Marketing Plan

Product Launch

April 8, 2023

Presented By: A. Wadut Al Mamun

April 8, 2023

Total Product Potential Product

24x7 Support, Low maintenance

April 8, 2023

PESTEL Analysis

April 8, 2023

SWOT AnalysisNew product

Easy to use

Reliable

Strength

Not Willing to pay on security

Less Awareness

weakness

Potential Market Growth

Order Online

Chose your security

Opportunities

Price

Substitutes

Threats

April 8, 2023

Porters Five Forces Model

Intensity of Rivalry

M

Threats of new product

M

Bargaining power of buyers

M

Threats of substitutes

M

Bargaining power of Suppliers

L

April 8, 2023

STP Analysis

  Working Professionals Retired/Senior citizen Physically weak Security Concern

Uses Seldom Seldom Regular Seldom

Purpose Security Security Safety Security

Sex M/F M/F M/F M/F

Benefits Reliable Reliable Reliable Reliable

Age 50-60 60-80 50-80 50-80

Income M/H M M H

Region Cities Cities Cities Cities

Influence Self/others Self Self/others Self

Safety Yes Yes Yes Yes

Segment Attractiveness High High High High

Segment Size 35% 15% 20% 30%

April 8, 2023

Positioning

SecurityAgencies

More Convenience

Less Convenience

More Options

Less Option

April 8, 2023

Comparative Analysis

Target Customer 50+ Age House &

Offices Offices Business & Offices

Offices, Business,

House

Price Moderate10K-40K

Moderate15K-50K

High30k-4L

High30k-2L

High10K-25K(per

Security)

Convenience Easy Complicated Highly Complicated

Medium Complicated Easy

Value Added Yes Pre Designed Pre Designed Pre Designed Instructed

SecurityAgencies

April 8, 2023

Marketing Mix

Product

Place

Price

PromotionPeople

Process

Physical Evidence

April 8, 2023

Distribution Channel

365 Home Security Solution

Distributor

Company Online Web

Customer

24x7

Custo

mer

Care

Direct sale

Online Shopping

April 8, 2023

THANK YOU