UBS GROUP PRESENTS

Hydrophobic (water) Oleo phobic (hydrocarbon)

Vision

Every product has a life and for us each life is important

Reasons for selecting the product

This product is prone to be successful in various business

Use of Nano technology Eco friendly product Encouraging a hygienic life No CompetitionNo dirt No Germs

Product usage Boots and Footwares Bricks Stairs, railings & catwalks Engines Hats, caps & other headwear Tools & equipment Paint equipment Air stripper trays Work vehicles Nuts, bolts and other hardware Concrete trucks Clothing / apparel Building supplies Gloves Machinery Electric motors Paper mill rollers Cinder blocks And Many More usages

• Water proofing and water resistant coating for concrete• Coating anything you want to be self-cleaning when it rains or easier to

clean.• Coating anything you want to be dry immediately after it rains.• Coating any metal for corrosion protection• Coating anything you do not want ice to form on or be easily removed

from• Coating anything you do not want bacteria on

TOTAL PRODUCT CONCEPT

PRELAUNCH OFFERS, DELIEVERY

EFFICIENCY

CORPORATE DISCOUNT

SUPERHYDROPHOBIC COATING

PROTECTION/DURABILITY

CORE PRODUCT

BASIC PRODUCT

AUGUMENTED PRODUCT

POTENTIAL PRODUCT

Segmentation

AGE ENGINEER LABOURS SPORTS PAINTERS STUDENTS

20-25 MODERATE MODERATE HIGH MODERATE HIGH

25-30 HIGH MODERATE MODERATE HIGH MODERATE

30-35 LOW LOW MODERATE LOW LOW

35+ LOW LOW LOW LOW LOW

The primary target would be youth aged between 20 – 30 years

middle class & upper class, average income peopleAutomobiles companies

Positioning StrategyEco

Friendly

Low User Friendly

Non Eco Friendly

High User Friendly

Marketing mix

• Advertising • Sales force • Sales promotion • Public relations • Free advertising

• Tariff• Sale• Discount • Sales terms • Credit terms

• Distribution channels

• Distribution area • Point of sale • Warehouses• Means of

transport

• Quality• Features • Brand • Packaging• Size• Warranty• After sales

Product Place

Promotions Price

SWOT ANALYSIS (situational analysis)

STRENGTHS Use of Nanotechnology Protection from dirt and germs Flexibility in usage Increase in life span of the product which is

perishable by water and oil.

WEAKNESS

• Understanding the method of usage of the product.• Unawareness of the launched product.

OPPORTUNITIES• Expansion of the business to every part of the world.• To invent more benefits from the same product.• Huge opportunities in oil producing countries where the material

cost can be reduced or even totally ignored.

• THREATS• Competitors who launch a product similar to ours.

Porter’s 5 force model

Industry rivalry

Threats of new

entrants

Bargaining power of

consumer

Threats of substitutes

Bargaining power of supplier

BRAND COMMUNICATIONS STRATEGY

product demonstration online and offline Social media webpages product awareness By sponsorship With editorial mentions Mass media Youtube Events and experiences Public relations and publicity Direct and interactive marketing Word of mouth marketing

THANK YOU

Rupesh Suradkar Dheeraj Bhave Divya MaryAvril Rodrigues Rohan Tarkari