MARKETING NEWS FOCUS AREA · culture) experts and importers/ exporters. Most of the Aquaculture and...

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MPEDA Newsletter February 2011 1 FOCUS AREA MARKETING NEWS M PEDA organized the first edition of AQUA AQUARIA INDIA 2011 – one of the largest aquaculture and aquarium show in Asia – from 6 – 8, February 2011 at Chennai Trade Centre, Chennai, Tamil Nadu. Hitherto MPEDA had been organizing the aqua and aquaria shows separately, viz. INDAQUA – a biennial event and INDAQUARIA – an yearly event. For the first time, this year, both the events INDAQUA and INDAQUARIA have been clubbed together as AQUA AQUARIA 2011. The 3-day event comprised technical sessions conducted by International aquaculture/ ornamental fish experts, exhibition by farm associations/clubs/societies/ entrepreneurs, hatcheries, input suppliers, feed mills, processing plants, quality control laboratories, and service providers exhibiting aquaculture/aquariculture accessories, ancillary equipments, machinery, products, inputs, ingredients and additives. A buyer- seller meet also was arranged which was attended by aquaculture and aquariculture (Ornamental fish culture) experts and importers/ exporters. Most of the Aquaculture and ornamental fish breeders/ farmers, feed manufacturers, hatchery owners, machinery suppliers, exporters/importers, officials from fisheries institutions and State/ Central Govt. Departments, researchers, students and aquarium hobbyists in India/abroad participated in the technical sessions, exhibition and buyer-seller meet. Experts and importers from India, USA, Germany, Netherlands, Australia, U.K, Israel, Mexico, Philippines and Japan, amongst others had also attended the event. Aqua Aquaria India – 2011 – A Report The Programme Prof. K.V. Thomas, Hon’ble Minister of State for Consumer Affairs, Food and Public Distribution inaugurated the event on 6 th February 2011. Ms. Leena Nair, IAS, Chairman, MPEDA welcomed the gathering. Felicitations were offered by Dr. Damodar Rout, Hon’ble Minister for Agriculture Co-operation, Fisheries and Animal Resources Development, Govt. of Orissa, Dr. Justice A.K. Rajan, Chairman, Coastal Aquaculture Authority, Shri. Shripad Bhale Rao, IAS, Special Chief Secretary, Andhra Pradesh, Dr. P. Krishnaiah, IAS, Chief Executive, NFDB, Smt. M.P. Nirmala, IAS, Secretary (Fisheries), Tamil Nadu and Dr. S.K. Saxena, Director, EIC. Shri. N. Ramesh, ITS, Director (Marketing), MPEDA proposed vote of thanks. Welcome address by Ms. Leena Nair, IAS, Chairman, MPEDA Prof. K.V. Thomas, Hon’ble Minister of State for Consumer Affairs, Food & Public Distribution inaugurates AAI-2011 by lighting the ceremonial lamp.

Transcript of MARKETING NEWS FOCUS AREA · culture) experts and importers/ exporters. Most of the Aquaculture and...

Page 1: MARKETING NEWS FOCUS AREA · culture) experts and importers/ exporters. Most of the Aquaculture and ornamental fish breeders/ farmers, feed manufacturers, hatchery owners, machinery

MPEDA Newsletter ● February 2011 1

FOCUS AREAMARKETING NEWS

MPEDA organized the first editionof AQUA AQUARIA INDIA

2011 – one of the largest aquacultureand aquarium show in Asia – from6 – 8, February 2011 at Chennai TradeCentre, Chennai, Tamil Nadu.Hitherto MPEDA had beenorganizing the aqua and aquaria showsseparately, viz. INDAQUA – abiennial event and INDAQUARIA –an yearly event. For the first time, thisyear, both the events INDAQUA andINDAQUARIA have been clubbedtogether as AQUA AQUARIA 2011.

The 3-day event comprisedtechnical sessions conducted byInternational aquaculture/ornamental fish experts, exhibition byfarm associations/clubs/societies/entrepreneurs, hatcheries, inputsuppliers, feed mills, processing plants,quality control laboratories, andservice providers exhibitinga q u a c u l t u r e / a q u a r i c u l t u r eaccessories, ancillary equipments,machinery, products, inputs,ingredients and additives. A buyer-seller meet also was arranged whichwas attended by aquaculture andaquariculture (Ornamental fishculture) experts and importers/exporters. Most of the Aquacultureand ornamental fish breeders/farmers, feed manufacturers, hatcheryowners, machinery suppliers,exporters/importers, officials fromfisheries institutions and State/Central Govt. Departments,researchers, students and aquariumhobbyists in India/abroadparticipated in the technical sessions,exhibition and buyer-seller meet.Experts and importers from India,USA, Germany, Netherlands,Australia, U.K, Israel, Mexico,Philippines and Japan, amongstothers had also attended the event.

Aqua Aquaria India – 2011 – A Report

The ProgrammeProf. K.V. Thomas, Hon’ble

Minister of State for ConsumerAffairs, Food and Public Distributioninaugurated the event on 6th February2011. Ms. Leena Nair, IAS, Chairman,MPEDA welcomed the gathering.Felicitations were offered by Dr.Damodar Rout, Hon’ble Minister forAgriculture Co-operation, Fisheriesand Animal Resources Development,

Govt. of Orissa, Dr. Justice A.K.Rajan, Chairman, CoastalAquaculture Authority, Shri. ShripadBhale Rao, IAS, Special ChiefSecretary, Andhra Pradesh, Dr. P.Krishnaiah, IAS, Chief Executive,NFDB, Smt. M.P. Nirmala, IAS,Secretary (Fisheries), Tamil Nadu andDr. S.K. Saxena, Director, EIC. Shri.N. Ramesh, ITS, Director (Marketing),MPEDA proposed vote of thanks.

Welcome address by Ms. Leena Nair, IAS, Chairman, MPEDA

Prof. K.V. Thomas, Hon’ble Minister of State for Consumer Affairs, Food & Public

Distribution inaugurates AAI-2011 by lighting the ceremonial lamp.

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Delivering the presidential addressProf. Thomas said, “Though fisheriesis a State subject, the multiplicity oforganisations under various Ministriesin the Central Government at timesfails to have a focussed attention inthe national interest. This needs to beaddressed by forming a separateMinistry.” The need of the hour wasto have a separate Ministry forhandling fisheries at the national levelto provide focussed atention to thatsector, he said and added that thoughfisheries formed part of the agriculturedepartment, many of the concessionsgiven to the agriculture sector had notbeen passed on to the fisheries sectorfor several years and the Centre wastaking steps to rectify the situation.

Later releasing the OrnamentalFish Directory, the Minister said thatgreater R&D support with stronglinkages between R&D agencies,increased investment in fish andshrimp hatcheries, diversifiedaquaculture species, establishment ofaquaculture estates, feed mills andancillary industries have beenidentified as important areas formaintaining the pace.

In her welcome address, Ms. LeenaNair said, “The estimated productionof cultured ornamental fish in thecountry is minuscule. However, thereis huge potential. Currently most ofIndia’s ornamental fish production isused for domestic sales. A largequantity of captured ornamental fishis being exported. In order to promotethe sector as well as to preserve ourenvironmental heritage, MPEDA isproviding technical inputs andorganising the sector withcollaboration for funding withNational Fisheries DevelopmentBoard (NFDB).” Ms. Nair said thatwith the introduction of Litopenaeusvannamei shrimp culture in thecountry, the cultured shrimpproduction was poised to reach newheights.

During the inaugural function, the‘Guidelines for Green Certification of

Presidential address by Prof. K.V. Thomas, Hon’ble Minister of State for Consumer

Affairs, Food & Public Distribution, Government of India.

A view of the audience

Shri. N. Ramesh, ITS, Director (Marketing), MPEDA proposes vote of thanks

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MARKETING NEWS

Dr. Damodar Rout, Hon’ble Minister for Agriculture, Co-op &

Fisheries, Government of Orissa.

Dr. Justice A.K. Rajan, Chairman, CAA

Freshwater Ornamental Fishes’ wasreleased by Prof. K.V. Thomas and Dr.Damodar Rout released theOrnamental Fish Breeders/TradersDirectory. Export awards for

outstanding export performance invarious categories of fish and fishproducts for the year 2009-10 werealso distributed during the inauguralfunction.

The exhibition of Aquaculture,ornamental fishes and relatedaccessories was also inaugurated byProf. K.V. Thomas, Hon’ble Ministerof State for Consumer Affairs, Foodand Public Distribution.

Smt. M.P. Nirmala, IAS, Secretary (Fisheries), Government of Tamil

Nadu

Dr. S.K. Saxena, Director, EIC, New Delhi

Dr. P. Krishnaiah, IAS, Chief Executive, NFDB, HyderabadShri. Shripad Bhale Rao, IAS, Special Chief Secretary,

Government of Andhra Pradesh

FELICITATION ADDRESSES

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Release of Ornamental Fish Breeders / Traders Directory

Release of Guidelines for Green Certification of F/W Ornamental Fishes

Dr. E.G. Silas, Chairman, Task Force Committee on Green Certification Guidelines (Right) being honoured

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MPEDA Newsletter ● February 2011 5

MARKETING NEWS

TECHNICAL SESSIONSThe technical sessions were

conducted on 6th and 7th February2011 separately for aquaculture andaquariculture (Ornamental fish)sectors. It was attended by 1370delegates of which 1220 were farmersmainly from Kerala, Karnataka, TamilNadu, West Bengal, Maharashtra,Goa, Andhra Pradesh etc.

A) Technical Sessions(Aquaculture)

pathogen exclusions; the risks of on-farm Disease Triggers and Farmstrategies for controlling viral diseases.

the second important challenge.While acknowledging the importanceof L. vannamei, Dr. Jory also advisednot to abandon other species as thereis room for more than one species ininternational markets. In hispresentation Dr. Jory stressed thatshrimp industry need to improve itsefficiency and more responsible andsustainable. He also suggested variousmechanisms by which these objectivescould be achieved.

The first technical session onaquaculture held on the afternoon of6-2-2011 focused on the status andprospects of Shrimp and Scampiculture. This session was chaired byDr. P Krishnaiah IAS, ChiefExecutive, NFDB, Hyderabad. In hisintroductory address Dr. Krishnaiahhighlighted the importance of makingshrimp aquaculture responsible andsustainable and impressed the needfor cooperation among allstakeholders. In this session therewere three technical presentations.

Dr. Steve Arce of the OceanicInstitute, Hawai, USA, presented the1st paper entitled “SPF L. vannameishrimp brood stock developement andbiosecurity principles for sustainableproduction”. In this presentation Dr.Arce dwelt on the economic impactof disease in shrimp culture; thebenefits of “Clean Shrimp Stocks and,in this context, the importance ofdevelopment of Specific PathogenFree (SPF) shrimp stocks. Heexplained the methodology ofdevelopment of SPF shrimps; the needfor biosecurity; the key principles of

Dr. P. Krishnaiah IAS, CE, NFDB (Centre)

chairing the Technical Session - I

Dr. Steve Arce, Oceanic Institute, USA

The 2nd paper of the session waspresented by Dr. Mohandas ofC P Aquaculture (India) Ltd., on“Hatchery operation and farming ofL. vannamei with special reference toIndia”. In his presentation Dr. MohanDas explained the status ofL.vannamei culture in India, withreference to the production levelsachieved by various farmers. He alsodwelt on the various measures toensure sustainability of L. vannameiculture.

“Global Status, Challenges andperspectives of the Shrimp Industry”was the title of the 3rd presentation byDr. Darryl E. Jory, Editor, GlobalAquaculture Advocate magazine,USA. Dr. Jory gave detailed accountof the production status of shrimp,detailing the contribution of variousregions; L.vannamei gainingprominence as the most importantspecies commercially by accountingfor about 36 % of total production etc.He also dwelt on the key challengesfaced by the shrimp culture;international prices being the mostimportant of these and diseases being

The 2nd Technical session onAquaculture was held on the forenoonof 7-2-2011. The Title of the sessionwas ‘Diversified aquaculture andaquaculture feed production’ and thesession was chaired by Dr. S.K. Saxena,Director, EIC, New Delhi. In thissession there were 5 presentations.

Dr. Mohandas, CP Aquaculture (India) Ltd.

Dr. Darryl E. Jory, USA

Dr. S.K. Saxena, Director, EIC (3rd from

left) chairing the Tech. Session II

Dr. Amir Sagi, Professor & Deanof Faculty of Natural Sciences, BenGurion University, Israel, gave apresentation on “Androgenic Glandand Monosex culture: Early SexReversal Projects and RecentDiscoveries of the insulin like AGHormone and molecular sexmarkers”. In this presentation, Dr.Amir Sagi explained the processinvolved in selection, methodology

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Dr. A. Ramachandran, CUSAT, Kochi

MARKETING NEWS

adopted for generating Neo-femalesand development of all-male progenyin Scampi.

Dr. Emilia Quinitio, an expert onMud Crab from the SEAFDEC,Philippines presented her experiencein culture of Mud crab in Mangrovesin Philippines. In her presentationshe also highlighted the eco-friendlyas well as Mangrove-friendly nature ofmud crab culture.

general structure and operation ofOrganic farming. Besides he alsopresented the potential for smallholder Organic Cluster farming inIndia.

Dr. Vijay Anand, TechnicalDirector of the InternationalMarketing wing of the AmericanSoyabean Association, New Delhipresented a paper on the “Status ofthe Indian Feed Industry and FutureTrends”. In his presentation, Dr. VijayAnand dwelt on the kinds andnumber of feed mills in India, thequantum of feed produced and soldfor fish culture and shrimp cultureand various issues involved insourcing of raw material, storage andsale of feed.

(Day 1) and 7th (Day 2) February 2011.The session on Day 1 was chaired bySri. G. Mohan Kumar, IAS, Addl.Secretary, Ministry of WaterResources, Govt. of India, New Delhiand Dr. A Ramachandran, Professor,Cochin University of Science andTechnology (CUSAT) chaired thesession on Day 2.

Dr. Amir Sagi, Israel

Third presentation of the day wasby Dr. Jens Kahle of WAB TradingInternational GmbH, Germany. Itstitle was “Potential for Cluster OrganicShrimp Farming in India”. Dr. Kahlegave an introduction of EU Organicfarming regulations including thestandards for feed, seed & farmingpractices, small holder certificationstandards, IFOAM regulations,Internal Control Systems and needs,

Dr. Emilia Quinitio, Philippines

Dr. Jens Kahle, Germany

Dr. Vijay Anand, Technical Director,

International Marketing, India

Shri. S. Vijayakumar, MPEDA-RGCA, India

Shri. G. Mohankumar, IAS, Additional

Secretary, GOI (2nd from left) chairing the

Technical Session - I

The session- I started with thepresentation by Dr. A.Ramachandran, Professor, School ofIndustrial Fisheries, CochinUniversity of Science & Technologyon the topic “Green Certification ofOrnamental Fishes - an initiative inIndia”. He gave an overview of thestandards and guidelines proposed bythe National Task Force constitutedby MPEDA to Green Certify thesupply chain of fresh waterornamental fish trade and itsimportance as well as scope &potential.

The last presentation inaquaculture of the day was by Shri S.Vijaya Kumar, Project Manager,RGCA, India. Shri Vijayakumarpresented the details of the project ofRGCA on GIFT Tilapia beingimplemented with the collaborationof World Fish Centre.

B) Technical Sessions(Ornamental Fish)

There were two technical sessionson Ornamental Fish organized on 6th

The 2nd speaker was Dr. Alex Ploeg,

Secretary General- Ornamental FishInternational, The Netherlands andthe topic was “An update on theGlobal Ornamental Fish Traderegulations & Import requirements of

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MARKETING NEWS

and culture. He also addressed the roleof crustaceans on the aquaticornamental industry as food andparasites, the potential for developingnew freshwater shrimp varieties for theNano Aquaria and some data on thefreshwater astacidae and the marinestomatopods as pets.

Major Markets”. He explained thedifferent legislations at local, nationaland international levels. He had alsostressed the importance of propereducation in all segments of theindustry on fish health , animalwelfare, biosecurity, invasive species,etc.

Dr. Alex Ploeg, OFI, The Netherlands

Mr. Joseph Itzkovich, Israel

Dr. Nuno Simoes, Mexico

cool packs, and other related aspectswere dealt in detail. He also discusseddifferent packing materials, latestpacking methods, internationallegislation and reception of fish byimporters.

The last presentation of thetechnical session was by Dr.Krishnakumar from Chennai on “Re-circulating system for ornamental fishproduction”. He had explained a costeffective recirculation culture systemdeveloped by him for ornamentalfishes with special reference to goldfish. He informed that, the system wasdesigned by taking the cost and profitmargin as the primary factor and alsothe production level increased manyfolds in this system. In this system theculture cycle was 65 – 70 days andmainly gold fishes were culturedbecause the small and medium sizedgold fish are in high demandthroughout the year in Indian market.

Mr. Shane Willis, Australia

The 3rd and last presentation wasby Mr. Joseph Itzkovich, Israel on thetopic “EU market for ornamental fish– Demand, Trends and Qualityrequirements”. Since EuropeanUnion (EU) is one of the largestmarkets for ornamental fish in theworld, the particular topic was verymuch relevant for the farmers as wellas exporters. He stressed the need forhealthy and high quality fish due toincreased awareness about fish diseaseand quality among customers. He alsoexplained the quality criteria forexport to EU.

The second session (day 2) startedwith a presentation by Dr. NunoSimoes, Mexico on the topic“Collection and breeding of marinecrustaceans and Sea anemones” whichwas a totally new area for the Indianfarmers. He focused on the biology ofmarine ornamental shrimp and seaanemones as well as on the fisheries

The 2nd presentation was by Mr.Shane Willis, Australia on“Biosecurity and health managementin ornamental Aquatic Industry”.Biosecurity and the potential totransport exotic disease betweencountries is a growing concern formany governments throughout theworld and will result in making itharder to access markets. Mr. Shaneexplained how the companies can besustainably biosecured and outlinedthe biosecurity principles forsustainability of the industry.

The 3rd speaker of the day was Dr.Alex Ploeg, OFI and the topic was“Ornamental fish health in transit -latest and best packing methods forshippers”. The important issues inpreparation of consignments forshipment such as the condition of fish,eventual starvation before shipment,packing densities, additions to packingwater, eventual use of heat packs or

Dr. Krishnakumar, Chennai, India

These sessions provided excellentopportunity for the farmers to learnabout the advancements in technologyand practices in both the sectors.

ExhibitionThe show also witnessed

participation of exhibitors in largenumbers. Stalls were put up forexhibition by entrepreneurs from allsegments of the aquaculture andornamental fish industry as well as byCentral and State GovernmentInstitutions such as NFDB, CIFT,CAA, EIA (Central Govt.Organisations) and MATSYAFED,Orissa Fisheries, TNFDC etc. (StateGovt. Organisations). There werestalls exclusively for aquaculture,

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MPEDA Newsletter ● February 20118

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ornamental fish, machinery andequipments, feed, packaging,additives, aquarium accessories,equipments and products wherein thelatest trends and technologies wereshowcased. NETFISH showcasedvarious extension activities of MPEDAthrough street plays and other visualmedias which attracted the attentionof many a visitors. Separatedemonstration sessions were arrangedfor school children on the setting upof Aquariums and hundreds ofchildren attended the same.

Ms. D. Sabitha, IAS, IG ofRegistration, Govt. of Tamil Nadu,distributed the Prizes for the best stallsin Aquaculture and Ornamental Fishsectors on 8th February in the presenceof Shri. N. Ramesh, ITS, Director(Marketing), MPEDA.

Buyer Seller MeetA buyer-seller meet was organised

for the Ornamental fish breeders,traders and exporters on 7th Februaryafternoon which provided an excitingplatform for the Indian entrepreneurs

to evolve joint ventures and businesstie-ups with overseas buyers from U.K.Germany, Netherlands, Israel andJapan.

MPEDA Export AwardsMPEDA Export Awards for

Outstanding Performance inexporting marine products wereinstituted in 1990. The awards aregiven to two top manufacturer-exporters under categories 1 to VI (A)and one manufacturer under categoryVI (B) and VI (C).

Prof. K.V. Thomas, Union Minister inaugurates the exhibition.

Ms. Leena Nair, IAS, Chairman, MPEDA (R) and Smt. M.P. Nirmala, IAS,

Secretary (Fisheries), Government of Tamil Nadu (L) are also seen

Prof. K.V. Thomas, Union Minister visits stalls alongwith other

VIPs including Ms. Leena Nair, IAS, Chairman, MPEDA (Centre)

View of stalls

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MARKETING NEWS

View of Aquarium Fishes in the exhibition

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MARKETING NEWS

List of awardees for outstanding export performance during 2009-10 is given below:

CATEGORY POSITION AWARDEE

I. (A)Over all Exports 1st M/S FALCON MARINE EXPORTS LTD, Bhubaneshwar

2nd M/S SILVER SEA FOOD, Porbandar

I. (B) Over all Exports- 1 st M/S GADRE MARINE EXPORT P. LTD., Ratnagiri

Quantity wise 2nd M/S SILVER SEA FOOD, Porbandar

II. Commodity- wise 1st M/S FALCON MARINE EXPORTS LTD., Bhubaneshwar

(A) Frozen Shrimp 2nd M/S DEVI SEA FOODS LTD., Vishakapatnam

(B) Frozen Cephalopods 1st M/S SILVER SEA FOOD, Porbandar

2nd M/S AMULYA SEA FOODS, Tuticorin.

(C) Frozen Fin Fish 1st M/S KESHODWALA FOODS, Veravel.

2nd M/S SILVER SEA FOOD, Porbandar

(D) Chilled Marine Products 1st M/S AQUA WORLD EXPORTS P. LTD, Chennai

2nd M/S BASU INTERNATIONAL, Kolkata

(E) Dried Marine Products 1st M/S GLOBAL IMPEX TRADING, Mumbai

2nd M/S NATIONAL SEAFOOD CORPORATION, Mumbai

(F)Molluscs other than Cephalopods 1st M/S H.L.MARINE FOOD, Chennai

2nd M/S SAAT AQUAS, Chennai

III. Live Marine Products 1st M/S SULU EXPORTS, Chennai

other than Aquarium Fish 2nd M/S CRESENT SEA FOOD, Chennai

IV. Aquarium Fish 1st M/S TROPICAL FISH AQUARIUM, Bengaluru

2nd M/S. MINIT MEALS, Kolkata

AWARD FOR SPECIAL EFFORTS

VI. (A) Value added products 1 st M/S. HINDUSTAN UNILEVER LTD, Mumbai

2nd M/S GADRE MARINE EXPORT P. LTD., Ratnagiri

(B) New Markets M/S. SEAHATH CANNING COMPANY, Goa

(C) New Products M/S. ACCELERATED FREEZE DRYINGCOMPANY LTD, Kochi.

Category I - Manufacturer - exporter with highest export turnover.

Category II - Product-wise manufacturer exporter with the highest turn over on the major product groupsviz., Frozen Shrimp, Frozen Cephalopods, Frozen Finfish,Chilled Marine Products, DriedMarine Products, Molluscs other than cephalopods

Category III - Exporter of Live Seafoods other than Aquarium fish

Category IV - Exporter of Aquarium fish

Category V - Exporter with highest turn over from Deep Sea Fishing

Category VI - Award for special efforts, taking into consideration of the Achievements made in the followingareas.

(A) Export of value added products(B) Export of new products(C) Export to new markets

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MPEDA Newsletter ● February 2011 11

Prof. K.V. Thomas, Hon’ble Minister of State for Consumer Affairs,

Food & Public Distribution presents MPEDA Export Awards

Falcon Marine Exports Ltd. Gadre Marine Exports (P)

Ltd.

Devi Seafoods Ltd.

Silver Seafoods

Amulya Seafoods Aquaworld Exports

Ltd.

Basu International Global Impex

National Seafood

Corporation

H.L. Marine Foods Satt Aquas Sulu Exports Tropical Fish

Aquarium

Minit Means Hindustan Unilever

Limited

Gadre Marine Export

(P) Ltd.

Seahath Canning

Company

Accelerated Freeze

Drying Company Ltd.

MARKETING NEWS

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Export of Marine Products during April - January 2010-11 have registereda growth of 9.82% in quantity, 20.75% in rupee value and 26.48% in US$

realisation compared to the same period last year.

Surge in Marine Products Export During (April - Jan.)2010-11

Exports during 2010-11 compared to 2009-10

Export details April-January April-January Growth %

2010-11 2009-10

Quantity Tones 622291 566671 9.82

Value Rs.crore 10280.09 8,513.49 20.75

US$ Million 2272.75 1,796.96 26.48

There is considerable increase inexport of Fr. Shrimp and Fr. Squidduring the period. Export ofVannamei and increased landing ofSquid mainly attributed for theincrease.

Major items of exportFrozen Shrimp continued to be the

major export item accounting for46.92% of the total US $ earnings.Shrimp exports during the periodincreased by 13.03%, 34.32% and40.96% in quantity, rupee value andUS$ value respectively. There is aconsiderable increase in unit valuerealization (24.71%) also. Export of Fr.Shrimp to USA has registered atremendous growth of 85.51% involume and 143.65% in US$ terms.Fr. Shrimp export to Japan alsoshowed an increase of 20.89%,39.74% and 46.81% in volume, rupeevalue and US$ value respectively.

Export of Vannamei shrimp had alsopicked up. India has exported about8609 MT of Vannamei during thisperiod.

Fish, the principal export item inquantity terms and the second largestexport item in value term, accountedfor a share of about 37.77% in quantityand 19.26% in US$ earnings.

Fr. Squid has a growth of 84.19%in US$ terms, 57.78% and 75.04% inquantity and rupee value respectively.Fr.Cuttle Fish showed a decline of16.31% in quantity and showed agrowth of 4.97% and 9.97% in rupeevalue and US$ realization. There is aconsiderable increase in the unit valuerealization (31.40%). Dried itemsshowed growth of 37.92% in quantitybut declined 17.18% and 13.09% inrupee and US$ value respectivelycompared to same period last year.Item wise details are given in thefollowing table.

MARKETING NEWS

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Export Compilation for April- 2010 to January- 2011 - Item wise Total

Q: Quantity in Tons, V: Value in Rs.Crore, $: USD Million

ITEM Share % Apr-2010 - Apr-2009 - Variation (%)

Jan-2011 Jan-2010

FROZEN SHRIMP Q: 20 126625 112025 14600 13.03

V: 47.09 4840.9 3604.1 1,236.79 34.32

$: 46.92 1066.38 756.5 309.88 40.96

UV$: 8.42 6.75 1.67 24.71

FROZEN FISH Q: 38 235021 224182 10839 4.83

V: 19.16 1969.9 1755.81 214.09 12.19

$: 19.26 437.67 370.44 67.23 18.15

UV$: 1.86 1.65 0.21 12.7

FR CUTTLE FISH Q: 8 47675 56968 -9293 -16.31

V: 8.48 871.42 830.18 41.25 4.97

$: 8.48 192.67 175.2 17.47 9.97

UV$: 4.04 3.08 0.97 31.4

FR SQUID Q: 11 69612 44120 25492 57.78

V: 7.69 790.53 451.63 338.9 75.04

$: 7.69 174.65 94.82 79.83 84.19

UV$: 2.51 2.15 0.36 16.74

DRIED ITEM Q: 8 49048 35562 13486 37.92

V: 6.59 676.94 817.41 -140.47 -17.18

$: 6.61 150.26 172.9 -22.64 -13.09

UV$: 3.06 4.86 -1.8 -36.99

LIVE ITEMS Q: 1 4152 4502 -350 -7.77

V: 1.06 108.62 115.78 -7.15 -6.18

$: 1.06 24 24.4 -0.41 -1.66

UV$: 5.78 5.42 0.36 6.63

CHILLED ITEMS Q: 3 16931 24764 -7834 -31.63

V: 1.79 184.33 218.59 -34.26 -15.67

$: 1.79 40.63 45.82 -5.19 -11.34

UV$: 2.4 1.85 0.55 29.69

OTHERS Q: 12 73228 64549 8679 13.45

V: 8.15 837.45 720 117.45 16.31

$: 8.21 186.5 156.88 29.62 18.88

UV$: 2.55 2.43 0.12 4.79

TOTAL Q: 100 622291 566671 55620 9.82

V: 100 10280.1 8513.49 1,766.60 20.75

$: 100 2272.75 1796.96 475.79 26.48

UV$: 3.65 3.17 0.48 15.17

MARKETING NEWS

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MPEDA Newsletter ● February 201114

Export Compilation for April- 2010 to January- 2011

Q: Quantity in ton, V: Value in Rs. Crores, $:USD Million

Country Share % Apr-2010 - Apr-2009 - Variation (%)

Jan-2011 Jan-2010

JAPAN Q: 9 56299 49364 6935 14.05V: 14.25 1465 1,069.69 395.63 36.99$: 14.27 324 230.45 93.96 40.77

USA Q: 7 42495 28591 13904 48.63V: 16.78 1725 871.79 853.25 97.87$: 16.69 379 182.73 196.69 107.64

EUROPEAN UNION Q: 21 131953 136217 -4264 -3.13V: 26.13 2686 2,533.86 152.15 6$: 26.09 593 532.48 60.4 11.34

CHINA Q: 20 124141 126008 -1867 -1.48V: 14.93 1535 1,568.30 -33.23 -2.12$: 15.02 341 330.99 10.32 3.12

Major export markets European Union (EU) continuedto be the largest market with a shareof 26.09% in US $ realization and21.20% in quantity. Exports to EUhave shown a growth of 11.34% inUS$ realization and 6% in rupee valueHowever, there is a decline of 3.13%in quantity. USA regained the secondplace with a share of 16.69%, followedby China 15.02%, Japan 14.27%,South East Asia 15.54%, Middle East4.91% and Other Countries 7.48%.Exports to USA registered aremarkable growth of 107.64% in US$realization and 48.63% in terms ofquantity. Increase in export of Fr.Shrimp, and Fr. Squid contributed tothe growth. Export to Japan alsoregistered a positive growth of 14.05%in quantity and 40.77% in US$ term.Export of all items except chilled itemshowed an increasing trend inJapanese market. South East Asiancountries had also registered a positivegrowth of 39.99% in quantity and34.80% in US$ realization. Export toChina has declined both in terms ofquantity and rupee value. The detailsare given in the following table.

MARKETING NEWS

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MPEDA Newsletter ● February 2011 15

SOUTH EAST ASIA Q: 28 172892 123500 49393 39.99V: 15.5 1593 1,238.05 355.21 28.69$: 15.54 353 262.01 91.19 34.8

MIDDLE EAST Q: 5 31170 28666 2504 8.74V: 4.92 506 460.1 45.64 9.92$: 4.91 112 96.6 15.04 15.57

OTHERS Q: 10 63340 74326 -10985 -14.78V: 7.49 770 771.7 -2.04 -0.26$: 7.48 170 161.7 8.2 5.07

Total Q: 100 622291 566671 55620 9.82V: 100 10280 8,513.49 1,766.60 20.75

$: 100 2273 1,796.96 475.79 26.48

In view of the export trend noticedfor past 3 quarters of the currentfinancial year, India would be setting

new benchmark in export of marineproducts. Exports during 2010-11 arelikely to reach US$ 2.3 billion,

achieving 15% growth in comparisonto previous year.

MARKETING NEWS

Busan International Sea Food andFishery Expo 2010 (BISFE), one

of the major Sea Food Exhibitions inAsia was held from 11-13, November2010 at Bexco InternatinalConvention Centre, Busan, SouthKorea. The exhibition was opened onNovember 11th at 10 a.m. in Hall No.2of BEXCO (Busan Exhibition andConvention Center), Busan – 612-827,South Korea. The show was organizedby National Federation of FisheriesCo-operatives, Korea FisheriesAssociation and supported byMinistry for Food, Agriculture,Forestry and Fisheries, Ministry ofKnowledge / Economics, KoreaFishery Trade Association and KoreaOverseas Fisheries Association.Exhibition included HACCP,Seafood, Seafood ProcessingEquipment, Marine-Bio Science andTechnology, Theme Booth etc. Therewere altogether 257 stalls consistingof 185 from Seafood sector, 57 fromEquipment Manufacturers and 15from Marine-Bio Science and

Technology. Buyer-seller BusinessMeeting, Korean Business Meeting,Industrial-business Tour to Processingplants, Landing Centers etc. were partof the show. Conferences were

organized by Korean Maritimefisheries New Intellectual Association.Symposiums also were heldsimultaneously along with theExhibition. The symposium on

Smt. K.M. Veena, Jt. Director and Shri K N Vimalkumar, Dy. Director (Left) receiving

visitors to the Stall.

MPEDA Participated in Busan International Sea FoodExpo 2010

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MPEDA Newsletter ● February 201116

MARKETING NEWS

Based on a request from Hon’bleMinister of Industry &

Commerce, Govt. of Mauritius, Mr.Shaukathally Soodhun, a two memberdelegation from MPEDA deputed byMinistry of Commerce & Industry,Govt. of India visited the Republic ofMauritius, a tiny island nation in theIndian Ocean east of SoutheastAfrican coast. The visit of thedelegation consisting of Shri S.Sasidharan Pillai, Joint Director(Marketing) and Dr. Ram Mohan MK, Deputy Director (MarketingServices), was aimed at enhancing theexport of marine products especiallyshrimps, to Mauritius.

Mauritius imports about 60% oftheir seafood demand from othercountries that includes African

nations, Seychelles, Madagascar,China, Thailand, Vietnam, Singapore,Sri Lanka, India etc. The annual percapita consumption of fish is about22kg. Shrimps form a major import.Import statistics reveal that they haveimported 1651 tons of fish and fisheryproducts valued at MR. 260,095,911(US $ 8.67 million) in 2009 and 1396tons worth MR.245,617,037(US $ 8.2million) during 2010. However ourexports to Mauritius was to the tuneof 743.98 tons valued at US $3.62million in 2009-10 and 816.17 tons(US $4.93 million) in 2010-11(9months).

The country had 2300 fishermenand about 1543 boats in 2007. Thecountry has vessels above 24m lengthalso, that go for a voyage of 9-10 days.

Due to lack of sufficienttechnologically advanced fishing fleetsufficient to exploit its EEZ, Mauritiusissues licences to foreign vessels forexploitation of fish stock in their EEZ.This included vessels from EU, basedon an agreement between EU andMauritius. The bigger foreign vesselsfish mostly in international waters andthey have on board freezing facilityand could be there at sea for about 3-4 months. They come to shore eitherfor bunkering provisions, fuel etc. orto declare the catch.

There is a Vessel MonitoringSystem (VMS) that monitors alllicensed fishing vessels and thesoftware is developed with the help ofM/s. Blue Finger Ltd., UK. VMS is amonitoring body that coordinateswith similar bodies in the South WestIndian Ocean Fisheries Project(SWIOFP) that comprises countrieslike Comoros Islands, Reunion(France), Kenya, Madagascar,Mozambique, Seychelles, South Africaand Tanzania besides Mauritius.

During last year, about 1,20,000tons of tuna was sourced from thesevessels for processing. 45% of the tunacaught was from Mauritian EEZ while55% was from international waters.The country has about 11 EUapproved units and they aremonitored by the competentAuthority for compliance to Codex

Alimentarius principles and EU

HACCP, Korean Japan jointsymposium on Aquaculture,Aquaculture Seminar 2010,Technology for HACCP Adoption,Symposium on Prospect and Outlookand Food Processing for HACCPAdoption were some of the subjectsdealt with.

About 35 countries participated inthe show. The major exhibitors werefrom USA, Canada, Switzerland,Malaysia, Thailand, Vietnam,

Indonesia etc. There were also visitorsfrom countries like Israel, Japan, U.K.,UAE , India etc. MPEDA took 36square meter area and displayedvarious seafood products includingsamples of value added products /traditional packs. MPEDA’s films onvalue addition, aquaculture, qualitycontrol etc. were projected in the stallon all the 3 days of the show. The showhelped MPEDA to show case India’sresources as well as to project the

recent development taking place invalue addition in India. The showcame to an end at 4 p.m. of 13th

November 2010. The BusanInternational Seafood Expo is beingorganized every year.

Smt. K M Veena, Joint Director,Regional Office, Kochi and Shri K NVimal Kumar, Deputy Director (Stat.),Head Office, represented MPEDA atthe show.

MPEDA Delegation Visits Mauritius

Mr. S. Sasidharan Pillai, JD(M) (Centre) and Dr. Ram Mohan M. K, Dy.Director (MS) having

discussions with Mr. Shaukathally Soodhun (L), Hon’ble Minister of Industry &

Commerce, Govt. of Mauritius.

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MPEDA Newsletter ● February 2011 17

MARKETING NEWS

regulations. The CA conducts about4 official audits and each consignmentis inspected prior to export. The majorproducts exported are canned tuna,tuna in jars, frozen tuna and otherfish, tuna loins, chilled tuna etc.mainly exported to EU & USA. Thecountry has got 8 commercial vesselsfor lethrinids (snappers), which is amajor fishery in Mauritius. Thecountry has imposed some restrictionon import of lethrinids so that thedomestic fishery is not affected.Despite, it permits import of thosefishes to cater to the domestic demandduring the lean season of lethrinidfishery. There are good opportunitiesfor importing shrimp as theirproduction is low and comprisedmainly of the Deep sea variety,Heterocarpus laevigatus caught from800-1000m depth. Mauritius importsa lot of freshwater ornamental fishesmainly from Hong Kong andSingapore.

The delegation met variousofficials associated to fisheriesresearch, import, fish farming,processing and quality control. Ameeting with seafood importers andBoard of Investments (BOI),Mauritius was also arranged. Thedelegation made visits to AlbeonFisheries Research Station, a tunaprocessing unit, hyper markets as wellas Red Tilapia farm.

Once a container is imported,based on satisfactory documentationrequirements, the container is releasedimmediately within 24 hours. Hencethere is no demurrage incurred by theimporter. Inspection of the cargo isdone by Health, Customs andFisheries Departments. Samples fortesting are drawn randomly. Indiaenjoys a low testing frequency whilefor some others it is more. Fewimporters expressed willingness toimport Pangasius from India asMauritius is not sourcing Pangasiusfrom Vietnam at present.

From AFRS , it is understood thatcommercial cage farming of Red drum

(imported from USA) is being doneby a private entrepreneur in the southand trials are on to develop farmingof Cobia, Rabbit fish (Siganus sp.) andEuropean Sea bass (Dicentrarchus

labrax). Proposals are in pipeline toseek expert consultancy in farmingsea cucumber Holothuria scabra, seaconch (Trapezium) and sea weeds.

The delegation made a courtesycall to the Hon’ble Minister ofIndustry & Commerce, Govt. ofMauritius, Mr. ShaukathallySoodhun, who has sought closecooperation among Indian exportersand Mauritian counterparts inimporting good quality seafood toMauritius and solicited India’s helpin setting up laboratories for testingseafood. Hon’ble Minister has praisedthe quality and taste of products ofIndian origin and suggested a publicitycampaign by participating in food fairsto promote Indian seafood as theyexpect more than a million tourists tovisit the country this year.

The delegation also made acourtesy visit to Mr. Nicolas Von-Mally, Hon’ble Minister of Fisheries& Rodrigues, Govt. of Mauritius.Hon’ble Minister has sought closecooperation among Indian researchinstitutions and Mauritiancounterparts in transfer ofaquaculture technology that is suitable

(L – R) Mr. Prashant Pise, Dy. High Commissioner of India, Mr. M. Ganapathy, High

Commissioner of India, Embassy of India, Mauritius, Mr. Shaukathally Soodhun,

Hon’ble Minister of Industry & Commerce, Govt. of Mauritius, Mr. Sasidharan Pillai,

Joint Director (M) & Dr. Ram Mohan M.K., Dy. Director (MS), MPEDA.

Report appeared in the media in Mauritius.

for Mauritian environment. HisExcellency the High Commissioner ofthe Embassy of India, Mauritius, Mr.M. Ganapathy and Mr. Prashant Pise,Deputy High Commissioner alsojoined the delegation while makingcourtesy calls to both Ministers. Theinteractions by the delegation with theMinisters and Government officialswere widely covered by media.Mauritius Broadcasting Corporationalso covered the visit in their radio andTV channels.

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MPEDA Newsletter ● February 201118

MARKETING NEWS

IMPORTERS OF SEA FOOD INMAURITIUS

Aquafood Ltd.

Solferino No. 1, VacoasFax 427 1363Tel (230) 783 4833Email [email protected]

ERSA Company Limited

No.15 Avenue Dr. CastelQuatres BornesFax 720 5588Tel (230) 464 5457

Explorateur

Mosque Road, Fond du SacTel (230) 269 0559Fax 263 9374

Fish & Shell Fish Processors Ltd

SIPF Building, Place N. MandelaPort LouisTel (230) 212 0212Fax 208 2913Email [email protected]

Amigo

Rte Mariamen, Cap MalheureuxTel (230) 262 8361/ 6263Fax 282 1616Email [email protected] www.bellamigo.com

Hassen Taher Sea Foods (Mtius) Ltd

26 Madame St, Camp LevieuxRose HillTel (230) 464 9173Fax 464 9085Email [email protected]

Harpoon Co Ltd

Highlands, PhoenixTel (230) 696 7235Fax 696 7235

Marina Foods Ltd

No 25 Blk B,La Colline Commercial CentreCandos, Quatre BornesTel (230) 465 3508Fax 465 3508

Baar Importer & Distributor Ltd

Cnr. Perdrix & SSR AvenuesSodnac, Quatre BornesTel (230) 427 5296/ 425 8202Fax 427 5297

Hees Co. Ltd

2, Osman Avenue, Qutre BornesTel (230) 466 9722Fax 466 3363Email [email protected] www.heescompany.com

Mapoo A. T. M. & Cie

Port sud Est, RodriguesTel (230) 831 6356Fax 831 6356

Kool Food Ltd

Royal Road, Mon Desir, Vacoas Tel(230) 427 7840 / 254 0007Email [email protected]

Sealord Fishing Limited

Riverside Lane,PaeillesTel (230) 212 6828Fax 211 2795Email [email protected]

Seaqueen Foods Mauritius Limited

Emmannuelle Anquetil Street,VacoasTel (230) 686 0812Fax 686 0398Email [email protected]

Importer of Ornamental Fish

MARKS AQUARIUMPort Louis,MaurtiusFax: 0230 – 2472456Phone: 0230 2472453 / 0230 2471311Mobile: 0230 - 9119978Email:- [email protected]

The US Department of Commerce in its notice dated 28th February2011 has announced the Preliminary results in the 5th AdministrativeReview of Anti-Dumping investigation on Shrimp imports from Indiafor the period from 1st February 2009 to 31st January 2010.

Accordingly, the weighted-average dumping margins for M/s. FalconMarine Exports Limited, a mandatory respondent, for the above periodis 1.36%, while that for M/s. Apex Exports, another mandatoryrespondent, is 2.31%. For all others it is 1.69%. The notice also containsnames of each company to which Specific Average rate of 1.69 isapplicable.

However, the country was unable to convince the US ITC to revokethe antidumping order, despite submission of sufficient factualinformation and legal arguments in support of revocation and decidedto continue to impose anti-dumping duties on frozen warmwater shrimpsimported from Vietnam, China, Thailand, India, and Brazil. Ourarguments were overpowered by the great deal of public sympathy receivedby domestic shrimp industry due to the problems that it has faced,including four devastating hurricanes since 2005, a tripling of dieselfuel prices, and most recently the BP oil spill in the Gulf of Mexico.According to the USITC, the decision was made due to the likelihoodof huge losses in the US shrimp industry, had the anti-dumping dutiesbeen removed.

As a result of the voting, DOC will extend its imposition of anti-dumping tariffs on shrimps imported from Vietnam, China, Thailand,India, and Brazil for five years.

US CUTS DUMPING DUTY ONINDIAN SHRIMP IMPORT

(Its sweet and sour for shrimp exporters to USA)

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MPEDA Newsletter ● February 2011 19

QUALITY FRONTAntimicrobial Resistance – Special reference toAquacultureShri Abhilash E.C, Quality Control Lab, MPEDA, Cochin

Antimicrobials are natural orsynthetic drugs which inhibit or

kill bacteria. This capability makesthem unique for the control of deadlyinfectious diseases caused by a largevariety of pathogenic bacteria. Asaquaculture has developed, a range ofbacterial diseases have beenencountered that have caused bothmajor production problems andanimal welfare difficulties. Thesediseases were initially controlledalmost exclusively by the use ofantimicrobial agents. But thecontinuous use of antibiotics lead tothe establishment ofa n t i m i c r o b i a l - r e s i s t a n tmicroorganisms. Developmentand spread of antimicrobialresistance has become a globalpublic health probleminf luenced by the use ofantimicrobial agents in bothhumans and animals. It isgenerally acknowledged that theuse of antimicrobial agentsdrives the emergence ofa n t i m i c r o b i a l - r e s i s t a n tmicroorganisms and furtherpromotes the dissemination ofdrug-resistant bacteria andresistance genes. In fact, majority ofgastrointestinal diseases by somebacteria do not require antibiotictreatment and are self-limiting. Butunnecessary use and indirect entry ofsuch antibiotics from food will causeantibiotics resistant bacteria. Manyantimicrobial agents used in humanmedicine are also used in aquacultureand the main antimicrobial agentsused in aquaculture worldwide andtheir importance in human medicineas identified by World HealthOrganization (WHO) are considered

as “Critically ImportantAntimicrobials for Human Medicine”.

Bacteria are major disease causativeagent in aquatic animals, especially,Vibrios. In the past decade, manycountries have used antibiotics suchas Streptomycin, Oxytetracyclin andErythromycin against vibrios.Formerly antococcidan therapeutantssuch as lasaloids, Sulphamethazine,Sulphaqulonexalline, Romet(Sulphamerazine+ormetoprim,5:3)etc., were used against renal coccidiaof abalone in California and othercountries. Fungal infections were one

of the major problems associated with100% mortality with shrimp and crabsand also in Tilapia culture world wide.In earlier times, many countries wereused different fungicides againstmycosis and Cycloheximide was usedagainst parasites in fish culture.Afterward, it has been found that useof such antibiotics would causedangerous health trouble in humanbodies. In continuation of that WHO,European Union and US FDAbanned use of many antibiotics inaquaculture and clinical sectors.

Mutation is one of the factors forthe antimicrobial resistance and sometime the mutated bacteria could ableto survive in the presence of high doseof antibacterial agents. Then byplasmids, which are DNA moleculethat is separate from, and can replicateindependently of, the chromosomalDNA. The ability of gram-positivebacteria to exchange DNA viaconjugation is often overlooked bymicrobiologists; however, it is a veryeffective means for transmittingantimicrobial agent resistance genesamong organisms. Also the ability of

microbes accumulate resistancegenes by genetic exchange anddevelop into multidrug-resistantpathogens is also a reason forthe antimicrobial resistance.Genetic exchange from grampositive bacteria to gramnegative was also to be found areason for resistant bacteria inaquaculture. Apart from that,uses of antibiotics can alsocreate antibiotic resistance innon-pathogenic bacteria, theresistance genes of which can betransferred to disease-causingbacteria, resulting in antibiotic-

resistant infections for humans. Forexample, Aeromonas is one of thepathogenic bacteria with a habitat ofaquatic environment and it can causeonly mild gastroenteritis in human.Transferable R-plasmids have beenfound in Aeromonas salmonicida

encoding resistance tochloarmphenicol, sulphonamide andstreptomycin in Japan and tocombinations of Sulphonamide,streptomycin, Spectinomycin,Trimethoprim and/or tetracycline inIreland.

Antibiotic resistant Staphylococci bacteria

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MPEDA Newsletter ● February 201120

QUALITY FRONT

Occurrence of resistance to theseantimicrobial agents in humanpathogens severely limits thetherapeutic options in humaninfections. So the issue on theantimicrobial resistance still continuesand the widespread abuse ofantimicrobials in aquaculture is ofserious concern given the alarmingemergence in humans of bacteria,which have acquired, through this use,resistance to antimicrobials.Therefore, it is an urgent need toreview the current usage patterns ofantimicrobials in aquaculture toidentify looming hazards in food safetyand infectious disease control inhumans.

[email protected]

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MPEDA Newsletter ● February 2011 21

Ms. Leena Nair, IAS, Chairman MPEDA is at the hatchery facility of Kona Blue Water

Farms, Hawaii. Seen in the picture are Dr. Neil Sims (L) and Mr. Michel Smith (R)

Aquaculture Engineer of M/s Aquasmith, USA.

FOCUS AREAAQUACULTURE SCENE

Oceanic Institute, Hawaii

Ms. Leena Nair, IAS, Chairman

MPEDA, accompanied by Mr. Y C

Thampi Sam Raj, Project Director,

RGCA visited important aquaculture

centres in USA from 5th December to

10th December, 2010. The team had

visited the Oceanic Institute, Hawaii,

an affiliate of Hawaii Pacific

University, the leading applied

aquaculture technology development

centre and also the pioneer institute

which perfected the production of

domesticated SPF L.vannamei. The

team had discussion with Dr. Shaun

Moss, Vice President, Oceanic

Institute and his team on availing the

technical support of the Oceanic

Institute in setting up of a brood stock

multiplication centre for L.vannamei

in India by Rajiv Gandhi Centre for

Aquaculture, the R&D arm of

MPEDA for producing SPF brood

Visit of Chairman MPEDA to leading Aquaculture centresin USA

Ms. Leena Nair, IAS, Chairman, MPEDA and President RGCA with Dr. Shaun Moss,

Vice President, of Oceanic Institute (right ), Dr. Steve Arce, Research Associate and

Shri Thampi Sam Raj, Project Director, RGCA (Left)

principle to provide the technical

know - how to set up the

multiplication centre in India.

Kona Blue Water Farms, Kona,

Hawaii

Kona Blue Water Farms is one of

the pioneer open sea marine fin fish

farms in the world, specialized in

producing Yellowtail (Seriola rivoliana),

a premium sushi – grade species in

under water oceanic cages. The team

had visited the on shore hatchery

facilities as well as open ocean

submersible cages. Productive

discussion with Dr. Neil Sims,

President and CEO of Kona Blue

Water Farms was held on areas of

mutual interest of applied research on

marine finfish aquaculture and on the

possibilities of future collaborative

programmes on ocean aquaculture in

India.

stock. The Oceanic Institute

welcomed the interest evinced by

MPEDA - RGCA and agreed in

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MPEDA Newsletter ● February 201122

AQUACULTURE SCENE

Open Ocean Submersible Aquaculture Cage of Kona Blue Water

Farms, Hawaii

Ms. Leena Nair, IAS, Chairman, MPEDA and Project Director,

RGCA (L) with the team of Dr. Donald Lightner (4th from left)

Aquaculture Pathology lab,Department of VeterinaryScience and Microbiology,University of Arizona, USA.

The Aquaculture pathology labheaded by Professor Donald Lightner,the world renowned shrimppathologist, has been extendingpathology screening support for the

domestication of tiger shrimp projectof RGCA at Andamans. Inorder todevelop a long term shrimp pathologydiagnostic support with AquaculturePathology lab of University ofArizona, the team made a visit to thelaboratory of Dr. Lightner and heldelaborate discussions on areas ofshrimp pathology support for

domestication of tiger shrimp projectof RGCA. The entire team of Dr.Lightner joined in the discussions andexpressed their willingness to developan MOU with RGCA on providingconsultancy on shrimp pathologydiagnostics and also in setting up astate-of-the-art pathology lab atRGCA.

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MPEDA Newsletter ● February 2011 23

AQUACULTURE SCENE

IntroductionMussels are a group of aquatic

molluscs widely distributed in therocky shores of the country,particularly in Kerala. Green musselsare efficient filter feeders, low in thefood chain and can be grown in thecoastal areas where high saline wateris available at least for 4 to 6 months.Usually, the juvenile spat of the musselwere collected from the coastal beltand meat sold locally affecting naturaldiversity of green mussels. MusselFarming Demonstration programmesboth in Northern and SouthernKerala were launched by MPEDA topopularise the fattening of greenmussel and creation of value addedproducts during the year 2008 to 2010through demonstrations and trainingprogrammes.

Green mussels are cultured inthree ways, viz., Rack culture, Raftculture and On-bottom culture. Thepopular rack culture was adopted byMPEDA. Bamboo poles are peggedfirmly to the soil vertically at a distanceof 1m in 25 sq.m area (5m x 5m).Bamboo poles are also tiedhorizontally on the pegged bamboo

poles in criss-cross manner. 1.5m ropeswith effective seeding length of 1m aretied on the horizontal bamboo polesso as to hang the seeded ropesvertically into the water columnwithout touching the bottom soil(Vertical mounting). In horizontalmounting method, the seeded ropesare placed on the top of the rack inhorizontal manner instead of hangingthem vertically.

In horizontal mounting method,Bamboo poles (3 mm long) are stumpedinto river bottom with a distance of 1m between vertical poles to cover anarea of 10x15 mtrs. Bamboo poleswere used to make racks on the erectedpoles by tying them below 4 feet fromwater level during low tide.

The seeded ropes are leftundisturbed and mussels, being filterfeeders, feed on the phytoplanktonavailable in the water. The rackstructure erected is well protected andthe water f low, hydrographicalparameters and productivity of thewater are conducive for the growth ofgreen mussel. The seeded ropes areallowed to grow undisturbed.

The Regional Centre, Kochi

Successful diversified aquaculture and value additionof green mussel (Perna viridis)

undertook two Demonstrationprogrammes during the year 2008-09of which one was at Ayiramthenguin Kollam Dist. and the other atPattanam in Ernakulam Dist. byVertical mounting method.

The Sub-regional Centre, Kannurconducted two Demonstrationprogrammes on Green Mussel RackCulture at Balathuruthy/Vallikkunnu, Malappuram Districtduring 2008-09 and at Vadakumbad,Kannur during 2010 by Horizontalmounting method.

Stocking and FarmingMussel seeds or spats were

collected mainly from theThankasseri coast in Kollam- Dist andKanhangad in Kasaragod Dist. Theseeds were transported to the farm siteand the mussel seeds were acclimatizedovernight and seeded on the ropesinside a cotton net bag.

Periodic cleaning of silt depositedon the mussels and monitoring ofmussel stock were carried out. Theimportant Water quality parameterswere noted during the culture periodfrom date of seeding to harvest.Growth parameters by length andweight were checked.

HarvestingAfter attaining marketable size,

the mussels were harvested manually.

MarketingMussel meat is having high local

demand. The harvested materials weresold in the local market. Owing to thehigh value of fin fishes and the scarcityon the availability of fin fishes thedemand for mussel increased morethan expected. The present marketvalue of mussel is comparatively lower

Graphic presentation of racks erected with seeded rope horizontally mounted

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MPEDA Newsletter ● February 201124

Mussel just after harvest The farmers with the harvested mussel

AQUACULTURE SCENE

Seeded ropes Rack ready for stocking

Monitoring of Mussel stock Harvested Mussel

than the unit value of seafood. Onekg of finfish costs about Rs.80/- orabove at the same time 1kg of Shellon mussel costs only Rs.35/-. Soaverage income individual prefers tobuy mussel in comparison to fish.

Outcome of theDemonstrations1. Comparison of growth

From the comparison, it is clear

that the average daily growth by lengthand weight of spat is better inNorthern regions of Kerala comparedto that of Southern Kerala. AtVadakumbadu in Kannur Dist., thegrowth by length and weight showeda remarkable achievement whereinwithin a short culture period of 76days the Mussels attained 50 gm sizewhere as in other demo sites thisweight is attained by 130-170 days of

culture. This may be due to thefavourable water quality conditionssuch as uniform salinity throughoutthe year, limited inf low of waterduring demonstration period etc. ofthe site.

The reason for the poor growthof mussel at Kollam was mainlybecause of fouler settlement by edibleoyster and barnacle which retardedgrowth.

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MPEDA Newsletter ● February 2011 25

AQUACULTURE SCENE

Shucked mussel meat Mussel Pickle and Mussel Cutlet prepared in the Training Programme

2. Average meat weight in relation to

site

It is evident that the meat weightis more or less same (16-18gm) in themussel cultured at various demo sitesexcept in Kollam dist. Here the growthwas very poor 12-14 gm (170 days ofculture) with a meat weight of 6 gmonly. This may be due to theunsuitability of the area for Musselculture.

In case of Vadakumbadu Demo.,the mussel attained the meat weightof 18 gm with a culture period of 76days which may be due to thefavourable ecological and hydrologicalparameters of the site for musselculture.

3. Growth in relation to water quality

parameters

The water quality parameters,mainly the PH & salinity have a majorrole in the growth of the mussel. Theoptimum salinity and PH range atVadakumbad site favoured the fastergrowth of the mussel within a shortculture period of 76 days.

4. Spat cost

The hike in the spat cost atMalabar Region is due to the ban onspat collection by the DistrictCollector.

5. Economics of culture

It is evident from the Demo. that,if the site is suitable for musselfarming we can make a good profitwithin a short period of culture.Thiscomparison also shows that the Demo.at Pattanam & Vadakumbadu is

comparatively profitable than theother two programmes. The profit perman day with MPEDA support is verygood at both places and augurs wellfor regular employment for a group/person for operating as a unit/s.Further, operating more than one unitis found always profitable than singleunit operation.

6.Value addition and Marketing

Many value added products canbe prepared from the Mussel meatsuch as Pickles, Fry, Curries,Arikadukka etc. Different methodslike chilling, boiling, frying, cookingetc. are used for making value addedproducts.

Major share of the Mussel meatproduced is now going to thedomestic market. The main constraintfor exporting the material is thepresence of high levels of E.coli andSalmonella sp. in the Mussel meat, asthese organisms are filter feeders. Ifwe could overcome this problem, themussel meat can be exported.

Mussel meat is having high localdemand. The harvested materials weresold in the local market. Owing to thehigh value of fin fishes and the scarcityon the availability of fin fishes thedemand for mussel increased morethan expected. The present marketvalue of mussel is comparatively lowerthan the unit value of seafood. Onekg of finfish costs about Rs.80/- orabove while at the same time 1kg ofShell on mussel costs only Rs.35/-. Soaverage income individual prefers tobuy mussel in comparison to fish.

Outcome of thedemonstrations

1. Comparison of growth

From the comparison , it is clearthat the average daily growth by lengthand weight of spat is better inNorthern regions of Kerala comparedto that of Southern Kerala. AtVadakumbadu in Kannur Dist., thegrowth by length and weight showeda remarkable achievement whereinwithin a short culture period of 76days the Mussels attained 50 gm sizewhere as in other demo sites thisweight is attained by 130-170 days ofculture. This may be due to thefavourable water quality conditionssuch as uniform salinity throughoutthe year, limited inf low of waterduring demonstration period etc. ofthe site.

The reason for the poor growthof mussel at Kollam was mainlybecause of fouler settlement by edibleoyster and barnacle which retardedgrowth.

2. Average meat weight in relation to

site

It is evident that the meat weightis more or less same (16-18gm) in themussel cultured at various demo sitesexcept in Kollam dist. Here the growthwas very poor 12-14 gm (170 days ofculture) with a meat value of 6 gmonly. This may be due to theunsuitability of the area for Musselculture.

In case of Vadakumbadu Demo.,the mussel attained the meat weightof 18 gm with a culture period of 76

Page 26: MARKETING NEWS FOCUS AREA · culture) experts and importers/ exporters. Most of the Aquaculture and ornamental fish breeders/ farmers, feed manufacturers, hatchery owners, machinery

MPEDA Newsletter ● February 201126

AQUACULTURE SCENE

days which may be due to thefavourable ecological and hydrologicalparameters of the site for musselculture.

3. Growth in relation to water

quality parameters

The water quality parameters,mainly the PH & salinity have a majorrole in the growth of the mussel. Theoptimum salinity and PH range atVadakumbad site favoured the fastergrowth of the mussel within a shortculture period of 76 days.

4. Spat cost

The hike in the spat cost atMalabar Region is due to the ban onspat collection by the DistrictCollector.

5.Economics of culture

It is evident from the Demo. that,

if the site is suitable for musselfarming we can make a good profitwithin a short period of culture.Thiscomparison also shows that the Demo.at Pattanam & Vadakumbadu iscomparatively profitable than theother two programmes. The profit perman day with MPEDA support is verygood at both places and augurs wellfor regular employment for a group/person for operating as a unit/s.Further, operating more than one unitis found always profitable than singleunit operation.

6. Value addition and Marketing

Many value added products canbe prepared from the Mussel meatsuch as Pickles, Fry, Curries ,Arikadukka etc. Different methodslike chilling, boiling, frying cookingetc. are used for making value addedproducts.

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Major share of the Mussel meatproduced is now going to thedomestic market. The main constraintfor exporting the material is thepresence of high levels of E.coli andSalmonella sp. in the Mussel meat , asthese organisms are filter feeders. Ifwe could overcome this problem, themussel meat can be exported.

Mussel meat is having high localdemand. The harvested materials weresold in the local market. Owing tothe high value of fin fishes and thescarcity on the availability of fin fishesthe demand for mussel increased morethan expected. The present marketvalue of mussel is comparatively lowerthan the unit value of seafood. Onekg of finfish costs about Rs.80/- orabove at the same time 1kg of Shellon mussel costs only Rs.35/-. Soaverage income individual prefers tobuy mussel in comparison to fish.

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MPEDA Newsletter ● February 2011 27

NEWS SPECTRUM FOCUS AREANEWS SPECTRUM

The United Nations Food andAgriculture Organisation (FAO)

recently released the first globalguidelines for the by-catchmanagement and reduction of fishingdiscards which covered all types of by-catch including discards, that is, fishthat are caught accidentally and thenthrown back into the sea either deador dying. Unmanaged by-catch anddiscards threaten the long-termsustainability of many fisheries andadversely affect the livelihoods ofmillions of fishers and fish-workers.The guidelines will now go to acommittee on fisheries forendorsement when it meets in Romeat the end of the month. Theguidelines had been agreed to byfisheries experts from 35 countrieswho met at FAO last month.

“By-catch” may also includeendangered species, seabirds, juvenilefish, turtles, seabirds, dolphins and soon. Depending on the definition used,current by-catch may be in excess of20 million tones a year. In somecountries by-catch has an economicvalue and is consumed, making it hardto estimate the scale of the wastage.

“These are the first guidelines tocover all species encountering fishinggear,” said FAO fishing technologyexpert Frank Chopin. The guidelinesextend the principles of fisherymanagement to all species and all areasof concern. Although the Code ofConduct for Responsible Fisheriesrefers to by-catch and discards, theseguidelines elaborate more clearly howcountries should address by-catch anddiscards problems in practice.

Chopin noted that the by-catchguideline had been requested by thecountries themselves and was anotherimportant step towards applying anecosystem approach to fisheriesmanagement. Chopin said care hadbeen taken so that the guidelines

FAO guidelines for fishery management

would not place an undue burden onpoor artisanal fishers and ondeveloping states. “The guidelinesemphasise doing an assessment of thesituation first to see if there is a

India continues to be among the top10 producers of marine and inland

capture fish, according to a FAOreport on Monday.

India has seen 80.8% growth ininland capture fisheries producebetween 2004 and 2008, to 9,53,106tonne; and continues to be among thetop 10 producers from marine andinland capture fisheries, with 4.3million tonne produced in 2008; andthe nation also features in the list of

top 15 aquaculture producers byquantity and growth that year, UnitedNations Food and AgricultureOrganization’s biennial State of theWorld Fisheries and Aquaculturereport released in Rome, said,remarking the industry’s growth inAsian countries such as China andIndia.

The UN FAO report said the“striking increment” in inland watercatch in countries such as India(80.8%), Bangladesh (44.8%) andMyanmar (79.4%) in the four yearssince 2004 may be seen as beingindicative of sound fisherymanagement in South Asia—including

India among top 10 fish producers

problem. The social, economic andbiological impacts of applying theseguidelines need to be studied in eachcase,” he added.

- Fishnews.com

“re-stocking of wild populations,improved coverage within datacollection systems, or a tendency toreport continuously increasingproduction.”

According to the report, Asia’saverage annual production per personof fisheries and aquaculture productsof 2.4 tonne, a tenth of that of Europe,also signals the key social role of small-scale fisheries in these countries.China alone employs 13.3 million in

fishing, accounting for one-third ofthe world total. The report also pointsto the growth in employmentopportunities in the sector in Indiaand Indonesia.

India experienced a growth rate of7.1% in aquaculture productionduring 1990-2008, from 1,017,000tonnes to 3,479,000 tonne, comparedwith 9.4% growth experienced byChina (No.1 on the list, withproduction exceeding 30 milliontonnes in 2008) and the 16.4% growthin aquaculture seen in Vietnam.

India also contributed 15.7% ofthe world’s carp freshwater fish catch.

- The Financial Express

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MPEDA Newsletter ● February 201128

A fisherman mends his net after a catch in Gopalpur, Orissa

NEWS SPECTRUM

Multi-purpose National IdentityCards for Orissa fishermen

Altogether 36,500 fishermen in228 coastal villages in Orissa

will be provided Multi-purposeNational Identity Cards as apreventive measure againstinfiltration.

“The enumeration and dataentry work has ended. Photographyand fingerprint biometric work forissue of the National Multi-purposeIdentity Cards is on in full swing ininfiltration-prone coastalJagatsinghpur and Kendraparadistricts,” Assistant Director ofFisheries (Marine) Rabi NarayanPattnaik, said.

“As the project is of paramountnational importance, we are layingemphasis on issue of I-cards byFebruary end. A National IdentityNumber will be assigned to eachindividual. This number willbecome a link number with anyother application of the stategovernment,” Mr. Pattnaik said.

The exercise is being conductedjointly by the National PopulationRegistrar (NPR), Ministry of HomeAffairs and the state government’smarine fisheries department.

The I-cards would providenationality, professional and legalproof and lead to easy detection ofinfiltrators, masquerading asfishermen.

Under NPR directions, around37,000 fishermen in 112 coastalvillages of Kendrapara district and116 villages of Jagatsinghpur districtwere covered by a survey, Mr.Pattnaik said.

The enumerators gatheredinformation such as genealogicalorder of the family, nativity statusand fingerprints of those aged above18.

The Electronic Corporation ofIndia Limited (ECIL) was nowcarrying out photography andrelated technical jobs. “We arehopeful that I-card disbursal will becomplete within the stipulated time-frame,” he said.

“The Multi-purpose NationalIdentity Card can be useful inidentifying illegal immigrants andsubversive element using the searoute,” Saroj Kumar Sahu,commandant, Coast Guard, Paradipsaid.

- The Hindu

Aquaculture can make a significantand sustainable contribution tofeeding the world in 2050. That’s theconclusion of a booklet published byfish feed giant Nutreco.

To succeed, say the contributors,aquaculture must be developed in aresponsible manner. The bookletfeatures introductory texts from FAOand WWF, which lead on to sectionson the challenges, the potential roleand the opportunities for aquacultureas a provider of protein for thepopulation of the earth in 40 yearstime.

Wout Dekker, Nutreco chiefexecutive, said: “We addressed thechallenge for agriculture in our 2010Feeding the Future booklet.Aquaculture has an equivalentchallenge; contributing to thedoubling of food production whilehalving the footprint. Seafood iswidely appreciated as tasty andexcellent nutrition. However, theocean fisheries cannot increase yieldswithout destroying the fish stocks onwhich they depend. Aquaculture mustbridge the gap between fisheries andglobal demand.”

All stages of the aquaculture valuechain are represented, from fishmealand fish oil production through to fishprocessing and retailing, with topindustry contributors at each stage.They are joined by politicians fromChina and the EU, industryorganisations and academics. In hisconcluding remarks, Knut Nesse, theexecutive vice-president of NutrecoAquaculture/Skretting Group, said:“Aquaculture can deliver seafood thatis healthy and delicious. By ensuringwe keep sustainability central in thegrowth of aquaculture we will openoceans of opportunity.”

Source:fishnews

Aquaculturetipped to ‘feedthe world by2050’

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MPEDA Newsletter ● February 2011 29

NEWS SPECTRUM

GLOBALG.A.P issues new cycle of aquaculturecertification

As a result of round tablediscussions on four continents as

well as three public consultations, thescope of the GLOBALG.A.PAquaculture Standard has beenexpanded in the new Version 4 toinclude any hatchery-based speciesthat can be produced under controlledaquatic systems, including theconsideration of passive collection ofseedlings in the planktonic phase.

This new version ref lects acompact and more comprehensivestandard for users, stepping into astricter level of compliance in keyactivities identified throughout thepast years of farm certificationexperience.

From the launch of the previousversion in 2007 until the third quarterof 2010, 500 comments were receivedfrom stakeholders representing 116organizations worldwide thatcomprise certification bodies,retailers, research centers, universities,NGO’s, suppliers, farmers,GLOBALG.A.P National TechnicalWorking Groups for Aquaculture,producer organizations, schemeowners, consultants, the food serviceindustry, the animal health industryand metrology institutes.

GLOBALG.A.P believes in localmulti-stakeholder support and an

adaptation of the “Think Global, ActLocal” principle. To implement thisprinciple, the National TechnicalWorking Groups (NTWG) - specificfor GLOBALG.A.P scopes e.g. Crops,Livestock or Aquaculture - have beenestablished around the globe, whoserole is to develop nationalinterpretation guidelines and addressidentified specific local adaptationand implementation challenges.

In March 2010, GLOBALG.A.Plaunched the CFM Standard Version2.0 for certification purposes to definethe guidelines for the use ofcompound feed at the aquatic farmingand hatchery levels. In the case thatcompound feed contains fishmealand/or fish oil, the species of fish usedand its respective country of originmust be identified.

The compound feed must alsodemonstrate proof that it does notcontain species classified as criticallyendangered or endangered on theInternational Union for theConservation of Nature (IUCN) RedList.

The credibility of theGLOBALG.A.P AquacultureStandard stems from itsdevelopment process, which relies onstakeholder input through transparentand inclusive standard

setting procedures.GLOBALG.A.P works with

accredited third-party certificationbodies operating worldwide to offerthe best platform of aquacultureprofessionals.

Moreover,through its IntegrityProgram, GLOBALG.A.P provides akey reliability aspect by conductingsurveillance spot checks to evaluatethe performance of both farmsand certification bodies.GLOBALG.A.P also offers productbuyers a database that providesan additional measure of transparencyand control.

GLOBALG.A.P chain of custody

The new Version 4 of the GLOBALG.A.P

Aquaculture Standard breakdown of

control points. (Photo: GLOBALG.A.P.)

GLOBALG.A.P Aquaculture hasbeen implemented in 15 countriesworldwide for Version 3, coveringsalmonids, shrimp, tilapia andpangasius species. For Version 4, thespecies coverage has been expandedand the GLOBALG.A.P platform ofcertification bodies is ready to attendto any farm wherever its location inorder to support responsible sourcingneeds.

Version 4 ref lects continuousimprovement built on the valuablefeedback gained from producer andconsumer requirements.GLOBALG.A.P will continueoperating in a modular approach atfarm level and GLOBALG.A.P Chain

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MPEDA Newsletter ● February 201130

NEWS SPECTRUM

of Custody certification will continueto be available to maintain productcertified status throughout theproduction value chain.

This important certificationdefines the requirements for hygieneand proper segregation of certifiedand non-certified products for theprocessing operation unit andsubsequent steps if needed.

Through the GLOBALG.A.PNumber identification (GGN),certificates can reflect the origin of thefarmed product as well as theprocessing, packing, warehouse, or anystage of the food production chainwhen purchasers require properidentification ofGLOBALG.A.P certified source.

The World Wildlife Fund (WWF),the world’s largest multinationalconservation organization, is workingwith GLOBALG.A.P to providetraining to auditors for theaquaculture standards developed bythe WWF-initiated AquacultureDialogues (AD).

Also, as part of the WWF/G L O B A L G . A . Ppar tner ship , GLOBALG.A .P’saccredited certification bodies will betrained by GLOBALG.A.P to

Modular Approach GlobalG.A.P Aquaculture Version 4.0

audit farms that adopt the ADstandards. The AD Standards will beadded on in their entirety tothe GLOBALG.A.P Standards.

Jose R. Villalon, ManagingDirector of the WWF-USAquaculture Program said: “We lookforward to the first tilapia producersin Latin America and SE Asia in thecoming months to become compliantto the Tilapia Aquaculture Dialogue standardsthrough our interim partnership withGLOBALG.A.P and the jointaudit arrangements.”

In addition, GLOBALG.A.Pcertified products automaticallyundergo Environmental ImpactAssessments (EIA) as an integral partof the certification process. Thisensures that aquaculture farms notonly make animal welfareconsiderations, but that they arealso expected to assess the impact oftheir farming practices on theirimmediate environment, therebyencouraging environmentalawareness.

Source: Valeska Weymann and

Mario Velasco

[email protected]

www.fis.com

A new website showing thelocations of aquaculture

sites and their characteristics isnow available. The onlineNational Aquaculture SectorOverview (NASO) mapcollection uses “Google Mapsand Google Earth” technology toassist FAO member countries toinventory and monitoraquaculture. The main purposeof this map collection is toillustrate, in general, whereaquaculture is taking place.Characteristics that accompanythe administrative units orindividual farms include;cultured species, technologyused, culture systems,environments, farmcharacteristics, production,quantities and values, seed inputquantity and characteristics, andmain issues (credit, diseases,environmental impact, etc.).

The overall objective of thisactivity is to assist membercountries inventory and monitoraquaculture. Focal points of theFAO Fisheries and AquacultureStatistics and InformationService for country statistics arecontacted to provide relevantinformation, however, whenfocal points are not readilyavailable, then recognizednational aquaculture expertsand/or aquaculture statisticiansfrom a broad range ofinstitutions who have workedwith FAO are consulted.

- Infofish

New FAOwebsite showslocation ofaquacultureoperations

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MPEDA Newsletter ● February 2011 31

NEWS SPECTRUM

India needs to rapidly increase thesupply of fish and fisheries product

to keep pace with the demand forthese products, Seafood ExportersAssociation of India (SEAI) has said.

While the global and domesticdemand for fish is increasing rapidly,Indian supply is not keeping pace dueto low productivity and lesseroperational efficiency.

“The global demand for fish isgrowing tremendously and India lagsbehind in productivity. We have toincrease the productivity of our farmsthrough intensified operations,”Anwar Hashim, national president ofthe SEAI told FE.

According to a report by theNational Fisheries DevelopmentBoard (NFDB), the marine capturefisheries are showing a stagnatingtrend. Increase in catch has totherefore come from alternativesources such as deep-sea fisheries,aquaculture from freshwater andbrakishwater resources, reservoirs andmariculture.

“Our productivity is very poorwhen compared to some countries likeVietnam. Yield per hectare inVietnam is as high as 250 tonne perhectare for some species while Indianproductivity lags behind at 50 tonne,“ Hashim said.

The world market for seafood hasdoubled to $49.32 billion within thelast decade. India’s share is only 2.4%,at present, and it is mainly dependanton shrimp as a product. Globally, fishproduction from capture fisheries andaquaculture was over 130 milliontonne in year 2000 as compared tonearly 20 million tonne in 1950,NFDB reports.

Hashim says that the domesticavailability of fish is not rising athealthy rate with growing demand.NFDB projections show that share for

Seafood produce lags exportdemand

fish demand in India is estimated at60% for domestic consumption, 7%for exports and 33% for otherpurposes.

The projected demand for fish inthe country by 2012 is 9.74 milliontonne, that can be met by theprojected supply of 9.60 million tonneby 2012 with major share of 5.34million tonne from inlandaquaculture followed by 3.10 milliontonne from marine fisheries. Expertssay that share of Indian fish exportsto the global exports has remainedinsignificant during last several years.

According to an InternationalInstitute for Sustainable Developmentreport, barely 5% of India’s seafoodexports are in the processed form.Most exports are in the form of frozenfish. In addition, the Indian branddoes not exist in northern markets. Infact, more than 60% of India’s exportsto Southeast Asia are re-exported afterprocessing. The final consumers ofIndian fish in the north are not awareof the origin. The fish market ischaracterized by uncertainty, thoughmore pronounced in supply than demand.

The Indian seafood industry needsto consolidate in order to achieveglobal scale and competitiveness,Hashim said. “ We need to achieveglobal sizing like China, Thailand,Vietnam and Indonesia. There is stillnot a single $100-million seafoodcompany in India, which is the averagesize of profitable seafood firms inAsia,” he said.

Unless there is a major consolidationof production, sales and marketingamong big Indian seafood companies,the industry will remain a marginalbusiness incapable of effectivelycompeting globally and creating arecognized international brand, headded.

- The Financial Express

Aquaculture needs bettermanagement to ensure

sustainable and responsible growth.Credit: Stephen Ausmus

Countries are making progress inimplementing the Code of Conductfor Responsible Fisheries, which isnow 15 years old, but still extremelyrelevant.

However, additional efforts areneeded, declared participants at theclose of the 29th session of the FAOCommittee on Fisheries.

The Committee said that theCode’s principles must be more widelyincluded in national policy, legislationand implementation. It encouraged abroader application of the ecosystemapproach to fisheries and aquaculture,requesting that FAO provide countrieswith technical assistance, especially forthe problems confronting the world’ssmall-scale fisheries, including inlandfisheries.

This was one of the largestCommittee meetings, attended by 565participants, including 115 MemberStates, specialized UN agencies andobservers from over 70intergovernmental and internationalnon-governmental organisations.

The Committee recognised thatIUU fishing is a major global threatto long-term sustainable fisheries,particularly to developing countries.Noting the adoption of the 2009 FAOAgreement on Port State Measures,the Committee agreed that port statemeasures are a powerful and cost-effective tool in combating IUUfishing and welcomed theforthcoming FAO TechnicalConsultation on Flag StatePerformance. It also gave its supportto the development of a global recordof fishing vessels - an online databaseto provide vessel-related informationon fishing and support vessels - as

FAO: Action onresponsiblefisheries

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MPEDA Newsletter ● February 201132

Govt unveils steps to help exporters

To make exports competitive, the

Union Commerce Ministry on

Tuesday announced a slew of

measures, including round-the-clock

customs clearance at eight ports and

reduction in levies that will cut export

transaction cost by nearly Rs 2,100

crore.

Releasing the Report of Task Force

on Transaction Cost in Exports,

Union Finance Minister Pranab

Mukherjee said: “I am told that

quantum of transaction cost is about

7-10 per cent of total value of Indian

exports. This amounts to a significant,

about $15 billion. In that context

these initiatives by the Ministry of

Commerce is really a welcome step.”

Jyotiraditya Scindia, who chaired

the task force, is of the view that

permanent reduction of transaction

cost will have a long term positive

impact on the competitiveness of

India’s exports.

Union Commerce Minister Anand

Sharma said that the average cost to

move a container within India is $945,

more than double the cost of the

export giant China’s $460, Malaysia’s

$450 and Vietnam $625.

After a decline in 2009-10, India’s

exports, which contributes about 20

per cent to GDP, have grown by an

another useful tool in the fight againstillegal, unreported and unregulated(IUU) fishing.

During its week-long meeting, theCommittee also adopted three sets ofguidelines - on aquaculturecertification, on the ecolabelling offish and fishery product from inlandcapture fisheries, and on bycatchmanagement and reduction ofdiscards. Noting the important role ofsmall-scale fisheries the Committeeasked FAO to prepare guidelines onsmall-scale fisheries, focusing on theneeds of developing countries and

complementing the Code.Members also asked FAO to

prepare a report on the extent of theimplementation of the 1999International Plan of Action for theConservation and Management ofSharks.

Aquaculture, acknowledged by themeeting as a key contributor to futurefood and nutrition security and for itsoverall benefits to social and economicwell-being, needs better managementto ensure sustainable and responsiblegrowth.

Regarding climate change, the

impressive 29.5 per cent during April-

December 2010-11.

Welcoming the report, industry

chamber FICCI said, “Permanent

reduction of transaction cost through

these initiatives will have a long term

positive impact on the competitiveness

of India’s exports.”

Committee told FAO to raiseawareness of the role of fisheries andaquaculture in ensuring food andnutritional security and how climatechange could affect this relationship.

The Committee also endorsed thereports of the two intersessional Sub-Committee meetings on aquacultureand trade and discussed theprogramme of work for FAO’sFisheries and AquacultureDepartment. The 30th session ofCOFI will take place in July 2012.

- worldfishing.net

Finance Minister Pranab Mukherjee along with Union Minister for Commerce & Industry

Anand Sharma (L) and MoS Commerce & Industry Jyotiraditya Scindia

“Reducing transaction cost is the

key to export development as global

competitiveness today depends on

being able to be a low-cost producer

and at the same time a reliable

supplier,” CII said.

- New Indian Express

NEWS SPECTRUM

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MPEDA Newsletter ● February 2011 33

NEWS SPECTRUM

“The future of Indian aquaculturefeed industry looks promising, but

India has to go in for more species ifit has to progress further,” said P.E.Vijay Anand, Technical Director,India Animal Feed Program,American Soyabean Association –International Marketing, on Monday.

Addressing a technical session onthe ‘Status of the Indian aquaculturefeed industry and future trends’ on thesecond day of ‘Aqua Aquaria 2011,’he said that India invariably relied ontwo species – carps and pungasius,whereas China and Bangladesh hadabout 15 species. The dependence onlesser number of species meant morerisk.

“The industry is wide and optionsare many. The industry need not haveto reinvent the wheel as Asia is thebiggest player in the aquaculturesector. Just do the ranking and seewhere India is. It will be an eye-opener.We just have to borrow technologyfrom China or Taiwan and adapt it toour conditions. We should have atleast seven species,” he said.

He also said that the number offish feed production mills in thecountry have gone up to about 10since 2008 and the installed capacitywould be 1.2 million tonnes by 2012.

To improve profitability, he urgedthe players to reduce dependence ontraditional feeds and to go in formodern ones; adopt cage culture andhave proper fish processing market.

Rajiv Gandhi Centre forAquaculture (RGCA), the R&D armof Marine Products ExportDevelopment Authority, hasestablished a facility in Vijayawada toproduce mono-sex tilapia in twostrains, said the Project Manager, S.Vijayakumar.

Tilapia farming

“Farming of Tilapia is notpermitted in the country on

“Future of aquaculture feed industry promising”

commercial basis. After studying theperformance, growth and breedingperformance of Tilapia in our facility,we will prepare a protocol and send itto the Centre by November,” saidanother RGCA official.

Kerala would become the exportcapital of ornamental fishes in the

country within five years, Minister forFisheries and Registration S Sharmasaid following the Assembly’s recentapproval to set up in the US a branchof a company formed by thegovernment to provide the stakeholders an opportunity for investment

and trade in the sector.Kerala Aqua Ventures

International Ltd (KAVIL), a companywith public-private partnership, wasset up in Kadungalloor near Aluva andis chaired by Chief Minister V SAchuthanandan.

Sharma, who was here toinaugurate the Rs 50 lakh KottayamPublic Aquarium, said KAVIL hasbeen exporting ornamental fishes toJapan, Italy and France. Kerala is

Some of the farmers responded bysaying that India was way behindothers in tilapia culture productionand it was time to allowcommercialisation of it on a big scale.

- The Hindu

Kerala to be export capital ofornamental fishes: Minister

regarded as the export hub ofornamental fishes in the country.

The minister said despite India’’ssize, the country’’s export ofornamental fishes stood below one percent in the international market whilethe much smaller Sri Lanka, has anexport growth of 8%.

He said the centre and stategovernmentslaunched ascheme bywhich asubsidy of Rs80,000 wouldbe given toKudumbasreeunits, havingfive memberseach, that areinvolved inornamentalfish farming.This wouldensure am o n t h l yfamily income

of about Rs 7,000, he said.The 200 sq feet Kottayam Public

Aquarium was built on 20 cents ofland with financial assitance of Rs 37.5lakh from Rashtriya Krishi VikasYojana of Union AgricultureDepartment and Rs 12.5 lakh fromMatsyafed, the Kerala State Co-operative Federation for FisheriesDevelopment Ltd.

- PTI moneycontrol.com

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MPEDA Newsletter ● February 201134

NEWS SPECTRUM

Fisheries and aquaculture supportthe livelihoods of an estimated 540

million people, or eight per cent ofthe world population, according to theFood and Agriculture Organisation(FAO).

Also, the contribution of fish toglobal diets has reached a record ofabout 17 kg per person on average,supplying over three billion peoplewith at least 15 per cent of theiraverage animal protein intake.

This is due to the ever-growingproduction of aquaculture which is setto overtake fisheries as a source of foodfish, the State of the World’s Fisheriesand Aquaculture released by FAOsaid.

The report also stressed that thestatus of global fish stocks has notimproved.

According to the report, fishproducts continue to be the most-traded of food commodities, worth arecord $102 billion in 2008, up nineper cent from 2007.

The overall percentage ofoverexploited, depleted or recoveringfish stocks in the world’s oceans hasnot dropped and is estimated to beslightly higher than in 2006. About32 per cent of world fish stocks areestimated to be overexploited,depleted or recovering and needs tobe urgently rebuilt, the report says.

On the other end of the scale, 15per cent of the stock groups monitoredby FAO were estimated to beunderexploited (three per cent) ormoderately exploited (12 per cent) andtherefore able to produce more thantheir current catches.

“That there has been noimprovement in the status of stocks isa matter of great concern,” said seniorFAO fisheries expert RichardGrainger, one of the report’s editors.“The percentage of overexploi-tationneeds to go down although at least weseem to be reaching a plateau.”

The report examines the growing

Fisheries, aquaculture support 540m, says FAO

legal efforts to enforce tighter controlson the fisheries sector, for example,through trade measures and againstillegal, unreported and unregulatedfishing.

The trade measures are meant toblock entry of such fish and fishproducts from international trade inan effort to better manage the fisheriessector and reduce levels ofoverexploitation. A recent studyestimates the cost of illegal andunreported fishing alone at $10-23.5billion per year.

The report also notes increasingdebate about a proposed global recordof fishing vessels, which ideally wouldassign a unique vessel identifier toeach vessel that would remainconstant regardless of ownership orf lag changes over time. Suchtransparency would make it easier topolice vessels engaged in illegal fishingactivities.

The increasing demand for fishhighlights the need for the sustainablemanagement of aquatic resources. Thereport recommends an ecosystemapproach to fisheries, which is anintegrated approach for balancingsocietal objectives with the state of thefishery and its natural and human

environment.Total world production of fish and

fish products rose from 140 milliontonnes in 2007 to 145 million tonnesin 2009, according to the FAO report.Much of the fish now comes fromaquaculture, which is growing at therate of almost seven percent a year.

The report held up aquaculturepolicies in Southeast Asia – where fishis a fundamental part of people’s diets– as a good example of balancedmanagement. The report praisedcontinuously improving governmentinterventions built on comparativeadvantages and economic incentivesthat lead to growth, food security andbetter living standards.

The report contains a specialchapter on inland fisheries. Inlandfisheries are often overlooked bypolicymakers and irrigation andhydroelectric schemes are at timesplanned without regard for the impacton inland fishers’ livelihoods.However, inland fisheries supports 61million people worldwide.

“Fish is a good quality and highprotein food and the sectorcontributes in an important way toworld food security,” said Grainger.

- thenationonlineng.net

The federal government onWednesday issued the nation’s

first policy guidelines for aquaculture,opening the way for farm-raisedseafood to be produced in federalwaters as long as the operations do notthreaten wild fish stocks or saltwaterecosystems.

The guidelines, by the NationalOceanic and AtmosphericAdministration, offer generalstandards that regional fisherycouncils will have to meet when theypropose fish farms.

Aquaculture has been growingrapidly worldwide, and in 2009,farmed fish and shellfish surpassedwild-caught stocks as the major sourceof seafood worldwide.

NOAA estimates that 84 percentof the seafood consumed in theUnited States is now imported, andhalf of that is produced throughaquaculture.

While shellfish aquaculture iscommon in state waters, whichtypically extend to three milesoffshore, most fin fish farmed in the

U.S. Proposes AquacultureGuidelines

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MPEDA Newsletter ● February 2011 35

NEWS SPECTRUM

United States are freshwater plant-eating fish like tilapia. There has beenlittle farming of saltwater fin fish.

In 2009 NOAA allowed anaquaculture plan proposed by the Gulfof Mexico Fishery ManagementCouncil, which regulates fishing infederal waters in the gulf, to proceed.Federal officials said then that in theabsence of a federal policy, they hadno grounds to block it.

Officials at the National Oceanicand Atmospheric Administration saidthe gulf plan would be evaluated inlight of the new guidelines.

Marine aquaculture operations inother countries have drawn criticismfrom environmentalists andresearchers who say they contribute topollution and disease among wild fish.

Opponents also noted that farmedfish like salmon typically feed onpellets made from smaller ocean fish,which contributes to declines in wildfish stocks.

In a statement, George H.Leonard, director of the aquacultureprogram at the Ocean Conservancy,called the draft guidelines issuedWednesday “a step in the rightdirection.” He said that “piecemealaquaculture standards” like those forthe gulf could undermine Americanefforts to produce sustainably farmedseafood.

Among other things, theguidelines recommend more researchon what Eric Schwaab, NOAA’sassistant administrator for fisheries,called “alternate feeds” that would

Mathsya Mela 2011 - Fish fest has buffs hooked on

substitute for wild fish in the diets offarmed fish and might have less of animpact on the ecosystem.

The guidelines also call for a banon stocking fish farms with nonnativefish until it can be demonstrated thattheir presence will not cause “undueharm to wild species, habitats orecosystems in the event of an escape.”

The public may comment on theaquaculture guidelines through April11. Mr. Schwaab said he expected afinal version to be adopted this year.

Noting that wild fish stocks areunder threat globally, the agency saidthat aquaculture in the United Statesand abroad was likely to take a growingshare in the market for fish.

- By CORNELIA DEAN, The New

York Times

It’s a virtual aqua fever out there atthe ‘’Mathsya Mela 2011,’’ kicked off

by Chief Minister B S Yeddyurappa atthe Palace Grounds here on Friday.Fish of all hues, shapes and sizes areall set to enthrall the City’s fish buffsand fish farmers over the next fourdays.

Organised by the Department ofFisheries to promote the fisheryindustry and provide a platform forfisher folk and the industry to interact,the fest is much more than the 125stalls. The fest also has enough stuffto trigger interest among amateurhobbyists who want to set upaquariums at home.

To educate people aboutornamental fish, the FisheriesResearch and Info Centre, KVAFSU,has on display an array of glass bowlswith varieties like black molly, spawn,sword fish and the visually enticingSingapore Guppies with theircolourful patterned wavy tails.

Also featured is the Aqua DesignAmano (ADA), which has beenpromoting its water gardens in tandemwith the ‘go green’ mantra.Considered to be the latest trend in

aquarium, the Japanese technologyaims at creating a complete ecosystemin fish tanks, thereby, giving the fishthe feel of their natural environment.The tanks have special soil andlighting system, which helps inphotosynthesis. There is also carbondioxide system and liquid fertiliser,explained ADA managing directorAdip Sajjan Raj.

While the concept was still

catching up in the country, Raj saidmany IT professionals in the City wereacquiring aquariums as a hobby. “Themaintenance of the plants is similarto what you would do in your garden.The only difference being that this isunder water.

The plants require regular care,trimming, etc,” he said. However, the

cost of setting up such an aquariumcould get expensive. A two-sq ft tankcost about Rs two lakh.

In another stall, oysters were beingdisplayed to promote cultivation offresh water mussels for pearls.Kalanjan from Indian Pearl Culture,Mumbai, enlightened curiousfishermen about how they couldcultivate mussels along with fishculture.

A different stall had a fish farmerfrom Falguni village in Chikmagalur,showing off an indigenous fish fromMalnad. While the entire villageadopted organic land farming, eventhe fish cultivation followed suit.

”Use of pesticides in farms hasnearly wiped out fish. However, we arenot growing it in an organic way,” hesaid. The fish supposedly havemedicinal value, he added.

Apart from fishing equipment likenets, crates, ice box, etc, a section inthe exhibition was also dedicated toaccessories used in aquarium, feedseeds, aqua medicines and food itemslike prawn chutney, pickles, dry fishand so on.

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MPEDA Newsletter ● February 201136

Plans to develop 10 harbourports

In his inaugural speech, the ChiefMinister said the development of 10harbour ports including Mangalore,Malpe, Karwar will be included in theupcoming budget.

Besides, the four per cent VAT onice that was being imposed on exportof fish would be relaxed and free boatswill be provided to coastal fishermen.

A kit worth Rs 5,000 would begiven to fisherwomen.

Minister for Ecology andEnvironment Krishna J Palemar saidthe government planned to developlocal tanks to protect indigenous fish.

A special package will beannounced for fishermen in theupcoming budget.

- DHNS:deccanherald.com

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Sharat Industries’ whiteleg shrimpfrom India earns Friend of the Seacertification

Whiteleg shrimps (Litopenaeus

Vannamei), produced by SharatIndustries Limited have been certifiedas sustainable by Friend of the Sea.

The culture area of SharatIndustries is situated 900 mts awayfrom the sea shore in ThotapalliGudur Mandalam, Nellore Dist, andIndia and covers 180 ha. TheLitopenaeus Vannamei broodstock isimported from the Oceanic Institutein America. This is done under the

supervision ofthe CostalA q u a c u l t u r eA u t h o r i t y(CAA) andaccording to strict regulations of theLivestock Importation Act, 2001 andCentral Government guidelines. I

n the farm, no drugs or otherchemicals are used during culturepractice. Bio security measures suchas bird control and crab fencing arein place along with the use ofprobiotics and a closed system of watermanagement.

Sharat Industries Ltd., engages inaquaculture and since 1994 has beenan integrated project with a shrimphatchery, aqua farm, feed mill andprocessing facilities. In 2004, SharatIndustries was the first company inIndia to start the culture of Litopenaeus

vannamei shrimp to overcome theproblem of white spot disease that iscommon in P. monodon shrimp, inIndia. The company produces fresh,frozen and cooked LitopenaeusVannamei shrimp.

Mr. S. Prasad Reddy, the ManagingDirector, said: “We are a pioneeringcompany in India to have begun theculture of Litopenaeus vannamei. TheFriend of the Sea certification isevidence that our farming practices aresustainable.”

- fishupdate

NEWS SPECTRUM

After a gap of over five years,the Indo-Sri Lankan Joint

Working Group (JWG) onfisheries will meet in New Delhion March 28 to discuss issues offishing in the narrow Palk Straitsand the Gulf of Mannar andrelated problems. Apart fromsenior officials of the ExternalAffairs Ministries of India and SriLanka, the delegations which willtake part in the talks will includerepresentatives from the Ministryof Fisheries, Ministry of Defence,the Attorney General’sDepartment, Immigration andArmed Forces.

The meeting of the group wasrevived consequent to a meetingbetween Indian Foreign SecretaryNirupama Rao and the SriLankan President MahindaRajapaksa, in end-January. Shehad rushed to Colombo followingthe killing of two fishermen fromTamil Nadu in Sri Lankan waters.A joint statement issued at the endof Ms. Rao’s visit decided to revivethe Group at “an early date.” TheGroup would also address theproposed Memorandum ofUnderstanding on developmentand cooperation in the field offisheries. “It was decided as wellto enhance and promote contactsbetween the fishermen’sassociations on both sides, sincesuch contacts have proved to bemutually beneficial,” thestatement had said.

India and Sri Lanka are alsoworking on modalities for visit ofdelegations of fishermen fromeither side.

R. K. Radhakrishnan

The Hindu

JWG on fisheriesto meet onMarch 28