Marketing mix with market approach
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![Page 1: Marketing mix with market approach](https://reader034.fdocuments.in/reader034/viewer/2022042713/5461ab35af795930398b5e45/html5/thumbnails/1.jpg)
TRADE MARKETING ‘MIX’&
DISTRIBUTION(5P MARKET APPROACH)
By Vicky
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product Price
Place Promotion
People
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PRODUCT
PRODUCT MIX
Quality Servic
e
Packaging
BRAND
Diferensiasi Produk
Brand Building
Consumer Behavior of
visibility For Consumer For Outlet
It Should be close to the consumer with a strong identity and a
simple name
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PRICE• By channel
• Maximum price to sell from outlet to consumer
• Minimum price to sell from outlet to consumer
Price Education
( to outlet )
• Retail rebate : (new outlet development)• Just give the rebate to new outletRebate policy
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PLACE / DISTRIBUTION
Route To MarketGO RETAIL
Economic Market
Coverage
Organization Capability
Distribution Reporting System & Process
Wholesaler direct and indirect Distribution
(Weighted Distribution)
WS Segmentatio
n
WS sales Force
territories Managemen
t
Product Focus
Penetration
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“SALES” PROMOTION &
SALES MARKETING
Modern / Horeca Channel
Perfect Execution• Avaibility• Affordability• Quality• Visibility• KPI Standard for
P.E
Retail Channel
Retail Consumer
Promo
Outlet Branding(Cluster)
Maintenance
Wholesale Channel
WS Program(WS Display
Program)
Relationship Building
(WS Gathering)
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SALES “PEOPLE” DISTRIBUTOR DEVELOPMENT
Supervisor• Coaching & Leadership Training
Sales Representatif (Salesman) Training• Selling skill• Negotiation skill• Standard call Procedur etc
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TERIMA KASIH