Marketing Plans 2019 EMERGING MARKETS · 2015 –45,000 - 55,000 2016 –55,000 –65,000 2017...

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EMERGING MARKETS BELFAST Marketing Plans 2019

Transcript of Marketing Plans 2019 EMERGING MARKETS · 2015 –45,000 - 55,000 2016 –55,000 –65,000 2017...

Page 1: Marketing Plans 2019 EMERGING MARKETS · 2015 –45,000 - 55,000 2016 –55,000 –65,000 2017 –90,000 2018 –100,000+ 35 38 50 60 90 0 10 20 30 40 50 60 70 80 90 100 ... Rugby

EMERGING MARKETS

BELFAST

Marketing Plans 2019

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China

James KennyMarketing Manager China

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2018: Year of Growth & Achievements for EM - China

Visitors +43%

NI Other Areas

% change 2018 v 2017

35mSocial

Connections

8,660Ireland.com

visits

British-IrishVisa Scheme

+100%Access

2018

940Industry & Trade opps

£3.9mPublicity

EAV

Tourism Ireland | Marketing Plans 2019

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Chinese Visitor Numbers to island of Ireland 2013-2017

Number of ChineseVisitors:

2013 – 30,000 – 40,000

2014 – 33,000 - 44,000

2015 – 45,000 - 55,000

2016 – 55,000 – 65,000

2017 – 90,000

2018 – 100,000+

35 38

50

60

90

0

10

20

30

40

50

60

70

80

90

100

China Inbound Visitors Growth

2013 2014 2015 2016 2017

90

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2018 Activity

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Building the Brand

6

Digital Campaign on

MafengwoPR Campaign with SUGAR

VIVO & National Geographic

“Images in Cities”

Impressions: 560,000,000

Discussions: 455,000

Impressions: 12,000,000Impressions: 45,000,000

Clicks: 200,000

Tourism Ireland | Marketing Plans 2019

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Building the Brand

Inaugural Flight Launch PR campaigns with Cathay Pacific and Hainan Airlines

Total EAV generated: £1,895,405

Tourism Ireland | Marketing Plans 2019

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2018 INTERNATIONAL GROUP - GOLF ROTW CHINA

EAV: est.

£ 212,236

Circulation:

385,400

Media: “Golf Travel” Magazine

Tourism Ireland | Marketing Plans 2019

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Game of Thrones

“Game of Thrones” Sets in

Northern Ireland to Open Soon

Mafengwo

Visit “Game of Thrones” Sets in

Northern Ireland Next Year!

Online Media

Travel to Northern Ireland for a

“Game of Thrones” Tour!

Winnie, KOL

Tourism Ireland | Marketing Plans 2019

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Building the Brand

Global Greening 2018

10 Landmarks

9 Cities across China

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Opportunities for Conversion

11

China

Sales

Mission

Joint

Promotion

with Etihad

on Ctrip

Social

Media

Promotion

by 6renyou

Travel

ITB Shanghai

Tourism Ireland | Marketing Plans 2019

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2019 Activity

12Tourism Ireland | Marketing Plans 2019

• Sales Mission - Beijing, Shanghai, Chengdu, Guangzhou

• Screen Tourism – GoT, others

• ITB China, Shanghai

• Digital – We Chat / Sina Weibo

• Direct flight promotions for Beijing and Hong Kong

• Co-Op with trade partners, (Ctrip, Tuniu, OTAs ) etc

• Trade and Publicity FAM trips

• SPD Greenings and events

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Industry Opportunities

13Tourism Ireland | Marketing Plans 2019

- 2019 China Sales Mission 6-10 May

- ITB China 15-17 May 2019 (Shanghai)

- Keep in touch on our Industry Opportunities site –https://tourismirelandindustryopportunities.com/home

https://tourismirelandindustryopportunities.com/home
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St. Patrick…

14Tourism Ireland | Marketing Plans 2019

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The GulfIndia

Japan

Aisling McDermottMarketing Manager Middle East & Asia

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GulfCountries

Publicity EAV

2018: £1.2 million 2019: £1.4 million

*target

Visitors

2017: 71,0002019: 80,000

*target +10%

Web Visits

2018: 41,0002019: 60,000

*target

Publicity Reach

2018: +39 million2019: +50 million

*target

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India

Visitors

2017: 38,0002019: 42,000

*target +10%

Publicity EAV

2018: £2.5 million 2019: £2.0 million

*target

Web Visits

2018: 80,0002019: 85,800

*target

Publicity Reach

2018: +645 million2019: +710 million

*target

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Japan

Visitors

2017: 24,0002019: 28,000

*target +10%

Rugby World Cup 2019

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Factors Influencing Growth

35 Direct flights per week

+60%Access

2017

5 Flights per day

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Factors Influencing Growth

Irish Visa Waiver for Gulf countries

Factors Influencing Growth

British Irish Visa Scheme (BIVS) for Indians

Visa free travel for Japanese

Visa free travel to ROI for UAE Nationals

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Building the Brand

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Engage New Travel Trade

PublicityScreen TourismSPD Greening

Digital Campaigns Media Fam Trips

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CRICKET

Former cricketer Ajay Jadeja filmed 10 videos

during India-Ireland cricket games that aired

on national TV to an audience of 44.5m

Niall Gibbons’s live interview was aired on Sony Six to over 255m

viewers

BOLLYWOOD

Bollywood star Priyanka

Chopra filmed in Quantico

Season 3 in Ireland

She has 30m Instagram

and 38m Facebook

followers

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INSERT:Ajay Jadeja video promoting Ireland

Priyanka ChopraQuantico video promoting Ireland

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Publicity

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The 148th Open

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Golf PackagesExtend Itineraries Media FamTrips

Ireland Specialists Training

Publicity

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Guinness, Golf and Oysters Gathering17th March 2018

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Game of Thrones

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Travel Trade Itineraries

India & UAESales Mission 2019

Publicity

Trade & MediaFam Trips

Media & TradeIn-market Events

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Star World and Tourism Ireland GOT competition

Promoted on national TV and ran through Twitter, giving fans the

opportunity to visit Northern Ireland and tour Game of Thrones

teritory

Trended on Twitter for 3 Hours

30 million Impressions

5.2 million Reach

Tourism Ireland and Star World

will partner for a 2019 campaign

for Season 8

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Northern Ireland Breaks

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Business Tourism & MICE

Trade & AirlineCo-op Campaigns School Tours

Extended Itineraries

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Etihad & Hertz Ireland Campaign

+14% bookings

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INSERT:Etihad Radio Ad

English & Arabic

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Emirates Airlines Co-op Activity16th May 2018

Emirates Ireland Campaign

+19% bookings | £300k revenue

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Opportunities for Conversion

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Press ReleasesIndia & UAESales Mission 2019

Ezines

Fam Trips & Networking Events

Trade WebinarsMeet the Buyer

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India & UAESales Mission 2019

30th January – 5th February

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Qatar Sales Mission5th – 8th March 2018

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ICC Cricket World Cup 2019

• 30th May – 14th July in England and

Wales

• Key Matches:

• 9th June: India v Australia

• 16th June: India v Pakistan

• Work with travel trade to include

Ireland on itineraries during the

Cricket World Cup (BIVS)

• Work with UK-based DMCs

specifically targeting Indian business

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INSERT:TNI Video of Etihad Trade Fam Trip

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UK & Ireland Inbound

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UK & Ireland Inbound 2018

Flavours of Ireland

2018

• 38 Island of Ireland

Suppliers

• 60 GB & Ireland Buyers

Britain & Ireland

Marketplace 2018

• 32 Island of Ireland

Suppliers

• 81 GB & Ireland Buyers

Explore GB 2018

• 15 Island of Ireland Suppliers

• 300 Global Buyers from 40

Countries

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UK & Ireland Inbound 2018

UK & Ireland Inbound FAM Trip

September 2018

Over 25 GB & Ireland Buyers

Attended

Meet the Buyer 2018

22 UK & Ire Inbound Companies

Attended

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UK & Ireland Inbound 2018

Partnership in European Tourism – China Year of Tourism

PET Conference in Shanghai – Theme Film & TV

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UK & Ireland Inbound 2019

29th January 2019

8th – 10th May 2019

2nd October 2019

UK & Ireland Inbound Buyers

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For more information on opportunities in all markets visit:

TourismIrelandIndustryOpportunities.com


DCI 30-60-90 Plan

DCI 30-60-90 Plan

SETTING TOOLS - Diamondback Industries...15 - 90 sec 40,000 1 5 -35 sec 55,000 15 -90 sec 55,000 Burn Rate Max Shear Box Qty 15-90sec 10,000 10 15-90sec 13,000 10 15-90sec 20,000 10

SETTING TOOLS - Diamondback Industries...15 - 90 sec 40,000 1 5 -35 sec 55,000 15 -90 sec 55,000 Burn Rate Max Shear Box Qty 15-90sec 10,000 10 15-90sec 13,000 10 15-90sec 20,000 10

Political Map of the World, November 2011 · PDF file120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn

Political Map of the World, November 2011 · PDF file120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn

0 to 90 in 60

0 to 90 in 60

1. 2 What does this mean? 70, 100, 90, 60, 100, 70, 100, 90, 60, 100 84 70, 100, 0, 60, 100, 70, 100, 90, 60, 0 65 70, 100, 0, 60, 100, 0, 0, 90,

1. 2 What does this mean? 70, 100, 90, 60, 100, 70, 100, 90, 60, 100 84 70, 100, 0, 60, 100, 70, 100, 90, 60, 0 65 70, 100, 0, 60, 100, 0, 0, 90,

Political Map of the World, January 2015 · PDF file120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn

Political Map of the World, January 2015 · PDF file120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn

30*60*90 Day Planning

30*60*90 Day Planning

30-60-90 Right Triangles

30-60-90 Right Triangles

Makrocare 30 60 90 plan

Makrocare 30 60 90 plan

Waterfall 30/60/90 Waterfall XL 30/60/90 · 4 Waterfall 30/60/90, Waterfall XL 30/60/90 WFL0006 Waterfall 30 Waterfall XL 30 Waterfall 60 Waterfall XL 60 Waterfall 90 Waterfall XL

Waterfall 30/60/90 Waterfall XL 30/60/90 · 4 Waterfall 30/60/90, Waterfall XL 30/60/90 WFL0006 Waterfall 30 Waterfall XL 30 Waterfall 60 Waterfall XL 60 Waterfall 90 Waterfall XL

Political Map of the World, August 2013120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn (23°27')

Political Map of the World, August 2013120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn (23°27')

Wyoming Student Atlas - University of Wyoming · 60°S 30°S 90°E 90°S 90°S 0° 120°E 150°E 180°W 0° 60°E 90°E 60°S 120°W 90°W 60°W 30°W 30°E 60°N 150°W Equator P

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Physical Map of the World, April 2004 - Cola da Web · 120 60 0 60 120 180 30 30 0 60 30 30 90 150 90 150 60 120 60 0 120 90 150 90 60 30 0 30 60 Equator Equator Equator Tropic of

Physical Map of the World, April 2004 - Cola da Web · 120 60 0 60 120 180 30 30 0 60 30 30 90 150 90 150 60 120 60 0 120 90 150 90 60 30 0 30 60 Equator Equator Equator Tropic of

World Fibres To 2025 – Acrylic Fibres in Context · 2015. 3. 23. · Source: Tecnon OrbiChem R2 = 0.964 R2 = 0.967 10 20 30 40 50 60 70 80 90 5,000 15,000 25,000 35,000 45,000 55,000

World Fibres To 2025 – Acrylic Fibres in Context · 2015. 3. 23. · Source: Tecnon OrbiChem R2 = 0.964 R2 = 0.967 10 20 30 40 50 60 70 80 90 5,000 15,000 25,000 35,000 45,000 55,000

Adobe Photoshop PDF - URJC · soy ects 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 90 60 60 60 60 60 60 60 60 60 60 ects 60 60 60 60 60 90 60 60 60 ects

Adobe Photoshop PDF - URJC · soy ects 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 90 60 60 60 60 60 60 60 60 60 60 ects 60 60 60 60 60 90 60 60 60 ects

Physical Map of the World, January 2015 · PDF file120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 6030 0 30 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn

Physical Map of the World, January 2015 · PDF file120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 6030 0 30 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn

Elementary Functions Two special triangles The 30-60-90 ......The 30-60-90 triangle The 30-60-90 triangle has a right angle (90 ) and two acute angles of 30 and 60 . We assume our

Elementary Functions Two special triangles The 30-60-90 ......The 30-60-90 triangle The 30-60-90 triangle has a right angle (90 ) and two acute angles of 30 and 60 . We assume our

O’NEIL COMMODITY CONSULTING...2017/09/21  · 55,000 U.S. Gulf –Egypt $26.50 Up $0.25 55,000 -60,000 mt PNW to Egypt $26.00 St. Lawrence to Egypt $26.50 60-70,000 U.S. Gulf –

O’NEIL COMMODITY CONSULTING...2017/09/21  · 55,000 U.S. Gulf –Egypt $26.50 Up $0.25 55,000 -60,000 mt PNW to Egypt $26.00 St. Lawrence to Egypt $26.50 60-70,000 U.S. Gulf –

Physical Map of the World, April 2008 · 120 60 0 60 120 180 30 30 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 0 30 60 Equator Tropic of Capricorn (23°27')

Physical Map of the World, April 2008 · 120 60 0 60 120 180 30 30 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 0 30 60 Equator Tropic of Capricorn (23°27')

Political Map of the World, April 2007120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn (23 27')

Political Map of the World, April 2007120 60 0 60 120 180 30 30 0 0 60 150 90 30 30 90 150 60 150 120 90 60 30 0 30 60 90 120 150 180 60 30 30 60 Equator Tropic of Capricorn (23 27')