Elliott StokesE-Marketing | SEM/SEO | Creative Communications

SIMPLICITY TRIM CAMPAIGN

BANNER ADS

NEWSLETTERS

ContentsABOUT ME

SEO/SEM

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DISNEY BOWS 11

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RESUME 4

LOOKING FORWARD 13

CONTACT INFORMATION 14

An analytical mind teamed with a passion for the creative and an aptitude for communicating across business lines. These often diametric qualities have led to my success in marketing. With a strong interest in Audience Development, Research & Analytics, and Product Management, I have the ability to use numbers to draw conclusions and tell a story that can be understood across different business groups. I have an inquisitive mind and am always looking for new opportunities and challenges. Given the opportunity, I can guarantee the hard work and results of an enthusiastic go-getter, with phenomenal client service skills, who is geared towards achieving a positive ROI and an engaged audience.

ABOUT ME

SIMPLICITY CREATIVE GROUPMarketing and Production AssistantMay 2009 to Present

Researching new products and developing in house marketing strategies for company website. Track weekly sales of all new product lines for company retail website.Analyze top sellers of online product and report trends and observations for proposed in house marketing strategies.Maintaining, organizing, and editing company website; including SEM/SEO, editing graphics for banner ads, ad placement, product copy, and product line placement.Creating and editing copy and graphics for weekly newsletters and online promotions. Q.C. and approve all new product updates, and marketing materials for company web site. Liaise with shipping warehouse for processing new product inventory.Creating and proofing all paginations and custom documents for seasonal pattern catalogs.

ART WING NYMarketing InternFebruary to May 2009

Managed portfolios and project contracts of internationally renowned fashion photographers. Liaison between photographers and national brand clients such as Nike, Rolling Stone, Vogue, GQ, Mercedes Benz, and Ray Ban.Learned photo retouching and design on the job for campaigns.

JSTOKES AGENCYPlanning InternSeasonal 2004 to 2008

Supporting department-wide strategic initiatives through compiling and analyzing research data, marketing information, and strategic support materials.Assisting the preparation, development, execution, and monitoring of media plans for clients. Assisting with monthly budgets, authorizations, delivery recaps, competitive analyses, and billing.

EXPERIENCE

COMPUTER SKILLSMicrosoft Office, Power Point, iWork, HTML, Adobe Creative Suite, Corel Painter, Flash, Mac & PC platforms.

Assignment:Simplicity Creative Group wants to increasing customer awareness and the exposure of Simplicity brand trims while increasing the sales revenue for their apparel & craft trim department on their retail site.

Challenge:Most customers view Simplicity chiefly as a retailer of home sewing and quilting supplies but not apparel & craft trim.

Market Analysis:After diving into the market we found that the majority of trims trending with current fashion styles are high end beaded, lace and novelty trims. Beaded trim such as rhinestones and metal studded bands are very popular amongst young women who use them for decorating clothing and fashion accessories. Lace and novelty trims are particularly popular with mothers of young children who enjoy home sewing, embellishing their children’s clothes with cute accents.

Audience:Mothers with young children and women in their 20’s and 30’s with a strong interest in fashion design and who express their creativity through sewing. Modern day mothers and young fashionistas are more plugged into the digital scene than ever before. They account for 58% of all total online spending and 22% shop online at least once a day. 92% pass along information about deals or finds to friends and the average number of contacts in their e-mail or mobile devices is 171.

Product Positioning:Use digital resources to get the word out that Simplicity.com is your one-stop shop for apparel & craft trim to turn ordinary outfits into eye-catching ensembles.

Insight:Young women and mothers have a major online presence and represent the largest group of online shoppers. They don’t mind spending more money for quality goods.

BRIEF

EXECUTIONSOCIAL MEDIA Banner

GET1BUY1

NEWSLETTER

BANNER ADS

SEO KEYWORDSSimplicity Trims SEO Natural Keywords #1 Spot

Over the course of a month long campaign we were able to meet our target goals by increasing customer awareness and brand exposure. We also surpassed our target sales increase of 50%, more than doubling the total sales for the trim department by 207%.

RESULTS

NEWSLETTERSI wrote copy and created graphics for digital newsletters.

BANNER ADSGraphics for web banners to be displayed in digital newsletters and on Simplicity’s retail & social media sites.

2 013T R ENDS

DISNEY BOWSCopy for product description, assigned related products and keywords for SEO for Simplicity’s retail site.

SEO KEYWORDSSimplicity.com SEO Natural Keywords #1 Spot

LOOKING FORWARD

Redesign Simplicity Creative Group’s Pinterest page to better attract key demographics in order to expand brand awareness to new potential customers while promoting new company initiatives and featured product campaigns.

Develop an app for mobile devices that will allow customers to design their own ensembles and DIY accessories using available products online. Once finished, they can submit their designs & order the needed materials to assemble at home.

Develop a youtube channel featuring a number of DIY personalities that will showcase various home sewing and do-it-yourself projects. This youtube channel will also serve to promote new product lines and pattern collections along with behind-the-scenes footage of how a pattern grows from a single idea into a fully realized garment.

Elliott Stokes

linkedin.com/in/elliottstokes

StokesStudios@gmail.com

(925) 330 - 3196