Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013...

Marketing Online For... Immigration Lawyers

Copyright 2013 Immigration Lawyer Network


You Just Need to Follow

These 3 Simple Steps

Have a website

Step 1


Correction....Have a GOOD

website

Step 1


What's a good website?


Good Websites:

● Are easy to scan

● Are written for people

● Have multimedia

● Talk about benefits

● Have social proof

● Make it easy for people to contact you

● Have a call to action


● Easy to scan the page● There is TONS of Social Proof● Easy to contact us


Build a BIGGER Website

Step 2


Content is KING!


● Blog● Add a Forum or Q&A

● Re-write the evening news

● Make Videos● Post Case Studies● Post Testimonials● Answer a FAQ per day

How to create more content:


Google Traffic

Where is all that

traffic coming in

from then?


90% of our traffic comes from the long tail


Take away: BIGGER sites get more traffic! FUN FACT: Companies that blog have 434% more indexed pages. And companies with

more indexed pages get far more leads.


Local SEO

"61% of local searches result in purchases!"

Lawyers' services are no different.

Step 3



What is local

SEO?

Ranking well in local all has to do with

having consistent clean NAP information.

How to optimize for Local?


That does not mean:


NameAddress

Phone

NAP stands for:


Plaster it on the web!

Once your NAP is clean


● Google Places● Local Directories● Niche related Directories

● Review websites (Yelp)

● Local neighbor businesses

● Press Releases● Local Events

Get Citations of your NAP


● Traffic to the top 10 review sites grew on

average 158% last year (Compete.com)

● 97% who made a purchase based on an online

review found the review to be accurate

(Comscore)

● 70% look at reviews or ratings before purchasing

(BusinessWeek)

Get Reviews!


1. Have a brilliant Website

2. Create LOADS of Content

3. Local SEO + Reviews

Re-CAP


1. Invest in PPC for easy wins

2. Build strong social communities on

Facebook & LinkedIN3. Answer Questions on Forums

4. Invest in making videos!

Surprise Bonus Section


Immigration Lawyer Network

http://www.ImmigrationLawyer.com/Marketing

Thank-you


Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013...

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