Marketing Obesity Prevention Hispanic Community · 2015. 7. 17. · Potential US Hispanic...
Transcript of Marketing Obesity Prevention Hispanic Community · 2015. 7. 17. · Potential US Hispanic...
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October 20, 2010
MarketingObesity Preventionto the Hispanic Community
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A Multicultural Nation
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50 Million
$1 TrillionPotential US Hispanic Population from 2010 Census
Project 2009 GDP of US Hispanics
Sources: Global Insight – 2007 Hispanic Market Monitors (* Hispanic disposable income based on 2009 disposable income projections). CIA World Factbook, based on 2008 estimates (as of 5/12/2009)
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LA
47%
SF
24%
NY
23%
MIA
49%HOU
36%
CHI
22%
DAL
29%
10 of the Largest 18 -49 Hispanic Markets
A Minority Fast Becoming a Majority
Source: Nielsen Universe Estimates, 2010, A18-49
PHX
31%
DEN
22%
SAN
55%
NOTE: Denver largest non-SW city has been used
to replace McAllen TX (90.1%)
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Evolution to Obesity to Obesity
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Hispanics National Prevalence Greater Than NH Whites
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70.3%BMI >25
Females
41.8%BMI >30
Males
29.1%BMI >30
Source: Lloyd-Jones D et al; "Heart Disease and Stroke Statistics---2010 Update. A Report From the American Heart Association."
Circulation; V.121; 1/26/10; p e3
Prevalence rates applied against 2008 US Census Projections
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Hispanics National Prevalence Greater Than NH Whites
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70.3%BMI >25
Females
41.8%BMI >30
Males
29.1%BMI >30
Source: Lloyd-Jones D et al; "Heart Disease and Stroke Statistics---2010 Update. A Report From the American Heart Association."
Circulation; V.121; 1/26/10; p e3
Prevalence rates applied against 2008 US Census Projections
~21.7M Overweight Hispanics
BMI >25 (Index 99)
~9.7 M Obese Hispanics
BMI >30 (Index 122)
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(*BMI 30)
2006-2008
Prevalence of Obesity* Among U.S. Hispanics Adults by State
Source: CDC Behavioral Risk Factor Surveillance System | Nielsen Universe Estimates, 2010, A18-49
LA
47%
SF
24%
NY
23%
MIA
49%
HOU
36%
CHI
22%
DAL
29%
PHX
31%
DEN
22%
SAN
55%
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Hispanics are 2.4 times as likely as whites to have type 2 diabetes
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11%diabetes
mellitus
9.4% Type II
Mexican American
Females
13.1%
Mexican American
Males
11.8%
Source: Lloyd-Jones D et al; "Heart Disease and Stroke Statistics---2010 Update. A Report From the American Heart Association."
Circulation; V.121; 1/26/10; p e3
Prevalence rates applied against 2008 US Census Projections
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Hispanics are 2.4 times as likely as whites to have type 2 diabetes
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11%diabetes
mellitus
9.4% Type II
Mexican American
Females
13.1%
Mexican American
Males
11.8%
Source: Lloyd-Jones D et al; "Heart Disease and Stroke Statistics---2010 Update. A Report From the American Heart Association."
Circulation; V.121; 1/26/10; p e3
Prevalence rates applied against 2008 US Census Projections
~2.9M - ~3.4M Diabetics Hispanics
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LA
50%
SF
27%
NY
29%
MIA
48%HOU
40%
CHI
24%
DAL
33%
Hispanics Share of Diabetic Population in 10 of the Largest Markets
Critical Mass
Source: Nielsen Universe Estimates, 2010, A18-49
DEN
28%
SAN
64%
NOTE: McAllen TX (92%)
PHX
36%
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Jorge Daboub
(949) 399-3202
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Marketing Obesity Prevention to Hispanics