Marketing Presentation Womens Enterprise Day Nov 2009
19
Laurie Bilby Bailiwick Consulting 07833 114598 bailiwickconsulting@gmail .com
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Transcript of Marketing Presentation Womens Enterprise Day Nov 2009
Marketing
“Getting your message across!”
Marketing PlanningTextbook Approach
Situation AnalysisMarketing ObjectivesDescribe your target
marketMarketing tactics –
Marketing MixControls
Let’s make this real for you
•
CustomersWho are they?Their Needs?
Define your business
Target £’s ?Forecast ?Pricing
Mind the Gaps
Action?Objectives
DevelopEvaluateCompetitors
SWOT Analysis
1 Marketing Plan/Strategy
Your business? Define what you doThis may seem obvious but many people overlook the importance of this questionIt is not enough to say I’m going to open a restaurantWhat sort of restaurant do you want your business to be?
2 Marketing Strategy/Plan
Define your marketCustomer needs?Refine what you do - continuous processStrengths & Weaknesses on competitorsCustomer feedback
3 Marketing Strategy/Plan
Financial objectivesPricing
4 Marketing-Tactical Plan
Don’t let your customers/potential customers get awayHow are you going to make interest and enquiries into income/sales?Detail what you are going to do
5 Marketing Tactical Plan
Only now should you decide on how you are going to market your business For exampleLeaflets Trade ShowsNetworking Yellow PagesWebsite Word-of-MouthE-Newsletter FacebookPR TwitterBlog Cold calling
Blogging
6 Marketing Tactical Plan
Your decision on your marketing mix will depend on the product or service you are selling and the target market you are trying to reach
7 Marketing Strategy & Tactical Plan
Set yourself sales and marketing targets and write them down as part of your marketing plan
Use the SMART formula for your goals and objectives
8 Marketing Strategy & Tactical Plan
Marketing Budget
Marketing Timetable – Seasonality build in
9 Marketing Strategy & Tactical Plan
Suggest you review monthly
Marketing
Good Luck with your Plan!
“Getting your message across!”
Laurie Bilby Bailiwick Consulting07833 114598
Starting a Business
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http://www.facebook.com/home.php?ref=home#/pages/Starting-a-Business/164699357780
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you feel it would be useful to you and your business.Laurie
