Marketing Plan RECAP l Health Care
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Transcript of Marketing Plan RECAP l Health Care
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guardian urgent care
Presented by Brooks Marketing GroupJanuary 28, 2015
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atient Count.
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OBJECTIVE.
Strategy.
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l
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OBJECTIVE.
Strategy.
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Ad group Status
Competitors (Urgent Care & Hospitals): eligible
Emergency Room(s)/Department/Hospital/Medical ad group paused
Closest Emergency Room(s) ad group paused
Urgent Care Clinic/Center/Facility/Services (Dynamic Keyword Insertion eligible
Urgent Care Locations or Find Urgent Care eligible
Colorado/Aurora/Denver/Westminster/Etc. Urgent Care eligible
Closest Urgent Care eligible
Urgent Care Hours eligible
Walk In Clinic eligible
Emergency (Care) Clinic eligible
Emergency Physician/Doctors/Nurse ad group paused
Urgent Care for Kids/Children eligible
Get Treatment for Strep Throat eligible
Get Treatment for Tonsillitis ad group paused
Get Treatment for Mono/Mononucleosis ad group paused
Where to go for Fracture/Broken Bones eligible
Get TB Test eligible
Get Tetanus Shot ad group paused
Get Flu Shot eligible
Get an X-Ray eligible
Get Physical Exam eligible
Treatment for Sore Throat eligible
Get Treatment for a Cut/Laceration eligible
Get Treatment for Burn ad group paused
Get Treatment for Pain/Back/Muscle/Tendon/Joint/Stomach/Abdominal/Ect. (Dynamic Keyword Insertion)ad group paused
Get Cholesterol Checked eligible
Get Blood Pressure Checked ad group paused
Get Treatment for Chest Pain ad group paused
Treatment for STD Infection (HIV Herpes Etc.) eligible
Get Physical Therapy eligible
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Publisher Name Impr. Clicks CTR Cost Avg. CPC Avg. Pos.
AdWords 412972 10934 2.65% 22,704.48$ 2.08$ 2.59
Bing Ads 11460 292 2.55% 631.93$ 2.16$ 2.14
Display Advertising 5455605 4288 0.08% 12,667.63$ 2.95 n/a
5880037 15514 0.26% 36,004.04$ 2.32$ 2.58
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2014 CENTER Count 2013 CENTER Count 2012 CENTER Count 2011 CENTER Count
Westminster 11179 Westminster 9593 Westminster 9018 Westminster 7534
2014 vs. 2013 2013 vs. 2012 2012 vs. 2011
Patient +/- 1586 + Patient +/- 575 + Patient +/- 1484 +
Annual % 17% + Annual % 6% + Annual % 20% +
2014 CENTER Count 2013 CENTER Count 2012 CENTER Count 2011 CENTER Count
Denver 15966 Denver 15800 Denver 15523 Denver 14680
2014 vs. 2013 2013 vs. 2012 2012 vs. 2011
Patient +/- 166 + Patient +/- 277 + Patient +/- 843 +
Annual % 1% + Annual % 2% + Annual % 6% +
2014 CENTER Count 2013 CENTER Count 2012 CENTER Count 2011 CENTER Count
Aurora (May-Dec) 3987 Aurora (May-Dec) 2646
Aurora (Jan-Dec) 6631 Aurora (Jan-Dec) N/A Aurora 0 Aurora 0
2014 vs. 2013 Comparable 2013 vs. 2012 2012 vs. 2011
Patient +/- 1341 + Patient +/- 2646 + Patient +/- N/A
Annual % 51% + Annual % N/A Annual % N/A
Comparable count: May - December.
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