Marketing of Max life Insurance ppt- Jonlen
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Transcript of Marketing of Max life Insurance ppt- Jonlen
INSURANCE MARKETING-MAX LIFE INSURANCE
Marketing of the polices, services of the co.Mostly carried out by agents & marketers.Marketing of insurance services needs a
rational approach which means the following:
1. Define your short- and long-term business objectives.
2. Define your ideal client in terms of demographics.
3. List additional target markets.4. Determine your brand positioning.5. Determine how much you're willing to
spend to carry out your strategies.6.Choose the marketing tactics you will use
to attract customers
MAX LIFE INSURANCE
Largest non-bank Pvt Sector Life Insurer
Joint Venture with Mitsui Sumitomo Insurance Co. Ltd
Max Life Insurance has a strong customer-centric approach.
Other 5 Fields
Largest Customer Base & Offices
Vision & Mission
Values
Awards, Recognitions
PARTNERS• NEW YORK LIFE
• US Company• Former partner of MLI
• MNYL is a subsidiary of New York Life, a fortune 100 company.
• MNYL World Record of largest umbrella.
PLANS & PRODUCTS OF MAX LIFE INSURANCE
MARKETING TACTICS OF MAX LIFE INSURANCE
Seminars Internet MarketingStrategic AlliancesCold callingMedia Placements
TRUSTAGENTSPRODUCTSADVERTISEMENTSMARKETING AWARNESS
THE MARKETING MIX OF MAX LIFE INSURANCE
SWOT ANALYSIS OF MAX LIFE INSURANCE
SWOT ANALYSIS OF MAX LIFE INSURANCE
STRENGTH1.Strong brand name and good financial position2.Major life-insurance provider3.Stable and growing revenueWEAKNESS1.Direct access to equity-capital lacking2.Lacking extensive global services3.Limited global operations as compared to competitorsOPPORTUNITY1.Expansion in other countries2.Diversifying portfolios for customers3.Asset management sector4.New emerging marketsTHREATS1.Changing Govt regulations and financial crisis like recessions2.Increase in insurance frauds3.Stiff competition in the market