CatChat 1.0Matthew Scott9/19

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The New Age of Animal TranslatorsThe CatChat 1.0 is a pioneer of the animal to human translating devices. There is not any other product on the market that has the type of technology, equipment, or team behind the CatChat 1.0. This product is what all feline owners have been waiting for, and they can now have a stronger bond with their pets.

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The New Age of Animal TranslatorsEnsuring our customers are happy with their cats, chatting with them using the CatChat 1.0 for endless companionship is our goal. We want to help customers feel a stronger bond, and more companionship with their cats, for an affordable price, and easy set up. CatChat 1.0 currently provides the most up to date, futuristic, efficient translator for cats for only $200.

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The HistoryThe company CatChatter Inc. was established in February of 2015, in Central, South Carolina. The research for the technology took 4 months to produce an effective product that will successfully translate cat vocalization into a specific human language, depending on the users settings. CatChatter rolled out their product in early September of 2015, and has been on the market since.

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Economic ClimateThe United States economy at the current moment is mediocre at best. The true unemployment rate is over ten percent, the stock markets have recently taken a major loss, and the United States domestic production is decreasing. The number of cats owned by Americans taken from the 2012 U.S. Pet Ownership & Demographics Sourcebooks is 30.4% of the entire populous or roughly 36 million people.

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Demand TrendsThe demand trends arent seasonal, but year round. The product may be purchased by any cat owner, or bought for a special event such as a birthday, or Christmas. The device made for cats is of the highest technology, and will be the new age item for a pet. There are no specific demographic factors, any age, race, religion, income, or gender may purchase this product.

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CompetitorsThere are few competitors when it comes to the CatChat 1.0. Most of the competitors are applications on a smart phone that is mainly for entertainment purposes, and doesnt function fully as a true cat to human translator. The strengths of the other competitors are their price, they have invested little research into their product/service, that their applications are very affordable, and easily available through mobile devices. All of these competitors are under threat of the CatChat 1.0 because of its technology that simply surpasses anything the competitors may offer.

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ExpectationsCatChatter expects to sale over 100,000 products within the first year and 1 million products within the second year. The product is very new and unknown to the untapped market. Once its availability is known, and is shown to successfully translator cat acoustics, then the sales will sky rocket. The product is made for $30 per inventory, but the price is such higher at retail because of all the invested money put behind the research of the technology to allow the device to function properly.

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Device QualitiesThe CatChat 1.0 is built to be durable and withstand over 50 pounds of pressure. Its solid design and state of the art technology is due to the months of research and development by the CatChat team. This product is more efficient and a simple device for a person to become closer with their feline friend. We humans think of our pets as family, and giving them a voice to speak will make it easier for us humans to bond with our furry friends.

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LocationThe CatChat 1.0 will be sold in retails stores, mainly big business chains to get the most knowledge to the public that the product is available. The device will also be sold on QVC-Type businesses that use the television, or internet to sale the product. The price is a little high for some of the lower income target audience, but for a special occasion it will make a perfect gift for anyone. To help promote the device billboards, television commercials, and radios ads will be played, and shown all across America.

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ResultsThe business is expected to lose money its first year, most if not all companies do not make a profit margin their first year in business. The following months of the first year, the profit should begin to pick up and more units will be sold due to the publics awareness of the product. It cost 8 million dollars to finance the technology department to develop the equipment needed to produce successful results. CatChat is expected to lose $200,000 a month for the first year, and then the profit margin is predicted to change to over 1 million units sold in the second year, profiting over 200 million dollars. Overall the business should be a huge success, and make many customers very happy.

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