Marketing Matters 101

Seminar Overview

Identify Your DemographicsCreating Sales ProspectsCo-op MarketingUtilizing Social MediaSWOT AnalysisCreating a Promotion CampaignGaining Publicity for your Business

Identify Your DemographicsWhat is your buyer profile?

Geographic LocationAgeGenderIncome

Sales Prospects

How do we generate sales?MailersBuy advertising- Print, Television, Radio, OnlineReferral ProgramCustomer CardNetworking

Co-op Marketing

What is it?Co-Op marketing is a marketing technique that traditional businesses and business professional have used for decades. This type of marketing is generally a joint effort, so to reduce the costs the each individual is responsible for and to tap into a larger potential market that only this type of mutual partnership can achieve.

How can this work for my corridor?Insert in neighborhood newsletterJoint website for NCR corridor businesses

Utilizing Social Media

What is it?

Using Social Mediawww.facebook.com/advertising

SWOT AnalysisStrengths, Weaknesses, Threats, Opportunities

Creating a Promotion Campaign

Gaining Publicity for Your Business

Press Release

Questions