Marketing on a shoestring
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![Page 1: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/1.jpg)
MARKETINGOn A Shoestring
Cheap and Effective Marketing Strategies for New Businesses.
![Page 2: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/2.jpg)
New BusinessMarketing
vs
Big Business Marketing
![Page 3: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/3.jpg)
Attract
Capture
Nurture
ConvertRefer
Big Business Marketing
New BusinessMarketing
![Page 4: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/4.jpg)
Attract
Capture
Nurture
ConvertRefer
![Page 5: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/5.jpg)
Get your message right
![Page 6: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/6.jpg)
Leverage your inner circle
Know Like Trust
![Page 7: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/7.jpg)
Get some publicity
![Page 8: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/8.jpg)
Get some publicity
![Page 9: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/9.jpg)
Be easy to find
![Page 10: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/10.jpg)
Build alliances
![Page 11: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/11.jpg)
Write Articles/Guest Blogs
![Page 12: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/12.jpg)
Use online forums
![Page 13: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/13.jpg)
Attract
Capture
Nurture
ConvertRefer
![Page 14: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/14.jpg)
Get a website
• Domain Name - $12 p/year• Hosting - $100 p/year• Template - $20-$75
![Page 15: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/15.jpg)
Build an email list
![Page 16: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/16.jpg)
Offer an incentive to sign up
• e-books• white papers• coupons• subscriber only specials
![Page 17: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/17.jpg)
Use social media
![Page 18: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/18.jpg)
Attract
Capture
Nurture
ConvertRefer
![Page 19: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/19.jpg)
Create valuable content
![Page 20: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/20.jpg)
Create A Podcast
![Page 21: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/21.jpg)
Attract
Capture
Nurture
ConvertRefer
![Page 22: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/22.jpg)
Make an offer
![Page 23: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/23.jpg)
Seed your market
![Page 24: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/24.jpg)
Attract
Capture
Nurture
ConvertRefer
![Page 25: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/25.jpg)
Ask for referrals
![Page 26: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/26.jpg)
Ask for testimonials
![Page 27: Marketing on a shoestring](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562846fd8b42ad1688b5001/html5/thumbnails/27.jpg)
Say thank you