15 P 45 55 3 1 2E 1 y y 2149 y 20 P 30 55 2E 1 y y 2 y151 5 5 st y B152 y 10 s 20 40 y153 8 s 20 40 2E 1 y154 y 15 s 25 40 1 2E y y155 y 10 s 15 40 3 1G 1 y156 y 20 P 25 55 3 3 1G 1 y y157 15 5 st y158 10 5 st y159 5 5 st y160 5 5 y161 5 5 st y162 10 5 st y B163 y 15 s 20 40 3 1G 1 y y164 y 15 P 20 55 3 3 2E 1 y y y165 y 8 s 20 45 1G y y166 10 5 st y167 y 10 s 10 45 3 y y168 y 10 P 20 40 2E 1 y 2169 10 5 st y170 10 5 st y171 y 20 s 25 60 3 3 2E 1 y y 2 y172 5 5 st y173 5 5 st y B174 10 5 st y175 y 10 s 15 55 3 3 1G 1 y176 5 5 st y178 10 5 st y179 y 15 P 25 55 1G 1 y y180 5 5 st y B181 5 5 y182 y 15 P 25 40 1G 1 y y183 5 15 5 1 y y184 5 10 5 st y B185 y 15 P 20 55 3 1G 1 y 2 y186 8 s 10 40 y y187 y 20 s 40 65 3 3 1 2E y y 2188 y 10 s 20 40 1G 1 y189 5 5 st y B190 y 10 s 15 40 1G y B191 y 15 s 30 40 3 3 2E y 2

Trade C

opy O

nly


stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

c ove

ry E

xten

ders

BsM

Gr e

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

192 8 s 10 40 1G y y193 10 5 st y B194 10 5 1 st y195 y 20 s 40 60 2E 1 y 2 y196 y 10 s 15 40 1G 1 y197 5 15 5 st y198 y 15 s 25 55 2E y y 2 y199 5 10 5 1 y200 y 20 s 25 65 3 3 1 2E 1 y 2 y201 y 15 s 25 55 2E 1 y202 8 s 10 40 1G 1 y203 y204 5 5 st y B205 10 5 st y207 y 15 s 20 40 2E 1 y y B208 10 5 st y209 y 15 s 20 60 2E 1 y210 10 s 30 40 2E 1 y211 y 8 s 10 40 1 y212 y 15 P 30 40 1 2E y y 2 y213 15 5 st y214 10 s 25 40 2E 1 y y y216 y 8 s 15 40 1 y217 y 20 P 30 55 3 3 1 2E y y B218 y 15 s 25 55 3 3 1G 1 y y y219 10 5 st y220 10 5 st y B221 10 5 st222 5 10 5 st y223 5 15 5 st y224 10 5 st y225 5 10 5 st y B226 y 20 s 30 55 3 3 3 2E 1 y y 2227 5 10 5 y228 y 20 s 25 40 3 3 1G 1 y y229 10 5 st y230 15 5 st y231 10 5 st y232 5 10 5 st y233 y 8 s 15 40 1 y y234 10 s 15 40 1G 1 y y235 5 5 st y236 5 10 5 st y B237 10 s 25 40 2E y238 10 5 1 y239 10 5 st y

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

t y P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

240 5 5 st y241 5 5 st y B242 y 15 s 25 45 2E 1 y y243 y 20 P 30 55 3 3 1 2E 1 y y 2 B244 y 15 s 25 40 2E 1 y245 5 5 st y B246 5 10 5 1 y247 5 15 5 st y248 y 15 P 30 40 3 1G 1 y249 y 10 s 20 40 1G 1 y y250 5 10 5 1 st251 5 5 st y252 y 20 s 30 40 2E 1 y y 2253 y 20 P 30 55 3 2E 1 y y 2 B254 10 5 st y255 y 10 s 20 55 2E y y y256 5 5 st y y257 5 5 st y258 10 5 st y259 10 5 st y260 5 25 5 1 st y261 10 5 st y262 5 5 st y263 y 15 s 20 45 1G 1 y264 10 5 st y265 y 15 s 20 40 3 3 2E 1 y266 5 15 5 1 st y267 10 5 st y268 10 5 st y269 y 20 s 25 40 2E 1 y y270 5 10 5 st y271 5 5 st y272 5 5 st y B273 5 st y274 5 st y275 10 5 y276 5 5 st y277 15 5 st y278 10 s 15 40 2E 1 y B279 5 15 5 y y280 3 5 st y B281 10 5 st y282 10 5 st y283 5 5 st y284 10 st y285 3 5 st y



Trade C

opy O

nly


stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

286 5 st y287 y 15 s 20 55 3 1G 1 y B288 y 20 P 30 65 3 1 2E y y 2289 15 5 y290 3 5 st y291 10 5 st y B292 5 5 st y293 5 5 st y294 10 5 st y295 y 10 P 15 40 1G 1 y y y296 10 st y297 15 5 1 st y298 y 15 P 25 40 3 1G 1 y299 15 5 y300 y 10 s 15 55 3 1G 1 y y301 10 5 st y302 5 5 5 st y303 10 5 st y304 5 15 5 st y305 10 5 st y306 10 5 y307 5 5 st y308 5 5 st y B309 5 5 st y y310 5 10 5 1 y y311 y 10 P 20 55 1G 1 y312 y 15 s 20 40 y y313 10 1 y314 10 st y315 3 5 st y316 10 5 st y317 5 5 st y318 5 5 st y319 5 st y320 10 1G 1 st y321 y 8 s 20 45 1 y y322 5 5 st y B323 10 5 st y324 y 8 P 15 40 1G 1 y B325 y 20 s 30 50 3 1 2E 1 y y 2326 y 15 s 30 50 2E 1 y 2327 5 10 5 st y B328 5 5 st y329 y 20 P 45 55 3 2E y y 2 y330 3 5 st y331 5 5 st y

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

332 5 st y B333 st y334 y 20 s 30 65 3 3 3 1 2E y y 2 y335 5 5 st y336 5 5 st y337 5 st y338 5 st y B339 10 5 st y340 y 10 s 20 40 1 2E 1 y343 15 s 20 45 1G 1 y344 y 15 s 30 50 2E y 2345 8 s 10 40 1G y346 y 20 P 45 65 3 3 1 2E 1 y 2347 5 5 st y348 5 5 st y349 5 st y B350 10 5 st y351 y 10 s 15 40 1G 1 y352 10 5 st y353 y 10 P 15 60 1G 1 y354 3 5 y355 y 20 P 30 65 3 3 3 1 4s 1 y y 2 y356 y 15 s 25 55 1 y358 1 st359 y 15 s 15 55 1G y B360 y 15 P 25 55 3 3 3 2E 1 y y 2 y361 y 15 s 25 45 2E y y 2 y362 y 20 s 20 60 3 2E y y363 5 10 5 st y364 10 5 st y365 st366 y 10 s 15 40 1G 1 y y367 y 20 P 30 65 3 3 3 1 2E 1 y y 2 B369 10 st y370 10 5 st y B371 y 10 s 20 60 3 3 2E 1 y y y372 15 5 st y373 y 15 s 20 60 2E 1 y y374 15 5 y375 5 5 st y B376377 5 5 st y378 y 20 s 45 65 3 3 1 2E y 2379 3 5 st y380 10 5 st y381 y 15 s 30 40 2E 1 y 2



Trade C

opy O

nly


stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

c ove

ry E

xten

ders

BsM

Gr e

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

382 y 15 s 20 45 3 1G 1 y383 y 15 s 25 40 2E 1 y 2384 y 8 P 15 40 3 1G 1 y B385 y 20 s 30 65 3 3 3 1 2E y y y386 y 10 s 20 40 3 3 2E 1 y387 y 15 s 20 55 2E 1 y B388 y 10 P 15 40 3 2E 1 y y389 y 15 s 25 40 1G y y y390 y 20 P 25 65 3 1 2E 1 y 2392 y 10 s 25 45 2E st 2393 y 20 P 25 65 3 3 2E 1 y y 2 B394 y 10 s 15 55 1G y y395 10 5 st y B398 y 20 s 40 55 2E 1 y 2 y399 20 5 st y400 15 s 20 40 1G 1 y B401 8 s 15 40 1 y402 y 10 s 15 45 2G 1 y403 10 5 1 st404 y 15 s 20 55 3 2E 1 y405 5 5 st y B406 5 15 5 1 y B407 y 15 P 25 45 3 1 1G y y408 y 15 s 20 50 3 1G 1 y y409 5 5 st y410 10 5 st411 8 P 15 40 y y412 y 20 P 25 55 1 2E 1 y y 2 y413 3 5 st y414 10 5 st y415 y 10 P 20 40 y y416 y 20 s 25 55 3 3 3 2E 1 y y 2 B417 y 20 P 25 60 3 3 2E 1 y y 2418 5 5 st419 3 5 y420 st y421 5 5 st y y422 5 5 st y B423 10 5 st y424 B425 y 10 s 20 40 3 2E 1 y y y426 y 10 s 15 40 1E y y427 st428 y 20 s 30 65 3 3 3 1 2E 1 y y429 5 y430 5 5 y

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

t y P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

431 y 15 s 20 55 3 3 3 1 2E 1 y B432 y 20 s 25 55 3 3 1 2E 1 y y433 5 st y434 y 15 s 25 45 2E 1 y435 5 5 st y B436 5 25 5 st y437 y 10 s 25 40 1 2E y y 2438 y 20 s 30 55 3 3 1 2E 1 y y 2 y439 st y440 10 5 st y441 10 5 st y B442 5 st y443 y 15 P 20 60 1G 1 y y B444 y 15 s 25 40 3 3 1 1G 1 y y445 y 20 s 30 60 3 3 1 2E 1 y y 2446 10 5 y447 5 5 st y448 5 5 st y449 3 5 st y450 5 5 y451 5 5 st y452 y 15 P 20 65 2E y y B453 10 P 15 40 1G y454 5 25 5 st y455 10 5 st y456 10 s 30 40 2E 1 y457 y 10 P 20 55 3 2E 1 y y 2 y458 y 8 s 20 45 y y459 y 15 s 25 55 2E 1 y 2460 3 st y461 5 5 1 y462 10 5 st y463 3 5 st y B464 5 5 st y465 y 15 s 20 55 3 3 1 2E 1 y466 st y B467 y 10 s 15 40 1 y468 15 5 st y469 5 5 st y470 y 10 s 15 40 1G 1 y y471 10 5 st y472 10 5 st y473 5 5 st y474 5 5 st y475 10 5 st y476 st y



Trade C

opy O

nly


stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

478 10 st y479 3 st y480 5 5 st y481 y 15 P 25 45 1 1G 1 y y482 5 5 st y483 15 y y B484 y 10 s 15 40 1G y y485 y 15 P 20 40 y y486 10 P 20 40 2E y y487 5 5 st y y488 3 5 st y y489 10 5 st y490 y 20 s 30 55 2E 1 y y492 5 5 st y493 3 5 st y494 y 15 P 25 55 1G y y y495 y 15 s 20 55 3 3 2E 1 y y496 3 st y497 10 s 20 45 1 y498499 y 20 P 40 60 3 3 1 2E 1 y y y501 y 15 s 25 45 2E 1 y y502 10 y503 3504 10 5 st y505 y 20 P 30 55 3 2E 1 y y B506 3 5 st y B507 5 15 5 st y B508 10 5 st y509 15 5 st y510 5 5 st y511 y 10 s 25 45 2E 1 y y 2 y512 st y513 5 5514 5 5 st y515 st y516 5 st y517 5 15 5 st y518 y 15 s 25 40 3 1G 1 y y519 5 5 st y y520 5 st y521 y 15 P 20 55 3 1G 1 y B522 10 P 25 55 2E y 2523 y 20 P 45 40 3 1 2E 1 y 2524 5 st y B525 y 20 P 25 55 1 2E 1 y y 2 B

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

526 st B527 10 5 st y528 y 15 P 30 40 1 2E 1 y y 2 y529 5 15 5 st y530 10 st y531 3 5 st y y532 10 5 st y y533 10 s 20 40 3 1 y y534 y 10 s 25 40 2E 1 y y535 5 5 st y536 y 10 P 25 40 3 2E 1 y 2537 10 5 st y538 st B539 5 15 5 1 y y540 y 15 s 20 55 2E 1 y B541 5 5 st y542 y 20 P 30 55 3 2E 1 y y 2 y543 10 5 st y544 y 15 s 20 60 3 3 2E 1 y 2545 y 15 s 30 55 2E 1 y 2546 y 15 s 30 40 2E 1 y y 2 y547 st y y548 5 5 st y549 y 20 s 30 60 2E 1 y y550 10 5 st y552 8 s 15 40 1 y y553 y 15 P 25 55 1G 1 y y555 y 8 s 20 40 1 2E y 2 y556 y 15 P 20 40 3 3 2E y y y557 5 5 st y558 10 5 st y559 y 15 s 20 40 1 2E 1 y560 5 5 st y561 5 5 st y562 5 5 st y563 y 10 s 20 40 1 y564 y 8 s 20 40 3 3 1G 1 y y565 5 5 st y B566 y 20 P 30 60 3 3 1 1G 1 y 2567 10 5 st y568 y 8 P 20 60 2E 1 y y B569 y 15 s 30 40 2E 1 y 2570 5 5 st y571 y y y572 y 10 s 15 40 1G y y573 y 10 P 15 55 2E 1 y y



Trade C

opy O

nly


stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isco

very

Ext

ende

rs s

pirit

sd

isco

very

Ext

ende

rs W

ine

dis

c ove

ry E

xten

ders

BsM

Gr e

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

loCa

l Fs

io

ntar

io W

ine

supe

rsta

rso

ntar

io P

opul

ar P

icks

Beer

spe

cial

ty P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

574 5 st y B575 y 15 s 25 40 2E 1 y y 2 y576 10 5 st y B577 5 5 st y B578 5 10 5 st y B579 y 10 s 25 45 2E 1 y y 2581 5 5 1 st y582 5 5 st y583 5 st y584 y 15 s 15 40 3 3 2E 1 y 2 y586 y 15 s 20 40 3 2G 1 y y587 y 15 s 20 55 1G 1 y588 5 5 st y B589 20 5 1 y B590 y 20 P 30 60 3 3 1 2E 1 y y 2591 3 st y593 y 15 P 20 45 1G 1 y y594 10 5 st y595 5 5 st y596 10 5 st y597 st y y598 st B599 15 st y601 y 15 s 30 55 3 1 2E 1 y 2 y602 y 15 s 25 40 3 1G 1 y y603 10 5 st y604 3 5 st y B605 y 15 s 30 40 2E 1 y 2606 3 5 st y607 5 5 st y608610 3 st y611612 15 5 st y613 5 5 st y615 st y616 y 10 s 15 40 3 1 2E 1 y617 y 15 s 25 55 1 2E 1 y 2618 y 10 s 25 55 1 y619 y 20 s 40 65 3 2E 1 y y 2 y621 10 1 y622 5 st y623 y 20 P 25 55 3 3 2E 1 y y 2624 y 20 P 45 55 1 2E 1 y y 2 B626 3 5 st y B629 y 15 s 25 45 3 3 1 2E 1 y 2

stor

e #

her

o d

ispl

ayso

ld E

nd a

isle

Flig

htBa

cker

Car

dsRe

gula

r Ext

ende

rsd

isc o

very

Ext

ende

rs s

pir it

sd

isco

very

Ext

ende

rs W

ine

dis

cove

ry E

xten

ders

BsM

Gre

en E

xten

der

Prom

o Fi

xtur

e En

dsgo

l oCa

l Fs

io

n tar

io W

ine

supe

rsta

rso

n tar

io P

opul

ar P

icks

Beer

spe

cial

t y P

rogr

amM

ixed

drin

kFr

ench

lan

guag

e

630 y 20 P 45 55 3 3 3 1 2E 1 y y 2631 y 20 s 40 50 1 2E y y 2 y632 y 20 s 50 65 3 2E 1 y 2635 10 s 30 40 2E 1 y636 10 1 st y697 st y698 y 15 s 30 40 2E 1 y 2 y700 y 20 s 30 50 3 3 1 2E 1 y y 2 y702 y 15 P 25 40 1 2E 1 y 2703 y 20 s 40 55 3 3 3 2E 1 y 2 y742 y B771 y 15 P 30 55 2E 1 y y776 y 20 s 25 65 3 3 1 2E 1 y y



Trade C

opy O

nly

D isplay TableM erchandisingG uidelines

nesting and Promo tables are not changing in P10. Continue to merchandise the product selection published in the P9 Marketing & Product Guide.

the VintaGEs Release nesting table is the ONLy EXCEPTION and will display the december 11 Release Products. the stores with a VintaGEs Release nesting table are: 10, 21, 31, 115, 187, 226, 252, 334, 344, 346, 355, 360, 367, 371, 373, 416, 432, 445, 452, 495, 523, 525, 544, 556, 605, 703, 771.

Visual Merchandising team

if you have any questions, please contact your store’s Regional Visual Merchandiser or julia Coates at 416.864.6746.Trad

e Cop

y Only


Nesting Table Theme

Vintages – December 11th Release

nesting table of Vintages Wines and Gift Packs

Location LCBO# Description Format

a 717181 talbott sleepy hollow Chardonnay 750 ml

B 919464 Cattier Champagne 750 ml

C 25080 hess selectCabernet sauvignon 750 ml

d 186676 00 dom Perignon W/2 Flutes (Mchs) 750 ml

E 142679 13th street PremierCuvee Brut sparkling Wine 750 ml

F 109306 johnnie Walker Blue leather Golf Case 750 ml

G 35337 Kim Crawford small Parcel Rise and shine Creek Pinot noir 750 ml

h 50849 Kaiken Ultra Malbec 750 ml

i 132852 tommasi Ripasso & Pinot Grigio Gift Package 2 x 750 ml

j 68288 Blue top Bottle (heidsieck) 750 ml

K 86504 2007 Mike Weir Wine Gift Pack 2x 750 ml

l 189761 04 Brunello di Montalcino (Pietranera) 750 ml

M 195198 08 la Bienfaisance st. Emilion (la Bienfaisan 750 ml

n 83824 hakutsuru Premium sake selection Gift Pack 3 x 375 ml

Baskets

o 12658 Coyote's Run Riesling icewine 750 ml

P 194753 04 Bordon Rioja Reserva (Bodegas Francos-Espa 750 ml

Q 708209 Francis Coppola diamond series Zinfandel 750 ml

R 76307 santa Ema amplus Cabernet sauvignon 750 ml

Recommended alternate Products

187369 amarone Farina Magnum in Wooden Box 1500 ml

86538 Grand Marnier Cuvee du Cent Cinquantenaire sn 750 ml

186692 alexander Grappolo Blown-glass 3l server 3000 ml

186767 09 oyster Bay Gift Pack (delegat's Wine Estate) 2 x 750 ml

182212 08 la Consolina Barbera d'alba (Montaribaldi) 750 ml

199554 08 haute Cote de Beaune Red (doudet-naudin) 750 ml

183731 Cremant de loire lacheteau Blanc Brut 750 ml

198333 hazyblur shiraz 750 mlTrad

e Cop

y Only


Nesting Table Map

Basket

1 Case

Q

Baske

t

1 Case

P

Basket

1 Case

O

Basket

1 Case R

sig

nA

gE

soft

d

rEss

ing

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

fro

nt

of

sto

rE

Trade C

opy O

nly


Trade C

opy O

nly

MARKETING & PRODUCT GUIDE - Doing Business … & PRODUCT GUIDE PT10: DECEMBER 5, 2010 - JANUARY 1,...

Documents

Transcript of MARKETING & PRODUCT GUIDE - Doing Business … & PRODUCT GUIDE PT10: DECEMBER 5, 2010 - JANUARY 1,...