Marketing Photos
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Transcript of Marketing Photos
![Page 1: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/1.jpg)
What makes an effectivepublicity photo?
Mick ForsdikeSara Popp
![Page 2: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/2.jpg)
“A picture is worth a thousand words”
![Page 3: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/3.jpg)
Why is a photo so important
• local newspapers– grabbing their attention– lack of resources
• website– selling courses to studentshttp://www.cirencester.ac.uk/index.php?option=com_content&task=view&id=932&Itemid=166
• studentshttp://www.cirencester.ac.uk/index.php?option=com_content&task=view&id=939&Itemid=166
![Page 4: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/4.jpg)
Tips on Content
• Introduce levels amongst your subjects.• Think in 3 dimensions to add depth• Think about using props / objects to give some
context and for people to react to / focus on.• Reactions can be as effective as actions.• Eyes matter more than smiles.
![Page 5: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/5.jpg)
Tips on Content
• By moving closer to the subject you can change the background / composition more than at a distance.
• Include background which implies place and purpose … don’t worry if the whole building isn’t in the shot!
• Try to fill the frame with interest.• Think of each image as one in a sequence which
has a ‘narrative’.• Cheesey works – think cheesey!
![Page 6: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/6.jpg)
Some technical tips
• Hold the camera steady and support it on something if
possible.
• Don’t shoot with strong backlight – try to have the sun
behind you or get subject side-on to a light source.
• Try to avoid bright sunlight as it causes ugly shadows and
squinting eyes as well as washing out detail.
• Turn off auto flash. Only use flash on relatively close
subjects in the dark, to light a dark subject against a dark
background or to reduce contrast in bright light!
![Page 7: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/7.jpg)
more technical tips• Ensure the main subject is in focus – get to know how
your camera does this.• Avoid subject being too close to focus on• Moving away and using zoom flattens the depth of field
reducing foreground / sky.• Zoom will increase risk of camera shake• Don’t fixate on getting everything / everyone in the shot
as this will lead to wide angle shots with lots of boring foreground.
• Check for obvious things like trees growing out of heads and unsightly bins.
• Shoot multiple frames and select the best later.
![Page 8: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/8.jpg)
Be ‘The Photographer’
• Be polite but firm - people expect to be told what to do by photographers.
• Try to make people feel at ease but avoid embarrassing them.
• Have a couple of ideas in mind before you start.• Don’t fixate on ‘smiles’ … relaxed is more important.• Preview images immediately and don’t grimace: people
take it personally• It may be easier to move yourself than 20 students – get
low / high / close / distant.
![Page 9: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/9.jpg)
Some Examples
![Page 10: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/10.jpg)
Details count
![Page 11: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/11.jpg)
Context is everything
![Page 12: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/12.jpg)
Levels / implied purpose
![Page 13: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/13.jpg)
Think in 3d to add depth
![Page 14: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/14.jpg)
Capture the mood
![Page 15: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/15.jpg)
Bananas with Cheese!
![Page 16: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/16.jpg)
Breaking the rules
![Page 17: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/17.jpg)
Nice idea + Photoshop
![Page 18: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/18.jpg)
= Pure Gold !
![Page 19: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/19.jpg)
Flash outdoors !
![Page 20: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/20.jpg)
Zoom flattens
![Page 21: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/21.jpg)
Go wide with interest
![Page 22: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/22.jpg)
Simple idea but …where are they?
![Page 23: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/23.jpg)
Move around to get the right angle
![Page 24: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/24.jpg)
Get creative!
![Page 25: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/25.jpg)
Show Activity / Purpose
![Page 26: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/26.jpg)
“What are they looking at?”
![Page 27: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/27.jpg)
“Oh, I see”
![Page 28: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/28.jpg)
Tell the story
![Page 29: Marketing Photos](https://reader036.fdocuments.in/reader036/viewer/2022062815/568bdb051a28ab2034acf094/html5/thumbnails/29.jpg)
A good picture is worth a thousand words