Marketing Presentation
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Transcript of Marketing Presentation
![Page 1: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/1.jpg)
Introducing:
Gillett's Lazor Razor
It’s Not Just A Laser It’s A Razor
![Page 2: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/2.jpg)
Background
King C. Gillette
Gillette Company gets bought out
Proctor and Gamble
![Page 3: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/3.jpg)
SWOT
Strengths
Weaknesses
Opportunities
Threats
![Page 4: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/4.jpg)
Environmental Scan
Political Economic Social Technological Demographic
![Page 5: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/5.jpg)
PRIMARY TARGET MARKET
Men and Women
Ages 20-60
Higher quality razor
Decreased shaving time
![Page 6: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/6.jpg)
SECONDARY TARGET MARKET
Men and Women Ages 19-45 New Product No Shaving Cream No Clean up time No Razor Burn
![Page 7: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/7.jpg)
POSITIONING
High quality and more effective
Good value and moderately priced
Pioneering technology – No Blades!
Not Just A Lazor… It’s a Razor!
![Page 8: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/8.jpg)
FOUR P’S
ProductPricePlacePromotion
![Page 9: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/9.jpg)
PRODUCT STRATEGY
Precise shave with no cuts No razor rash, no mess Slower hair regrowth Shaving cream not required Never have to replace the laser Environmentally friendly Soft grip handle On and off button on the bottom Powered by batteries or electricity Waterproof
1 INCH
4
INCHES
![Page 10: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/10.jpg)
PRODUCT PACKAGING
Rectangular cardboard box, vacuum sealed
Resistant to breakage, spillage, hot and cold etc.
Easy to store
Picture and products name in bold red writing
NEW in the top right corner to catch the eye of consumers
Logo with the slogan “not just a razor it’s a lazor”
![Page 11: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/11.jpg)
![Page 12: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/12.jpg)
PRICE STRATEGY
Price Skimming
Unique Benefits
Introductory Product
![Page 13: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/13.jpg)
PRICE TACTICS
Rebates
Functional discounts
Uniform delivered pricing
Odd-even pricing
![Page 14: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/14.jpg)
PLACE - DISTRIBUTION
Multiple Channels for Distribution:
Retailer Wholesaler Direct
Distribution Intensity = Selective
![Page 15: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/15.jpg)
Promotion
Promotional Efforts Goal
Advertising
![Page 16: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/16.jpg)
Promotion Continued
Promotional Efforts:
Public Relations
Consumer Sales Promotions
Trade Sales Promotions
Personal Selling
![Page 17: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/17.jpg)
Implementation
Product
Price
Place
Promotion
![Page 18: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/18.jpg)
TRIVIA
1. What is one benefit that the Lazor Razor offers?
2. Do you need to change the laser? If so after how long?
3. What is our slogan?
![Page 19: Marketing Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586076bd8b42a90638b4a27/html5/thumbnails/19.jpg)
QUESTIONS?