Marketing mix of itc hotel
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Service Marketing mix Of ITC Hotel
Presented ByBidyut Bikash Das15-50-118NIT Silchar
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Introduction
ITC was formed on 24th August 1910 under the name of 'Imperial Tobacco Company of India Limited‘.
Headquarter in Kolkata, West Bengal .
ITC has a diversified presence in FMCG (Fast Moving Consumer Goods), Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business and Information Technology.
ITC is an outstanding market leader in its traditional businesses of Hotels, Paperboards, Packaging,
Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of
Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.
Total revenue of ITC is US$8.0 billion in the year 2016.
Website - www.itcportal.com In September 2001, the company renamed as ITC Ltd.
ITC(Indian Tobacco Company)
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INTRODUCTION TO ITC HOTEL ITC Limited entered the hotel business on 18 October 1975 with the opening of a hotel
in Chennai
ITC hotels currently owns and operates 100 hotels in 75 destinations
India's second largest hotel chain.
They show our heritage
The group today operates under different brands:
ITC Luxury Collection Hotels
Welcome Hotel Sheraton Hotels
Fortune Hotels
Welcome Heritage Hotels
Welcome Environ
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ITC Hotel Properties ITC Hotel Maurya Sheraton & Towers, New Delhi
ITC Hotel Grand Maratha Sheraton & Towers, Mumbai
ITC Hotel Sonar Bangla Sheraton, Kolkata
ITC Hotel Grand Central, Mumbai
ITC Hotel Windsor Sheraton & Towers, Bangalore
ITC Hotel Kakatiya Sheraton & Towers, Hyderabad
ITC Hotel Park Sheraton & Towers , Chennai
Welcome Hotel Rajputana Palace Sheraton, Jaipur
Welcome Hotel Chola Sheraton, Chennai
Welcome Hotel Mughal Sheraton, Agra
Welcome Hotel, New Delhi
Welcome Hotel Rama International , Aurangabad
Welcome Hotel , Vadodara (through associate company)
Welcome Hotel , New Delhi
Welcome Hotel Grand Bay, Visakhapatnam
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7 P’S of Service Marketing Mix
PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
SERVICES OFFERED
Room bookings – Eva, business, executives,
disabled
Butler service
Wi-Fi internet
SPA & Swimming pool
Meeting rooms/ Conference rooms/ Board rooms
Restaurants & Bars
Meetings and Events/ Luxury events
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
SERVICES OFFERED ( Special Services)
7 P’S of Service Marketing Mix ( itc Hotel )
COURIER CHILD CARELAUNDRY PET
TRAVEL DESK BABYSITTINGWAKE-UP CALL BARBER SHOP
BOUTIQUES CURRENCY EXCHANGEIN ROOM TELEPHONE
SERVICEEXPRESS CHECK -IN
AND OUT
FLORIST FRONT DESK 24 – HOUR
GIFT SHOP MAID SERVICE
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
Prices are being charged according to the
facilities.
Starting from Rs 5,500 to Rs 3,00,000.
The charges vary from Hotel to hotel.
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
Promotion through FMCG goods
Internet
Media reports and media releases
Concept promotion
Customers
Media Mix (newspapers, radio, television,
billboards, websites, email, direct mail)
Social Media ( Facebook , Twitter )
Travel assistants
Hotel directories
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
Strategic Locations
Metropolitan cities
Business hubs
Tourist places
Heritage areas
ITC Hotel operates 100 hotels in 75 destinations.
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel ) Waiter
Receptionist
Security
Room Service Staff
Other Service Staff
Bell boys
Laundry servicemen
Butlers
Managers
Cleaners
Assistants for guests
Chefs etc
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PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
PROCESS
Hotel lobby
Phone
Nice music
Restaurant
Conference Room
Before & after sale service
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PRICE
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
PRODUCT
7 P’S of Service Marketing Mix ( itc Hotel )
Service process is the way in which a service is delivered
to the end customer.
Guest booking
Check in
Stay in hotel
Consuming services
Payment
Check out
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itc Hotel
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