“150 million times a day, someone somewhere chooses a Unilever

product”

Who are Unilever

Origins of Unilever View of Food Brand Strategic style

Overview

The origins of Unilever

Unilever is an Anglo-Dutch multinational corporation that owns consumer products in;

Food and BeveragesCleaning agentsPersonal care

Created in 1930 from a merger between the British soap maker Lever Brothers and Margarine Unie

As palm oil was a major raw material for both soaps and margarines

Food Brand

A good honest scoop of daily pleasure.

Lipton has a range of vitality teas that truly encompass the goodness of tea.

India’s favorite cup of tea, the great taste of Red Label brings people closer together and strengthens relationships.

Brooke Bond Taaza lifts me people unshackles the mind, allowing them to see and realize possibilities.

Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.

Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family. 

Playful banter, a little mischief, serious conversation… there’s no time for young couples like the time spent sharing a cup of 3 Roses.

Ek cup Bru aur mood ban jae…

With Kissan, good food is loved not shoved!

Kissan Amaze Brainfood is speci - fically designed for the mental development of kids.

Knorr helps families make meal times special, nutritious, tasty and healthy.

Marketing Strategies for Urban Areas

Focuses on short supply chain for distribution.

To meet the every needs of people everywhere.

Also uses Direct selling channel, franchisee to reach everyone e.g. Aviance, Ayush.

Build segments & market for the future where Unilever has strong expertise.

Marketing Strategies for Rural AreasFor long term benefit HUL started PROJECT STREAMLINE in 1997.

Appointed 6000 sub–stockists that directly covers about 50000 villages & 250million customers.

Integrate, economic, environment, & social objective with Business Agenda.

Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

Women empowerment : The Fair & Lovely Foundation is HUL's initiative which aims at economic empowerment of women across India.

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less,

It seeks to empower underprivileged rural women by providing income-generating opportunities

Providing health n hygiene education through shaktivani program.