Marketing Plan
-
Upload
ell-elyana -
Category
Documents
-
view
214 -
download
0
description
Transcript of Marketing Plan
![Page 1: Marketing Plan](https://reader035.fdocuments.in/reader035/viewer/2022081821/563dbbff550346aa9ab05a9b/html5/thumbnails/1.jpg)
Marketing Plan
1. Market Segmentation• Health practitioners (doctors, nurses,
medical researches, medical student).• Government and Private hospitals east
and peninsular Malaysia.• Hemodialysis manufacturers
companies and vendors.• Public.
![Page 2: Marketing Plan](https://reader035.fdocuments.in/reader035/viewer/2022081821/563dbbff550346aa9ab05a9b/html5/thumbnails/2.jpg)
2. Marketing Strategy.
Advertisements
•Rent a space in news papers for company introduction including services provided and information regarding our company’s operation.
•Advertisement in medical website with easy link provided to our company’s website.
Organizing talks and forums
regarding hemodialysis treatment.
•Organizing talk and forum regarding hemodialysis treatment inviting doctors, medical practitioners and even students from medical centre.
Booth set up and promotion
through visitation.
•Booth set up at any medical awareness campaign.
•Promoting through visiting to government and private hospitals and any healthcare centre by sending our sales and promoters
![Page 3: Marketing Plan](https://reader035.fdocuments.in/reader035/viewer/2022081821/563dbbff550346aa9ab05a9b/html5/thumbnails/3.jpg)
Marketing Plan Market strategy Specification Budget
1. Advertisements •An A4 size of column in News Strait Times will be rented to promotes company’s name and services offered.• Cooperation with WebMD.com website for company’s website link promotion.
RM5,000.00
2. Organizing talks and forums regarding hemodialysis treatment
•Sends Company’s consultants to hospitals for talks delivering in hospital’s talk organized.
RM5,000.00
3. Booth set up and promotion through visitation.
• involves in Hemodialysis medical treatment campaign that will be organized by hospitals or institutes around country.
RM10,000.00
![Page 4: Marketing Plan](https://reader035.fdocuments.in/reader035/viewer/2022081821/563dbbff550346aa9ab05a9b/html5/thumbnails/4.jpg)
Market Size Year Number of patients in Malaysia
1980 59
2000 6,689
2006 15,000
2009 21,159
2000 2006 20090
5000
10000
15000
20000
25000
Number of patients in Malaysia VS year
Adapted from http://thestar.com.my/news/story.asp?file=/2011/3/21/nation/8313071&sec=nation and http://www.ncbi.nlm.nih.gov/pubmed/19230240
![Page 5: Marketing Plan](https://reader035.fdocuments.in/reader035/viewer/2022081821/563dbbff550346aa9ab05a9b/html5/thumbnails/5.jpg)
Future Marketing Plan
Marketing strategies Future plan
Advertisement •Rent billboards at around highway in capital city in each state in Malaysia for company’s logo promotion.
Organizing talks and forums regarding hemodialysis treatment
•Organizing our own talks and forum and inviting all parties involving health practitioners and manufacturers itself.