Marketing Plan Template The following template is a suggestion on what you might consider to include...
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![Page 1: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/1.jpg)
Marketing Plan Template
The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should not just fill it in. Feel free to borrow the ideas, but ultimately produce your own original slide show that will complement your presentation.
![Page 2: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/2.jpg)
Title Page
Your Name
Course Code
Date
![Page 3: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/3.jpg)
Presentation Agenda
Preamble - why you chose your product/service
Part A – Current Marketing Analysis 4 P’s
Part B – Proposed Marketing Strategy 4 P’s
![Page 4: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/4.jpg)
Background - Preamble
Reason 1 – (for choice)
Reason 2
Reason 3
![Page 5: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/5.jpg)
PART ACURRENT PRACTICESMarketing Analysis
Product Customer/Consumer Competition Branding Price Place Promotion Analysis
![Page 6: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/6.jpg)
PRODUCT – CURRENT MARKETING PLAN
Discuss product concept, development, and history
What makes it unique (USP)
What needs or wants does it satisfy. Consumer/Customer buying behaviour
Discuss relevant Form, Information, Place, Time, Possession Utility factors
Benefit Analysis
Product Life Cycle
![Page 7: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/7.jpg)
CONSUMER/CUSTOMER – CURRENT MARKETING PLAN
Description of Current Market Target
Demographics
Psychographics
Geographics
Product Use Statistics
Consumer Profile
![Page 8: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/8.jpg)
COMPETITIVE MARKET - CURRENT MARKETING PLAN
Who are your current competitors
Direct Competition
Indirect Competition
Market Share Statistics
Competitive Advantages
List Relevant Sustainable Competitive Advantages
List Relevant Non-Sustainable Competitive Advantages
![Page 9: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/9.jpg)
POSITIONING & BRANDING - CURRENT MARKETING PLAN
Product Mapping
Product Positioning
List relevant positioning types
Branding
Discuss Brand Strategy
Logos
Slogans
![Page 10: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/10.jpg)
PRICING - CURRENT MARKETING PLAN
Cost Components
Margins
Pricing Strategies
![Page 11: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/11.jpg)
CHANNELS OF DISTRIBUTION - CURRENT MARKETING PLAN
Distribution Logistics
Discuss relevant issue in product transportation and handling
Distribution Channels
Discuss relevant direct channels
Discuss relevant indirect channels
Discuss relevant ispecialty channels
![Page 12: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/12.jpg)
ADVERTISING - CURRENT MARKETING PLAN
Print Ads (magazines, newspaper, posters)
Out of Home Media Signs (billboards, bus, shopping malls, washrooms, etc)
Direct To Home (mail, pamphlets, telemarketing, etc both targeted and aggregate campaigns)
Television
Radio
The Internet
Specialty Advertising
Viral, Guerrilla, non traditional – cutting edge methods
![Page 13: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/13.jpg)
SALES PROMOTION - CURRENT MARKETING PLAN
Contests and Sweepstakes
Refunds And Rebates
Product Endorsements
Coupons
Samples
In Store promotions and displays
![Page 14: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/14.jpg)
PUBLICITY & PUBLIC RELATIONS - CURRENT MARKETING PLAN
Media Relations
Business Ethics
Corporate citizen image, community involvement and contribution, social responsibility
Employee relations
Publicity Strategies
Managed publicity and PR
![Page 15: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/15.jpg)
ANALYSIS
What’s done well Summarize current successful practices
What needs to be done better Summarize current practices that need
to be improved/removed
Segue for your proposal
![Page 16: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/16.jpg)
PART BPROPOSED MARKETING STRATEGY
Market Research SWOT Analysis Product Customer/Consumer Competition Branding Price Place Promotion
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MARKET RESEARCH
Primary Research
List Techniques and methods used
Findings & Conclusions
Secondary Research
List/cite sources
Findings & Conclusions
![Page 18: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/18.jpg)
SWOT ANALYSIS Strengths
List strengths and related issues
Weaknesses List weaknesses and
related issues
Opportunities List opportunities and
related issues
Threats List threats and
related issues
![Page 19: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/19.jpg)
PRODUCT
Product innovations?
Product life cycle extensions?
Introduction of new products?
New Product use and applications?
![Page 20: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/20.jpg)
CUSTOMER/CONSUMER
Support for existing target market?
Redefine existing target market?
Extend/enlarge Target market?
NEW TARGET MARKET PROFILE
Demographics
Psychographics
Geographics
Product Use Statistics
![Page 21: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/21.jpg)
COMPETITIVE MARKET
Redefine Competition
Direct Competition
Indirect Competition
Competitive Advantages
List Relevant Sustainable Competitive Advantages
List Relevant Non-Sustainable Competitive Advantages
Market Share Goal
![Page 22: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/22.jpg)
PRICING Cost Components
Margins
Pricing Strategies
![Page 23: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/23.jpg)
CHANNELS OF DISTRIBUTION
Distribution Logistics
Discuss changes or modifications to product transportation and handling
Distribution Channels
Discuss new channels of distribution
Discuss modification of existing channels of distribution
![Page 24: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/24.jpg)
ADVERTISING
Print Ads (magazines, newspaper, posters)
Out of Home Media Signs (billboards, bus, shopping malls, washrooms, etc)
Direct To Home (mail, pamphlets, telemarketing, etc both targeted and aggregate campaigns)
Television
Radio
The Internet
Specialty Advertising
Viral, Guerrilla, non traditional – cutting edge methods
![Page 25: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/25.jpg)
SALES PROMOTION
Contests and Sweepstakes
Refunds And Rebates
Product Endorsements
Coupons
Samples
In Store promotions and displays
![Page 26: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/26.jpg)
PUBLICITY & PUBLIC RELATIONS
Media Relations
Discuss and changes or related issues
Publicity Strategies
Discuss and changes or related issues
![Page 27: Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.](https://reader035.fdocuments.in/reader035/viewer/2022070413/5697bf9e1a28abf838c94341/html5/thumbnails/27.jpg)
CONCLUSIONS
Recap your recommendations
Reemphasize significant proposals
Client buy-in