Marketing Plan

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Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: [email protected] • www.susanhorak.com More than just a sign in the yard M arketing P lan • Print Media • Brochure • Newsletter • Internet • Video • Social Media Susan Horak group The

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The Susan Horak Group Marketing Plan

Transcript of Marketing Plan

Page 1: Marketing Plan

Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: [email protected] • www.susanhorak.com

More than just a sign in the yard

Marketing Plan• Print Media• Brochure• Newsletter• Internet • Video• Social Media

Susan Horak group

The

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Susan’s in-house graphic designers measure and photograph the interior and exterior of your home to produce a high quality, full color brochure. Chock full of details, from basic infor-mation such as the number of bed-rooms & bathrooms, and directions, to more detailed information includ-ing ad copy, type of flooring, and square footage. We know the impor-tance of getting information about your home into buyer’s hands and into their inboxes. We always make a downloadable web brochure that is

perfect for email or printing.

Brochures

Whether plucked from the brochure box, downloaded from our website, or distributed at showings, brochures are just as important as any other first

Impression!

High Quality, Professional Color Brochures Loaded With Photos, Details and Floorplans

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AddressDirections

QR CodeBranding Price

Front Photo

Basic Info

Interior Photos Floorplan

Ad Copy Interior Photos

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NewslettersThe Susan Horak Group publishes a quarterly newsletter. This newsletter gets mailed to homes all across Co-lumbia, and a web-based version is

circulated all around the web!

This newletter fea-tures detailed in-formation about all of Susan’s list-ings, insightful Real Estate arti-cles, and stunning h igh- reso lut ion

photography.

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Print MediaThe Real Estate Book

Susan reserves the first 2 pages of The Real Estate Book for her clients. With 16,000 copies distributed every month at more than 350 prime locations, the Real Estate Book is the most circulated non-newspa-

per publication in the Central Missouri area.

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The National Association of Realtors estimates that over 90% of buyers shop online for a home. Some people’s idea of tech-savvy marketing is letting an ad languish unseen in some dusty cul-de-sac of the internet. Susan is committed to promoting your home on over 20 major, well-

advertised websites and search engines!

• Google• Yahoo• Bing• Trulia• Zillow• Homes.com

• Boonerealty.com• Realestatebook.com• Realtor.com• Facebook• Twitter• and more!

Unparalleled Web Presence

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In today’s real estate market, you expect more from a re-altor than just a sign in the yard. Sophisticated buyers and sellers want it all - virtual tours, floor plans, a great website

and TONS of advertising!

Susan Horak Delivers!

Professional photography and virtual tours!

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www.susanhorak.com

• Fully integrated with google maps on the main page, with custom location markers. • New featured listing each time the page is loaded.

• Secure client login for easy access to your Seller’s Portal.

• Intuitive page navigation and layout allows users to easily access all of Susan’s content.

• Advanced sort and filter controls let users browse Su-san’s listings the way they want.

• Susan’s website is mobile friendly! Find exactly what you’re looking for, whether browsing on an iPad, smart-phone, or a desktop computer.

• Indexed with every major search engine, including goo-gle, yahoo, and bing.

SusanHorak.com is hands down the most advanced website of any individual real estate agent in Mid-Missouri!

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Video

The Susan Horak Group incorpo-rates text, video, and photogra-phy to make short “virtual tour” ads for your home. We post these videos on all the major Real Estate marketing platforms such as Trulia.com, Zillow.com, Homes.com, Realtor.com, as well as the FlexMLS database. These videos are also hosted on YouTube, Susan’s website, and are incorporated into our blog posts and facebook updates!

Videos about your home all across the internet!

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QR CodesQR codes (short for quick response) are a type of matrix bar-code. These handy codes allow potential buyers to quickly access your home’s page on Susan’s website from

any mobile device!

For phones running andriod OS, we recom-mend the “QR droid” app.

For phones running iOS, we recommend the “Scan” app.

Once you have the ap-propriate application, just point, scan, and sit back as your phone or tablet directs you to your home’s page on www.susanhorak.com!

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Follow Susan just about everywhere!

When Susan lists your home, her graphics department prepare marketing materi-als for different social media platforms. Today’s home buyer is tech savvy and wants to engage with information on their terms, on their platform, and on their time. This means we market your home in more places than ever! Susan maintains an active social media pres-ence through sites like Facebook, Twit-ter, and Blogger. Your home will have an unparalleled level of exposure as Su-san spreads the word about your home

all across the web!

• Facebook• Blogger• Twitter• Issuu

• Google +• Realtor.com• Linkedin• Re/Max mobile

• YouTube• Pinterest• Trulia• Zillow

Social Media

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Marketing-Plan

Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: [email protected] • www.susanhorak.com

• Print Media• Brochure• Newsletter• Internet • Video

Susan Horak, GRI, CRS, Circle of Legends RE/MAX Ace Award WinnerMolly Horak, ABR, GREEN

33 E Broadway Ste 200, Columbia MO 65203

Susan HorakThe

Groupw w w . S u s a n H o r a k . c o m

(573) 876-2849(573) 864-0160(573) [email protected]

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Each office independently owned and operated.

...you’re looking for Susan Horak!

Susan Horak combines decades of expe-rience with incredible marketing. You’re looking for an agent who knows how to SELL your home...