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Marketing Manager Trade & Marketing Maersk Line

Reporting to: Head Trade & Marketing India Cluster

Department: Trade and Marketing

Location: Mumbai

Nature and Scope:

Accountable locally for the input to market intelligence tools and databases that willsimplify line decision making in line with short and long term strategy.

To focus on developing new customer segments and marketing initiatives

Ensure market intelligence is translated into action for sales Identify business opportunities short and long term based on market feedback and

intelligence

Provide guidance for local strategy through market, trade and customer segmentanalysis

Develop go-to market plan annually with revisions throughout the year Develop product positioning and messaging that differentiates Maersk Line products in

the market

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Major Accountabilities:

Develop product positioning and messaging that differentiates our products in themarket

Sales enablement Communicate the value proposition of the products to the salesteam and develop the sales tools that support the selling process of your products

Product launch Plan the launch of new products and releases and manage thecross-functional implementation of the plan

Market intelligence Be the expert on Maersk Line buyers, how they buy and theirbuying criteria; be the expert on competition

Demand generation Develop the strategy and manage the marketing programsthat drive demand for our products

Analysis of customer research, current market conditions and competitor information To ensure high quality and timely information is produced with specific focus on market

intelligence reports and periodic sales performance reports, market identification andmarket shares. Translate the market intelligence into information usable for coaching/

training on data retrieval and joint initiatives with Sales To ensure coordination and assistance to area market intelligence is duly

exercised with focus on following areas:o To ensure detailed competition analysis is developed and readily available

for use.o To keep company, customer and country profiles up to date.o Ensure active participation on area to area dialogues for preparation of

budgets, business plans, market analysis and business targets.o Facilitate identification of target markets and commodities according to

market potentials and evolutions.

Strategic focal point to string managerso Share business and business development opportunities around customer,

market and product segments based on market intelligence and marketfeedback

o Share insights on customer segment needs and possible opportunitieso Share details on competitor movements, strengths, weaknesses and

recommendations on products, services and financial capabilities

Sales guidance and interactiono Providing guidance for sales channel strategy through market, trade and

customer analysiso Support the sales pipeline by identifying new business opportunities through

market and customer analysis

Drive global and local campaignso Convert trade and market knowledge into development of relevant

campaigns

o Convert trade knowledge into market opportunities and input to campaignsExperience:

We are looking for candidates with 6 - 7 years of marketing experience with at least 2years experience in a field facing role.

Skill sets:

Very strong written communication skills

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Excellent people and management skills to liaison with major stakeholders to getinputs for campaigns and improvements including colleagues and cross-functional

teams, and third parties.

Ability to identify competitive trends and provide recommendations on how to takeadvantage of the same

Proficiency in consulting techniques, research, analysis and assessment ofinformation, dissemination of communication and insights to key decision makers.

Ability to influence and willingness to challenge status quo Strong understanding of customer and market dynamics and requirements. Extensive experience in all aspects of developing and maintaining marketing

strategies to meet organizational objectives.

Willingness to travel and work in a global team of professionals. Proven ability to oversees all marketing, advertising and promotional staff and

activities

Experience in integrated marketing communications - especially business tobusiness campaigning

Experience in communication for different media channels (press release, websites,sales support materials, customer campaigns, news media )

Experience in handling pressPreferable experience in shipping/logistics/FMCG.

Education:

Bachelors/Masters degree

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ABOUT A.P. MOLLER - MAERSK

The A.P. Moller - Maersk Group comprises A.P. Moller - Maersk A/S and subsidiaries based

in Copenhagen, Denmark. The Group has developed into a global company, employing

about 115,000 people in around 130 countries. The Group is involved in a wide range of

activities within the Transport, Energy, Offshore, Retail and Manufacturing industries.

Group CEO: Mr.Nils S Andersen

BUSINESS ACTIVITIES

Container shipping and related activities

A market leader in worldwide container services, agency, logistics and terminal activities

etc. under the brand names Maersk Line, Damco and Safmarine. Maersk Line and

Safmarine operate more than 500 container vessels, hereof more than 250 owned.

APM Terminals

APM Terminals - develops and operates container terminals and related activities in 50

terminals in 34 countries, with headquarters in Rotterdam.

Tankers, offshore and other shipping activities

Offering solutions for the transport of crude oil, refined products and gas; various supply

vessel activities (including anchor-handling, platform supply and cable laying); drilling

activities with a variety of drilling rig types, production activities with Floating Production

Storage and Offloading (FPSO) vessels and jack-up based production units; salvage and

towage activities as well as door-to-door transport and inter-European freight and

passenger transport under the brand names Maersk Tankers, Maersk Supply Service,

Maersk Drilling, Maersk FPSOs, Maersk LNG and Norfolkline.

Oil and gas activities

Maersk Oil participates in production activities in Denmark, Qatar, United Kingdom, Algeria

and Kazakhstan. In addition, Maersk Oil participates in exploration activities in the North

Sea (Denmark, United Kingdom, Norway and Germany), North Africa (Algeria and

Morocco), West Africa (Angola), the Middle East (Qatar and Oman), Central Asia

(Turkmenistan), South America (Brazil, Suriname and Colombia) and the US Gulf of

Mexico.

Retail activities

Retail activity, comprising supermarkets and hypermarkets in Denmark, Germany, United

Kingdom, Poland and Sweden. Dansk Supermarked incorporates, among others, the Ftex

stores, the Netto stores and the Bilka hypermarkets.

Shipyards, other industrial companies, interest in Danske Bank, etc.

Includes shipyard in Denmark, Star Air engaged in contract parcel flying in Europe. The

segment also includes a 20% interest in Danske Bank.

A.P. MOLLER - MAERSK GROUP

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Highlights

Maersk Lines ocean-going vessels are amongthe most modern and environmentally friendly,

ensuring a smooth and safe voyage for the

cargo.

Maersk Line supplies containers in different sizesand types from straightforward dry boxes to

state-of-the-art controlled atmosphere reefers.

Maersk Line is today one of the worlds leadingcarriers of refrigerated cargo. Its large fleet of

reefer containers, combined with a global

service network, ensures it has the resources to

satisfy the needs of our customers.

ABOUT MAERSK LINE

With a turnover of approximately USD 20 Billion, Maersk Line is one of the leading

Shipping Liner companies in the world, serving customers all across the globe. Maersk Line

has close to 16,500 employees across 325 offices in more than 125 countries in which it

operates.

As a leading provider of container shipping, Maersk Lines vision is to create opportunities

in global commerce. Maersk Line helps customers source goods from anywhere in the

world, creating efficiencies in their supply chains, and making it possible for commodities

to reach new markets more quickly.

Maersk Line offers a global network of Containerisation Services, providing shipping

solutions for cargo imports and exports. Maersk Line in India and Sri Lanka is the leading

Container Shipping Line in the region with footprints across 16 offices and close to 400

employees covering all major locations and cargo hubs.

Maersk Line sets the standards in ensuring continuous and consistent reliable and quality

service to its customers and is regarded amongst the most reliable carriers in the world.

Vessels & Containers

The Maersk Line fleet currently comprises of more than 470 container vessels and over

1,900,000 containers TEU*; which ensures reliable and comprehensive worldwide

coverage. (*Twenty foot Equivalent Unit a 20 foot long container)

Sustainable Operations

Maersk Line ensures that all its

global operations are managed

responsibly and with respect for the

society it operates in. Maersk Line

constantly works on minimizing the

environmental impact of its

operations by reducing the use of

natural resources and emissions to

air, water and land. Maersk Line has

pledged to reduce the CO2 emissions

from the vessels it owns by 10

percent from 2008 to 2012. In

addition, Maersk Line focuses onResearch & Development in

collaboration with customers and

suppliers.

Unity in Diversity

Maersk Line is truly a global organization, not just because of its geographical reach, but

through the diversity of nationalities, cultures, and languages that reflect the communities

and markets in which it works.

MAERSK LINE