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Marketing Masterclass15 Brilliant Digital Marketing Examples For Today’s Challenges

STOP!We’re seeing businesses miss major opportunities

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Decision Time: Are you Kellogg’s or Post?

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“When the Depression hit… Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg’s doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. By 1933… it had become what it remains today: the industry’s dominant player.” - www.newyorker.com/magazine/2009/04/20/hanging-tough

Growing Market Share is Easier in a Recession Than a Boom

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Data sourced from https://ijbssnet.com/journals/Vol_6_No_9_1_September_2015/9.pdf

How Are We Judging Brilliant Marketing?

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1. It helps you survive right now

2. It grows market share

3. It’s customer-centric

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Takeaways• There is a first mover advantage

in a crisis

• Be relevant, entertaining, useful or

empathetic

• Community not company first

1. COVID-19 Creative

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1. COVID-19 Creative

Source: Facebook Australia COVID-19 Trend Infographic May 2020

Takeaways• Time’s up for

COVID-19 messaging…

• Review the ongoing engagement

of your message and creative

Takeaways• Increased ad spend grows market

share

• An example of big getting bigger

through marketing

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2. Bunnings

View URL

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3. Fitness Playground

Takeaways• Small companies can do BIG

marketing

• Pivot your service and offer to keep

it relevant and goal focused

• You’re never too big (or small)

for competitor research

Takeaways• Switch from in person to virtual

• Increased ad spend

• Marketing delivering what the

customer needs

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4. Winning Appliances

Takeaways• How can you help customers who

are hurting?

• A customer-centric content strategy

can deliver quickly

• Physical to digital

5. INDESIGN

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6. Xero

Takeaways• Customer-centric messaging and

solution

• Focused on value,

not price

Takeaways• Now is the time to double-down on

marketing

• Everyone contributes to marketing

• Spend more time and money

promoting content than creating it

• Organic traffic can grow quickly

7. Rocket

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Free Resources

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Takeaways• Long path to purchase, maintain

marketing

• People are still buying

• Be authentic

8. Gurner

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Takeaways• Current conditions are an

opportunity to grow your digital

offering

• Solving customers problems wins

share

• There is power in partnerships

9. Harris Farm

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Takeaways• Survival can mean changing

everything

• Do it right and get attention

• Cook at home, takeaway,

merchandise and more

• Take care of surviving before

thriving

10. Attica

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Takeaways• Now is not the time to cut back

• Audit your marketing assets today

for how they’ll perform tomorrow

• Enter the recovery fully prepared

• The goal is growing share

11. Wincrest Homes

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Takeaways• Thrived through GFC because of

content

• Power of answering customer-

centric & simple questions

• Do you know the questions your

prospects and customers are

asking?

12. River Pools and Spas

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Takeaways• Customer-centric

• Be relevant, entertaining, useful or

empathetic

• Value of long-term brand

13. IKEA

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14. Adobe

Takeaways• Be personal, even if you’re huge

• Big opportunities in social ads

• User generated content is engaging

• Make your content relevant (future

of work)

Takeaways• You’re never to big or too small to

build the best sales funnel in your

industry

• An engaged database is your best

asset

• Discover what you do, you know, or

you are that interests your

prospects

15. Aquabumps

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Claim Your Free Marketing Strategy Session

• Via Zoom or phone with one of our most senior marketing strategists• Share what you’re doing now (or plan to do in the future)• We’ll come back with an outline on what to change or continue to maximise your return• Great opportunity for a fresh set of eyes on your campaigns• Limited to 15 companies from today’s webinar

rocketagency.com.au/book-strategy-session

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