SOCIAL MEDIA & DIGITAL MEDIA ASSIGNMENT

By-

Asad Hoosain

MBA-13-07

DYPWWI

Marketing MEDIA PLAN FOR FILM PERSONALITY

Actor- Vikrant Kapoor. (28).

Forte-Drama, Romantic, Comedy roles. (PUBLIC POSITIONING).

Low Keynotes –

Also can be a great supporting actor. Comic timing is good & Negative/Villain role, (REPOSITIONING STRATEGY) (PUBLIC FAIL TO SEE THESE TRAITS). 1 Blockbuster and 2 hits in his resume.

Previous 4 Films Flops-2 were Drama,1 was Romantic and 1 was Action . Out of business for 4 years-Disconnect with public/fans-Disappearance.

Profile (Public image) –

Middle-class Background. Basically Delhi born but brought up in Mumbai. Religious. Down-to-Earth. Likes to travel. Unmarried. Bollywood Life Span (before hibernation)- 3 years Good looking Good friends with John Abraham, Akshay Kumar & Rohit Shetty, Flings/Relationships with Bipasha Basu & Lara Dutta, Sports fanatic(Cricket, Football), Middle-class Background, Religious, Down-to-Earth.

Current GOAL-

Make a COMEBACK, TO REINVENT himself, Create A-LIST mindset (CEMENT POSITION).

GENERAL STRATEGY (PR)-

Contact with agencies of upcoming movies and be in touch. Look for Horror roles ( to be on the safe side as far as comebacks are concerned). Go for a hardcore Negative role and create impact(Venturing into new avenues, strong

focus) Try to fit into biopic roles.

Look for new directors which weren’t there 5 yrs ago. Sign up for Comedic roles ( Flavor of the season, all family entertainers) Participates in the upcoming ISL(Indian Football Super League) as a brand ambassador of

Sachin Tendulkar’s/John Abraham’s Team and also attending FIFA WORLD CUP,BRASIL. Appoint contemporary and successful wardrobe and fashion designers for him (Pop out the

stylish and urban youth approach in his styling sense) Attending upcoming election rallies and supporting BJP connecting with youth of Northern

India. Attending NGO events for orphans and the underprivileged. Go for Fitness gym launches. Current trend being youth-centric films & low-budget comedy films, audition for such

roles(HIGHLY ,making presence felt). Going to yatras/darshans and attending family ritual ceremonies as well.

Newspaper Articles/Print –

Add articles about “Where have they Gone?” –For realizing their inactivity.(Paid Activity). Scandalous articles on current flings- “Spotted seeing Priyanka Chopra “ & “ Caught up

close & personal with Anushka Sharma” Attending Page 3 events . Rumors of a comeback- “Vikrant in talks with cult director Anurag Kashyap for prospective

entertainer “ Spotted in IPL-Supporting Mumbai Indians and also for the CCL supporting Salman Khan’s

team. Articles –“Exit Good Boy, Enter ‘Bad’ Boy”-For his upcoming new role venture. Advertisements on primary newspapers of METROS,TIER-I & II cities (TOI, HT, etc.) and

their additionals (Bombay Times etc.) Magazine publishing-Photo shoots.’ Attending marriage or engagement parties of close friends; “Spotted & Clicked”-Pic of

Vikrant enjoying.

TV –

Entrant in BIGG BOSS Season 8 (Reality Show) (Plays a negative counterpart throughout the season until the end, create controversial image).

Entrant in Khatron Ke Khiladi (Probable) After Bigg Boss ,go after roles of show-anchor of music shows. Attend talk shows, eg- Koffee with Karan, Front Row with Anupama Chopra etc. Advertisements of clothing wear, creams, bikes, deodorants, eyewear and energy drink

during IPL,ISL and shows during 7-9 pm. Re-telecast Vikrant’s old movies on TV Channels which were super-hit and hit. Feature visit on National Geographic channel; specific shows.

Facebook & Twitter –

Personal Accounts and group pages Regular Tweets about National issues, Youth Involvement, Technology oriented. Feature of advertisements on pages also. Vote on “Which celebrity do you want to see make a comeback” (PAID STUNT,RIGGED) #WeWantVikrant #ComebackVikrant #BollywoodcallingVikrant, #MrComebackVikrant

#FansCallingVikrant (PAID & VIRAL STUNT). Chance to spend 24 hrs with Vikrant-Contest. Tweets mentioned with/by Amitabh Bachchan & Chetan Bhagat. Image circulation of places he went;follow-up. Travelled places;Selfies;Picture publishing;Circulation

Online/Internet Awareness-

Tie-up as ambassador for upcoming or existing shoe and clothing brands.(Eg- Sketchers, United Colors of Benetton etc.) Possibly Vespa also.

Targeting mostly visited pages by youth (21-30 yrs.) Shopping Mall events. Press releases on his affinity for the political involvement of youth to vote. Online Viral Campaign/Initiative to vote in association with TOI and other celebrities. Charismatic portrayal. Promote the ‘KAPOOR’ surname (PUBLICITY STUNT). Music Video involvement with celebrities like Yo Yo Honey Singh & RDB (YOUTUBE). Participate in shows of Cyrus Broacha-CNN IBN; MTV-VOTE YA VAAT (TV & YOUTUBE). Awareness campaign on Indian LGBT group; advertisements (circulation on

YOUTUBE;Viral).