Marketing on the Internet. Internet n Connection of tens of thousands of interconnected computer...

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Marketing on the Internet

Transcript of Marketing on the Internet. Internet n Connection of tens of thousands of interconnected computer...

Page 1: Marketing on the Internet. Internet n Connection of tens of thousands of interconnected computer networks that include 1.7 host computers n Internet 2:

Marketing on the Internet

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Internet Connection of tens of thousands of

interconnected computer networks that include 1.7 host computers

Internet 2: The new internet system that links government supercomputers to selected universities. 1,000 times faster.

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Qualities of the Internet

Interactive Information on demand Customizable content Compresses time Compresses space Decouples sender from receiver

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Financial Institutions

Breaking down the marble walls

Online investing Virtual portfolio

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Accounts for 10% of all e-commerce

Lessons for online retailers– Give away a lot of samples– Promote your business everywhere– Aim at international markets from the

beginning

Sex

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Travel Airlines can eliminate the

middleman Elimination of Tourism programs

at Universities Consumers can search for best

prices Ticketless travel

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Retailing Consumers can shop at times

and days of their choice Shop in their underwear Still less

than 10% of sales

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Music

Listen before you buy Online searching Record companies forced

to change (napster) New Technology (MP3) Real Player, Real Juke Box

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Books Excellent research tool Convenient Colleges use online searches

to order books Soon to reach 10% of sales

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Cars Consumers can shop price Excellent research tool Ability to customize car Still sold through dealerships

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Advertising & Marketing

Completely customizable Banner advertising Pop-Ups Introduction of free ISPs Hits