Marketing Plans: (Not) Just Another New Year's Resolution
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Transcript of Marketing Plans: (Not) Just Another New Year's Resolution
Marketing Plans: (Not) Just Another New Year’s Resolution
August 15, 2015
2
SponsorsDiamond
In Kind
Gold
Platinum
Vicki R. McCulloughSequitur Marketing, LLC
www.sequiturmarketing.com
Plan?
plan/plan/noun
1. a detailed proposal for doing or achieving something.
synonyms: procedure, scheme, strategy, idea, proposal, proposition, suggestion, action point
2. an intention or decision about what one is going to do.
synonyms: intention, aim, idea, intent, objective, object, goal, target, ambition
Why don’t we plan?
Why don’t we plan?
• It’s hard• We don’t know what to do• It takes too much time• We don’t see the benefit or value• No one follows the plan so why bother?• We’d like to plan but the boss/CEO/team is
not interested
What are the benefits of planning?
What are the benefits of planning?
• Forces you to answer difficult questions• Establishes direction and focus, counters
shiny object syndrome• Collects and documents info useful to
bankers, investors, potential partners
What are some simple steps to better plans and planning?
What are some simple steps to better plans and planning?
• Engage others…collaborate• Listen• If needed, go it alone• Be realistic• Focus, prioritize• Adapt to your environment• Live your plan; don’t give up
12
SponsorsDiamond
In Kind
Gold
Platinum
Thank you!
Presentation will be available at
www.slideshare.net/sosequitur
Vicki R. McCulloughSequitur Marketing, LLC
www.sequiturmarketing.com