Marketing plan

Product and place

Videogame to be sold on the iTunes App Store called “Whole Load’a Dough” about a pizza slice who is tasked with rescuing the rest of his pizza.

Price

This game will be free, due to it being aimed at children. 90% of all new apps are free, because so many are aimed at children. However there will be in app purchases, like most games, which is where a lot of games gain there revenue from now.

Promotion

My objective is to grow my audience and possibly make revenue. My target for the first 2 weeks is to have 1000 followers by the end. I will do this by doing:• Direct• In-Direct• PromotionAdvertising

Direct Advertising

I will be printing around 5000 stickers which have the Twitter/Facebook/Instagram links on them, and stick them around skate parks all over the country. This will help because people pay a lot of attention without even knowing when they look at stickers, and will remember the name.

In-Direct Advertising

I will be organizing a “learn to skate” day, hosted by “Whole Load’a Dough” and will have all the staff wearing merchandise of the game. This will get more people looking at the name and remembering it. The merchandise itself is a very skater style.

Promotion

We will being doing a 2 week promotion where Perfect Pizza will be giving a free slice of pizza for anyone that downloads that app and shows them their highscore, at the end of the 2 weeks, the person with the highest score will get prize. The store will also feature in the first cutscene of the game, as a cross promotion.

Schedule

Legal and Ethics

Making sure everything is age appropriate is a big part of it. With the promotions there must be CRB checks to make sure everyone can legally work with children. Also we must make sure that everything they say is age appropriate, and that no one gets offended by anything that is said.