View a sample marketing plan created with Marketing Plan Pro
Marketing Plan
-
Upload
the-susan-horak-group-remax-boone-realty -
Category
Documents
-
view
212 -
download
0
description
Transcript of Marketing Plan
Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: [email protected] • www.susanhorak.com
More than just a sign in the yard
Marketing Plan• Print Media• Brochure• Newsletter• Internet • Video• Social Media
Susan Horak group
The
Susan’s in-house graphic designers measure and photograph the interior and exterior of your home to produce a high quality, full color brochure. Chock full of details, from basic infor-mation such as the number of bed-rooms & bathrooms, and directions, to more detailed information includ-ing ad copy, type of flooring, and square footage. We know the impor-tance of getting information about your home into buyer’s hands and into their inboxes. We always make a downloadable web brochure that is
perfect for email or printing.
Brochures
Whether plucked from the brochure box, downloaded from our website, or distributed at showings, brochures are just as important as any other first
Impression!
High Quality, Professional Color Brochures Loaded With Photos, Details and Floorplans
AddressDirections
QR CodeBranding Price
Front Photo
Basic Info
Interior Photos Floorplan
Ad Copy Interior Photos
NewslettersThe Susan Horak Group publishes a quarterly newsletter. This newsletter gets mailed to homes all across Co-lumbia, and a web-based version is
circulated all around the web!
This newletter fea-tures detailed in-formation about all of Susan’s list-ings, insightful Real Estate arti-cles, and stunning h igh- reso lut ion
photography.
Print MediaThe Real Estate Book
Susan reserves the first 2 pages of The Real Estate Book for her clients. With 16,000 copies distributed every month at more than 350 prime locations, the Real Estate Book is the most circulated non-newspa-
per publication in the Central Missouri area.
The National Association of Realtors estimates that over 90% of buyers shop online for a home. Some people’s idea of tech-savvy marketing is letting an ad languish unseen in some dusty cul-de-sac of the internet. Susan is committed to promoting your home on over 20 major, well-
advertised websites and search engines!
• Google• Yahoo• Bing• Trulia• Zillow• Homes.com
• Boonerealty.com• Realestatebook.com• Realtor.com• Facebook• Twitter• and more!
Unparalleled Web Presence
In today’s real estate market, you expect more from a re-altor than just a sign in the yard. Sophisticated buyers and sellers want it all - virtual tours, floor plans, a great website
and TONS of advertising!
Susan Horak Delivers!
Professional photography and virtual tours!
www.susanhorak.com
• Fully integrated with google maps on the main page, with custom location markers. • New featured listing each time the page is loaded.
• Secure client login for easy access to your Seller’s Portal.
• Intuitive page navigation and layout allows users to easily access all of Susan’s content.
• Advanced sort and filter controls let users browse Su-san’s listings the way they want.
• Susan’s website is mobile friendly! Find exactly what you’re looking for, whether browsing on an iPad, smart-phone, or a desktop computer.
• Indexed with every major search engine, including goo-gle, yahoo, and bing.
SusanHorak.com is hands down the most advanced website of any individual real estate agent in Mid-Missouri!
Video
The Susan Horak Group incorpo-rates text, video, and photogra-phy to make short “virtual tour” ads for your home. We post these videos on all the major Real Estate marketing platforms such as Trulia.com, Zillow.com, Homes.com, Realtor.com, as well as the FlexMLS database. These videos are also hosted on YouTube, Susan’s website, and are incorporated into our blog posts and facebook updates!
Videos about your home all across the internet!
QR CodesQR codes (short for quick response) are a type of matrix bar-code. These handy codes allow potential buyers to quickly access your home’s page on Susan’s website from
any mobile device!
For phones running andriod OS, we recom-mend the “QR droid” app.
For phones running iOS, we recommend the “Scan” app.
Once you have the ap-propriate application, just point, scan, and sit back as your phone or tablet directs you to your home’s page on www.susanhorak.com!
Follow Susan just about everywhere!
When Susan lists your home, her graphics department prepare marketing materi-als for different social media platforms. Today’s home buyer is tech savvy and wants to engage with information on their terms, on their platform, and on their time. This means we market your home in more places than ever! Susan maintains an active social media pres-ence through sites like Facebook, Twit-ter, and Blogger. Your home will have an unparalleled level of exposure as Su-san spreads the word about your home
all across the web!
• Facebook• Blogger• Twitter• Issuu
• Google +• Realtor.com• Linkedin• Re/Max mobile
• YouTube• Pinterest• Trulia• Zillow
Social Media
Marketing-Plan
Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: [email protected] • www.susanhorak.com
• Print Media• Brochure• Newsletter• Internet • Video
Susan Horak, GRI, CRS, Circle of Legends RE/MAX Ace Award WinnerMolly Horak, ABR, GREEN
33 E Broadway Ste 200, Columbia MO 65203
Susan HorakThe
Groupw w w . S u s a n H o r a k . c o m
(573) 876-2849(573) 864-0160(573) [email protected]
Mobile:Fax:E-mail:
Each office independently owned and operated.
...you’re looking for Susan Horak!
Susan Horak combines decades of expe-rience with incredible marketing. You’re looking for an agent who knows how to SELL your home...