PRESENTED BY : RASHID ALI WAHEED MURAD TANWEER SUDHAN & ZAHID NADEEM

PRESENTED TO : MAM NOOR-UL AIN

Company Introduction

Murree Brewery:

o Murree Brewery was established in 1860 in response to the ever increasing demand for beer by the personnel of the British Raj, and is currently the oldest continuing enterprise in Pakistan.

o Tops Food and Beverages a division of the Company was established in 1969. It processes fruits and markets fruit juices and allied food products. Two manufacturing units are located in Rawalpindi and Hattar (KPK) respectively

The Murree Brewery is one of the oldest public companies of the sub-continent.

Its shares were traded on the Calcutta Stock Exchange as early as 1902, and is now the oldest continuing industrial enterprise of Pakistan.

Products FRUITY MALTS and soft drinks

Our company is already offering soft drink. Now we are going to offer a water bottle “Hankers Filter water bottle” which will filter drinking water for it consumers. The goal of our company is to provide an environmental friendly water bottle.

New “Hanker Filter Water Bottle”

Tuesday, April 18, 20236

Clean water, Clean

environment Healthy life !

Proceed by Rashid Ali

An increase in the demand for pure healthy water,

The convenience of water bottles,

An increased awareness about health

Need for eco-friendly solutions to eliminate bottled water waste in our landfills.

Situation Analysis

Focus The company focus:

To provide the customers an unparalleled service experience.

To provide the customers the largest range of natural products and services.

To provide high quality product in minimum range.

COMPANY ANALYSIS

*Work Culture

*The work culture at Murree Brewery features lots of freedom and immense responsibility

*Employees are given an opportunity not only to express their Creativity but also experience Freedom at work

Customer Analysis

Number of CustomersMurree brewery has a wide range of consumers in rural and urban areas of Pakistan. Although it is introduced as an economical Hanker Filter water bottle it is expected to be more used by rural and urban consumers

Target Audience It targeted the rural and urban areas. Lower middle class- Population with monthly income

of 15000-30000. Consumers looking for economical and good quality

products. Targeting students

COMPETITORS ANALYSIS

MAJOR COMPETETIORS

Proceed by TanweerProceed by Tanweer

PEST ANALYSIS

SWOT ANALYSIS

Strengths Simple and easy to use Cost saving Need base product Affordable price Provide filter option at any time and low cost yet no

competitor provide same facility

o WeaknessFilter must be replaced with in period of 3 months.Filter can be blocked soon if not clean properly.

OpportunitiesGrowing demand

Bottles with filters are more economical

Monopoly for capturing market share

Filtering water is a big business it ensures better drinking water for families

Revenue can earn through Filter replacement.

Threats•Arrival of new competitors in market

• Lack of knowledge about the product

Market segmentation Geographic Segmentation Demographic Segmentation Behavioral segmentation:

Benefits soughtUser statusUser readiness

Alternative marketing strategies

Market development strategy

Market modification

Rapid penetration

Promotion mix strategies:

Push strategy

Pull strategy

Proceed By Waheed Murad

Marketing mixProduct: Hanker water bottle”. The meaning of the name is

Thirst or Desire.

Quality: Hanker are made well with the Replaceable activated carbon filter

BPA free

Simplicity: Hanker’s key messages for using their product are

Pure water

Ease of use

Quality

Saving the environment.

PRICE The cost of the bottle is Rs999

(1000ml) for the adult model and Rs799 (650ml)for the child. The cost is low enough for most consumers to be able to purchase it. • Rapid penetration

PLACE : Targeted big cities , warm areas and less develop areas

PROMOTION: Discounts packagesAfter sales service

Distribution channel

Whole seller

Retailer

Customers

Expected budget 6 million millionmarkiting exp 2.5 millionAdmin exp 1 millionsales 4500 units (1000ml) 1250 units (750 ml)revenue 5 million 1 millioncost 500*4500 = 2.25 million 250*1250 = .3millionBreak even points Figer

BUDGET

CONCLUSION

Hanker’s filtered water bottle, is a beneficial and cost

effective product. It allows consumers to control the purity

of their drinking water and at the same time be socially

responsible. Hanker will need to build customer

relationships using the traditional methods currently being

used. Showing customers the value of the product and

guiding their choice when they normally would purchase

bottled water will reflect positively on the product itself,

making the cost effectiveness apparent

THANK YOU !