Marketing on a budget for retso 2011
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@amyoutloud
MARKETING ON A BUDGET
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Amy Smythe Harris• Broker Associates, GRI, CRS, E-Pro,
GREEN,SFR, TRLP• HAR & TAR Instructor/Train the Trainer-6
years• HAR Director 2009 & 2011• NextGen Advisory Group• TAR Professional Development &
Professional Standards 2009 & Technology for 2010
• TAR Technology Chair for 2011• NAR Communications Committee for 2010
& 2011• NAR YPN 2010• WCR Montgomery Co. Tech. Chair
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Objectives
• Agents to identify areas of marketing that are the best ROI
• Marketing yourself• Marketing your listings• How to incorporate more cost-efficient
ideas into their prospecting/marketing plans
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Marketing Yourself
• What you are doing now to market or prospect for biz?
• What are costs?• Where are your leads coming from?
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Old School Marketing Yourself
• Shopping Carts• Billboards• Flyers• Chamber of Commerce/Networking • Church bulletins• Newspapers
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It’s Time to Update
• Elance.com or @ryanzundell• Get a domain name• Shift into Social Media mentality• What is your niche/passion?
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New School Marketing You
• Facebook • Facebook Biz Pages• FB Ads• Twitter• Blog• QR codes• Youtube- Bio Video of you• Yelp & Foursquare
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Resources for Marketing YOU
• FB Biz Page- Mike Mueller & Pixelcoaching.com
• Wordpress.com • QR codes – vyoo.it, toor.me,
mobilecardcast.com, ooprint, QR reader & clickbrix.com
• Vimeo.com/Eyejot.com/Animoto.com• Twitter
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FB Biz Page
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Wordpress
• www.phoenixrealestateguy.com/• http://clarkcountyrealestateguide.com/• http://www.augustagaliving.com/
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QR Codes
• Listings• Mobile sites• Scan to contact
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QR Codes
• Mobilecardcast.com• Toor.me• Clickbrix.com
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Videos to Market YOU• Video for blogging-vimeo.com• Video email using eyejot.com• Skype or Facetime• Video biz card
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Twitter to Prospect• Hootsuite.com• Socialoomph.com• Socialmadesimple.com• Roost.com
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Marketing for Listings
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Getting Listings
• Keynote• Issuu.com• Authorstream.com• Animoto• Youtube
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Marketing your Listing
• Youtube video of home• Virtual tour • Toor.me• Single property sites-
homefinder.com• Zillow• Realtor.com
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Marketing your Listing
• Twitter• Postlets.com• Facebook.com/marketplace• easyVT• Blog• Qwiki• Foursquare
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Marketing your Listing
• IVR-
ifbyphone.com
www.call-center-tech.com
www.easyivr.com
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What would you do?
• With $100/month budget?• With a $50/month budget?• With no extra $ b/c you have to buy
Starbucks!
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Q&A Time
facebook.com/amysmytheharrisfacebook.com/amysmytheharris
Box.net/amysmytheharrisBox.net/amysmytheharris