5/4/2016

1

Marketing & MonetizingOnline Promotion and

Revenue Streams for Authors

Stephanie Chandler@bizauthor | @NonfictionAssoc

What Do You Want to Be Known For?

1. Define Your Target Audience

2. Identify Their Wants/Needs

3. Establish Your Authority

4. Become a Resource

5. Choose Your Business Model

GOAL = SERVE

Claim Your NICHE and Step on to the Virtual Stage

Small Biz Thoughts.comAuthor/Speaker/Consultant for IT Business Owners

5/4/2016

2

Melinda Emerson@SmallBizLady

Kemble ScottFiction Writer

Patrick SchwerdtfegerSocial Media Victories

5/4/2016

3

J.A. KonrathThrillers and Publishing? Straddling Two Niches

Gretchen RubinCome On Get Happy!

Backyard Chickens.comGuess how many monthly visitors?

5/4/2016

4

SEO Best Practices

• Keyword Concentration

• Relevant Incoming Links

• Anchored Links

• Frequent Updates

• Content is King

Small Changes Make a Big Difference

The Power of Blogging

• Great SEO

• Build Your Audience

• Media Potential

• Content from Customers, Peers, Employees

Your Secret Weapon

The Big Secret: Content

• Articles/Blog Posts

• Product Reviews

• Industry News

• How-to Tips

• Case Studies

• Interviews with Executives

• Editorial Commentary

• Enlist Peers, Clients, Employees

Showcase Your Expertise

5/4/2016

5

Social Media StrategyWhat Most People Miss

BLOG

Podcasts, Teleseminars, Webinars

• Single events, series or conferences

• Be a guest on other people’s programs

• Host your own

• Promote via social media

• Archive on your site

• Distribute via iTunes

Expand Your Reach

Video

• Generate traffic

• Attract target audience

• Establish expertise

• Add interest to your website

• Inexpensive to produce

Potential to Go Viral

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6

Grow Your Audience

• Community is vital

• Find your target audience

• Figure out where they spend their time

• Engage in existing communities

• Start your own– Meetup.com

– LinkedIn Groups

– Ning

– Yahoo Groups

Tap into the Power of Community

Email Marketing

• Permission to market!

• Build your list

• Give incentive

• Options:– Constant Contact

– iContact

– Mail Chimp

– Aweber

It’s Not Dead!

Bloggers Rule

• Guest Posts

• Interviews

• Book Give-aways

• Book Reviews

Huge Influence

5/4/2016

7

Book Reviews

• Amazon Reviewers

• Book Review Targeter (software)

• NetGalley

• BookBub

• Goodreads

• Bloggers

• Friends, Peers

Essential for Sales

Show Me the Money!Monetizing Your Business

Niche BooksFood-Allergy.org

5/4/2016

8

WorkbooksHigh Perceived Value, Low Competition

Professional Speaking

• Speaker page

• Focused topics with great titles

• Testimonials

• Video clips

• Answer “Call for speaker” requests

Keynote = $$$

Teleseminars and WebinarsSpeakerNetNews.com

5/4/2016

9

Online Education

• Via Webinar and Teleseminar

• Online Classes

• Self-Study Programs

• Online Conferences

Teach!

Certification ProgramsExample: OnePageBusinessPlan.com

Information Products

• Books

• Ebooks

• Special Reports

• Whitepapers

• Tips Sheets

• Workbooks

• Training Programs

Profit from Your Knowledge

5/4/2016

10

Special ReportsPublicityHound.com

Membership ProgramHerbMentor.com

Subscription ProgramLoopsClub.com

5/4/2016

11

CommunityPodcastersParadise.com

Freelance WritingOr Ghostwriting

AdvertisingGreat for High-Traffic Sites

• http://Adsense.com

• http://RevenueHits.com

• http://Kontera.com

• http://Chitika.com

Affiliates:

• http://cj.com

• http://jvzoo.com

• http://clickbank.com

• http://Rakuten.com

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Corporate Sponsors

• Speaking

• Spokesperson

• Blogging

• Site Ads

• Give-Aways

• Webinars

• Twitter Chats

• Event Sponsorship

• Books in Bulk

They Need You

Plant Your GardenThree Seeds Each Day

Questions?NonfictionAuthorsAssociation.com | NonfictionWritersConference.com

Twitter: @bizauthor and @NonfictionAssoc

Thank YOUI Appreciate Your Time!