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Transcript of MARKETING SOLUTIONSmmrmagazine.com/site/wp-content/uploads/files/MMR-MediaKit.pdf · MARKETING...
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MARKETING SOLUTIONSServing the Music Industry Since 1879
www.mmrmagazine.com
The MI Industry’s Leading Informational Resource for over 135 Years.
m m r m a g a z i n e . c o m FEBRUARY 2017
44
Upfront Q&A:Ultimate Ears’ Mike Dias
42
Retailer Survey: Feel the Rhythm – Latin Hand Percussion 48
32
Supplier Roundtable: Latin Hand Percussion Instruments
36
Best & Worst of Show
2017
ShowCome Rain
(Lots of Rain!) or Shine…
Leading the MI Market in Print , Digital, and Mobile Media
m m r m a g a z i n e . c o m
32
Jordan Kitt’s: The Legend and Legacy 44
38
Dealer Survey: B&O Accessories
Show Report:RPMDA 2017
The
String Theory:Electric Guitar & Bass Suppliers Discuss the
Market
SmallBusinessMatters : Five Tips and Tricksto Avoid Burnout
51
48
JUNE 2017
Roundtable:
Keeping MI RetailContemporary
Menzie Pittman of Virginia’s Contemporary Music Center
34
m m r m a g a z i n e . c o m JANUARY 2017
102
Upfront Q&A:KMC’s MarkTerry
70
Schimmel & Pearl River: A Partnership for 2017 and Beyond 96
54
Chapman Guitars: Evolving the Future of Guitar Design
Music IndustryService Award
DONJOHNSON
56
Susan and Jonathan Lipp
Buyer’s Guide
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MMR is the #1 informational resource for musical instrument dealers and
distributors worldwide. PERIOD!
If your company wants MAXIMUM visibility in the musical instrument or pro-audio market, then
MMR is your #1 resource. MMR will provide your company with an effective package of advertising
via our industry-leading print and digital magazines, weekly e-newsletter, broadcast e-mail service,
iPad app, mailing lists, and website to reach the global musical instrument market. MMR delivers
advertisers the MI industry’s deepest multi-channel reach into the target customer demographic by
providing the best-quality editorial coverage of the trends, events, and happenings in the market.
Suppliers of music products who want to stimulate sales growth in an increasingly competitive envi-
ronment advertise in MMR to help their businesses thrive!
PRINT • DIGITAL • E-MARKETING
Helping You Stay A Step Ahead of the Competition
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MMR’s iPad and Digital Edition expands your visibility to worldwide markets as your ad is seen online with direct links to your website. Thousands of international dealers, wholesalers, and manufacturers will see your message.
Broadcast E-mail Your Message to over 13,870 music industry dealers and sup-pliers with MMR’s exclusive broadcast e-mail service. This essential service allows you to target your message to the deci-sion makers who prefer to receive their information via e-mail.
MMR E-Newsletter offers a powerful e-marketing opportunity to help drive traffic to your website. Readers consider MMR’s e-newsletter to be an essential tool for finding the latest industry news, trends, exclusive editorial content, sur-veys, and much more! Your banner ad is certain to generate leads and exposure for your company.
mmr.global reach over 2,100 key deal-ers in over 41 countries around the world with our weekly global e-mail newsletter. Written by our London-based senior editor Ronnie Dungan.
Leading Editorial Content with com-prehensive coverage of industry news, dealer and manufacturer profiles, trade show coverage, new products, market statistics, trends, and analysis.
Thousands of Bonus Copies distributed at major industry trade events, including NAMM, Musikmesse Frankfurt, PASIC, RP-MDA, and many others.
www.mmrmagazine.com is one of the most viewed websites for the pro-audio and musical instrument trade. This site features breaking news stories, exten-sive coverage of the market, searchable archives of past issues, important links to the music industry, and so much more.
Email Lead Generation unique and ex-clusive to MMR, Timeless Communica-tions is the only industry media company generating monthly email sales leads for advertisers. Pre-qualified, re-targetable and purchase intent scored, ads in MMR generate an average 59 dealer inquiries per ad, per issue.
Unique Value Proposition www.mmrmagazine.com
Print • Digital • Mobile • Social Media • Email • Video • Event • Custom
ADVERTISER BENEFITS
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MMR Update
6000 S. Eastern Ave. Ste. 14-J • Las Vegas, NV 89119 • Tel: (702) 479-1879 • Fax: (702) 554-5340 www.mmrmagazine.com
The Largest Dealer Circulation of any print trade maga-zine in the industry, reaching 8,711 dealers and thousands more industry professionals Globally (BPA December 2017)13,489
GREG GALLARDO x155Group Publisher
MATT KING x169 [email protected]
DAVE JEANS [email protected]
MATT HUBER [email protected]
MIKE STREET [email protected]
JUDY WANGThe Greater China Worldwide
Focus Media0086-13810325171
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2018 EDITORIAL CALENDAR — In Print, the Desktop and all Mobile Devices
SALES CONTACTS Tel: (702) 479-1879
6000 S. Eastern Ave. Ste. 14-J • Las Vegas, NV 89119 • Tel: (702) 479-1879 • Fax: (702) 554-5340 www.mmrmagazine.com
ISSUE SPECIAL OPPORTUNITIES ISSUE FEATURES PRODUCT SHOWCASE BONUS DISTRIBUTION ADVERTISING CLOSE DATE AD MATERIAL DUE DATE
JANUARY Don Johnson Award NAMM Buyer’s Guide Guitar & Bass Amps Winter NAMM show Space reservations: 01/04/18 Materials due: 01/05/18
FEBRUARY Focus: Drums & Percussion Show Report: Winter NAMM
Drum Kits Space reservations: 01/31/18 Materials due: 02/02/18
MARCH Focus: Fretted Instruments Pedals & Effects Musikmesse, NASMD Space reservations: 02/26/18 Materials due: 02/28/18
APRIL The Green Issue Keyboard Synthesizers & Modules RPMDA Space reservations: 03/26/18 Materials due: 03/28/18
MAY54th Annual Supplier Directory Show Report: Musikmesse Show Report: NASMD
Electric Guitars Space reservations: 04/23/18 Materials due: 04/25/18
JUNE Summer NAMM Buyer’s GuideFocus: Accessories Show Report: RPMDA
Guitar & Bass Strings Summer NAMM Space reservations: 05/28/18 Materials due: 05/30/18
JULY Market Profile: Houston Focus: Amplifiers Digital Pianos Space reservations: 06/27/18 Materials due: 06/29/18
AUGUST Back to School Show Report: Summer NAMM
Acoustic Guitars Space reservations: 07/23/18 Materials due: 07/25/18
SEPTEMBER Holiday Buying Guide Focus: Fretted Instruments Cases & Bags Space reservations: 08/20/18 Materials due: 08/22/18
OCTOBER 2018 Dealers’ Choice Awards Nominees Announced Piano & Keyboard Market Band & Orchestra Instruments Space reservations: 09/17/18 Materials due: 09/19/18
NOVEMBER Focus: Band & OrchestraShow Report: Music China
Percussion PASIC Space reservations: 10/22/18 Materials due: 10/27/17
DECEMBERDealers’ Choice Awards America’s Top Chains 50 Dealer/50 State Report
Sheet Music Market Review Show Report: PASIC
Electric Basses The Midwest Clinic Space reservations: 11/19/18 Materials due: 11/21/18
www.mmrmagazine.com
EACH ISSUE OF MMR INCLUDES COVERAGE ON:• GLOBAL NEWS | MARKET TRENDS: Essential industry and new product news, dealer surveys and supplier roundtable reports.• BEST PRACTICES | LEARNING: Industry experts on doing business at retail. Practical and relevant advice on e-commerce, marketing, competitive advantage, in-store events, and more.• INFLUENCERS | LEADERSHIP: Insightful Q&A’s with industry leadership, spotlight profiles on legacy and new breed suppliers and retailers.
GREG GALLARDO x155Group Publisher
MATT KING x169 [email protected]
DAVE JEANS [email protected]
MATT HUBER [email protected]
MIKE STREET [email protected]
JUDY WANGThe Greater China Worldwide
Focus Media0086-13810325171
UPLOAD AD SUBMISSIONS TO: www/timeless-com.com/ads/
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m m r m a g a z i n e . c o m JANUARY 2017
102
Upfront Q&A:KMC’s MarkTerry
70
Schimmel & Pearl River: A Partnership for 2017 and Beyond 96
54
Chapman Guitars: Evolving the Future of Guitar Design
Music IndustryService Award
DONJOHNSON
56
Susan and Jonathan Lipp
Buyer’s Guide
MMR MAGAZINE
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SPOTLIGHT: Professionally Written & Designed • 1,000 Reprint Choices • Digital File for Your Website
How’s it goin’, friend?” Hank Stark chimes to a trio of folks entering his music store. Soon more arrive, trigging more salutations.
But it’s 5:50 p.m. on a Monday. Ten minutes later there are some 30 peo-
ple there for the “Monday Night Live” concert Owensboro Music Center holds weekly. “We moved closing time from 6:00 to 7:00. Then we wanted to give more people a reason to come by,” explains co-owner Gordy Wilcher.
It worked. Local rising talent Andy Brasher was there, playing original tunes to a recep-tive crowd. Before he took the stage, Wilcher made some announcements including asking for good thoughts and prayers to go to another local musician who is battling cancer. After the mini-concert he was back again, and he called out to me to hop on the stage and draw names out of a hat. I pulled four lucky names and he gave away four $10 gift cards.
It would be 30 minutes after closing time before he and co-owner Hank Stark turned the lights out
and locked the doors. Owensboro, population 58,000,
has a rock combo shop that has made it to the 40 year mark. The duo know as well as anyone that there is no coasting in this business,
and the challenges of a smaller market store seem more intense than others. But every day they work to become part of the fabric of their neighbors’ lives.
“I’ve learned that we need to be involved with our community,” Wilcher states simply. He is in the chamber of commerce and Stark is involved with the local music festival. They promote their store through themselves, and end up being judges at the local talent show and cook offs. “You have to be out there and generous with your time.”
Owensboro Gets a Combo ShopAs Wilcher tells it, he was a kid playing bass who had the crazy idea to tell a music
store owner in Evanston (Ind.) named Dallas Hughes that Owensboro needed a rock combo shop. A satellite operation was set up and about 18 months later Hughes fig-ured out that Wilcher should own it. “But funny story,” Wilcher says shaking his head in a manner that let’s one know it’s not that funny. “He took the inventory because… well, it was his. So on my first day I had, like, three guitars and two amps to sell. I hadn’t thought about that part.”
He would figure that part out.In the early years he moved from small shop to small shop – at one point he
ended up in a tiny building behind the popular Old Hickory BBQ shack. That had its perks. (“I became friends with the cooks and got some free meals!” he reports.)
Of course Wilcher continued holding down the bass clef for bands. Stark was
32 JUNE 2013 • mmrmagazine.com
Small Town Store Embraces the Community
by Kevin M. Mitchell
Music Center Turns 40Retailer Spot Light
Owensboro
“
“You have to be out there and generous with your time.” — Gordy Wilcher
JUNE 2013 • mmrmagazine.com 33
Retailer SpotLight
“I believe that their passion for live music is what really drives these guys. They are always making sure live music doesn’t die. No wonder their lesson programs are so strong. 40 years is just the beginning gentlemen, keep up the good work. I only wish Gordy rooted for a better baseball team.” [Note: Baseball reference is to Wilcher’s love of the Cardinals which the writer of this article sees nothing wrong with.]
– Gary Hanser, Hanser Music Group “I first met Hank and Gordy in the mid-’80s as I was an
independent sales representative. From the very first time I walked into their store, they made me feel at home, and it was as if I had known them forever. I am happy to call them my friends. Happy 40th Anniversary Owensboro Mu-sic Center!”
– Wendel Hartman, United Sales Associates (Independent Rep)
What They Are Saying About Owensboro Music Center
one of Wilcher’s early band mates. Stark is a singer and per-cussionist and the two did some touring in the day before Stark ended up working for music stores in Davenport, Iowa. There he would learn a lot about pro audio, and use that knowledge around music stores. “I cut my teeth on JBL speakers,” he says. He ended up as a sales rep for Bose be-fore returning to Owensboro where he became partners with Wilcher in 1980.
They grew, got tired of dealing with landlords, and in 1996 built their current store, which includes teaching studios. They have 135 students taught by eight teachers, some of whom have been with them for 30 years. In addition to Wilcher and Stark, they have two full time employees, Lewis Smith and Ryan Clark.
Today Owensboro Music Center is more than just a critical part of their community – their sphere of influence includes the entire MI industry. Wilcher is a founder and current pres-ident of the Independent Music Store Owners (iMSO) group, which in seven years has grown from five members to nearly 500. He just finished a stint on the NAMM board where his voice for the independent was heard loud and clear.
Both still have a passion for music and a work ethic that can shame those of us who are younger. Their leading by example and being exemplars in the business has not gone unnoticed.
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GREG GALLARDO x155Group Publisher
MATT KING x169 [email protected]
DAVE JEANS [email protected]
MATT HUBER [email protected]
MIKE STREET [email protected]
JUDY WANGThe Greater China Worldwide
Focus Media0086-13810325171
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GREG GALLARDO x155Group Publisher
MATT KING x169 [email protected]
DAVE JEANS [email protected]
MATT HUBER [email protected]
MIKE STREET [email protected]
JUDY WANGThe Greater China Worldwide
Focus Media0086-13810325171