What does a marketing plan
include?
1.Executive Summary
•Includes main goals and
Focus
2.Situation Analysis
• Market Summary• Market Needs• Market Trends• Market Growth
•Key Success Factors•Critical Issues
•Product Servicing
3.Marketing Strategy
•Mission Statement
•Marketing and Financial Objectives
•Targeting and Positioning
Marketing plan
•Pricing•Distribution•Promotion•Product/Service offered•Customer/Client relationship
4.Financial Projections
Includes•Break even analysis•Risk analysis•Sales Forecast•Expense Forecast
5.Implementation control
•Periodic auditing•Monthly cost and revenue analysis•Contingency plans