Marketing plan for Coffee Mugs
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Submitted By- Rohan Raj 2013239 Rohit Barve 2013240 Rohit Gupta 2013241 Rohit Jain 2013242 Rohit Suneja 2013244
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Transcript of Marketing plan for Coffee Mugs
Submitted By-Rohan Raj 2013239Rohit Barve 2013240Rohit Gupta 2013241Rohit Jain 2013242Rohit Suneja 2013244
INTRODUCTION
SEGMENTATION - TARGET - POSITIONING
#mycoffeemugs
• Unique product• Creative• Personalized• Social (event and gathering)• Luxurious• Versatile
POSITIONING
Economic profileMiddle and upper class
customers
Age groupAll age group especially youth
Market Segment
Geographic Market SegmentTarget
Relative Coffee Consumption in India
Non drinkers7%
Ocassional drinkers59%
Light drinkers25%
Medium drinkers
4%Heavy drinkers
5%
Heaviness of Coffee Consumption
PERCENTAGE
4 P’s#mycoffeemugs
PRODUCT
PRICE
PLACE
PROMOTION
4 P’s
PRODUCT
TRADITIONAL MUGS
PROMOTIONAL MUGS
THEME BASED
Sci-Fi
FESTIVAL MUGS
OCCASSIONS MUGS
GEEKY MUGS
PUZZLE MUGS
LOVE MUGS
ARTISTIC MUGS
CREATIVE MUGS
MAGIC MUGS
ECO-FRIENDLY MUGS
CUSTOMISED MUGS
Price range from ₹ 150-1500.
Depends on creativity.
Usually purchased for gifts .
Price can be high for personalized product.
price
PLACE
Online
Chain Stores
Retails Stores
Malls
PROMOTION
Online Advertisements
Personal selling
Contest
Word Of Mouth
Window Display
Inbound marketing
THANK YOU
