Marketing mix

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PowerPoint Presentation Submitted by: Remya R. Commerce Optional

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Transcript of Marketing mix

Page 1: Marketing mix

PowerPoint Presentation

Submitted by:

Remya R.Commerce Optional

Page 2: Marketing mix

MARKETING MIX

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MARKETING MIX

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The elements of product, price, place,

and promotion are referred to as marketing mix.

Meaning

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Product mix

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Different types of products a firm manufactures and markets is called a

product mix.

Meaning

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Price mix

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The decision relating to pricing of a product or service are called price mix.

In pricing a new product, two strategies – skimming price policy and penetrating price policy.

Meaning

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Place mix

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Marketing effort undertaken to make the product available at the right time in the

right place is place mix.

Meaning

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Promotion mix

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Promotion mix involves decision about advertising, personal selling and other

sales promotion techniques.

Meaning

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