MARKETING PLAN: LAPTOPS “R” USBY: FOUNDERS OF COMPANY

TABLES OF CONTENTS1. Founders of Laptops “R” Us2. Company Overview3. Objective and Mission4. Situation Analysis5. Customer Segmentation, Target Marketing and Position Analysis6. Marketing Strategy7. Financial Projections8. Implementation Plan9. Evaluation and Control Metrics

1) FOUNDERS OF LAPTOPS “R” USRobert DunnMatthew MacnicholEvelyn NgugiGordon WanterBertolon School of

Business Students

2) COMPANY OVERVIEWLaptops “R” Us is a

company dedicated to improving the academic portion of the college experience for students who find it difficult to afford college.

Our competitive edge includes the convenience factor and extraordinary Customer Service.

3) OBJECTIVE AND MISSIONA. Objective

Tap a broader mass of consumers in the market

Offer work opportunities i.e. tutors, IT specialists

Ease the economic burden of earning an education on students

Spread knowledge on different subjects by offering a large amount of resources that students can tap into

Create a better working environment for students and their professors

3) OBJECTIVE AND MISSIONB. Mission

To provide high quality and student-oriented laptop renting service, that will not only provide laptops to students at cheaper prices than our competitors but will also provide all necessary software that can aid in the pursuance of a higher education.

4) SITUATION ANALYSISA. Strengths

Easy Accessibility Wide range of services

provided A customer-orientated policy First company in this new

industry

4) SITUATION ANALYSISB. Weaknesses

Management of large amount of products and services may prove difficult with small work force

Expansion opportunities may be hard to identify

4) SITUATION ANALYSIS

C. OpportunitiesExpansions to other

institutionsOffer more services as

new software becomes available

4) SITUATION ANALYSISD.Threats

CompetitionPromotion being too

costlyNot being able to reach

target market via current promotion methods

5) CUSTOMER SEGMENTATION, TARGET MARKETING AND POSITION ANALYSIS

A. Segmentation Understanding that 60-70% of all

current students of Salem State University already own laptops is key

Identifying which majors require the most use of the internet and certain software is also important so we promote the right software in the right buildings

5) CUSTOMER SEGMENTATION, TARGET MARKETING AND POSITION ANALYSIS

B. Target MarketStudents of Salem State

University that do not own laptops

Students of Salem State University that would rather rent a laptop then carry their own around

5) CUSTOMER SEGMENTATION, TARGET MARKETING AND POSITION ANALYSIS

C. Position Laptops are not a luxury, but

a necessity for a successful college experience

Working so closely with Salem State and their Financial Aid office, were showing that we care more about student success

6) MARKETING STRATEGYA. Product

We offer 3 laptop packages that come in the form of:

1. Basic Package2. Performance Package3. Exceptional Package

We offer antivirus to keep our laptops in peak condition

We also offer specific software that can be added to any package at an additional fixed cost

6) MARKETING STRATEGY  BASIC PERFORMANCE EXCEPTIONAL

Daily Rental $10 per day $20 per day $35 per day

Weekly Rental $40 per week $55 per week $80 per week

Monthly Rental

$115 per month + A.V*

$145 per month + A.V

$180 per month + A.V

Semester Rental

$275 per semester + A.V

$325 per semester + A.V

$380 per semester + A.V

B. Price Pricing is based on four

fundamental facts:1. Duration of Rental2. What package the student

chooses (Basic, Performance, or Exceptional)

3. Anti-Virus Plan ($15 per Month)

4. Any Additional software added ($35 per program)*A.V (Anti-Virus) must be purchased in month long rentals, or longer

6) MARKETING STRATEGYC. Place

Our company will start its base of operations at the Enterprise Center located on the Salem State University Central Campus

6) MARKETING STRATEGYD. Promotion

Word of Mouth Flyers on school bulletin

boards Advertisement on Salem

States webpage, given prior approval

Social Networking Special deals during

important times through the semesters i.e. Finals week, Midterms, Spring break

7) FINANCIAL PROJECTIONS

A. Business InsuranceWe need to purchase

insurance for our laptops in the chance that something were to happen to them

7) FINANCIAL PROJECTIONS

2014 2015 2016Revenue 103,150.00$ 123,110.00$ 170,550.00$

Operating expenses:Offi ce supplies 900.00 700.00 500.00 Payroll 51,192.00 51,192.00 93,600.00 Marketing and promotion mix 1,500.00 1,200.00 1,200.00 Depreciation 9,299.97 12,400.00 12,400.00 Utilities 4,050.00 5,400.00 4,800.00 Insurance 2,250.00 3,000.00 3,000.00 Rent 10,800.00 14,400.00 14,400.00 Payroll Taxes 2,808.00 2,808.00 4,867.20

Total operating expenses 82,799.97$ 91,100.00$ 134,767.20$

Operating Income 20,350.03$ 32,010.00$ 35,782.80$

Loan Payment (10,000.00) (12,000.00) (18,000.00) Interest on Loan 17%) (6,800.00) (5,100.00) (3,060.00)

Net Profit 3,550.03$ 14,910.62$ 14,722.80$

Three Year Projections

7) FINANCIAL PROJECTIONS

2014 2015 2016Cash Flow Statement

Beginning Balance 72,000.00 3,650.00 11,020.00 Cash Inflow 12,850.00 30,590.00 27,122.80 Cash Outflow (81,200.00) (23,220.00) (22,840.00)

Ending Balance 3,650.00$ 11,020.00$ 15,302.80$

Balance SheetCash 3,620.00 11,020.00 15,302.00 Account Receivable 400.00 700.00 1,500.00 Inventory 61,500.00 54,020.00 60,245.00

Total Assets 65,550.00$ 65,740.00$ 77,047.00$

Account Payable - 3,280.00 7,500.00 Long-Term Debt 30,000.00 18,000.00 - Owners' Capital 35,550.00 44,460.00 69,547.00

Total Liability & Owners' Capital 65,550.00$ 65,740.00$ 77,047.00$

Three Year Projections

8) IMPLEMENTATION PLANThe first year would be a

test to confirm that our peak in sales occur in the 1nd and 3th quarters.

The first year would give us a ballpark figure of the amount of non-receivables and bad debt expense.

8) IMPLEMENTATION PLANOnce Laptops “R” Us

successfully gains brand recognition and customer loyalty at Salem State we would like to expand to other local institutions.

9) EVALUATION AND CONTROL METRICS

A. Customer Acquisition Cost Marketing % change in CAC Will help us evaluate our

marketing and sales strategies by comparing different CAC periods

MARKETING PLAN: LAPTOPS “R” USBY: FOUNDERS OF COMPANY