MARKETING

PREDICTIONS 2015

Since 2014 is coming to an end, we decided to take a

sneak peek to see the possible marketing trends in 2015!

*the content is backed by research done by Forbes, thinkelite, etc

M A R K E T I N G W I L L S H I F T F R O M

G L O B A L I Z A T I O N T O P E R S O N A L I Z A T I O N

The world is more connected because of technology these days, but

marketing is becoming more regionalized, and more localized, even

more individualized, as consumers resist homogenization.

Personalization is not a trend. It is a marketing tsunami, here to stay,

making companies decentralize their structure and increase regional

and local influence.

T H E R E W I L L B E A G R O W I N G F O C U S

O N I N T E R N A L C O M M U N I C A T I O N S

Companies will be focused on internal communications as a

marketing asset. They will look at it as a key challenge and

opportunity to create brand ambassadors and make sure that

employees and vendors understand and live “the brand,” as well as the

vision and strategy of the company.

V I S UA L S T O RY T E L L I N G W I L L E M E R G E

A S A M A I N S T R A T E G Y F O R G R O W I N G

C O M M U N I T I E S I N 2 0 1 5

Companies need to invest in marketing vehicles that allow them to

establish a level of authenticity with their audience. Understand what’s

valuable to your audience. Couple that with magnetic brand

messaging, and everyone can get something out of the relationship.

Make sure to stay true to your brand image throughout your

messaging, or consumers will spot the disconnect.

L E V E R A G I N G N E W T E C H N O L O G I E S W I L L

P U T YO U A H E A D O F T H E C U RV E .

Brands should constantly be looking at new and growing technology

platforms and be OK with leaving some of their traditional marketing

practices at the door. Companies like MediaMath and Dynamic Signal

stood out to me as examples of fast-growing companies that offer

technology to improve typical marketing strategies like ad buying and

brand advocacy. These are just a couple of examples, but it’s

important for modern marketers to adopt and apply different

technologies to their marketing stack.

I N B O U N D M A R K E T I N G C A N F U E L YO U R

O N L I N E M A R K E T I N G I N I T I A T I V E S .

The rise of content and online marketing makes inbound more vital

than ever. 85 percent of marketers practice inbound marketing. Your

audience is searching online for solutions, and without the

infrastructure in place to capture those leads, you’re losing

opportunities and revenue. Content is the driver of inbound

marketing. It’s how you connect with your audience and ultimately

drive them back to your website or blog, so investing in both will

amplify your results.

O P T I M I Z E YO U R M O B I L E W E B S I T E S T O

M A T C H C O N S U M E R T R E N D S .

You’ve heard the term “mobile first” enough times to understand that the

mobile revolution is upon us. According to eMarketer, the number of local

searches made via the mobile web is growing at a much faster rate than

desktop searches.. A study found that half of consumers who conducted

local searches via smartphone visited the store within a day, and 18

percent of local queries on smartphones led to a purchase. The

importance of mobile marketing is undeniable, so allocating a substantial

budget to this platform is crucial to maintaining relevance.