Marketing plans and

recent promotion of .LV

Katrina Sataki, NIC.LV7 September 2009, Bled, Slovenia

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Agenda

• Briefly about history• “Simple plans are always the best”• Briefly about future

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ccTLD “.lv”

Institute of Mathematics and Computer Science, University of Latvia

Network Solutions Department

NIC

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“The Dark Ages”

• Domain name: 30 EUR / year• Image: conservative, bureaucratic,

uncommunicative, greedy, old fashioned, ...

• We did our job!• But we did nothing more

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The Domain Name Server (DNS) is the Achilles heel of the Web. The important thing is that it's managed responsibly.

Tim Berners-Lee

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How to change the situation?

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Simple plans work

• New management

• New strategy

• New approach

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Image

Technical SolutionsCustomer Care

Hofstadler’s Law: It always takes longer than you expect, even when you take Hofstadler’s Law into account.

Hofstadler

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Customer care

• We evaluated our customer care service• We analysed the results• We drafted Customer Care Code• We changed the way we talk and the way

we write• We are still working to improve our

performance

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Technical Solutions

• We upgraded hardware• We re-designed the network• We improved international and local

connectivity• We joined CommunityDNS anycast

service• We introduced IPv6

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Image

• We contact press• We established CERT NIC.LV (cert.nic.lv)• We iniciated LV-CERT collaboration

(www.cert.lv)• We liberalised the Rules• We are introducing Registry-Registrar

model• We launched new web interface

We used to look like this:

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Now we look like this:

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QuickTime™ and a decompressor

are needed to see this picture.

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• We talk to our employees• We listen what our customers say• We attend CENTR meetings• We joined ccNSO

Does it work?

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Domain names registered

0

500

1000

1500

2000

2500

3000

3500

4000

4500

J an Feb Mar Apr May J un J ul Aug Sep Oct Nov Dec

2008 2009

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Total number of domain names

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

Jan.08Feb.08Mar.08Apr.08Mai.08J_n

.08

J_l.08

Aug.08Sep.08Okt.08Nov.08Dec.08Jan.09Feb.09Mar.09Apr.09Mai.09J_n

.09

J_l.09

Aug.09Sep.09

Future plans

We are working on

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We are working on

• Registry-Registrar model• EPP• On-line Domain Name Managemet

System for mobiles• MOBI_lisation of .LV• DNSSEC• Twitter• …

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eoAre youin.LV ?

Thank you!

Any questions?

For further information,

click: www.nic.lv

write: katrina@nic.lv