Marketing plan for launch of a unique product PEN-PC
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Transcript of Marketing plan for launch of a unique product PEN-PC
PEN - PC
The computer of the future !!!
Marketing Mix
Product
PEN-PC
Rechargeable lithium -ion battery
Capable of storing terabytes of data-
Use lasers and infrared technology
E finger printing
USPUSP
•Easily slip in a pocket Virtual keyboard and monitor Easily accessible Consume less electricity
Rs. 45,000
Price•P
ricing objective - market skimming
1
•Deterring Demand - Surveys
2
•Estimating Costs - Target Costing
3
•Selecting a Pricing Method - Target Return Pricing
4
• Promotional pricing - Warranties and services c Contracts, Cash rebates,
5
Place
Direct channel-
Exclusive retail store
E-Commerce Marketing Practices
Promotion
•Advertising - print, TVC
1
•Events and Experiences
2
•Personal Selling
3
•Free insurance,
•2 year warranty, at 0% finance availability
4
PEN - PCThe computer of the future !!!
for more information log on towww.penpc.com
STPSTP
Segmentation
• Niche Marketing
Positioning
• The computer of the future
Target Audience
•Working Executives
•Slaves To Technology
•Students
•People who are looking for something extraordinary
Thank You