Golam Mawla

Department of Textile Engineering

ID:123-23-3140

My presentation topic is

Commercial Marketing of

Banglalink

IntroductionBanglalink is one of the leading cellular companies in

Bangladesh. It starts its operation since 2000. Withinone year of launching it has become one of the leadingcellular companies by its effective marketing mix.Effective segmentation and target market strategy iteasily goes to the knock of the people by introducingvarious package for the customers.

Banglaling Official Logo

Objective of This

PresentationProvide an overview of the banglalink

To evaluate the marketing plan of the banglalink.

To identify the factors influencing on themarketing plan of the company.

To find out the strategies need to implement forachieving its long term goal.

Market SummaryBanglalink posse’s good information about the market

knows a great deal about the common attributes of the

most valued customer. Before launching its experienced

and prompt sell and marketing force observed the

market carefully and better understood who is served,

what is their specific needs and the way to

communicate with the customers need and demand.

Marketing ConceptCustomer needs Quality Service:

Banglalink is providing quality service to theemployers. The customers don’t like the networkproblem and slow networking system. Banglalinkrecruits high professional employees and experts tomake the network available for the customers.

Customer wants Customer Service:

Banglalink has both online and physical customer careservice for its customers. The valued customer cansolve the problems over mobile phone dialing 121. Ithas also customer care service all over the countrymainly in the city areas.

Customer demands at Low Price:

Before Banglalink starts its operation the tariff was

higher than any other period. At that time the three

mobile companies charged tk. 6 for per minute

outgoing calls and tk.2 for per sms. But the company

was committed to provide quality service at a lowest

price. As a result Banglalink is the fastest growing

telecom company in Bangladesh. This is because of

providing quality service at a lowest price.

Customer Value and Satisfaction Standard postpaid package with T&T Local, NWD, ISD

and E-ISD connectivity)

1 second pulse

Lowest call charges

FnF to any mobile operator with a very low tariff

All incoming calls including T&T are absolutely FREE

GPRS and MMS service

International Roaming

Tk.100 FREE talk-time for new connections

Smart services like Amar Tune, Power Menu, Missed Call Alert, News Alert, Yellow Pages, and many more

Basic GSM services (call conferencing, call waiting, caller ID, call divert/forward, call hold, call barring, etc)

Marketing Segmentation of

BanglalinkBanglalink has segmented its market by using multiple bases.

It has primarily done that on the basis of demographic aspect. The key factors here are:

Gender

Income

Occupation

Banglalink then went for Behavioral segmentation, based on:

User status

User rate

Loyalty

Market Positioning of

BanglalinkThe positioning of mobile companies is mostly determined

by network service and coverage. The products ofBanglalink have network ability hugh and many offers.

Position for Competitive Advantage:

Banglalink decide to occupy 1st position in the selectedsegment.It It is maintaining competitive advantage over itscompetitors in following areas,

Low sim price

Low call rate

Bonus talk time

Free sms

Arranging mobile fair and give special offers

Customer Relationship Management

Policies in Corporate Sales

Banglalink maintains customer relationship

management which is very important for profit

maximization. Customer relationship management is

the overall process of building and maintaining

profitable customer relationship by delivering

superior customer value and satisfaction.

Pricing StrategyWe know there are two strategies to set price. Marketskimming that is setting price at the highest level thataccompany can set. And the penetration pricing that issetting the lowest price for the new product.

CompetitorsBanglalink made a revelation in thetelecommunication sector. Citycell was the first tostart telecommunication business in Bangladesh in1989. GP and Robi started their business from1997 & 1998. The service charge was great but thefacilities were few. Banglalink made the history byinviting variety of services at a very cheaper rate.

Graph Competition in Market

ConclusionBanglalink as a novice cellular company has improved

its condition within a very short time. It was done

because of the right decision and proper marketing

policy of the company. The marketing plan of the

company has proven right for the organization

because it’s spreading its business gradually.

Thanks To All