Marketing on the Internet. Internet n Connection of tens of thousands of interconnected computer...
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Transcript of Marketing on the Internet. Internet n Connection of tens of thousands of interconnected computer...
Marketing on the Internet
Internet Connection of tens of thousands of
interconnected computer networks that include 1.7 host computers
Internet 2: The new internet system that links government supercomputers to selected universities. 1,000 times faster.
Qualities of the Internet
Interactive Information on demand Customizable content Compresses time Compresses space Decouples sender from receiver
Financial Institutions
Breaking down the marble walls
Online investing Virtual portfolio
Accounts for 10% of all e-commerce
Lessons for online retailers– Give away a lot of samples– Promote your business everywhere– Aim at international markets from the
beginning
Sex
Travel Airlines can eliminate the
middleman Elimination of Tourism programs
at Universities Consumers can search for best
prices Ticketless travel
Retailing Consumers can shop at times
and days of their choice Shop in their underwear Still less
than 10% of sales
Music
Listen before you buy Online searching Record companies forced
to change (napster) New Technology (MP3) Real Player, Real Juke Box
Books Excellent research tool Convenient Colleges use online searches
to order books Soon to reach 10% of sales
Cars Consumers can shop price Excellent research tool Ability to customize car Still sold through dealerships
Advertising & Marketing
Completely customizable Banner advertising Pop-Ups Introduction of free ISPs Hits