Students’ Name:

Saad Mazhar

Faculty’s Name:

Sir Kamran Jawaid

Mohammad Ali Jinnah University

ACKNOWLEDGMENT

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This is to acknowledge that our instructor Mr. Kamran Jawaid has excellently treated us and shared her experiences and expertise with all the group

members and helped us throughout the preparation of this report as well as presentation. Therefore both the members of the group are heartily thankful

to Sir Kamran Jawaid for his co-operation and precious time. We Saad Mazhar and Mohammad Danish dedicate this complete presentation to his kindness

and support.

TABLE OF CONTENT

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Executive

Summary________________________________________________04

Marketing

Audit___________________________________________________05

SWOT

Analysis___________________________________________________08

Objectives and

Issues_______________________________________________10

Marketing

Strategies________________________________________________11

Marketing

Mix_____________________________________________________12

Budget__________________

_________________________________________14

Controls_______________

___________________________________________16

Implementations_________

__________________________________________17

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EXECUTIVE SUMMARY

The idea of the project floated from the need of use of solar energy. In the

developed world, the availability and cost of power can play a vital role in

economic development of people’s well-being. As countries become wealthier

and their population grows, demand of energy increases. Traditional sources of

energy are often too expensive to satisfy this demand. There also are concerns

about limited reserves of fuels and their environmental effects. Solar energy, in

particular, is an excellent alternative to fuels, particularly for the developing

countries like Pakistan that receive high level of solar radiation. A solar

energized car is a vehicle which uses solar radiations as its energy source.

Because they use no fuel and they cost less to run, they are used worldwide to

help slow deforestation and desertification.

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MARKETING AUDIT

A.COMPANY’S MICRO ENVIRONMENT

1.The Company

2.Suppliers

3.Marketing Intermediaries

4.Customer

5.Competitors

6.Public

B. Company's Macro-environment

• Demographic Environment

• Economic Environment

• Natural Environment

• Technological Environment

• Political Environment Cultural Environment

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C. Responding to the Marketing

Environment

Company Products and Services

The company is well known in Pakistan and other countries. Suzuki has launched such products which not only delivers the superior value but also

augmented products to all the classes of the people .For example; Liana, Swift, Cultus, Mehran, Wagon R,APV, Bolan van, Ravi pick up and cargo van ,and

motor bikes.

Market Overview

We are intending to capture the mobilized market. The market of vehicles and transportation is always at its peak and is searching for a new and unique

set of wheels. The cost of fuel is very high in Pakistan which the customer finds it inconvenient and expensive so we are bringing the state of the art only of its

kind hybrid car also known as the Solar Car.

The customer always requires more satisfaction and thus shifts to the next and new model. This time the customer will shift to our solar cars which will

probably satisfy the needs of the customer for a longer period of time.

Environment

The cost of this car will be relatively cheaper than those present in the market costing millions. The customer finding comfort and lower fuel cost and yes lower maintenance cost will probably purchase our product. It is a onetime

investment but lasting for long.

Our competitors will surely be other vehicles companies but this thing is unique so it will affect them badly.

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Distribution

Once the product is launched our distribution channels will be mainly the freelancers, the showrooms and yes advertisement. Our introductory price is

going to be a little less than original as initially we will gain less profit so that our product can be in the market for sure.

Demographic Environment

• Consider the size, age, gender, density, location, occupation and other statistics.

• Pak Suzuki launch products that delivers superior value to their customers.

Natural Environment

• Right choice for their enthusiastic owners. • Engineered to be as fuel-efficient and environmentally responsible

as possible.• Reduces fuel costs, air pollution and greenhouse-gas emissions.• Provide their owners, safety and comfort.

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SWOT ANALYSIS

Strengths:

Among the various electricity generation from solar energy has the highest power density

During use solar energy doesn't create any pollution. Electricity generation from solar energy is economically feasible where

grid connection or fuel transport is difficult, costly or impossible. Solar energy can give substitute to the highest cost electricity during peak

demand times in most climatic regions, it can reduce grid loading, and can also eliminate the need for local battery power and fulfill high local demand.

Once the initial capital cost of installing a solar has been invested, maintenance costs are low compared to existing fuel and electricity generation technologies.

Weakness:

The major weakness of popularization of renewable energy based cooking systems includes LPG and Kerosene subsidy, varied nature and free fuel availability, diverse cooking habits and eating practices, lack of local capacity of masons and fabricators/ manufacturers/ entrepreneurs, manpower for operation of biogas plants, high capital cost, lack of bank finance, shortage of manpower and post installation service for repair and maintenance.

Solar electricity is currently more expensive than electricity generated by other technologies.

Solar energy and electricity are not available at night and it can be unavailable due to weather conditions and hence, a storage or complementary power system is required for most applications especially in non-sunny days.

We are selling the product that consumer are not well aware. It requires heavy advertising and promotional activities

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Resource has limited power density

Opportunity:

Increasing cost and non-availability of CNG and environmental awareness and climate change effects of petroleum fuel is the major opportunity favoring popularization of renewable energy systems for mobilization.

Pollution control techniques are enough to manage the emissions and wastes. End-of-use recycling technologies are also being developed for a better cause.

Such application is favored by net metering. Use of net metering can be highly favorable to small photovoltaic systems.

Companies are offering more reasonably priced options, as they wants to make solar home energy affordable and available to wide range of the public.

There is adequate amount of solar-derived energy on Earth. The quantity of solar energy received by the Earth every minute is greater than the quantity of energy the world uses in fossil fuels each year.

Threats:

Available infrastructure at government cost and subsidization of conventional fuels such as CNG, LPG, variation in the efficiency of the renewable appliances, getting quality products and soft finance and insufficient repair and maintenance and post installation services are some of the threats

Solar cells produce DC power which must be converted to AC power by using a grid tie inverter when used in distribution grids. This may incurs an energy loss of 4-12%.

High-speed solar wind streams often leads to damage disturbances within the earth's magnetosphere, in the atmosphere.

High-energy particles can damage satellite solar power panels, confuse optical trackers, and harmful charges is deposited into sensitive electronic components.

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OBJECTIVE AND ISSUES

Earn a 15% profit after successfully completing the first two years. Capture the market by increasing our shares every 3 years by 10% at

least. Retention of customer is hard in these days. Must improve bit by bit to attract the customer.

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MARKETING STRATEGIES

The two main barriers to our business strategy are 1) changing user behavior and 2) cost of the solar engine. The promotion strategies described

below are designed to address these barriers. In addition, we plan to address the relatively short life (1 year) of our solar panels, by offering the consumer

replacement panels once a year. This encourages the consumer take care of their car, because if they need more than one replacement panel per year, they will

have to pay for the cost of the additional panel.

Promotion Strategy

The three parts of our promotion strategy are

• Product launch • Representatives• An education and awareness campaign.

Product LaunchThe solar will hold a product launch event in each area where test drives

be given. These demonstrations will be setup at showrooms and exhibition

Horizontal Integration

Based on the orders we get, we will order the items necessary for the production of solar car from specialized producers and suppliers. We will

select the optimum buying option based on our market study.

Ready-Aim-Fire

Products which are eco-friendly are quite profitable to attract sponsorships. After successfully acquiring sponsorship, which is quite

possible, we will look out for potential buyers of our product. Depending on their orders, we could generate sales.

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MARKETING MIX

Product

Solar Panels

• Number of panels: Ten• Material: Plain glass• Spacing between two panels: 20mm• Glass thickness: Inner: 3mm, Outer: 4mm• General appearance of panels: Free from bubbles/ rough

surface.

Converter

• Material: Aluminum• Thickness of Sheet: 0.5mm• Size: Length=0.4m, Width=0.5m• Thickness of wall: 0.5mm• Paint on inner surface: Mat black finish by black board paint.

Engine

• Material: Aluminum• Thickness: 0.5mm• Number: One• Diameter: 200mm• Depth: 90mm• Absorber• Absorber material: Glass

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Reflecting Material

• Number of Reflectors: Five• General Appearance: Free from bubbles• Thickness: 4mm

Batteries

• Rechargeable

Price:

Cost Analysis:

With all these materials bought, furnished and utilized, the total cost incurred will be Rs.5 lacs to Rs.30 lacs. The calculations are subject to change with the passage of time depending on the market price of the

materials used in the manufacturing.

Promotion Strategy:

Marketing

Energy products to be accepted and marketed successfully, it should add value to prospected users and are significantly different from current

products on the market. Renewable energy products should be a supplement to existing products and not replacing the current

Creating awareness

• Communicating the advantages to prospective buyers,• Creating credibility and trust with prospective buyers and

other role players such as intermediaries.• Breaking through cultural barriers

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Place

Placing policies for any product, in context to sales in Pakistan are subject to vary from time to time. The placing policy must me flexible enough to effectively manage the supply and demand of the product.

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BUDGET

Start the investment Suzuki Company at one million rupees plant manufacturing solar system car. The solar car prices start from five lacs to

thirty lacs rupees with different models.

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CONTROLS

To control the price and quality of manufacturing and loyalty of the consumer no compromise with quality against the consumer and solar

car. The name of Suzuki is a quality of manufacture.

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IMPLEMENTATION

The Suzuki Company launch the new solar car against the other brands of cars implantation the new idea with the low price against the competitor

Toyota Prius and Honda CR-Z. It creates a new revolution in market.

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