Marketing mix "Retro brunch truck"
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Transcript of Marketing mix "Retro brunch truck"
THE FOOD TRUCK
“RETRO BRUNCH TRUCK”
BY: SINDY CARELA
MissionProvide gourmet qualityservice to all our customers,achieving to meet all clientsnecessities. Accomplish ourservice to be quick, efficient,and cheap.
VisionBe a well recognized brand; be
innovative in this new market,
creating in our customers a new
experience, presenting new and
tasty food alternatives. With
good service attitude ALWAYS.
Company Information
S.E.U.G.
Operational
Cook
Mise en place
Cashier
Administration
Counter
Administrator
PRODUCT
BRUNCH RETRO TRUCK specializes in the production of:
Sandwiches: Among the main sandwiches have what the retro brunch wich
and papaola wich.
Burgers: The hamburgers we offer are the panama burger and elvis burger.
Hot dog: The dog ho prepared on our premises is the JAMES DEAN DOG; which leads
bacon, sour cream, cheese sauce among others.
Milkshakes: The differentmilkshakes prepared brunchretro truck are Marilin Malt,Vanilla Malt, Danny ZukoMilkshake and chocolatemilkshake.
Waffles: Among the waffleshave, chicken & waffles,waffles chicken tenders.
We also offer what areCrepes but this product weoffer one specific day whichwould Fridays.
PRICE
Our differentiation is to offerfair prices for the value ofcustomer satisfaction. Thevalue we place our products,in this same way influence ourprices.
Speed, flavor and good prices,are elements that make thefood trucks in a choice overfood for many.
Demand
Meet the demand for our
product is essential to develop
our prices.
Knowing the behavior of our
customers regarding the price.
To do this we must try to
analyze four key factors of our
public: cultural, social, personal
(age, stage of life ...) and
psychological.
Offers
We will have a daywe offer breakfastat half price. Inaddition we willmake promotionalpackages.
We rely on these points to maintain a good price favorable to
business.
Pricing Factors
Pricing should take into account the following factors into
account:
Fixed and variable costs.
Competition
Company objectives
Proposed positioning strategies.
Target group and willingness to pay
We aim to offer quality
products at affordable prices
fresh for our customers
The price ranges from
approximately 7.50$
Food truck menu
Place
The food truck will be located in
different places in Panama but the
specific areas that we choose to
start this business are:
UIP University
A big advantage for us that students
of culinary arts and other careers
know about our product so they can
talk to others about the food that we
offer and promote the food truck
through their experience in Retro
Brunch Truck.
Casco Antiguo (Tourist place).
We choose El Casco Antiguo by
the advantage that it is a tourist
spot and also benefits us by the
different entertainment centers
that are around.
Promotion Media Promotion
Social media is the key to reaching large numbers of people at a
minimal cost.
We Use Instagram to post pictures and video
clips of favorite dishes of Retro brunch
truck, also to promote group events and
interior shots that show the appeal of our
restaurant.
Facebook enables users to connect with
friends and family by sharing status
updates, personal photos and other items
of interest, is perfect to share photos of
our restaurant and in this way people can
get more information about retro brunch
truck whenever they want.
Another way to keep in touch with our clients through messages
called tweets.
Fliers
Distribute flyers with important information about our restaurant,
including the address, phone number, type of cuisine and specials.
Events
Create different events to invite people to taste our dishes and know more about theexperience is another way to promote the food truck restaurant in different places ofPanama City.
Magazines
Describe our product, service and type of food that we offer.